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Tag: Apple TV+ India

  • Prime Video grapples Apple TV+ for Indian streamers, all under one tent

    Prime Video grapples Apple TV+ for Indian streamers, all under one tent

    MUMBAI: What happens when a Silicon Valley giant gets into bed with a streaming behemoth? No, it’s not the beginning of a dystopian tech romance, it’s your next binge-watch fix getting sorted. Prime Video India has just hitched Apple TV+ to its growing caravan of content partners, and it’s all yours for a wallet-friendly Rs 99 per month. That’s less than a fancy coffee and likely more satisfying.

    Indian Prime Video users can plug into Apple TV+ directly via the Prime Video app as an add-on subscription. That means hit Apple Originals—think Severance, Ted Lasso, The Morning Show, Silo, Wolfs, Hijack and Disclaimer to name a few—now live happily in the same home as Mirzapur and Panchayat. No more app-hopping. No more billing circus. Just pure, uninterrupted streaming joy.

    “We’re delighted to continue to roll-out Apple TV+ on Prime Video with the launch in India today bringing Prime Video customers an even greater selection of TV shows and films, all in one app experience,” said Prime Video vice president of international Kelly Day.

    The move is part of Prime Video’s growing grab of content partners. With over 25+ OTT services already hitching their wagons to the Prime marketplace—including Lionsgate Play, Crunchyroll, Sony Pictures – Stream, Discovery+, and BBC Player—this new addition is like adding an Oscar-winner to your motley pub quiz team.

    Prime Video, India head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin said, “We are now thrilled to welcome Apple TV+ and its stellar content to Prime Video’s extensive library in India.”

    Apple’s SVP of services Eddy Cue added, “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to audiences around the world.”

    So, what’s the catch? There isn’t one.

    Cancel anytime.

    No new app downloads.

    No platform-hopping fatigue.

    Just more choice, more convenience, and a very smug smile when you find all your favourites in one place. As if you needed another excuse to stay in this weekend.

  • Airtel and Apple join hands to offer exclusive TV+ and Music perks

    Airtel and Apple join hands to offer exclusive TV+ and Music perks

    MUMBAI: Bharti Airtel has locked in an exclusive partnership with Apple, making Apple TV+ and Apple Music available for its home wifi and postpaid customers. The deal unlocks premium entertainment benefits for Airtel users, giving them access to Apple’s acclaimed content across multiple platforms.

    Airtel’s new offer ensures that home wifi users on plans starting at Rs 999 can enjoy Apple TV+, streaming on multiple devices without restrictions. Meanwhile, postpaid customers on plans above Rs 999 gain access to Apple TV+ and six months of free Apple Music—a major win for music and entertainment lovers.

    Bharti Airtel CMO & CEO – connected homes Siddharth Sharma highlighted the significance of this collaboration, “We are excited to join hands with Apple and bring their premium video and music content exclusively to Airtel users. This partnership is a game-changer, offering millions of our home wifi and Postpaid customers access to Apple’s world-class entertainment catalogue. We believe this will redefine how our customers consume content.”

    Apple India director – content and services Shalini Poddar echoed this enthusiasm, “Partnering with Airtel allows us to expand access to Apple TV+ and Apple Music to millions of users. Our goal is to make award-winning stories, music, and entertainment accessible to all, and this collaboration takes us one step closer to that vision.”

    Airtel subscribers can now binge on Apple TV+ originals, including hits like Ted Lasso, Severance, The Morning Show, Slow Horses, Silo, Shrinking, and Disclaimer. Upcoming releases such as Wolfs and The Gorge will also be available. Meanwhile, Apple Music users will experience an ad-free music catalogue, featuring expertly curated playlists, live artist interviews, and exclusive features like spatial audio and Apple Music sing.

    Airtel’s home wifi plans (Rs 999, Rs 1,099, Rs 1,599, and Rs 3,999) offer not just Apple TV+, but also streaming perks across platforms like Amazon Prime, Netflix, Zee5, and JioHotstar. The blazing-fast speeds of up to 1 gbps ensure an uninterrupted viewing and listening experience.

    Postpaid users on Rs 999, Rs 1,199, Rs 1,399, and Rs 1,749 plans can enjoy increasing data limits, multiple SIM add-ons, and access to a bundle of 20+ OTT services along with Apple TV+ and Apple Music.

    With Apple TV+ and Apple Music now exclusively bundled with Airtel, the telecom giant has upped the ante in India’s digital entertainment space. As content consumption continues to surge, Airtel is ensuring its users are at the forefront of the streaming revolution.