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Tag: Apollo Tyres

  • Apollo Tyres hits a six with Indian cricket jersey debut

    Apollo Tyres hits a six with Indian cricket jersey debut

    MUMBAI: Rolling onto the pitch in style, Apollo Tyres has made its debut on the Indian men’s cricket team jersey, strengthening its three-year partnership with the BCCI. The unveiling took place in Ahmedabad ahead of the opening Test against the West Indies, two days after the brand appeared on the women’s team jersey in Guwahati.

    Cricket, the heartbeat of India, now carries the Apollo Tyres emblem as a symbol of national pride and commitment to the sport. Apollo Tyres vice chairman and managing director Neeraj Kanwar said, “Cricket unites the nation like no other sport. Seeing our logo on the teams’ jerseys is a moment of great honour and reflects our shared spirit of determination, resilience and excellence.”

    The partnership goes beyond branding, emphasising support for talent and nurturing India’s cricketing culture. With both men’s and women’s teams adorned with the Apollo Tyres insignia, the company looks forward to celebrating victories, inspiring fans, and going the distance alongside the nation’s cricket heroes.

  • Apollo Tyres takes the front of India’s shirt in record guesstimated Rs 579 crore deal

    Apollo Tyres takes the front of India’s shirt in record guesstimated Rs 579 crore deal

    MUMBAI: Apollo Tyres has replaced Dream11 as the lead sponsor of India’s men’s and women’s cricket teams in a three-year pact guesstimated to be worth Rs 579 crore, the richest jersey deal in the sport’s history.

    Media reports state that the Gurugram-based company will pay the Board of Control for Cricket in India (BCCI
    ) Rs 4.5 crore for each bilateral match and Rs 1.71 crore for ICC fixtures,  covering 121 bilateral games and 20 global tournaments through March 2028. Dream11 had reportedly been paying Rs 4 crore per bilateral game.

    The switch follows the government’s ban on real-money gaming platforms under the Promotion and Regulation of Online Gaming Act 2025, which ended Dream11’s contract and left the team without a shirt sponsor during the Asia Cup in Dubai.

    BCCI secretary Devajit Saikia called the deal “a partnership between two institutions that have earned the trust and respect of millions.” Vice-president Rajeev Shukla said the intense bidding—from Canva, JK Cement and other suitors—proved the “strong market confidence in Team India’s global brand.”

    Vinit Karnik from WPP Media had this to say on Linkedin: “Apollo Tyres stepping in as Team India’s lead sponsor marks more than a sponsorship—it underscores commitment to excellence on a global platform. Cricket is India’s cultural heartbeat, and this partnership reflects vision, scale, and legacy. At WPP Media, we are proud to stand alongside Apollo Tyres in this defining journey.”

    The Apollo logo will now feature on all formats of Indian cricket, giving the tyre maker unprecedented global visibility and underlining cricket’s unmatched commercial clout.

  • Costa Coffee promotes Ekta Upadhyay

    Costa Coffee promotes Ekta Upadhyay

    MUMBAI: Ekta Upadhyay has been promoted to assistant general manager and head of marketing at Devyani International, where she will oversee Costa Coffee, the company’s airports business, and New York Fries operations. The appointment marks an expansion of her remit beyond the 300-plus Costa Coffee stores she previously managed.

    Upadhyay, who has spent over 14 years in brand marketing across sectors including fast-moving consumer goods, automobiles and e-commerce, will now focus on scaling the airports vertical and growing the New York Fries quick-service restaurant brand. Her promotion comes as Devyani International, one of India’s largest restaurant operators, seeks to diversify its portfolio beyond its core pizza and coffee offerings.

    Before joining Costa Coffee in 2023,  Upadhyay held senior marketing positions at Apollo Tyres, where she managed communications across the Asia Pacific, Middle East and Africa regions, and at fashion e-tailer Koovs.com, where she led brand strategy for the London Stock Exchange-listed company.

    Her career began at media agencies VivaKi and Mindshare, where she handled major accounts including PepsiCo and Yum Restaurants, developing expertise in traditional and digital media buying.

    The appointment signals Devyani International’s ambition to strengthen its marketing capabilities as it expands beyond its traditional restaurant formats into higher-margin airport locations and new quick-service concepts.

  • Apollo Tyres pays homage to defence forces on Republic Day

    Apollo Tyres pays homage to defence forces on Republic Day

    Mumbai : In a poignant tribute this Republic Day, Apollo Tyres, in collaboration with Resonance Digital, releases a digital video highlighting its steadfast support to Armed Forces. The CG-powered film showcases Apollo Tyres’ role as a proud and reliable companion to the defence forces across various terrains.

    From snowy landscapes to dense forests and desert expanses, the video encapsulates the brand’s commitment to supporting the defence forces. Set against the patriotic backdrop of “Vande Mataram,” the film serves as a testament to the enduring bond between Apollo Tyres and the armed forces.

    For a glimpse into this heartfelt tribute, view the digital video here:

  • Apollo Tyres and Sachin Tendulkar unveil ‘Performance 10 – Where Legends Drive’

    Apollo Tyres and Sachin Tendulkar unveil ‘Performance 10 – Where Legends Drive’

    Mumbai: In the world of sports, Sachin Tendulkar’s name resonates with unmatched brilliance and unparalleled dedication. Beyond the cricket pitch, his legendary status finds a new dimension on the road, where he is not just an enthusiast but a maestro behind the wheel. Apollo Tyres, a name synonymous with quality and innovation, proudly announces the latest chapter in their enduring partnership with the cricketing icon – Performance 10: Where Legends Drive.

    Tendulkar embodies excellence both on and off the field. His passion for automobiles has been an open secret, and Apollo Tyres recognizes and celebrates this aspect of his multifaceted personality. Sachin is more than a sportsman; he is a symbol of persistence and passion, always striving to take his performance to the next level.

    “When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” said Apollo Tyres president Satish Sharma. “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”

    Behind the scenes of this groundbreaking campaign is the creative brilliance of Wunderman Thompson India, the agency that conceptualized and brought Performance 10: Where Legends Drive to life. Wunderman Thompson India CCO Joy Chauhan, expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”

    Performance 10 is not merely a collaboration; it is a tribute to Tendulkar’s unwavering love for legendary and memorable performances – whether on the cricket field or behind the wheel. As the campaign unfolds, viewers can expect to witness Sachin’s prowess navigating through challenging landscapes, pushing the limits of both man and machine, all made possible by the superior grip, durability, and performance of Apollo Tyres.

  • Apollo Tyres launches adrenaline-packed digital series with Sachin

    Apollo Tyres launches adrenaline-packed digital series with Sachin

    Mumbai: Apollo Tyres, a name synonymous with performance and innovation, announces the launch of an exhilarating digital film series featuring the cricketing legend Sachin Tendulkar. Titled “Apollo X Sachin- The legend strikes with an Apolo ten performance” this series offers fans a unique glimpse into Sachin’s passion for cars and his unmatched driving skills.

    Sachin Tendulkar, widely known for his cricketing prowess, has a profound love for automobiles.  In a creative move, Apollo Tyres decided to showcase a different facet of the master blaster through a series of 2-3 performance-packed videos.

    The digital film series captures Sachin Tendulkar manoeuvring through challenging terrains, testing Apollo Tyres, and showcasing his own driving skills. From thrilling drifts to conquering off-roading challenges, Sachin embodies the spirit of Apo10 performance in every frame. The videos serve as a testament to the shared values of peak performance, toughness, and reliability between Sachin Tendulkar and Apollo Tyres.

    The digital film series promises to be a treat for every die-hard Sachin fan, offering a rare glimpse into his off-field persona. Viewers can expect an adrenaline-packed experience as Sachin goes on a thrilling ride with Apollo Tyres aligning perfectly with the brand’s dedication to providing top-notch performance and durability.

     

    As a brand committed to innovation and excellence, Apollo Tyres continues to push boundaries by bringing together sports and automotive enthusiasts through this unique collaboration. The digital film series captures the dynamic interplay of Sachin Tendulkar’s passion and Apollo Tyres’ commitment, making it a must-watch for enthusiasts seeking excitement and inspiration.

     

  • Apollo Tyres celebrates the universal spirit of Raksha Bandhan

    Apollo Tyres celebrates the universal spirit of Raksha Bandhan

    Mumbai: Raksha Bandhan, the cherished festival that symbolises the bond of protection and care, is an occasion celebrated with zeal and fervor across India. This year, Apollo Tyres is delighted to unveil a heartwarming short film that captures the essence of Raksha Bandhan in a unique and inclusive way. “Raksha Bandhan is for everyone. Even Those Who Play the Part,” the film beautifully narrates a story that goes beyond the conventional notion of the festival. While Raksha Bandhan is widely known for celebrating the special connection between brothers and sisters, this film explores the profound meaning it holds for everyone, even those who seemingly play peripheral roles in our lives.

    In the film, a young girl embarks on her journey home on Raksha Bandhan day. However, her path takes an unexpected turn when she finds herself pursued by a truck, leaving her feeling uneasy. As fate would have it, her car suddenly breaks down, leaving her stranded in an isolated area along the highway. To her astonishment, the very truck driver she had apprehended as a potential threat emerges as her unexpected savior. Through their shared experiences and mutual support, they come to realize that the spirit of Raksha Bandhan transcends traditional boundaries, encompassing all who embody its essence.

    The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries. Apollo Tyres, a brand synonymous with quality and performance, seeks to emphasise that the essence of Raksha Bandhan is deeply embedded in its commitment to ensuring safety and security on every journey.

    Join Apollo Tyres this Raksha Bandhan in embracing the true spirit of the festival – one that encompasses not only blood relations but also those who play significant roles in our lives. Let us remember that “Raksha Bandhan is for everyone. Even those who play the part.”

  • Apollo Tyres partners with Wunderman Thompson to launch new TVC

    Apollo Tyres partners with Wunderman Thompson to launch new TVC

    New Delhi: Apollo Tyres has unveiled its latest television commercial for its off-roading motorcycle tyres- Apollo Tramplr.

    The TVC was launched in partnership with Wunderman Thompson.

    Through this power-packed commercial, Apollo Tyres is set to create a distinct spot for itself in the crowded all-terrain tyre market where every brand claims to offer true-blue off-roading tyres.

    This TVC is created to strike a chord with the adventure loving bikers who want the best tyres for their motorcycles.

    Conceptualised by Wunderman Thompson, the TVC is based on a unique and interesting observation. When it comes to off-roading adventure, every brand has the same thing to say and show to prove their point- the same mountains, the same trails and the same obstacles. There is nothing new. It is time to challenge the sameness. It is time to tell the world that adventure isn’t about visiting the same place, taking the same turn or following the same road taken by millions.

    Thus ‘Go Beyond Sameness’ was born. It is a call to every adventure lover to find new routes, challenge the limits, and discover something the world has never seen before. Because the real adventure begins when you go beyond sameness.  

    Commenting on the launch, Apollo Tyres president- Asia Pacific, Middle East, Africa Satish Sharma said, “Apollo Tramplr is designed for both on and off -road applications. The product is designed to give confidence to the rider to go beyond the usual terrains. Tramplr’s design is inspired by the legendary off-roading capability of ibex. The tread design of this tyre is derived from ibex hoofs for stronger grip, better control, and superior manoeuvrability. We have tested this product over some of the toughest of terrains before bringing it out for our customers.”

    Commenting on the TVC launch, Wunderman Thompson senior vice president and managing partner Joy Chauhan said, “Love for adventure is only second to the love for newer adventures for today’s youth. Brands which vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space. Apollo Trampler is designed to fulfill the youth’s desire to challenge the sameness and go beyond to discover new experiences. This digital first campaign has all the right ingredients to support our adventure loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

    Sharing his thought on the TVC, Wunderman Thompson vice president and ECD Sundeep Sehgal said, “The idea of sameness comes from consumer behaviour. We observed sameness is the biggest enemy of discovery. It’s like a loop. The commercial is a reflection of every rider/adventure seeker who is somewhere stuck in that loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to nudge and make them go beyond their comfort zone, go beyond sameness.”

  • Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Mumbai: Apollo Tyres has launched an awareness campaign  #RacingHeartsSince1909 for  Vredestein in India. The campaign, which is created and launched by Mirum, a WPP agency,  is all set to get the hearts racing! 

    The awareness campaign is being taken live on social media, OOH, print magazines, in addition to BTL activations in prominent cities across the country.

    The campaign targets the auto enthusiasts. It aims to raise awareness of the superior performance and rich legacy of the Vredestein brand.

    The company also focuses at bringing out the outstanding qualities that differentiates Vredestein from other tyre brands — a longstanding legacy of delivering tyres with premium styling and ultra-high performance. And, these are the two most important factors considered by owners of luxury cars and superbikes, the segments catered to by Vredestein.

    The campaign brings forward the brand’s ideology of tyres not just being another shoe of one’s vehicle, but a product which makes driving fun, fast and exhilarating. And this is a feeling that brand Vredestein has been delivering successfully for over a century, especially in Europe, with many of its tyres getting high ratings from automotive magazines in their tyre tests, much ahead of the competition.

    Commenting on the awareness campaign, Apollo Tyres Middle East and Africa & Asia Pacific president Satish Sharma said, “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

    Mirum North India director Arvind Nair added “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”