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Tag: Apoorva Arora

  • Smytten celebrates ninth birthday with #TryItAll campaign

    Smytten celebrates ninth birthday with #TryItAll campaign

    Mumbai: Smytten, an Indian product discovery and trial platform, marks its ninth anniversary with the launch of the #TryItAll campaign. Aimed at Gen Z, the campaign focuses on their desire for variety, personalization, and convenience, offering them affordable and risk-free ways to explore new products.

    Understanding Gen Z’s preference for personalised experiences and fear of missing out (FOMO), Smytten allows users to try trending lifestyle products with 100 per cent cashback on trial packs. This lets them explore beauty, wellness, and lifestyle trends without commitment, making informed decisions with confidence.

    To bring the campaign to life, Smytten has teamed up with youth icons Apoorva Arora, Taaruk Raina, and Kritika Bhardwaj for a series of short films. Each film follows a young protagonist discovering Smytten, where they can freely explore a wide range of products, reflecting the brand’s mission to empower discovery.

    Smytten co-founder Swagata Sarangi shared, “When we founded Smytten, our goal was to change how people discover products by creating a platform that truly encourages exploration. Over the years, we have grown alongside our users, embracing their need for choice and personalisation. With #TryItAll, we celebrate this journey. Partnering with talented young artists like Apoorva, Taaruk, and Kritika for this campaign felt natural, they represent the same spirit of curiosity and openness that Smytten stands for. They bring our message to life, making the journey of trying and exploring products feel even more relatable.”

    Smytten co-founder Siddhartha Nangia, “At Smytten, we understand that for today’s consumers, having the freedom to try is just as important as making the final purchase decision. We have created a space where discovery feels effortless and genuinely enjoyable. This anniversary is more than a milestone; it’s a reminder of our ongoing mission to redefine discovery and create new ways to bring excitement to the experience of choice.”

    In celebration of its anniversary, Smytten also introduces special perks, including:

    ●  Nine trial points for ₹199

    ●  Freebies with every trial order

    ●  Up to 90 per cent off on trending brands.

    With a thriving community of over 20 million users, Smytten redefines product discovery in India, empowering an entire generation to make exploring new products as rewarding as choosing them.

  • KUKU FM introduces new campaign: ‘Koi Baat Nahi’

    KUKU FM introduces new campaign: ‘Koi Baat Nahi’

    Mumbai: Kuku FM, a platform for audiobooks and shows, launches a heartwarming new ad film titled “Koi Baat Nahi,” conceptualized and executed by The Ensemble. Specializing in TVCs, DVCs, branded content, and content marketing solutions, The Ensemble has played a pivotal role in bringing Kuku FM’s vision to life through captivating ad films.

    Featuring acclaimed actors Apoorva Arora and Anshuman Malhotra, the ad film revolves around the theme of resilience and positivity in the face of adversity. The guy in the advertisement, played by Anshuman Malhotra, has a positive response to all the hypothetical bleak situations his partner, played by Apoorva Arora, presents to him. Each scenario depicted in the ad film reinforces the belief that a positive outlook can transform life’s challenges into opportunities for growth and inspiration.

    The hilarious ad film highlights KuKu FM’s core messaging that the platform offers over 10,000 audiobooks and shows delivered in an easily understandable Hindi language, including best-selling motivation books. Kuku FM enables listeners to access a treasure trove of inspiration anytime, anywhere. From renowned titles like “12th Fail” to “Buddh Sootra” and “9 Success Mantras by World Athletes,” the platform provides a diverse range of content to uplift spirits.

    From ideation to execution, including casting, The Ensemble has demonstrated unparalleled creativity and expertise in content creation and production.  Leveraging their deep understanding of Kuku FM’s brand identity and audience, The Ensemble has delivered a series of impactful ad films that resonate with viewers on a profound level. What set this project apart was the ambitious timeline – five films in just five days- everything from ideation to execution was done within the span of five days and The Ensemble demonstrated their ability to deliver exceptional content under pressure, without compromising on quality. The team meticulously selected actors and digital influencers like Anshuman Malhotra, Apoorva Arora, Khushaal Pawaar, Tushar Pandey, Shreya Gupto, Nikhil Ratnaparkhi, Arnav Bhasin among others, each choice tailored to target a specific audience group and genre, ensuring maximum impact and resonance. One of the memorable moments from the ad films was the viral dialogue, “Koi baat nahi,” resonating with young audiences and adding an extra layer of relatability to the films.

    Speaking about their collaboration with The Ensemble, KuKu FM head of content Kunj Sanghvi expressed his satisfaction with the outcome. “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.

    As the co-founder of The Ensemble and the director of these films, Abhishek Dixit had this to say: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”

    The Ensemble commits to excellence in every aspect of the process, from ideation to scriptwriting and execution, resulting in ads that not only promote the brand but also resonate with audiences.

  • STB & MX Player partner to present interactive film ‘Lost and Found in Singapore’

    STB & MX Player partner to present interactive film ‘Lost and Found in Singapore’

    Mumbai: Singapore Tourism Board (STB), in partnership with MX Player’s content arm, MX Studios is set to unveil the interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative film introduces a choose-your-own path approach that invites viewers to actively shape the unfolding narrative against the backdrop of Singapore.

    A first-of-its-kind initiative by an NTO in India, this film captures and blends the elements that define Singapore’s character, creating an immersive exploration. Seamlessly integrating triggers for engagement, the interactive component promises a captivating experience. This collaboration caters to evolving preferences, especially among young Indian travelers. As audiences seek innovative ways to engage with travel content, ‘Lost and Found in Singapore’ offers fresh, firsthand inspiration. Through active involvement, viewers connect with Singapore’s attractions, weaving entertainment and exploration. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, showcasing the destination’s unparalleled essence. The film encourages repeat viewing to explore alternate storylines and facets of Singapore.

    An MX Studios Original “Lost and Found in Singapore” intricately follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora), who champions friendship. Amidst Singapore’s iconic landmarks and hidden gems, their destinies rest in the hands of the audience. Viewers guide their choices, creating diverse paths and unique viewing experiences. This immersive collaboration caters to younger Indian audiences, blending entertainment with novel travel inspiration. Alongside, curated experiences like the Vespa Sidecar Tour through Joo Chiat and Katong, with its exploration of Nonyas, Babas, and Peranakans, Museum of Ice-Cream, Design Orchard and Bird Paradise at Mandai Wildlife Reserve, offer textured exploration, seamlessly resonating with modern explorers.

    Singapore Tourism Board regional director, India, Middle East, South Asia & Africa, GB Srithar said, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is a n ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to the young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalised journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”

    MX Player spokesperson said, “Our viewers are always looking for dynamic and game changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore’ is one of its kind and introduces a new dimension to storytelling. We’re excited to bring audiences an engaging cinematic experience as it will allow viewers to actively select the narrative of their choice and will also showcase Singapore’s extraordinary trove of rich destination experiences through this film.”

    Guided by the experienced hand of director Harsh Dedhia and the creative vision of writer Kanishka Singh Deo, this film promises an unforgettable experience. “Lost and Found in Singapore” stands out for its interactive element, inviting the audience to actively engage with the narrative.

    From 25 August 2023, enjoy free streaming of “Lost and Found in Singapore”, only on MX Player!