Tag: Apple

  • Apple join hands with Eros Now for content distribution

    Apple join hands with Eros Now for content distribution

    MUMBAI: Apple Inc has announced a distribution partnership with over-the-top (OTT) streaming platform, Eros Now– owned by Eros International Plc.

    The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV.

    Eros International chairman Kishore Lulla said, “Apple has a mammoth distribution network and is looking to consolidate its content play. This is a win-win situation for both of us."

    As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service. Also, it is looking at an RPU (revenue per user) of $1-4 per month from countries such as Saudi Arabia, UAE, Africa, Indonesia, Malaysia, Thailand, Europe, Canada, and the US.

    The deal will also help to get the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said. 

    Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content. 

    In the past, the OTT platform has partnered with several companies such as Virgin Media and netgem.tv for global distribution. 

  • Netflix declines being part of Apple TV service

    Netflix declines being part of Apple TV service

    MUMBAI: Streaming giant Netflix will not make its content available on Apple’s upcoming video offering. The latter is expected to introduce its video-streaming services on 25 March ramping up the competition in streaming business.

    “We prefer to let our customers watch our content on our service,” Netflix CEO Reed Hastings told as quoted by the Reuters. “We have chosen not to integrate with their service,” he added.

    Till now, Netflix has not adopted the most recent revamp of Apple's TV app for iOS. According to media reports, Netflix chief content officer Ted Sarandos said that their intentions have been moving away from the App Store subscription fee defending the decision not to adopt. He also added that Apple TV was not an important source of revenue for the OTT platform.

    The new service from Apple may have original content as well as resell subscriptions from CBS Corp, Viacom and Lions Gate Entertainment Corp’s Starz among others.  With entry of apple, the upcoming launch of Disney’s streaming service, Netflix is about to face tough challenge in near future.

  • Don’t think celeb-featured TV ads get customers to buy products: OnePlus’ Vikas Agarwal

    Don’t think celeb-featured TV ads get customers to buy products: OnePlus’ Vikas Agarwal

    MUMBAI: India is the world’s second-largest smartphone market, a key battleground for a number of brands. As per a Counterpoint report, the premium smartphone market in the country saw a growth of 8 per cent in 2018 and leading the roost was a relatively younger brand OnePlus, holding 30 per cent of the market share.

    Launched in December 2014 in India, OnePlus has been a mass favourite since day one. It has managed to leave behind its two key competitors, Samsung and Apple with a clear margin in just four years of its entry into the Indian market. Despite minimal advertising, it has managed to get all the eyeballs in its direction. Indiantelevision.com recently interacted with the brand's general manager for India, Vikas Agarwal to seek the recipe behind this delight of success and the way ahead.

    Attributing this feat to the user-focussed approach the brand uses, Agarwal shared, “If we talk about premium segment smartphones in India, there were not many good options for users [before OnePlus launched]. It had been an under-served market. In fact, there were only two brands holding the market, Apple and Samsung. Other brands were not really focussing on this segment because they found it too difficult to penetrate. It is not easy to give products that the consumers would find good in all aspects and that is where OnePlus has done really well.”

    He continued, “Our product doesn’t stand for one or two features. We offer an overall experience; be it design or build quality, or software, OnePlus is really good and that becomes our key differentiating factor.”

    Agarwal also noted that India had always been the focus market for the brand. On being asked if there was a deliberate attempt to keep the pricing lower than its competitors in the country, he replied, “Pricing is not very relevant to us. We were sure from the beginning that we wanted to create a premium brand and offer the best possible products in that range. As I said, we are a user-focussed brand and we would never have wanted to take advantage of the user. So, we have been very honest and transparent depending on the product. We never have had a differential pricing strategy or product strategy for our phones in the Indian market. The same product is launched everywhere almost around the same date and almost at the same price.”

    On being prodded about its marketing strategy and the budgets Agarwal shared that OnePlus doesn’t spend a lot on marketing and all the activities are looked after by an in-house team. Apart from that, its e-commerce partner looks after most of the digital campaigns. Its massive presence on Facebook, YouTube, and Twitter also helps.

    He shared, “The core of our marketing strategy is word-of-mouth, irrespective of what we do on TV or on digital. We do not invest much in our marketing budgets. As we are a digital brand, we do not really spend in the open market offline or on any other omnichannel. We, in fact, do not do a lot of digital advertising as well. The ads are not really in focus for us. Thereby, we spend lesser than the rest of the industry. A large part of marketing happens on the Amazon platform that is a part of the channel. There, we help in contributing on to the ATL channels. And then there is social media, which is not a very expensive platform. The focus remains on emerging social media platforms like Instagram, LinkedIn or Quora.”

    Elaborating more on the marketing strategies Agarwal commented, “For us, the marketing strategies are also a function of timing. So, when there is a launch we go a little heavy on marketing because then we have to maximise brand visibility. When there are seasonal sales like Diwali, Amazon does its own promotion as it is our sole e-commerce partner. Other than that it is just the community that we have earned with our products, which adds to the territory.”

    He continued, “We are not big on TV because we don’t really think a customer requires a product because some celebrity is endorsing it. We did the Amitabh Bachchan campaign because we wanted to educate users that OnePlus is really the best at its mark in the country. The second and the third campaigns were done around the product launches when it was necessary to create national awareness about the new models.”

    Agarwal concluded the discussion by sharing that 2019 is a big year because it is starting as number one in the market. He reckons that user expectations with the product have also increased. Agarwal said, “This year, we will be launching our first new product in the last 5 years, our smart TV. Second, we will be setting our biggest R&D centre globally in India. From a sales perspective, we will continue to strengthen our offline channels.”

    He also shared that the brand will be investing in opening up new retail stores in the metro cities and increasing the count of its exclusive service centres. On the product front, OnePlus is looking towards contributing to the 5G boom that he sees as the future of telecom.

  • Apple likely to announce new TV streaming service on 25 March

    Apple likely to announce new TV streaming service on 25 March

    MUMBAI: Apple is all set to reveal new details of its upcoming TV streaming service officially, later this month on 25 March, according to various reports.

    Apple had sent out an announcement revealing that it will hold a press event at 10 am PT at the Steve Jobs Theater in Cupertino, California. The company has not given any details on the products that would be launched during the event, but the the video gives a clue by a brief countdown gif, which simply ends with the Apple logo and the tagline “It’s show time.” This likely means that the company could be launching its much-rumoured subscription services for video and news.

    CNBC reported that the service will offer iPhone and iPad owners access to free original shows. It will also contain the option to sign up for other streaming services, like Starz and Showtimes, though it will likely be available outside of iOS as well. Rumors about the the company’s new video streaming services will be an attempt to rival Netflix, Amazon, and Hulu with its original programming. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. 

    Buzzfeed reported that during the event, Apple would also launch premium news subscription services. The company has partnered with several publications like The New York Times, Washington Post, Wall Street Journal, etc. However, publishers are allegedly resistant to this “Netflix for news” service, as Apple purportedly intends to keep 50 per cent of its revenue.

  • Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

    Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

    National, December 17, 2018: News18.com, one of India’s top breaking news websites, today held the second edition of India’s only Tech and Auto Awards amidst the presence of industry veterans. The awards ceremony celebrated and honoured Technology and Automotive products and innovations that have set the bar high in the respective sectors. Apple iPhone XS Max was adjudged the Smartphone of the Year whereas Audi RS5 was announced as the Design of the Year. The event was attended by dignitaries like Nitin Gadkari, Minister of Road Transport and Highways and Manoj Sinha, Minister of Communications who also presented few awards to the winners in different categories.

    Commenting on the occasion, Manish Maheshwari, CEO, Network18 Digital said, “Over the years technology has redefined mobility and changed our lives and at News18.com, we see technology and automobile as an extension of each other. After the spectacular success of the first edition of the awards last year, we are back with the second edition where we aim to grow bigger and better as we celebrate the best of technology and automobile innovations in 2018. We would like to thank all our partners and brands who were associated with us in this journey.” 

    Honorable Minister Nitin Gadkari, Minister of Road Transport and Highways of India said, “Automobile industry is very important for the country as this is the industry which is going to create a lot of employment potential. At the same time, our export for automobile spare parts and car is going to increase. As far as transport ministry is concerned, we are very much committed for the policy that is import substitute, cost effective, pollution free and indigenous. We are giving priority for the development of bio fuels, electric, ethanol, methanol, biodiesel, bio CNG and we have a lot of successful experiments.”  

    Selected by a Jury that included veterans from the auto and tech industry, the awards night witnessed brands like Maruti, Honda, Ford, Volvo, Hyundai, Audi, Mercedes and others go head-to-head for coveted awards like Hatchback of the Year, Sedan of the Year and more. While Tech brands like Apple, OnePlus, Samsung, Google Pixel, Xiaomi, Oppo and others were seen fighting it out for awards in the Smartphone of the Year, Design of the Year and other categories.

    The keynote speaker for the awards Mamatha Chamarthi, Chief Digital Officer, ZF Friedrichshafen AG spoke at length about digital taking the driver’s seat and digitization’s disruptive impact on automotive industry.

    Talking about the awards, Subhajit Sengupta, Editor – Technology, Auto and special projects, News18.com said, “Tech and auto are the two verticals which are being followed as well as loved by the masses. With this award, our aim was to reach out to those who believe in taking informed decisions before opting for any kind of technology. This is the second edition of the award and we, with utmost dedication, brought forward the top technologies in both the categories keeping in mind our consumers.”

    The Tech & Auto Awards 2018 brought the best of Technology and Automobile industry on the same platform and were trending on #TechAndAutoAwards18.

    Winners of Tech & Auto Awards 2018:

  • Nokia Networks’ Ashish Chowdhary to lead Apple India ops

    Nokia Networks’ Ashish Chowdhary to lead Apple India ops

    MUMBAI: Ashish Chowdhary, the chief customer operations officer of Nokia Networks has been appointed as Apple India head. He will take over as Apple India head from January next year.

    Nokia, confirming his departure, said that Chowdhary will be leaving “at the end of 2018 after 15 successful years”.

    Nokia also said, “Chowdhary will continue to lead customer operations and remain a member of the Nokia Group leadership team until the end of 2018. He will then leave Nokia to take a leadership position in another company.”

    Chowdhary has 25 years of international experience in the enterprise and telecom side. With Nokia he was in charge of its sales and operations worldwide. Before that, he was the head of Asia Middle East and Africa and earlier, head of Global Services Business Unit.

    On 1 November, Apple CEO Tim Cook had admitted that his business was sluggish in the country and would like to do something about it. Just after that, came the appointment of Chowdhary.

    “I am a big believer in India. I am very bullish on the country and the people and our ability to do well there,” said Cook.

    Apple India is currently under Michel Coulomb who took over from Sanjay Kaul in December last year.

  • VLCC disrupts festive skin care marketing with Animoji campaign

    VLCC disrupts festive skin care marketing with Animoji campaign

    MUMBAI: With the beauty and skin care category hugely cluttered in the Indian sub-continent, VLCC, along with Grapes Digital has launched a campaign leveraging a brand new feature on the latest Apple phones – the Animoji. 

    The festive season is a particularly busy time for marketers, when almost any conversation finds it difficult to drive recall. However hard they try, cutting ice with the consumer always becomes a challenge. 

    To address this challenge, the campaign has Shiny Aunty and Chaddaji, two very quirky characters, created by Grapes Digital, the creative agency for VLCC.

    By narrating stories and creating product usage contexts, these characters not only win the heart of the consumer, but also managed to create an industry first innovation.

    Speaking on the innovation, Grapes Digital COO Shradha Agarwal says, “Our agency solutions have always been founded on the pillars of creativity, innovation and technology. The Animoji innovation has managed to disrupt the category and stand-out strongly in the cluttered Diwali space making us the first brand to use it. Going forward, we will continue working towards creating more such innovations and conversations for the brand.”

    VLCC Personal Care digital head Ajeet Bawa adds, “Grapes has always led the game in terms of using innovative approaches to digital advertising. The current Animoji campaign only reinstates the trust that we have in them. We look forward to continued creativity and innovation from their stable for our brands.”

    Grapes Digital is a full-fledged digital marketing agency, founded by Himanshu Arya in 2009. Started as a technology driven agency it has moved towards being a digital first agency, aiming at helping brands embrace creative, technological and digital media evolution and revolutionising all aspects of their business as per the need of the digital age.

    It offers varied digital service like digital strategy & planning, digital content, creative – user experience, design & content, website/app design & development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning & buying, performance media – planning & buying and influencer marketing.

  • Apple, Google & Amazon are world’s most valuable brands: Interbrand report

    Apple, Google & Amazon are world’s most valuable brands: Interbrand report

    MUMBAI: Apple, Google, and Amazon are the three most valuable brands of 2018, according to Interbrand's Best 100 Global Brands 2018 report.

    Facebook, mired in data breach controversies, fell to ninth place. 

    For six consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 16 percent to USD $214,480m, and Google’s by 10 percent to USD $155,506m. Amazon achieved 56 per cent growth and is the third brand to reach a 100-billion-dollar brand valuation (USD $100,764m), and is the top performer among 28 brands with double-digit percent growth. 

    Microsoft valued at $92.7 billion was fourth while Coca Cola valued at $66.3 billion came fifth followed by Samsung on sixth spot. Facebook's brand value has declined 6 per cent this year in the wake of the Cambridge Analytica data scandal.

    Interbrand global chief executive Charles Trevail says, “A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways.”

    Spotify and Subaru made it to the global top 100 brand list for the first time. Elon Musk's Tesla made into the top 100 in 2017 but lost the race this time owing to several controversies around the brand and its future.

    When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of the iPhone XS, XS Max and XR.

    "At the same time, it is tapping into the desire for useful apps and services, with sales from its services division growing by 23 per cent to $30 billion in the 2017 fiscal year," said Interbrand economics global managing director Mike Rocha.

    The Interbrand report values a company on the basis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand's competitive strength and its ability to create loyalty.

  • Apple posts strong Q3 earnings

    Apple posts strong Q3 earnings

    MUMBAI: Apple has posted a strong result for the third quarter in contrast to other tech giants like Facebook, Twitter, Netflix etc. which disappointed investors in this quarter’s result. The company reported a higher-than-expected revenue for its third fiscal quarter beating analysts’ projection.

    The California-based company posted quarterly revenue of $53.3 billion, an increase of 17 per cent from the year-ago quarter. Moreover, due to its brand reputation across the globe, international sales accounted for 60 per cent of the quarter’s revenue. Earnings per share grew by 40 per cent year-over-year while revenue grew by 17 per cent year-over-year.

    “We’re thrilled to report Apple’s best June quarter ever, and our fourth consecutive quarter of double-digit revenue growth,” Apple CEO Tim Cook said. “Our Q3 results were driven by continued strong sales of iPhone, services and wearables, and we are very excited about the products and services in our pipeline,” he added.

    However, 41.3 million iPhones shipped during the third quarter is basically flat from the year-ago period and slightly below the projection of 41.8 million. The higher sale of premium phones made up the shortcoming. It ended up with an iPhone average selling price of $724 in the June quarter, while analysts were projecting $693.

    Interestingly, Cook in the earnings call said Apple is seeing growth in video-streaming subscription services at about 100 per cent on a year-over-year basis. Oprah Winfrey’s ability to connect with audiences could beat thing for Apple’s own video content.

    Apple Music now has upward of 50 million users who either pay for the service or are using a free trial. The music streaming service has become an increasingly important part of the company’s business. Cook also mentioned Apple’s service segment, which includes music streaming, boosted the Q3 result.

    Now standing with a total market value of more than $ 900 billion, Apple is on the verge of becoming the world’s first trillion-dollar company. If the stock continues to rise aboveseven per cent, it could touch the record soon. Apple stock rose about four per cent in after-hours trading. The company forecast revenue between $60 billion and $62 billion for its fiscal 2018 fourth quarter.

  • TRAI chief defends broadcast tariff order, data protection suggestions

    TRAI chief defends broadcast tariff order, data protection suggestions

    MUMBAI: The much touted and highly anticipated live session of TRAI Chairman RS Sharma on Twitter yesterday didn’t throw up surprises. The moderator relayed more queries on the telecom sector and very few on the broadcast segment and in the few that were answered, the chief regulator defended his organisation’s stand ably.

    One such query relating to the broadcast sector revolved around whether India was a highly regulated market and then sought a status report on TRAI’s latest directives, including those relating to broadcast and cable sector tariff, inter-connect agreement amongst stakeholders and quality of service.

    Denying that India was a highly regulated market — “no case of over-regulation…,” he said — Sharma pointed out that though the present set of regulations, implemented after almost 18 months, had “seen a lot of litigation”, they were “wonderful” and aimed at ensuring “transparency” in the whole eco-system.

    “The customers [of TV services] would benefit,” Sharma emphasised.

    For the uninitiated, TRAI’s tariff guidelines, originally issued in 2016, remained mired in legal tangles till earlier this year when Madras High Court upheld the regulator’s contentions. Subsequently, on 3 July 2018 TRAI issued a statement saying as all judicial compliances were completed, its tariff order came into existence with immediate effect. However, the Supreme Court is set to hear a case filed by original petitioners Star India and Vijay TV against the high court order late August. Some confusion still prevails regarding a cap of 15 per cent on prices of TV channels offered by broadcasters as the Chennai court had frowned down on this stipulation.

    Coming back to the TRAI on Twitter session, asked about indifferent quality of service relating to mobile broadband, Sharma batted for use of satellites to also deliver broadband services. In fact, in its several recommendations, the regulatory body has pushed for an open sky policy signifying usage of Indian and foreign satellites to deliver a host of services, including television and broadband.

    According to the chief regulator, all options of delivering broadband services should be explored, including satellites, cable TV and DTH platforms. Such an approach could also result in bringing down costs, Sharma said in reply to a question on indifferent broadband services in hilly and logistics-challenged areas like the north-eastern part of India.

    Queried on the logic behind issuing recommendations on data vis-à-vis its ownership and privacy ahead of a government-mandated panel appointed to look into these issues, Sharma explained it as a necessity as the ecosystem was changing. Currently, India is consuming more data than the US and China put together, he pointed out, adding, therefore, the issue of data security, privacy and ownership had become extremely important.

    “If data is flowing, new players have emerged [and] they also have to accept the responsibility and… take care of consumer data. Hence, after the consultation process running for about a year, we came up with this recommendation saying similar kind of rules must apply to the telecom, browser, devices…” Sharma clarified. However, the Justice BN Srikrishna committee, asked by the government to look into issues relating to data, has expressed its displeasure on TRAI recommendations ahead of its own conclusions.

    “Justice Srikrishna committee is drafting an…overall data protection law and we have said while there may be general questions relating to data protection, it is important that till that time, apply more or less the same rules of data protection as applicable for telecom service providers,” Sharma defended his organisation’s stand.

    Asked about the Apple controversy that proposed strict actions against the US giant as it was not complying with TRAI request on consumer data, Sharma clarified that it had nothing to do with any particular company and termed the situation as “misconstrued” — “It is totally related to the issue of unsolicited communication,” he added.

    Interestingly, through its various apps, aimed at consumer assistance (like checking the broadband speed being provided by the telecom service provider on mobile handsets of consumers), TRAI itself collects huge amount of data, which critics have said could be exploited if leaked.

    Asked about the data that the regulator mines and ways its protection is ensured, Sharma said that the organisation has “adopted privacy” as a default mechanism, which ensures data protection of consumers.

    The 1978 batch Indian Administrative Service officer Sharma was appointed as TRAI chairman three years ago. His tenure is scheduled to end in August 2018 and the government, according to sources, has received as many as 45 applications for the post that was advertised on the website of Department of Telecoms.