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Tag: Apparel Group

  • Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    MUMBAI: Water you waiting for, Middle East and Africa? Bisleri International has just uncapped a major partnership with Dubai-based Apparel Group, setting the stage for a regional beverage boom. The strategic alliance will see Bisleri’s much-loved portfolio ranging from its iconic packaged water to its fizzy favourites manufactured, marketed and distributed across MEA, starting with the UAE in 2025.

    With a legacy that’s been hydrating India for over 50 years, Bisleri has long held the top spot in the country’s packaged water market. Its product range includes not just the flagship water bottle, but also the premium Vedica Himalayan spring water, and aerated offerings like Limonata, POP, Spyci Jeera, Rev, and Soda. Currently, it operates 128 manufacturing centres and reaches over 500,000 outlets in India alone plus it already has a UAE presence, having backed events like the Dubai Marathon.

    “The Middle East and Africa markets represent significant opportunity for value creation,” said Bisleri International CEO  Angelo George. “With a large Indian diaspora already familiar with our brands and Apparel Group’s consumer expertise in the region, the match is just right.”

    Founded in 1996, the Apparel Group is no lightweight. The retail behemoth runs 85 plus brands and 2,300 plus stores across 14 countries, supported by a workforce of 25,000. Now, they’re ready to add hydration to their retail portfolio.

    Apparel Group CEO Neeraj Teckchandani called the tie-up a “strategic milestone” that aligns with the Group’s ambition to diversify and scale. “We see this as a long-term, value-driven collaboration that redefines beverage retail in the region,” he added.

    With fizzy ambitions and deep-pocketed partners, Bisleri’s Middle East expansion is anything but a drop in the ocean. It’s a sign that the Indian refreshment giant is thirsty for more and ready to bottle global growth.

  • Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.

    Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”

    For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”

    Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”

    Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!

  • Apparel Group celebrates the return of the Victoria’s Secret Fashion Show

    Apparel Group celebrates the return of the Victoria’s Secret Fashion Show

    Mumbai: Apparel Group, a global fashion and lifestyle retail conglomerate, celebrated the anticipated return of the Victoria’s Secret Fashion Show with a series of exclusive activations, blending art, dance, and cutting-edge technology. The multi-sensory experiences spanned across key locations, offering fans a unique and immersive way to connect with the brand’s iconic heritage. These initiatives are designed to engage customers, brand loyalists, and fashion enthusiasts both digitally and offline, fostering immersive experiences that intertwine artistic expression, cultural elements, and interactive media.

    Victoria’s Secret, known for redefining beauty and fashion, made its runway return in spectacular style, and Apparel Group ensured that the excitement reached its audience across India. Each activation was meticulously crafted to showcase the brand’s allure while integrating the latest in technology and live performances.

    Apparel Group India CEO Abhishek Bajpai said, “Our collaboration highlights Apparel Group’s dedication to embracing diverse creativity while honouring India’s rich artistic heritage. We are excited to have crafted an immersive and memorable experience for our customers. By merging art, performance, and technology, we’ve not only celebrated the brand’s iconic legacy but also brought the magic of the runway to our audience in fresh and dynamic ways. Our exclusive activations across key locations in India invite fans to engage with Victoria’s Secret in a manner that truly honours its iconic heritage.”

    Artistic installations:

    Apparel Group unveiled three exclusive art installations inspired by the glamorous legacy of Victoria’s Secret Wings. These installations by renowned Indian artist Lekha Washington served as a visual spectacle, inviting viewers to experience the brand’s iconic wings in a fresh and innovative light. Displayed in prime locations across malls (Mumbai, Bengaluru, and Delhi), the Red Dot Chair seamlessly blends traditional elements with contemporary aesthetics, creating pieces that resonate with both local and global audiences. The empowering aesthetic gave the audience a chance to interact and share their experiences on social media.

    Dance performances:

    Live dance performances captivated onlookers, bringing the energy and essence of the Victoria’s Secret Fashion Show to life. Featuring Shakti Mohan and her powerhouse squad of 20 fierce, all-female dancers, the performances showcased a modern interpretation of confidence, beauty, and individuality. Dressed in Victoria’s Secret Iconic PJ Sets, the energetic dancers and their charismatic leader guided the flash mob through a choreographed routine set to popular music. This thrilling performance at Ambience Mall, Gurgaon, and Phoenix Palladium, Mumbai created a unique and unforgettable experience for all attendees.

    Interactive digital and virtual experiences:

    Cutting-edge technology played a key role in the activations. To launch the campaign, Victoria’s Secret India took over the Mumbai Sea Link with an interactive CGI video. The video featured a vibrant pink transformation of the city’s iconic landmark, unveiling the date of the Victoria’s Secret Fashion Show and sparking curiosity while building excitement for the event.

    As a visionary leader in retail, Apparel Group continues to elevate customer experiences through innovation and creativity. The return of the Victoria’s Secret Fashion Show is the beginning of a series of engaging events and initiatives planned for the coming months, promising fans more opportunities to connect with their favourite brands in unexpected ways.  

  • Nykaa partners with Apparel Group to enter Gulf markets; sees it as a multi-year growth opportunity

    Nykaa partners with Apparel Group to enter Gulf markets; sees it as a multi-year growth opportunity

    Mumbai: Nykaa, the Indian fashion and cosmetics retailer, has tied up with the Middle East based fashion and lifestyle retail giant, Apparel Group. With this strategic alliance, the former aims to utilise the latter’s robust retail infrastructure network and deep market relationships to recreate its beauty retail platform and build distinctive Gulf Cooperation Council (GCC) focused beauty offerings in UAE, Kingdom of Saudi Arabia (KSA), Qatar, Oman, Kuwait and Bahrain.

    The joint venture will create an omnichannel, multi-retail brand for the Middle East with Nykaa holding a 55 per cent stake in the new entity and the remaining 45 per cent will be owned by Apparel Group.

    As per reports, Nykaa CEO Falguni Nayyar believes that the per capita consumption of beauty is very high in the GCC region, and the company views it as a multi-year growth opportunity.

    As per Elara Capital senior vice president – research analyst of media, consumer discretionary and internet Karan Taurani’s margins in the GCC market is far superior as compared to India (around 48-50 per cent gross margin). Nykaa’s gross merchandise value (GMV) contribution from private labels currently is 11.2 per cent, which can potentially lead to 10-15 per cent higher sales volume for this segment in the near term due to new market expansion, he points out.

    “As per our assessment, this joint venture will thereby have a positive impact of one-two per cent on growth rates for the overall beauty and personal care (BPC) segment; it may be margin dilutive initially due to investment in the overseas market (creating brand awareness) but will impact earnings positively, once they achieve scale,” says Taurani.

    Elara Capital has estimated 23.7 per cent revenue compound annual growth (CAGR) for the Nykaa BPC segment in the upcoming years, he adds.

    For the record, Nykaa has 112 retail stores in India (as of 30 June), catering to approximately 28,000 pin codes and offering over 4,500 brands across platforms. Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in the United Arab Emirates (UAE). It is home to over 75 lifestyle and beauty brands with over 2,000 stores in 14 countries.