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Tag: Apollo Hospitals

  • JWT continues to strengthen its planning team with senior hires

    JWT continues to strengthen its planning team with senior hires

    MUMBAI: JWT India announced senior level appointments of Gulshan Singh as vice president and strategic planning director and Jasravee Kaur Chandra as vice president and strategic planning director across its Delhi and Mumbai offices.
    JWT India VP and strategic planning director Gulshan Singh

    A graduate of HEC Paris, Gulshan combines the skill sets of an MBA from a top global business school with over 10 years in building brands in various capacities. Gulshan joins from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012.

    His previous work experience includes market research with IMRB and TNS, planning with FCB and a brief stint in consulting – spread across India, the Middle East, and Europe. He has worked across categories such as automotive, consumer electronics, education, energy, FMCG, F&B, financial services, healthcare, logistics and media and entertainment with a wide array of brands including DHL, GM, Indian Oil, ITC Foods, Marico, Nestle, P&G, Voltas, and the Zee Network. He will be working towards creating an ‘Indian consumer-friendly‘ approach to sustainable lifestyles, and is looking forward to exploring this in JWT.

    JWT India VP strategic planning director Jasravee Kaur

    JWT India chief strategy officer Bindu Sethi said, “We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT‘s robust planning talent pool with fresh experiences and perspectives.”

    Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics etc.) for brands like Knorr, Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

    Quick-witted and profound, Jasravee has a keen eye for the meeting point ‘betwixt contradictions‘. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.

  • Lowe Lintas retains Apollo Hospitals creative biz

    MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.

    The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.

    The win comes after a hard fought multi agency pitch called by the healthcare chain.

    The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

    Lowe Lintas executive director G V Krishnan said, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”

    Lowe Lintas CEO Joseph George said, “Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it.”

    In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.

  • Apollo Hospitals consolidates media biz with Mindshare

    MUMBAI: Apollo Hospitals has consolidated its media duties with Mindshare following a multi-agency pitch that took place in early December.

    The GroupM agency was pitted against Madison Media in the final round of the pitch. The account size is pegged at around Rs 200 million.

    Mindshare‘s Chennai office will service the account. Mudra Max was the incumbent agency handling Apollo Hospital Chennai account.

    The agency has already started working on the business. It will soon launch the brand‘s national campaign with focus being on television and digital medium.

    For the record, Lowe Lintas is the creative agency of record (AoR) for Apollo Hospital.