Tag: App Annie

Ad spend on mobile to hit $240 billion globally: App Annie

MUMBAI: According to the State of Mobile 2020 report by App Annie, this year comes out to be the biggest year for mobile, with advertisers fuelling the revenue. Mobile ad spends reach $240 billion as brands utilise mobile’s potential. The report also states that the war between streaming giants will heat up in 2020 and consumers will ultimately decide where they want to spend 674 billion hours on mobile.

Apple arcade and Google play Pass will act on creating innovative new games for consumers and generate new revenue streams for publishers. After 2G, 3G, and 4G, 5G is the next battleground, and the gamers will be first to reap the benefits. Consumer and mobile ad spend to top $380 billion globally in 2020.

The report further stated that consumers have spent 50 per cent more sessions in entertainment apps in 2019 as compared to 2017. The increase in the adaptation of video streaming apps on mobile devices to watch movies, TV shows, concerts, and live events on-demand helped bolster demand for Entertainment apps.

Availability of high-quality streaming platforms, increase in user-generated content, and offline mode becoming standardised were seen as the industry advancements that helped tip the scales from screen size to on-the-go viewing.

As per the report, competition in the streaming space will help better user experiences to drive growth in downloads, revenue, and usage, which will ultimately lead to partnerships and consolidation to win the wallets of consumers long term.

The report also stated that the entry of Disney+ into the streaming space along with other streaming colossal Netflix, Amazon Prime and HBO now as incumbents, AppleTV+ as a new entrant, HBO max and NBSUniversal’s peacock set to launch in 2020 has increased the competition.

Around 25 per cent of Netflix’s iPhone users have also used Disney+ in Q4 2019, its highest overlap of users among top video streaming apps in the US.

According to TikTok, it saw the greatest two-year growth in cross-app usage of Netflix at over 135 per cent, enticing that the current competition in the video streaming space is heating up not only by traditional companies launching a standalone streaming service but from social media companies carving new mobile-first consumption pathways.

January 24, 2020
MX Player is the #1 Breakout Video Streaming App of 2019 in India, as per the State of Mobile 2020 report by App Annie

MX Player is the #1 Breakout Video Streaming App of 2019 in India, ahead of Hotstar, Netflix, Amazon Prime and JioTV, according to the State of Mobile 2020 report by App Annie. The platform has dominated the market in terms of time spent on Android phones among Entertainment or Video Players & Editors, records the research firm.

According to the report, globally, consumers spent 50% more sessions in Entertainment apps in 2019 as compared to 2017 with India seeing a staggering 80% increase in the amount of time consumers spent on Entertainment apps.

MX Player’s focus on 360 degree entertainment has driven the platform to the pinnacle of India's over-the-top (OTT) video entertainment segment.

On the success, Karan Bedi, CEO, MX Player, said, “We are very excited to have come this far in such a short time. This has been on the back of great content like Queen and Hello Mini as well as a great product.

Our aim has always been to emerge as the preferred destination for all things entertainment; along with offering premium video content, we were the only app to introduce music streaming as well. We’re now adding other avenues of entertainment to the platform – the beta launch of our gaming feature has received tremendous response and given how gaming has become mainstream in India in the last two years, it was a natural fit for our audience. Here on, our plans include expanding our footprint in international markets as well.”

Additionally, the report says, competition in the video streaming space will bolster better user experiences as well as better and much more diverse content to drive growth in downloads, usage and revenue.

Currently, MX Player has 280 million MAUs globally and 175 million MAUs in India.

January 22, 2020
SonyLIV doubles MAUs to 15.6mn in Feb: App Annie report

MUMBAI: SonyLIV continued to reign the online pie by grabbing more eyeballs in the month of February. It added 7.9 million monthly active users (MAUs) in its kitty. The platform has doubled its base within a month from 7.7 million MAUs to 15.6 million MAUs and has stomped to the third position from fifth last month (January), according to App Annie data report. This ranking is a combination of iOS App Store and Google Play Store.

According to the report, YouTube is on the top of all digital platforms with 178.1 million MAUs, followed by Hotstar at 48.1 million MAUs. Amazon Prime Video was in the fourth position with 13.4 million active users. Voot garnered the fifth position with a total of 10.7 million active users overall. The international giant Netflix had 6 million active users and stood at the sixth position. The latest OTT player, Zee5, has left a remarkable mark on the audience within a month of its launch by successfully engaging 5.6 million users on its platform.

Though SonyLIV has an array of web series, movies, sports, catch up TV shows, music and more, the credit to increase in the viewership clearly goes to the recent India-South Africa cricket series streamed during February.

App Annie is an app market data and insights company headquartered in San Francisco, California. App Annie focuses on the state of video streaming apps in Asia-Pacific region including emerging markets such as India, China and Thailand, among others.

Also Read:

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2017: The year OTTs went regional in India

Regional OTT content more than just catch-up TV

Indians among top commute streamers for Netflix

March 13, 2018
Voot sets its sights on regional & premium ad-free content

MUMBAI: It’s time for Voot to woot because the 18-month old digital venture from the Viacom18 stable witnessed four fold the growth in video streaming in November.

According to App Annie’s November report, Voot is at third position with 7.5 billion minutes of total time spent. The top two slots were taken by Hotstar and Jio TV. For 2018, Voot’s focus is on original and regional content with Tamil in focus. Kannada, Marathi and Bengali are also on the radar. “We will create originals and also dub content into other regional languages,” says Voot COO Gaurav Gandhi.

The first quarter of 2018 is dedicated to regionalisation while the next three months are dedicated to international expansion catering to the global Indian diaspora. Simultaneously, the second quarter will see Voot’s focus shift to premium ad-free content such as original series and movies. Gandhi says that there are 30 million Indians living overseas and the expansion will be to the US, UK, Canada, South Africa, Singapore, Indonesia, etc.

The year also has something for kids with 30 new shows. There will be 20 shows in six languages that is a part of Voot’s aggressive ‘going regional’ plan. Last year it won the innovation award for content distribution for its progressive web app (PWA) at the International Broadcasting Convention 2017. This year, it wants to make video available offline on its PWA.

Voot is getting a makeover with a new logo, refreshed packaging and a brand film that shows Voot as the ultimate entertainment destination. Says Voot head – marketing and partnerships Akash Banerji: “To connect with the audience, we need to connect with them on a thought level. #WHYNOT is not just an expression or a phrase, it is a belief system, a philosophy and a mindset that Voot as a brand aims to foster and encourage in this country.”

The new brand campaign for Voot, created by Mullen Lintas, is designed to gratify the dynamic media consumption patterns of a new age user, seeking entertainment on their own terms.

Mullen Lintas national creative director Shriram Iyer says that the campaign is about people who, unhappy with current content choices, moved to Voot. He says, “The idea of any new technology is to question the status quo. And Voot’s new campaign is all about that. The current campaign is about them and their question to the world ‘Why not’.”

Voot, as a part of both AVOD and SVOD model, has bagged 175 advertisers and 350 brands trust in the year 2017. Gandhi says that this year advertisers have excitedly taken part in participating in various digital offerings, which eventually increases the revenue of content providers.

Refering to the highlights of the year 2017, Gandhi says that Voot has gained 32 million monthly active users, six million plus daily active users, and 50 minutes time spent per viewer per day. Its daily time spent has taken it to the second position after Netflix, according to App Annie report. Colors’ flagship show Bigg Boss has given Voot 550 million views till date and 60 minutes average time spent per viewer per day. Even a show like Splitsvilla, which has male viewership of 52 per cent, got 150 million views.

Voot has grown exponentially during the year by banking 10 original serious in the account till date. The next step is to break the regional barrier.

Also read:

Our work culture fosters leaders: Viacom18’s Sudhanshu Vats

Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

Voot originals’ strategy of disruptive shows unfolds with ‘Yo Ke Hua Bro’ from 18 Aug

December 21, 2017
India tops in avg app downloads per month

NEW DELHI: A new study shows that Indians led in the number of apps downloaded per month in the first quarter of 201

The survey that covered 10 countries showed that Indians downloaded an average of just over forty apps per month, even though the number of apps available on a smartphone was just under eighty as against over 100 apps available in smartphones in Japan.

In South Korea, Mexico, Brazil, Japan, and India, the top 20% of smartphone users spent over four hours per day in apps.The emerging markets of Mexico, Brazil, and India had the highest time for users at the median and at the bottom 20%.

The average user’s time spent varied widely between countries, from just over 1.5 hours per day in France to well over three hours in South Korea, where average Indian user’s time spend was 2.5 hours.

Nearly 75% of users install at least one app per month, according to app data and insights provider App Annie. App Annie delivers the most trusted for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices.

In the ten countries analyzed, the users on average used over thirty apps per month and over nine apps per day. The other countries covered were Germany, China, France, United Kingdom and United States.

In terms of time spent per user, mobile gamers in Japan and South Korea far exceeded those in the other countries.

Users continue to download apps at a high rate. In all countries analyzed, over 65% of users installed at least one app in May 2017. In half of the countries analyzed, over half of all users installed two or more apps.

On the whole, people are still looking for new apps to add to their arsenal. As mobile becomes more central to more industries, users will continue to be open to integrating new apps into their lives.

This indicates strong adoption of apps even for the least-avid users in these countries, thanks to widespread adoption of apps such as WhatsApp and an emerging mobile-first lifestyle

In terms of time per user, Travel & Local is an increasingly important category. In the United States, users now spend over two hours per month on average in these apps, and time per user in these apps is strongly growing across the board.

The per cent of users who use these apps is already over 75% and increasing in most countries analyzed.

The top 10% of mobile gamers are spending more time playing games. With these gains outstripping the increases at the median, the industry may be moving in a more core-centric direction.

Even in Japan and South Korea, where time spent towers over the other countries, the top 10% increased its time spent in these countries. These gamers are spending roughly 3 hours per day in games.

Especially in these countries, hardcore mobile games continue to be massively popular. In South Korea, Lineage II: Revolution exemplifies this. In Q1 2017, the online role-playing game had both the most total time spent and the highest time per user as any game in South Korea

The total time spent in mobile apps will exceed 3.5 trillion hours in 2021.

Exploding install bases in emerging markets will play a major part in this trend, and in APAC’s expanding lead

Notably, Germany over performs in Shopping where it ranks as the number four country by average time spent, in contrast to its number seven position by average spent time spent overall. A significant portion of German mobile shoppers’ time comes from both eBay and eBay Kleinanzeigen, eBay’s local classifieds app in Germany.

Brazil was the only country in the set whose users spent more time on average in Finance apps than Shopping.

A large amount of this time was spent in banking apps. Six banking apps in Brazil, led by Banco de Brasil, exceeded 10% usage penetration. For comparison, no banking app in the United States achieved this.

June 28, 2017
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile. From entertainment to education, from news to beauty – Indians are turning to YouTube for every aspect of their lives

Held in Mumbai, the event brought together top advertisers, agencies, and partners from all across the country to discuss and celebrate YouTube – the destination where Indians choose to watch video.

Improved connectivity, affordable data plans and huge variety of content available has led to over 400 million Indians online and 300 smartphone users today. In the mobile video era, viewers can watch what they want, where they want and when they want – and this greater choice for viewers also means greater opportunities for marketers. In today’s media environment, while there is plentiful reach, it’s harder to attract viewers’ attention.

Elaborating on how ‘attentive reach’ has become the new currency for the advertisers, Google India and South-East Asia head of marketing Sapna Chadha, said, “According to a survey we conducted with Majestic Research, using eye-tracking technology we discovered, the first ad in an TV ad break is watched actively by 50 per cent of people while the last one is watched actively by only 13 per cent of viewers. Attention has always been inherent to advertising. But, capturing and keeping attention has never been harder for advertisers.”

Addressing the audience, Chadha asked them to change how they buy and plan media for attentive reach. She also shared that over the years, YouTube captures audience attention by delivering 95 per cent audibility and 93 per cent viewability.

Speaking on how to make advertising more effective online, MOAT CEO Jonah Goodhart added, “Everywhere in the world, consumption patterns are changing, making ‘attentive reach’ the foundation of any digital campaign. Measurability is the key to understand the efficacy of any brand engagement and we are thrilled to be the first company to independently measure viewability on YouTube.”

Maruti Suzuki VP and head of marketing Sanjeev Handa asserted, “When you combine a format like video and you want to reach out to a billion+ Indians, the answer comes naturally and that is YouTube. YouTube allows us to tell the right brand stories to the right audiences helping us capture their attention. Case in point, is the launch of the IGNIS which was done simultaneously through the physical as well as digital medium to engage with the millennials and, the results were astounding. On YouTube, the launch was viewed over 10 million times, and 20 per cent pre-launch bookings came from digital in the first 10 days.” He further added, “For advertisers to leverage digital effectively, one needs to have deep insights into your consumers, look to target their interests and effectively measure the viewability of the ad.”

Sharing his experience of working with brands, Kurt Hugo Schneider who has over 8 million subscribers on YouTube and has collaborated with over 40 global brands said, “Concept integration and not product integration, is key to making a brand video authentic and earning people’s attention. With technological innovation, brands today have the opportunity to interact more closely with their audience and get a feel of their preferences.”

Attended by over 800 marketers, advertisers and creators, YouTube Brandcast 2017 also saw YouTube Leaderboard Awards where top 10 advertisers with the most creative ads were felicitated. The award celebrated the brands that performed best through a combination of popularity and promotion.

March 25, 2017