ITV

Tag: App

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • Facebook’s Mark Zuckerberg disappointed with TRAI’s decision favouring net neutrality

    Facebook’s Mark Zuckerberg disappointed with TRAI’s decision favouring net neutrality

    MUMBAI: Everyone in the world should have access to the Internet says Facebook founder Mark Zuckerberg.

    Voicing his disappointment over Indian regulator – the Telecom Regulatory Authority of India’s (TRAI) decision, which upheld net neutrality and ruled against differential pricing of data services, Zuckerberg took to his social networking website and said, “Today India’s telecom regulator decided to restrict programs that provide free access to data. This restricts one of Internet.org’s initiatives, Free Basics, as well as programs by other organizations that provide free access to data.”

    With an aim to provide basic internet services to all, Zuckerberg launched Internet.org with many different initiatives — including extending networks through solar-powered planes, satellites and lasers, providing free data access through Free Basics, reducing data use through apps, and empowering local entrepreneurs through Express Wi-Fi.

    “While we’re disappointed with today’s decision, I want to personally communicate that we are committed to keep working to break down barriers to connectivity in India and around the world. Internet.org has many initiatives, and we will keep working until everyone has access to the internet,” he added.

    He added that with Internet.org, more than 19 million people in 38 countries have been connected through its different programs.

    “Connecting India is an important goal we won’t give up on, because more than a billion people in India don’t have access to the internet. We know that connecting them can help lift people out of poverty, create millions of jobs and spread education opportunities. We care about these people, and that’s why we’re so committed to connecting them,” he voiced.

    Zuckerberg said that Facebook’s mission was to make the world more open and connected. “That mission continues, and so does our commitment to India,” he said.

    It may be recalled that Facebook faced a lot of flak recently when it asked its users to support Free Basics via a poll. Free Basics has been criticised over grounds that it curbed people’s freedom to access the internet of their choice.

  • Facebook’s Mark Zuckerberg disappointed with TRAI’s decision favouring net neutrality

    Facebook’s Mark Zuckerberg disappointed with TRAI’s decision favouring net neutrality

    MUMBAI: Everyone in the world should have access to the Internet says Facebook founder Mark Zuckerberg.

    Voicing his disappointment over Indian regulator – the Telecom Regulatory Authority of India’s (TRAI) decision, which upheld net neutrality and ruled against differential pricing of data services, Zuckerberg took to his social networking website and said, “Today India’s telecom regulator decided to restrict programs that provide free access to data. This restricts one of Internet.org’s initiatives, Free Basics, as well as programs by other organizations that provide free access to data.”

    With an aim to provide basic internet services to all, Zuckerberg launched Internet.org with many different initiatives — including extending networks through solar-powered planes, satellites and lasers, providing free data access through Free Basics, reducing data use through apps, and empowering local entrepreneurs through Express Wi-Fi.

    “While we’re disappointed with today’s decision, I want to personally communicate that we are committed to keep working to break down barriers to connectivity in India and around the world. Internet.org has many initiatives, and we will keep working until everyone has access to the internet,” he added.

    He added that with Internet.org, more than 19 million people in 38 countries have been connected through its different programs.

    “Connecting India is an important goal we won’t give up on, because more than a billion people in India don’t have access to the internet. We know that connecting them can help lift people out of poverty, create millions of jobs and spread education opportunities. We care about these people, and that’s why we’re so committed to connecting them,” he voiced.

    Zuckerberg said that Facebook’s mission was to make the world more open and connected. “That mission continues, and so does our commitment to India,” he said.

    It may be recalled that Facebook faced a lot of flak recently when it asked its users to support Free Basics via a poll. Free Basics has been criticised over grounds that it curbed people’s freedom to access the internet of their choice.

  • 9XO launches dating app ‘Hook’; connects people over music

    9XO launches dating app ‘Hook’; connects people over music

    MUMBAI: 9XO, the international music channel to discover great music, announces the launch of Hook, the music based friendship/dating app.  Hook will be launched across Android (Google Playstore) on 18 January 2016 and soon on iOS (Apple iTunes).

     

    Along with the Hook app, 9XO will also launch a show starting 18 January 2016 at 5 pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to hook their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.

     

    Hook connects people over music. The user gets notified the instant a match is found with the same song choice. This selected playlist will be refreshed everyday to allow viewers to Hook with someone everyday and on new songs!

     

    Speaking about the latest innovation by the channel, 9XO Programming Head Clyde D’Souza said, “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”

     

    Hook gets synced with the Facebook account of the user enabling them to log on and start connecting with other users. Once the match is made the user gets notified of the Hook and can start chatting with the matched person.

     

    The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.

  • ErosNow launches ‘Blazing Bajirao – The Game’

    ErosNow launches ‘Blazing Bajirao – The Game’

    MUMBAI: Eros International’s on-demand entertainment portal ErosNow launched the trailer of ‘Blazing Bajirao The Game’ for their upcoming film Bajirao Mastani. An extension of ErosNow’s digital marketing innovation, the web series, Blazing Bajirao, the game will be available on 10 December, 2015 for download on the Apple App and Google Play stores. The web version will be available exclusively on erosnow.com.

     

    The interactive game invites players to embark on a thrilling adventure as they battle as Peshwa Bajirao, the undefeated warrior of the Maratha empire. As players progress through the game, they must fight through hordes of enemy infantry and archers in search of Mastani roaring ‘Har Har Mahadev’!

    Eros Digital CEO Rishika Lulla Singh said, “ErosNow has been pushing boundaries with unique digital initiatives for the promotion of Bajirao Mastani. After the success of India’s first graphic web series, Blazing Bajirao, the game was a natural progression to take digital promotions to the next level. The game is of stellar quality and gamers can now become Peshwa Bajirao, the great warrior themselves and experience the exhilaration of battle victory using swords, bows and arrows.”

  • Green Gold launches Chhota Bheem Himalayan Adventure Skiing on Android

    Green Gold launches Chhota Bheem Himalayan Adventure Skiing on Android

    MUMBAI: Green Gold has launched Chhota Bheem Himalayan Adventure Skiing Game in association with Mech Mocha. The game will be available on Android and through Google Play store.

    With winter approaching, this game provides a Ski Safari experience to gamers. It’s an endless skiing game where the character will be seen skiing on Snowy mountains with various obstacles and powerups on his way.

    Talking about the game Green Gold Animation CSO Srinivas Chilakalapudi said, “We have always focused on creating characters that resonate with Indian sensibilities and taken them places. Once you create a bond with a certain character, chances are that you will accept it over various platforms. With the recent success of the game ‘Chhota Bheem Race’ we got an added impetus to come with Chhota Bheem Himalayan Adventure Ski Game.”

    Mech Mocha CEO Arpita Kapoor added, “Chhota Bheem is tremendously popular IP and we found an awesome founder in Green Gold. For us, this is a long-term investment; We will be releasing major updates for the game in coming months including racing and multiplayer. Our focus is ‘Making India Play’ and this is our first step towards reaching that vision. The game showcases popular culture references similar to content by TVF and AIB, which is done first time by any game developer in India.”

    The game follows a storyline where Chhota Bheem will be seen roughing it out in the snow capped Himalayan terrain and along with it comes a new look for Bheem. Instead of this usual Saffron Dhoti he will be seen in earthy shades of cool mountain gear , breaches, caps and furry jackets.

  • IndiaMart launches mobile app for Windows users

    IndiaMart launches mobile app for Windows users

    MUMBAI: IndiaMart has launched its mobile application for the Windows platform. The mobile app would assist the Windows users in finding the right business partners, even while on the move.

     

    Buyers can fulfill their requirements by searching for relevant suppliers, comparing prices, sending enquiries, posting requirements, etc., anytime and anywhere, by using a smart and intuitive, yet simple interface. The mobile app is available for download on the Windows Store and has been designed for Windows 08 and above.

     

    IndiaMart founder and CEO Dinesh Agarwal said, “The industry has been evolving each day, to drive the customer experience a notch higher every time. As per statistics, India is the second biggest user of Windows phone in the world, with a user base of 7.5 per cent. Having registered over 5 lac app downloads on the Android & iOS platforms, we strongly felt that the launch of the Windows App was important and inevitable. We are extremely confident that our new initiative would open up an array of business opportunities for Windows users.”

     

    The app also provides various benefits to the sellers, especially to the small and medium enterprises, by facilitating on-the-go business for them. IndiaMart Windows App supports exclusive features for individual seller accounts, as well as detailed product listing view as per categories and sub-categories, among many interesting aspects.

     

    Agarwal added, “Mobile has proved to be an important medium for our business, with about 40 per cent of the traffic on IndiaMart coming through mobile. Also, we have found that the average time being spent on IndiaMart Mobile App is more than the average time spent on our mobile site, clearly pointing towards a growing importance and usage of Apps. We are delighted to see a good response for our Windows App so far, with over 20,000 installations already witnessed within a few days of its launch. We expect this to grow further, and help more and more buyers and sellers grow their businesses.”

     

    With this new App on Windows, IndiaMart now has its application available on all major platforms, including Android, iOS, and Blackberry.

  • There is tremendous liquidity on our platform, says OLX’s Amarjit Singh Batra

    There is tremendous liquidity on our platform, says OLX’s Amarjit Singh Batra

    MUMBAI: The reasons to buy used goods are countless – some practical, some unimaginable, some quirky, and many deeply entrenched in our daily lives. These buyers are flocking to OLX, persistently looking for products, and waiting for sellers to upload ads for them. This and more is revealed by the two latest ads released by OLX.

    Borrowing humorous snippets from everyday life scenarios, the two new OLX ads, #SushilBachcha and #PatiParmeshwarNOT give persuasive yet intriguing reasons to people for selling more actively, highlighting that there are a plethora of buyers out there for everything. The TVCs end with a closing line that says, “Aise bahot se log intezar kar rahe hain aapki cheezon ka…Ab toh OLX pe Bech De.”

    Said OLX India CEO Amarjit Singh Batra, “OLX has seen a substantial surge in online buying and selling of used goods between individuals. Our users have been excited about being able to sell their items in a day, sometimes even minutes. This has proved to us that there is tremendous liquidity on our platform with buyers for all kinds of regular as well as unique items browsing OLX. But on the other hand we also found through our research on the used goods market – Consumer Research on Used Goods and Selling Trends (CRUST) – that Indians have a habit of stocking goods they are not using. We combined these two insights to come up with this campaign, and reinstate that it’s preferable to sell an item than to stock it because there is always a buyer for your item on OLX.  To communicate our message, we chose scenarios that are a part of every family, and hence easily relatable.”

    The new ads depict buyers urging sellers to post their items on OLX, emphasising their own urgent need for specific used products. The campaign comes on the back of the highly successful and appreciated OLX TVCs that had comedian Kapil Sharma play products talking to their owners, pushing them to sell what is not of use to them.

    “OLX has built the market for consumer-to-consumer (C2C) classifieds in India, and it continues to expand the market for it every day by bringing people together for win-win exchanges. We are among the top 10 apps on Google Play Store India, and the only classifieds player to be among the top 10 searched terms in India for 2013 and 2014 consecutively according to Google Zeitgeist. We have emerged as the undisputed market leaders in India possessing 80 per cent market share of the C2C classifieds trade in the country,” added Batra.

    Conceived by Lowe Lintas, the campaign depicts light-hearted scenarios of potential buyers urging the audience to sell their unwanted and unused goods.

    Lowe Lintas group creative director Shayondeep Pal said, “People have been selling on OLX. But what about people who are buying? They have specific needs and they are looking desperately. Those are the people we portrayed in the campaign. The sense of urgency adds to the humour. The idea was to make it as real as possible and visually approach it with an observant camera. Overall, make it look as if we are peeping into their lives, their stories.”

     

  • Shotformats launches Tiny TV for music video lovers on mobile

    Shotformats launches Tiny TV for music video lovers on mobile

    MUMBAI: Tiny TV is another media product from the house of Shotformats and as the name suggests is a data product which offers music video streaming and downloads.

     

    The product is amplified with the huge library of 10,000 videos across 13 languages and covering genres like Bollywood/pop/devotional and regional. Tiny TV will support most of the media player irrespective of consumer handsets.

     

    In the user-friendly platform, the layout is designed in a style that provides an optimal viewing experience, easy reading & navigation with minimal resizing, panning and scrolling, across a wide range of devices. A user can enjoy music of all genres, as per their interests and can share the same on social media platforms too. There is a subscription to this video streaming service. With one time purchase model available for listed price points, user can also subscribe to pre-set packs for streaming videos on Tiny TV and downloading the same on their mobile phones.

     

    Shotformats MD & CEO Niyati Shah exclaims, “Shotformats has always been trendsetters in launching rich media products with high quality content for our consumers. Tiny TV is our initiative for the music video lovers; it offers 10,000 music videos across seven languages with Bollywood dominating the mix. It’s a unique service which offers both downloads and streaming, Shotformats has developed in-house compressing technology which allows us to compress videos keeping the quality intact and allowing the users quick downloads.  “

     

    Sony Music India director digital Hari Nair says, “This is a great digital product that allow users to download and stream the videos of their favorite songs. With this generation being on the move, we believe this is a great initiative.”

     

    Aditya Music business head Aditya Gupta adds, “It is a brilliant platform provided for Indian music industry, especially having a full length music video in 2G and 3G format. This enables music aficionados to enjoy the audio and video on the go, in a seamless manner, hassle-free and in various languages. “