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Tag: Apple

  • Apple takes pole position as Formula 1’s exclusive U.S. broadcaster

    Apple takes pole position as Formula 1’s exclusive U.S. broadcaster

    MUMBAI: Start your engines Formula 1 is speeding into Apple’s fast lane. In a landmark five-year deal starting 2026, Apple will become the exclusive U.S. broadcast partner for the world’s premier racing series, bringing together two global icons with a shared obsession for innovation, precision, and performance.

    The partnership marks a major acceleration for both brands, following the roaring success of F1The Movie, the Apple original film that grossed nearly 630 million dollars worldwide, making it the most successful sports film in history. Released in cinemas and IMAX in June, the film will zoom onto Apple TV screens globally on 12 December 2025 and the collaboration clearly wasn’t just a one-lap affair.

    Apple’s winning streak with Formula 1 underscores its ambition to turn streaming into a front-row experience for fans. The deal will give Apple TV subscribers access to every practice, qualifying, Sprint, and Grand Prix session, with select races and practice rounds available for free on the Apple TV app. F1 TV Premium will remain available through an Apple TV subscription and free for subscribers.

    But Apple’s racing ambitions don’t stop at the chequered flag. The tech giant plans to weave Formula 1 into its wider ecosystem across Apple News, Apple Music, Apple Sports, Apple Maps, and Apple Fitness+ transforming the sport into a full-throttle digital experience.

    Formula 1 president and CEO Stefano Domenicali said the partnership “will maximise our growth potential in the U.S. with the right content and innovative distribution channels.” He added, “After three years of working together on F1 The Movie, we share a vision to bring this amazing sport to our fans and attract new ones through live broadcasts and engaging content.”

    That growth is already gathering pace. According to the 2025 Global F1 Fan Survey, 47 per cent  of new U.S. Formula 1 fans those who’ve followed the sport for five years or less are aged 18–24, and over half are female. With Apple’s reach across younger, digital-first audiences, the partnership could prove a masterstroke in expanding the sport’s appeal.

    Apple senior vice president of services Eddy Cue added: “We’re thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front row access to one of the fastest-growing sports on the planet. 2026 marks a transformative new era from new teams to new regulations and we’re ready to deliver premium, fan-first coverage in a way that only Apple can.”

    The deal couldn’t come at a better time for the sport. As Formula 1 gears up for its next chapter with new teams, new cars, and new regulations, Apple’s precision-engineered storytelling and seamless tech ecosystem could turbocharge how fans experience every race.

    If F1 The Movie was the trailer, this five-year partnership is the full feature. And come 2026, when Apple’s broadcast lights go out, the race for the future of sports entertainment will truly be on.

     

  • Drawer to dollar Cashify unlocks India’s 219.7 billion dollar resale boom

    Drawer to dollar Cashify unlocks India’s 219.7 billion dollar resale boom

    MUMBAI: Phones that gather dust in drawers may soon gather dollars instead. With the refurbished smartphone market pegged to hit a staggering 219.7 billion dollars by 2033, India is powering up to become the world’s recycling and recommerce hub and Cashify’s Great Indian Upgrade 2025 whitepaper shows just how big this reboot really is.

    Drawing insights from 10,000 survey respondents, proprietary marketplace data, and reports from IDC, Counterpoint and Canalys, the study maps how resale culture has shifted from hush-hush grey channels to an increasingly mainstream movement. Yet, the so-called “Drawer Economy” remains a colossal untapped treasure chest 70 per cent of Indians admit to hoarding two to three unused phones at home, signalling billions of rupees in locked-up value.

    The shift in behaviour is undeniable: 33 per cent of consumers now sell old phones to fund upgrades, 40 per cent are lured by competitive buyback offers, and 63 per cent dispose of devices within six months of upgrading. But the grey market still dominates, with 77 per cent of resale happening informally, Cashify argues this highlights the urgent need for trusted, transparent platforms.

    India shipped 151 million smartphones in 2024, up 4 per cent year-on-year, with the average selling price climbing to Rs 22,100. While Apple’s shipments surged 35 per cent, making India its fourth-largest global market, the brand also dominates resale: it commanded 64.5 per cent of refurbished sales in 2024 and 62.9 per cent in the first half of 2025. Three in five refurbished buyers picked Iphones driven by steady demand for the iPhone 14 Pro, iPhone 13 Pro Max and iPhone 12 Pro in the premium Rs 60,000-plus bracket, which itself grew 33 per cent YoY.

    Following Apple are Oneplus (10.2 per cent), Xiaomi (9.7 per cent), Samsung (6.1 per cent) and Vivo, which is showing the fastest growth, rising from 2.1 per cent in 2024 to 3.2 per cent in H1 2025. Oppo and Realme follow at 2.4 per cent and 1.9 per cent respectively.

    While Delhi, Bangalore and Mumbai remain the epicentres of trade-ins and refurbished sales, tier-2 and tier-3 cities are catching up fast, signalling that circular tech culture is spreading beyond metros.

    Cashify has also unveiled India’s first Repairability Index, ranking brands on spare-part availability and repair scores addressing one of the biggest barriers to longer device lifecycles. A solid 57.9 per cent of consumers say they prefer repair over replacement, though cost (53.2 per cent) and part shortages remain major hurdles.

    Backing this push is Cashify’s “repair-first, recycle-always” ecosystem, powered by 200 plus physical stores, a 10,000 plus retailer network, and an AI-driven 80,000 sq. ft. refurbishment facility.

    Awareness is on the rise: 76 per cent of respondents could correctly define “refurbished” as “like new tested and repaired by experts.” Of all refurbished buyers, 60 per cent chose Apple, with purchasing patterns shifting upwards: 32.4 per cent spent Rs 21,000–35,000, while 17.1 per cent spent over Rs 50,000. The top drivers? “Like new at lower cost” (50.8 per cent), “budget fit” (32.4 per cent) and sustainability (8 per cent).

    What builds trust? A 12-month warranty tops the list (52.5 per cent), followed by detailed device reports (16.9 per cent) and “try before you buy” options (16.9 per cent).

    “India’s 219B dollars resale revolution isn’t just a market opportunity, it’s a chance to redefine how technology is consumed,” said Cashify co-founder & CEO Mandeep Manocha. “Our findings clearly show consumers are embracing resale, yet the untapped ‘Drawer Economy’ highlights the urgent need for trusted platforms.”

    Cashify co-founder & CMO Nakul Kumar added: “For too long, old phones have been treated as clutter rather than capital. India’s upgrade culture is shifting from impulsive consumption to mindful circulation. Repairability is key when fixing devices becomes easier, sustainability becomes everyday action.”

    The whitepaper also calls for supportive policy frameworks, from easing customs on refurbished imports to tax incentives for sustainable recycling and digital traceability for e-waste.

    As India transitions from hoarding to habit, Cashify’s data-rich report positions recommerce not just as a market disruptor but as a mainstream economic force, one that puts forgotten phones back in play, turns drawers into goldmines, and powers India’s leap towards a greener digital future.

  • Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes

    Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes

    MUMBAI: Seven years, zero wrinkles! Skincare brand Re’equil proved that anniversaries can glow as much as their products, marking its seventh year with a virtual birthday party that blended fun, gratitude and community.

    From 26 to 28 August, fans were treated to an anniversary sale with exclusive discounts. But the real showstopper came on 28 August, when more than 300 people logged into a live zoom celebration. Complete with a DJ set, bollywood-themed games, trivia and riddles, the bash felt less like a marketing event and more like a night in with friends.

    Prizes added extra sparkle to the evening. Lucky winners took home Re’equil vouchers worth Rs 5,000, a Rs 30,000 travel voucher and an Apple ipad. The giveaways underscored the brand’s message: skincare is serious, but celebrations can be playful.

    Re’equil began its journey with a simple promise of science-backed, dermatologically tested solutions for skin and hair. Seven years on, it has grown into a household name while staying true to its founding belief in real science, real people and real results.

     

  • Waves 2025 Brings Big Deals and Bold Dreams to India’s Media Sector

    Waves 2025 Brings Big Deals and Bold Dreams to India’s Media Sector

    MUMBAI: If the Indian media sector were a movie, Waves 2025 would be the montage sequence fast cuts of big money, bold ideas and breakout talent all coming together for a dramatic makeover. Held in Mumbai, the Waves Summit 2025 saw the Government of Maharashtra sign MoUs worth nearly Rs 8,000 crore, giving the media and entertainment sector a starring role in the state’s growth narrative. Among the headliners:

    . Rs 3,000 crore from Prime Focus to build a 200-acre Film City

    .  Rs 2,000 crore from Godrej for a film, TV and media campus in Panvel

    .  Rs 1,500 crore each from the University of York and the University of Western Australia to set up their first Indian campuses in Mumbai

    And just like that, education and entertainment are sharing billing on the marquee.

    Waves 2025 also introduced the Nifty Waves Index, listing 43 media and entertainment companies finally giving the sector its own Sensex-style snapshot. Meanwhile, the Indian Institute of Creative Technology (IICT) inked partnerships with industry giants including Google, Apple, Microsoft, Meta, Adobe, Nvidia, and Toon Boom, rolling out opportunities for scholarships, internships, rendering parks, game design courses and creative entrepreneurship.

    Waves Bazaar cemented its role as the sector’s B2B-B2G power corridor. Launched in January 2025, the digital-first marketplace has already hosted 2,450 projects, with 6,442 buyers and 6,106 sellers participating across film, animation, XR, gaming and advertising verticals. It’s India’s global swipe-right moment for creative deals.

    Elsewhere, WaveX turned into a high-stakes pitch fest where creative dreams met venture capital muscle. From 1,504 applicants, 30 high-potential M&E startups in gaming, storytelling, immersive tech and the creator economy pitched live to 29 marquee investors including Lumikai, Jio, and Warmup Ventures. With 127 startups securing connections or partnerships, and applications vetted by IAMAI and KPMG, this wasn’t just razzle, it was rigor with returns.  

    Enter the Create in India Challenge, a flagship talent hunt that hosted 34 creative contests across animation, AR/VR, gaming, music and films. Finalists competed in the buzzing Creatosphere, a zone dedicated to next-gen creators. Eight expert masterclasses helped sharpen their edge, while the finals turned the stage into a launchpad.

    Not to be left out, Waves Culturals gave attendees a feel of India’s artistic pulse through performances blending traditional and global forms. The event’s heart, however, was the Bharat Pavilion, inaugurated by prime minister Narendra Modi on 1 May 2025. Designed as an immersive tribute to India’s storytelling roots, it showcased four thematic zones Shruti (oral traditions), Kriti (written heritage), Drishti (visual storytelling), and Creator’s Leap (future tech).

    Over in the FM lane, the 8th National Community Radio Conference saw 12 CR stations receive national awards for innovation and inclusivity. With 531 CR stations and over 400 representatives attending, it was a mic-drop moment for grassroots broadcasters.

    Add to that the launch of the first Indian Film Festival in New Zealand and fresh Indo-UK film collaborations and you’ve got an M&E summit that doesn’t just talk global, it screens it.

    From classroom tie-ups to cultural showcases, and from startup pitches to mega MoUs, Waves 2025 didn’t just imagine India as a global creative powerhouse it laid down the blueprint, cast the crew and started shooting.

    And with Maharashtra calling action on infrastructure, investment and innovation India’s media industry is no longer just watching the story unfold. It’s writing the script.
     

  • Ducktape Studios wins big at Cannes, Spikes and more in debut year

    Ducktape Studios wins big at Cannes, Spikes and more in debut year

    MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s already sticking out in the global ad world for all the right reasons. The Mumbai-based production house, helmed by award-winning director Raylin Valles, has stormed Cannes Lions, Adfest, Spikes Asia and the Kyoorius Awards in 2025, proving that a sharp idea with a dash of madness can punch well above its age.

    At this year’s Cannes Lions, Ducktape landed a Bronze Lion for its quirky Amazon campaign with Ogilvy India and earned a Film Craft shortlist for Dirty Money, its riotous spot for Steadfast Shredders created with Mullenlowe. The momentum continued at Adfest, where the team bagged a Silver for Film Direction and two Bronzes for Arms Deal and Hungal Driving School in collaboration with DDB.

    Meanwhile, at Spikes Asia, Arms Deal racked up a Bronze and two shortlist mentions, while the Kyoorius haul included a dazzling 4 Blue Elephants and 11 Baby Blues.

    This awards streak is no fluke. Ducktape’s cinematic chops are backed by Valles’s deep agency roots and an enviable global reel. His resume reads like a Cannes wish list Coca-Cola, Apple, Netflix, Unilever, Snickers, Ikea, Spotify, Disney+ Hotstar and his directing style ranges from stylised comedy and animated flair to high-octane action.

    “We launched Ducktape to build a space where ideas and craft could run wild,” said Valles. “A year in, we’ve worked with iconic brands, fearless agencies and some real heavyweight talent. We’ve made things that sparked memes, conversations and now, awards.”

    The studio’s sharp storytelling and slick visual language are drawing praise for being rooted in Indian culture while playing to a global stage. And while Ducktape’s tape measure of success is already long, it’s clear they’ve only just begun rolling.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    CUPERTINO: Apple’s long-serving chief operating officer Jeff Williams is stepping aside later this year, with Sabih Khan—the supply chain mastermind born in Moradabad, India—set to take charge as COO in a long-planned succession.

    Khan, currently senior vice president of operations, will assume the role later this month. Williams will remain through the end of the year, continuing to oversee Apple’s design team and health initiatives, including Apple Watch. After his departure, the design team will report directly to CEO Tim Cook.

    Williams, who joined Apple in 1998, was instrumental in the launch of the iPod, iPhone and Apple Watch, and helped craft Apple’s health strategy.

     “Apple wouldn’t be what it is without Jeff,” said Cook. “Jeff and I have worked alongside each other for as long as I can remember, and Apple wouldn’t be what it is without him. He’s helped to create one of the most respected global supply chains in the world; launched Apple Watch and overseen its development; architected Apple’s health strategy; and led our world-class team of designers with great wisdom, heart, and dedication. I am and will always be beyond grateful for his numerous contributions to Apple over the years and his loyal friendship. Jeff’s true legacy can be seen in the amazing team he’s created and, while he’ll be greatly missed, he leaves the work of the future in incredible hands.” 

    Khan’s journey began in Moradabad, western Uttar Pradesh. After attending school in Singapore, his family moved to the United States, where Khan went on to earn a dual bachelor’s degree in economics and mechanical engineering from Tufts University, followed by a master’s in mechanical engineering from Rensselaer Polytechnic Institute in New York.

    He joined Apple in 1995 from GE Plastics, starting in procurement. Over the past three decades, Khan has played a central role in shaping Apple’s global operations—from logistics and manufacturing to supplier responsibility and green manufacturing. Under his leadership, Apple’s carbon footprint has shrunk by over 60 per cent.

    “Sabih is a brilliant strategist who has been one of the central architects of Apple’s supply chain,” said Cook. “While overseeing Apple’s supply chain, he has helped pioneer new technologies in advanced manufacturing, overseen the expansion of Apple’s manufacturing footprint in the United States, and helped ensure that Apple can be nimble in response to global challenges. He has advanced our ambitious efforts in environmental sustainability, helping reduce Apple’s carbon footprint by more than 60 percent. Above all, Sabih leads with his heart and his values, and I know he will make an exceptional chief operating officer.” 

    Williams, marking his twenty seventh  year at Apple and fortieth in the industry, plans to spend more time with family. “Sabih is the most talented operations executive on the planet,” he said. “I leave Apple’s future in very capable hands.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Hyundai celebrates 10 years of Creta with a story-sharing contest

    Hyundai celebrates 10 years of Creta with a story-sharing contest

    MUMBAI: A million journeys, a million stories and now Hyundai wants to hear yours, with prizes in tow. To celebrate a decade of Creta-fuelled adventures, Hyundai Motor India has shifted into nostalgia mode with a nationwide digital contest called ‘Creta X Memories’, inviting owners and fans to share their fondest moments with the SUV that has logged over 1.2 million sales since its 2015 launch.

    Whether it’s that monsoon road trip gone sideways, the family’s first highway holiday, or a parking-lot proposal, Hyundai wants your story and maybe a photo or video to prove it. The rules are simple: pen down your Creta memory in 150 words or more and email it to cretamemories@hmil.net before July 31, 2025.

    The best entries will win some rather enviable perks. Top storytellers get to meet brand ambassador Deepika Padukone, while others drive off with prizes like Apple iPhones, exclusive vouchers, and Creta merchandise. Select heartwarming tales will also be featured on Hyundai’s social media, taking your Creta story from garage to grid.

    According to HMIL  AVP & vertical head of marketing Virat Khullar, this isn’t just a contest, it’s a tribute to the emotional mileage the SUV has racked up. “Creta isn’t just a vehicle, it’s a symbol of aspiration and emotional connection for over a million Indian families,” he said.

    Ten years on, Creta remains more than just four wheels and a badge. It’s a photo album on wheels, a road trip playlist, and for many, a trusted co-pilot through life’s big and small milestones. ‘Creta X Memories’ puts that sentiment in the spotlight, celebrating not just a product, but the people who made it iconic.

    So if your SUV’s seen it all from dhol-filled baraats to roadside breakdowns this might be your moment to take the driver’s seat in Hyundai’s hall of fame. And maybe, just maybe, score a selfie with Deepika too.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Win blows into Cannes with ideas that are worth their metaverse in gold

    Win blows into Cannes with ideas that are worth their metaverse in gold

    MUMBAI: If Cannes is the playground for global creativity, Women Inspiring Network (Win) just brought the rulebook rewrite. On 18 June, amid the Riviera’s sparkle and the swirl of creativity at Cannes Lions 2025, Win is set to take over the iconic Hotel Martinez with the Win Lounge, a full day of boundary-breaking conversations on marketing, innovation, and leadership. But this isn’t just another panel fest. Think of it as a high-octane, insight-loaded salon for the world’s most disruptive thinkers.

    Adding sonic flair to the soirée is the debut of the Win Voices podcast, a platform spotlighting raw and unfiltered narratives from global game-changers. The vibe? Less conference, more cultural reset.

    The theme lineup reads like a cheat code to the future:

    1    Disrupting the Default: The New Playbook for Inclusive Innovation

    2    Culture is Capital: The New Frontier of Creative Influence

    3    Marketing in the Metaverse: Redefining Brand Engagement

    4    Beyond Advertising: Building Purpose-Driven Brands

    5    The Purpose Playbook: Philanthropic Families and the Art of Giving Big

    6    Metamorphosis of Marketing: Rebuilding Enterprises with Data, AI & Creativity

    The cast? Star-studded. From Snap’s Resh Sidhu, Spotify’s Bridget Evans, M·A·C Cosmetics’ Aïda Moudachirou-Rébois, and Samsung’s Antonia Faulkner, to Gumgum’s Phil Schraeder, Tigress Tigress’ Meera Sharath Chandra, Seeme Index’s Asha Shivaji, and WeTransfer’s Julia Linehan, the Win Lounge boasts a speaker lineup as sharp as a Cannes jury.

    And it’s not just media and tech titans. Voices from social impact and philanthropy like Neera Nundy of Dasra will add depth to the dialogue. “When families bring purpose to their philanthropy, they don’t just fund programmes, they shape futures,” she shared.

    Win founder Stuti Jalan summed it up with flair: “This is more than a gathering. It’s a game-changing celebration of creativity, courage, and connection.”

    Brands like Google, Apple, M·A·C Cosmetics, Samsung Electronics, Snap Inc., Publicis Groupe, and Influencer.com are already on the guest list. And this is just the start Win will next turn up at Climate Week in New York on 24 September, bringing its trademark fusion of inspiration and impact to the UNGA stage.

    So yes, Cannes might be about lions. But this June, the Win Lounge promises to roar the loudest and leave echoes of brilliance long after the rosé has run dry.

  • India’s first Lego store clicks into place with Ample’s Gurugram mega-launch

    India’s first Lego store clicks into place with Ample’s Gurugram mega-launch

    MUMBAI: The Lego dream just got bigger—and real. Ample group, the retail ace behind big-name brand tie-ups in India, has teamed up with the Lego group to launch the country’s first and South Asia’s largest Lego Certified Store at Ambience Mall in Gurugram.

    Spread across a sprawling 4,500+ sq. ft., this flagship retail paradise isn’t just another store—it’s a technicolour tribute to the power of play. Packed with interactive stations, digital experiences, iconic builds, and hands-on joy, it’s part toy box, part wonderland—and designed to hook everyone from toddlers to AFOLs (adult fans of Lego).

    Ample group founder & CEO Rajesh Narang said:  “At Ample, we have always believed in creating meaningful experiences for our customers by bringing some of the world’s most iconic brands closer to Indian customers, be it Apple, Bose, Under Armour, Asics, and now Lego group. With the launch of south Asia’s Largest Lego certified store, we are not just introducing a brand but offering families a space to imagine, play and create memories together. Our goal is to deliver experiences that go beyond shopping, where every visit feels special and interaction adds value.”

    This landmark opening comes as India’s economy is projected to grow by 6.3 per cent in 2025. With a surging middle class and rising appetite for premium experiences, Ample is betting big on immersive retail. It plans to open 30 Lego stores over the next five years, including the next one in Bengaluru’s Orion Mall.

    “Today is not just about opening a store—it marks a pivotal moment in Lego’s India’s journey, one that celebrates the power of play in its truest form,” said Lego India country manager Bhavana Mandon,. “We’re thrilled to finally bring the Lego brand experience to India in close partnership with the Ample Group. We’re laying the foundation for a strong retail presence and aim to help more Indians connect with the joy of play through multiple stores over the next two years. The energy, creativity, and passion we’ve witnessed today show that India’s Lego moment has truly arrived. As we enter this exciting phase of growth, we look forward to building spaces where people of all ages can build together.”

    Beyond retail buzz, the new store aims to cut screen time and boost cognitive skills with good old-fashioned hands-on play. From AI-powered displays to custom minifigs, it’s a bold mix of nostalgia and next-gen engagement.

    Established in 1996, Ample group has built a reputation for rolling out premium brand experiences, operating 100+ stores across the country and charming over a million customers. With a target CAGR of over 30 per cent over the next five years, the company shows no signs of slowing.

    Looks like Lego’s Indian adventure has finally clicked into gear—and it’s anything but child’s play.

  • Hungama Music pulls plug, India’s streaming scene shrinks

    Hungama Music pulls plug, India’s streaming scene shrinks

    MUMBAI: Another one bites the dust in India’s cut-throat music streaming scene. Hungama Music is throwing in the towel, announcing its service will be switched off from 15 April, leaving users’ downloaded tunes and libraries gathering digital dust. This follows the premature demise of Resso and Wynk Music, making it a proper hat-trick of Indian streaming services hitting the skids in just over a year.

    “Downloaded music and library content will no longer be available,” Hungama Music informed its users.

    Resso, owned by ByteDance, blamed “local market conditions” for its January 2024 exit, while Wynk Music, owned by Bharti Airtel, effectively rolled its users into Apple Music after a strategic partnership. 

    Despite India’s booming streaming appetite – second only to the US in terms of sheer volume – local players are finding it a right pickle to compete with the global giants. YouTube, with its 462 million users, remains the undisputed king, while Spotify’s global clout and Apple Music’s strategic tie-ups are proving too much for many to handle.

    Hungama Music, which ditched its freemium model for a subscription-only approach last year, clearly couldn’t keep up. Even a recent partnership with Virgin Music Group, aimed at boosting Indian regional music, wasn’t enough to save it from the digital graveyard.

    “It’s a proper David versus Goliath situation,” a source close to the Indian music scene quipped. “These global behemoths have the cash and the clout to snap up users, leaving local players struggling to get a look-in.”

    With only Gaana and JioSaavn left standing, the question now is whether they can survive the onslaught. Can they whip up subscription packages that are both tempting and wallet-friendly enough to keep punters from straying? Or will they too end up singing the blues? One thing is for certain, the Indian music streaming scene is proving to be a proper dogfight.