Tag: Apple iOS

Pankaj Pachauri’s Go News unveils logo

NEW DELHI: Another one has bitten the digital bullet. This time it’s former NDTV news anchor and former Prime Minister Manmohan Singh’s media advisor Pankaj Pachauri who’s going digital with his first entrepreneurial and news venture called Go News. And, keeping in tune with times, the logo was unveiled in a short video on Twitter.

“Dear all, our news venture is getting ready for launch. We seek your support, blessing s and retweets!” Pachauri tweeted recently and it promptly got pinned and retweeted by media personalities and celebs. The tagline for the on-the-go news venture is `Credible, Co-creative, Concise.’

The news venture, which is claimed to be a not-for-profit endeavour, is targeting all those who want their news on the go and on their hand-held devices, mostly smart phones. The product will be available across a variety of mobile platforms, including the popular Android and iOS.

According to industry sources, though Go News is still a work in progress as hiring of staff continues and other fine-tuning happens, the message is quite clear: take the traditional TV newsroom and journalism online — something that another digital entrepreneur Raghav Bahl described in a column for indiantelevision.com as “gods of the digital newsroom.”

Though there are several credible digital news ventures in India up and running, two of the recent high-profile ventures include Arnab Goswami’s yet-to-be-launched Republic TV (renamed from the original Republic after political grandstanding by a politician and which will have a digital avatar too apart from the traditional look of a TV news channel) and former NDTV news anchor Barkha Dutt’s tie-up with Bahl’s The Quint for online video and written coverage of the ongoing State elections.

Go News is being pegged as top class journalism available on hand-held devices in a country that soon may become the world’s largest mobile phone market. India may boast of over a billion mobile phone subscribers — which need not necessarily mean that one billion people own phones — but the Mint newspaper quoted a Pew Research Center survey released early 2016 as stating that only 17 per cent Indians owned smart phones and India stood among the lower half of surveyed countries in Internet usage between 2013 and 2015. Things may have changed for the better since such surveys, but availability of bandwidth and its quality remain amongst the top challenges for consumers here

February 15, 2017
Time Warner Cable launches TWC TV on Roku

MUMBAI: Time Warner Cable has launched TWC TV channel on Roku players. Customers will be able to stream up to 300 channels of live programming in their homes through the Roku device at no additional cost.

“This fourth platform launch for TWC TV represents a new viewing experience for our customers. It’s a great complimentary service in the home, offering thousands of programs at their fingertips. We’re proud to add TWC TV for Roku to the growing collection of devices our customers use to watch content in the home,” said Time Warner Cable SVP and GM, Video Mike Angus.

Key features on TWC TV for Roku include: access to up to 300 channels of live programming, ability to browse carousels of genre-grouped titles, option to view recently viewed channels and create favorite channel list, and parental control channel blocking.

Time Warner Cable plans to add On Demand content to the offering later this year. TWC TV for Roku is available to Time Warner Cable video subscribers with a TWC authorized modem and a Roku 3, Roku 2, Roku HD, Roku LT player or Roku Streaming Stick.

Customers also need their TWC ID and password. Channel line-ups vary per market and depend on which video subscription package a customer subscribes to. TWC TV is also available on Apple iOS, Android devices and PCs and Macs via TWC website.

March 9, 2013
Nielsen launches solution to measure advertising on apps

MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the resonance of brand advertising within mobile apps.

Nielsen Mobile Brand Effect debuts amid continued adoption of the mobile app environment by both consumers and advertisers. In the past year, the number of U.S. consumers using mobile apps nearly doubled to 101.8 million and mobile advertising spending is now estimated at $4 billion annually.

Available immediately in the United States, Nielsen Mobile Brand Effect is the latest addition to the Nielsen Brand Effect product suite, which already measures ad resonance across TV and computer browsers.

Building upon the technologies and best practices utilized for measuring ad resonance in online display and video ads, Nielsen Mobile Brand Effect captures consumer sentiment through an in-app survey and delivers performance against the primary marketing objective of the campaign using classic brand lift metrics such as awareness, attitude, favorability and purchase intent. The solution works across mobile operating systems, including Apple iOS and Android.

As with Nielsen Online Brand Effect, the mobile in-app resonance solution is built around a real-time, collaborative model that allows everyone with a stake in the campaign to measure and optimize performance in-flight. The results, in total and by app, segment, lifetime performance, creative and frequency, are displayed in a web-based dashboard in real-time. In addition, the scalable nature of the solution means that a larger portion of a marketer’s ad spend can be measured and optimized.

“Mobile is a consumer’s best friend: a companion, helper, teacher, entertainer. It’s no wonder time spent on mobile continues to grow as options like apps expand and enhance the user experience,” said Nielsen President, Global Product Leadership Steve Hasker. “As more marketers tap this evolving medium, we’re excited that Nielsen Mobile Brand Effect will be there to help them understand how their ads resonate on mobile and across platforms.”

The launch of Nielsen Mobile Brand Effect is the latest development in Nielsen’s strategy to deliver end-to-end solutions that measure the reach, resonance and reaction to ads across platforms and around the globe. Nielsen’s TV and online Brand Effect solutions are available in the U.S. and in select markets internationally.

March 7, 2013