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Tag: Apollo

  • Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Apollo Tyres mandates Mirum, a WPP agency, to create & release the latest campaign

    Mumbai: Apollo Tyres has launched an awareness campaign  #RacingHeartsSince1909 for  Vredestein in India. The campaign, which is created and launched by Mirum, a WPP agency,  is all set to get the hearts racing! 

    The awareness campaign is being taken live on social media, OOH, print magazines, in addition to BTL activations in prominent cities across the country.

    The campaign targets the auto enthusiasts. It aims to raise awareness of the superior performance and rich legacy of the Vredestein brand.

    The company also focuses at bringing out the outstanding qualities that differentiates Vredestein from other tyre brands — a longstanding legacy of delivering tyres with premium styling and ultra-high performance. And, these are the two most important factors considered by owners of luxury cars and superbikes, the segments catered to by Vredestein.

    The campaign brings forward the brand’s ideology of tyres not just being another shoe of one’s vehicle, but a product which makes driving fun, fast and exhilarating. And this is a feeling that brand Vredestein has been delivering successfully for over a century, especially in Europe, with many of its tyres getting high ratings from automotive magazines in their tyre tests, much ahead of the competition.

    Commenting on the awareness campaign, Apollo Tyres Middle East and Africa & Asia Pacific president Satish Sharma said, “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

    Mirum North India director Arvind Nair added “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”

  • Apollo & WATConsult launch #EarnTheJersey

    MUMBAI: Apollo Tyres along with WATConsult, a leading and most awarded digital and social media agency, part of Dentsu Aegis Network, recently launched a digital campaign called “#EarnTheJersey”, as part of their association with Manchester United.

    Based on the motto, “A Manchester United Jersey is always ‘earned’ and never ‘given’, this initiative is part of the overarching umbrella of #ApolloXmanUtd, for the Indian market. 

    Along with creating brand awareness about the association amongst the Indian soccer & Manchester United fans, the key objective of the campaign is to also leverage the partnership with one of the biggest football brands to maintain the interest of Apollo Tyres consumers. 

    #EarnTheJersey is a trial by which a fan can truly ‘earn’ its Manchester United Jersey by ‘Going the Distance’ and proving that they deserve it. The users are supposed to download the augmented reality (AR) app from Google play or iOS store and scan the Apollo Tyres logo to start collecting virtual Manchester United jerseys. The one who collects the maximum jerseys stands a chance to watch a live match or win a signed Manchester United Jersey.

    The first season of the campaign is till August.

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “Through this campaign we wanted to build upon the football craze in India among the Manchester United fans by giving them a chance to truly earn their jerseys.  We chose to go down the digital route by creating AR apps considering our young, tech savvy audience.”

    Pramesh Arya – Group Head Marketing (APMEA), Apollo Tyres Ltd. said, “We have created a strong digital presence for Apollo Tyres in the recent past. Leveraging our association with Manchester United and the power of AR technology, we want to create exciting experiences and rewards for our consumers. With this campaign, we want to graduate from search and display based awareness campaigns to creation of a brand engagement property that drives brand differentiation and loyalty.”

  • Apollo spends Rs 15-20 crore for Nova Hospitals’ rebranding & refurbishing

    Apollo spends Rs 15-20 crore for Nova Hospitals’ rebranding & refurbishing

    BENGALURU: Apollo Health and Lifestyle Limited (AHLL), a wholly owned subsidiary of the Apollo Hospitals Group, has rebranded Nova Specialty Hospitals (Nova SH) as Apollo Spectra Hospitals (ASH), which will be synonymous with ‘simplified quality healthcare.’

     

    The company has spent between Rs 15 – 20 crores for refurbishing, and this cost includes rebranding, company sources tell Indiantelevision.com. AHLL is looking to ramp up ASH revenues from the current Rs 100 crore to Rs 500 crore over the next five years.

     

    AHLL acquired Nova SH in early 2015 at a ticket size of between Rs 135 – 140 crore. Now, AHLL is all-set to re-launch the facilities under the new brand name.

     

    AHHL CEO Neeraj Garg said, “Apollo Spectra’s evolution is guided by a ‘patient-centric’ approach. The exclusive surgery centre model minimizes hospital acquired infections resulting in elimination of unnecessary hospitalization and remarkable medical outcomes. Given the immense potential and the need for quality healthcare delivery closer to home, Apollo Spectra enables AHLL to significantly expand its footprint and will catapult it into a leadership position in this segment of healthcare. Apollo Spectra is strengthened by the introduction of quality systems built on Apollo’s deep expertise in the hospitals space. We believe this format has strong potential and with the brand equity of Apollo, combined with rich hospital expertise we bring to bear, AHLL will nurture this business significantly in the next few years.”

     

    Apollo Spectra says that it will provide services ranging from consultations and surgeries at convenient neighbourhood locations to providing world class facilities, experienced doctors and latest technology and that its health management and preventive care plans are custom-designed around every patient’s unique requirements.

     

    Healthcare has slowly started advertising its services, specialities and boutique treatments, especially through BTL and through localised low cost mass media such as radio, outdoor and print, besides handouts and mobile SMS. “The company plans to spend around Rs 40 – 50 lakh this year towards this effort,” said AHLL director of secondary care Sudhir Diggikar.

  • Private equity firm Apollo may get management control of Endemol

    Private equity firm Apollo may get management control of Endemol

    MUMBAI: US-based Private equity firm Apollo Global Management is close to taking control of Endemol, the world’s largest independent television production company, according to media reports.

     

    Apollo owns a 30 per cent stake in Endemol, which produces popular television shows including ‘Big Brother’ and ‘Deal or No Deal’.

     

    The reports said Apollo has arrived at an agreement with the creditors of Endemol, including Royal Bank of Scotland and goldman Sachs, that allows it to take a majority stake in the Dutch entertainment company.

     

    The reports also suggested that the management of Endemol would back the move to let Apollo have a majority stake in the company as it would strengthen its capital position.

     

    Apollo also owns Core Media, which produces formats like ‘American Idol’ and ‘So You Think You Can Dance’.

     

    Endemol in India has adaptations of its reality formats in ‘Big Boss’ and ‘Khatron Ke Khiladi’, and original formats like ‘Emotional Atyachar’ and ‘The Great Indian Laughter Challenge’.

     

    The reports said Dasym Investment Strategies, which has a 25 per cent stake in Endemol, has given up on its bid for having management control of the company.