ITV

Tag: Apple

  • Mukta Arts invests Rs 500 mn in Whistling Woods; courses start in July

    Mukta Arts invests Rs 500 mn in Whistling Woods; courses start in July

    MUMBAI: Subhash Ghai-promoted Mukta Arts Ltd has invested Rs 500 million to set up Asia’s biggest film, television, animation and media arts institute in Mumbai.

    Whistling Woods International Ltd (WWIL), which is offering two-year courses, has tied up with technology majors including nVidia, Apple, Sony, AMD, Belden, Nortel, Seneca, DigiDesign, Recreate Solutions, ToonBoom and Sennheiser.

    “At Whistling Woods, we are looking forward to arming the students with in-depth technology information, operating techniques and technical aptitude to enter the global entertainment industry,” states Ghai.

    The aim is to create a talent pool for the rapidly-growing Indian film and animation industry. “We hope the creation of new talent will even help our company ramp up movie production. We have invested Rs 500 million in the project,” says Mukta Arts CEO Ravi Gupta who is also the executive director of WWIL.

    WWIL provides specialisations in Direction, Screenwriting, Editing, Acting, Business of film and television, Cinematography, Art and techniques of animation and sound recording and design. The course fees range from Rs 7,00,000 to Rs 1 million. WWIL’s first batch will hit the classrooms in July 2006.

    “Through our well-respected faculty of working professionals from the industry, who will be educating the students on an international level, we believe that our Indian students can learn the art of story telling and the optimum use of technology for the same. With a good balance between creativity and technology, producing the best work, India will emerge as a major player in the international film, television, animation and media arts industry,” adds Ghai.

  • BBC outlines online strategy

    BBC outlines online strategy

    MUMBAI: Speaking at the MIX06 conference in Las Vegas, the director of the BBC’s new media and technology division Ashley Highfield, outlined the public broadcaster’s online strategy.

    At the Microsoft-organized event for web developers, designers and business professionals, Highfield stressed that the BBC has to be technologically innovative, and key to that strategy is working with partners like Microsoft.

    Highfield said, “We have a duty of universality. So it’s vital that we innovate through a number of strategic partnerships with technology companies and distributors such as Microsoft, Apple, Sony, Homechoice, NTL and Telewest. Both the BBC and Microsoft are ultimately looking for ways to empower our audiences; to put them in control, and in this we have an alignment of strategic objectives.”

    He added, “The challenge is to create an end-to-end infrastructure for all our programming, to deliver content to all our audiences in the most cost-effective, simple and flexible way possible. The last ten yards of railway track-seamless delivery from the PC to the TV-is still to be built within the home.”

    Highfield also used the keynote to showcase BBC’s iMP (Integrated Media Player), which just completed a five-month trial. The technology allows users to download programs onto their PCs and is “aimed at putting our audience in the driving seat,” he said.