ITV

Tag: app launch

  • QYOU Media India launches its direct-to-consumer app Q PLAY

    QYOU Media India launches its direct-to-consumer app Q PLAY

    Mumbai: On Tuesday, QYOU Media India announced its first direct-to-consumer app, Q PLAY, to rapidly expand their media business.

    The app offers all five QYOU Media India channels, namely The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GAMEX. The best content from social & digital media creators will be available on all channels thanks to QYOU Media India’s distinctive programming style. With Q PLAY, unique, fresh, relatable, and exciting content will be found in one app, one destination, with many newer channels set to be added in the future.

    The ad-supported download-and-watch app can be downloaded on the Google Play store and directly on smart TVs and mobile devices without any registration hassle.

    Commenting on the launch, QYOU Media India chief operating officer Krishna Menon said, “The launch of Q PLAY opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will deepen our audience engagement by attempting to fill a need for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”

    Embed Link: https://youtu.be/2p1XB3RTslw

    The direct-to-consumer (D2C) model in India is expected to grow exponentially and reach a value of $100 billion by 2025. Much of this is being driven by the mass adoption of social media and the use of influencer marketing as direct conduits to young Indian consumers. QYOU Media India currently reaches over 125 million viewers weekly on Q branded content channels. The company has a goal of driving that number to 200 million in the next three to six months. Q PLAY is designed to begin to leverage that audience scale to employ a direct relationship between the company and its user base. Q PLAY will additionally leverage both the large number of blue-chip advertiser brand relationships enjoyed by the company along with the recently announced data initiative to mine data from all sources of distribution, thus driving stronger monetization via more targeted content and ad campaigns.

  • Jaitley stresses need to integrate communication across social media platforms

    Jaitley stresses need to integrate communication across social media platforms

    NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the “Talkathon” serves as independent interview, which runs live on social media and taken up by all private channels as well.

     
    He added that it offered an opportunity to integrate communication across platforms as well as a direct interface with the audiences.

     
    Addressing a meeting of Consultative Committee of MPs attached to his Ministry to discuss the issue of “Harnessing role of Social Media,” he said the digital mode had become an effective medium to communicate to the wide audience while at the same time it offered opportunities to innovate.

     
    Referring to the Doordarshan (DD) app launched on 7 May, 2015, the Minister mentioned that this initiative provided an opportunity to address the needs of the audience, which followed the dissemination of information on the digital mode.

     
    Jaitley also said efforts would be made to popularize the digital mode of the 100 volumes of Mahatma Gandhi compiled by the Publications Division on the social media platforms of the Ministry. 

    At the meeting, which was also attended by Minister of State Rajyavardhan Rathore, a presentation was made by Secretary (I&B) Bimal Julka giving an overview of the steps and initiatives undertaken so far by the Ministry in harnessing the potential of the social media for disseminating the information relating to the important initiatives of the Government. 

    Members gave suggestions to enhance the reach of the Government coverage through All India Radio (AIR) and DD, especially in areas that required dissemination. It was emphasized that efforts needed to be taken to promote the reach of social media to those segments, which at times suffered due to lack of technological access. It was also suggested that measures need to be taken to facilitate information flow to the young target audience and institutions in rural areas. Members also suggested that content needed to be tailored consistently to address the information needs of the people. 

    Members who attended the meeting Dr. Jayakumar Jayavardhan, Dr. Sanjay Jaiswal, Tapas Paul, V. Sathyabama, Anil Madhav Dave, Jaya Bachchan, Dr. K. Keshava Rao, Madhusudan Mistry, Neeraj Shekhar and Vivek Gupta.

  • Facebook launches app for advertisers, to be available worldwide soon

    Facebook launches app for advertisers, to be available worldwide soon

    NEW DELHI: Facebook has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago.

     

    In addition, the company has announced the ads manager app to help businesses manage their ad campaigns on-the-go, through their mobile device.

     

    The app is presently available in the United States but will soon be available throughout the world.

     

    Around 35 per cent of US small businesses do not have a web presence at all, but more than 30 million businesses around the world actively use Facebook pages because they are free, easy to use, and they work well on mobile.

     

    Facebook is helping businesses to grow, as it is easy – Facebook’s tools are easier than ever to use. It is Mobile – the consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. Facebook ads are effective, claims the social media site.