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Tag: APL Apollo

  • Ranjan Bargotra returns to Crayons Advertising as executive director

    Ranjan Bargotra returns to Crayons Advertising as executive director

    MUMBAI : Crayons Advertising has re-appointed its former president, Ranjan Bargotra as executive director this time. His return marks a pivotal moment for the agency as it embarks on a new phase of expansion and innovation.

    With a legacy of impactful campaigns across industries, Crayons has long been at the forefront of creative excellence. Now, with Bargotra back, the agency is poised to strengthen its position in the advertising world.

    During his earlier tenure, Bargotra played a crucial role in shaping major brands like Kajaria Tiles, Fortis Healthcare, Kohinoor Rice, ITC Fortune Hotels, and APL Apollo. His ability to cultivate long-term client relationships helped establish Crayons as a trusted partner for brands seeking innovative storytelling.

    Beyond the corporate sector, Bargotra made significant contributions to India’s political landscape, leading over two dozen campaigns for national and regional parties. His expertise in crafting compelling narratives has left a lasting impact on both business and political communication.

    Even during his brief sabbatical, Bargotra remained actively involved in initiatives that drive change. He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is also associated with Digital Health Associates, an organisation focused on healthcare innovation.

    His return signals a renewed focus on strategic growth, innovation, and strengthening Crayons’ reputation for creativity. “Crayons has always been home,” said Bargotra. “I’m excited to be back and look forward to driving growth, innovation, and meaningful partnerships in this new phase.”

    With Bargotra at the helm once again, Crayons is set to build on its strong foundation, embracing fresh opportunities and pioneering new creative frontiers.

  • Amitabh Bachchan named as APL Apollo’s brand ambassador

    Amitabh Bachchan named as APL Apollo’s brand ambassador

    Mumbai: APL Apollo structural steel tubes and pipes company, has announced the appointment of the extraordinaire Amitabh “Big B” Bachchan as its brand ambassador. Building on its 30-year legacy and the Make in India mantra, APL Apollo aims to further strengthen and expand its brand identity across the country with this signing.

    Amitabh Bachchan’s legendary career and countless achievements, which have established him as a symbol of longevity and trustworthiness, make this association a perfect one. Leveraging the giant superstar’s fan base and global appeal, APL Apollo aims to further boost its current market dominance, besides expanding its brand recognition across the nation. The two-year partnership will see the celebrated Bollywood veteran endorse the brand across all media channels including print, electronic media and outdoor, as well as in-store promotional material.

    Reflecting on the announcement, APL Apollo Tubes Ltd chairman & managing director Sanjay Gupta said, “We are incredibly proud to welcome Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

    “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections,” said APL Apollo Tubes Ltd chief brand officer Charu Malhotra.

    APL Apollo Tubes Ltd (APL Apollo) BSE: 533758, NSE: APLAPOLLO is India’s leading structural steel tube manufacturer. Founded in 1986 and headquartered in Delhi-NCR, the company operates 11 manufacturing facilities with a total capacity of 3.6 million tons. It has a pan-India presence with units strategically located in Sikandarabad (UP), Hyderabad, Bangalore, Hosur (Tamil Nadu), Raipur (Chhattisgarh), Dujana (UP), Malur (Karnataka) and Murbad (Maharashtra). APL Apollo’s multi-product offerings include over 2,000 varieties for multiple building material structural steel applications such as pre-galvanized tubes, structural steel tubes, galvanized tubes, MS black pipes and hollow sections. With state-of-the-art manufacturing facilities, APL Apollo serves as a ‘one-stop-shop’ for a wide spectrum of products, catering to the domestic market as well as 20 countries worldwide and an array of industry applications such as urban infrastructure and real estate, rural housing, commercial construction, greenhouse structures and engineering applications. The company’s vast three-tier distribution network of over 800 distributors is spread across the country, with a presence in over 300 towns and cities.

  • SG Sports led by APL Apollo acquires ‘Bengaluru Spartans’ ahead of Tennis Premier League 2023

    SG Sports led by APL Apollo acquires ‘Bengaluru Spartans’ ahead of Tennis Premier League 2023

    Mumbai: In yet another venture into the sporting world, SG Sports led by APL Apollo has acquired ‘Bengaluru Spartans’, one of the eight teams that will be participating in the much-awaited Tennis Premier League- TPL 2023. With the ownership of this team with SG Sports Ventures now, it has been renamed as ‘Bengaluru SG Mavericks’ with ace tennis player Sania Mirza as its brand ambassador. A new logo of the team has also been launched. ‘Bengaluru SG Mavericks’ is a complete team with both men and women tennis players who will participate in the high-octane sporting event in December, in different formats like Men’s Singles, Women’s Singles, Mixed Doubles, and Men’s Doubles.

    APL Apollo is a leading structural steel tube brand with over 55 per cent share in the domestic market. Its strategic arm, SG Sports, is committed to significantly impacting the sporting industry.APL Apollo Tubes Ltd chief managing director (CMD) Sanjay Gupta has a huge passion for sports. This segment is dedicated to supporting and nourishing young sporting talent in India.

    The fifth edition of the highly anticipated tournament is set to be held in December this year, with all the matches taking place at the Balewadi Stadium in Pune. The adrenaline-packed event is being organized under the auspices of the All India Tennis Association (AITA) and Maharashtra State Lawn Tennis Association (MSLTA). The popularity of TPL can be gauged from the fact that many celebrities have been associated with it. Among them are Sonu Sood, Arjun Kapoor, Malaika Arora, Rakul Preet Singh, Leander Paes, and Sonali Bendre. Sania Mirza has been with the team for the last three years and this would be her fourth year supporting Bengaluru. Leander Paes also has been associated since the beginning of this league and makes sure he is there for all the matches.

    Expressing his enthusiasm for the venture, APL Apollo Tubes Ltd CMD Sanjay Gupta. said, “This is a great opportunity for our company to associate with the spirit of sports that teaches us the most valuable lessons in life. We look forward to this association with Bengaluru Spartans which is Bengaluru SG Mavericks now and wish each player ahead of the trailblazing contest to be held in December this year. It is an also amazing start with this league sport that has been gaining more and more popularity in India. It will be great to witness that the new talent will rub shoulders with some of the most versatile tennis players in the world Overall, it is a great moment to associate the name of the brand with a sport that is popular worldwide.”

    Bengaluru SG Mavericks brand ambassador Sania Mirza said, “I am thrilled to be a part of this exciting venture and obliged to SG Sports for choosing me as their brand ambassador. As a former tennis player and woman, I feel that India has a lot of potential in terms of sports and tennis has seen more and more interest from our young generation recently. Still, there are miles to go before we shine on the world stage in this sport and Tennis Premier League provides a brilliant opportunity for young and upcoming players to prove their mettle on the court. SG Sports is doing a great job in supporting such budding players and giving them an ideal platform where they can compete with top players and learn from their skills.”

    The other participating teams in TPL 2023 include the Bengal Wizards, Mumbai Leon Army, Punjab Tigers, Pune Jaguars, Bengaluru Spartans, Delhi Binny’s Brigade, Hyderabad Strikers, and Gujarat Panthers. Pertinent to mention here that Indian tennis legend Leander Paes has recently announced his acquisition of a stake in the Bengal franchise.

    As far as the TPL format is concerned, it has eight franchises that will play a total of five matches to qualify for the semi-final. Each match between two franchises will have a total of 4 games (Men’s Singles, Women’s Singles, Mixed Doubles and Men’s Doubles). Each match will be worth 20 points, thus there will be a total of 80 points at stake in each contest. Each team will play a total of 400 points (80 points x 5 matches) at the league stage. The top 4 teams in the points table will qualify for the semi-finals.

    The Tennis Premier League (TPL), packages traditional tennis into a highly entertaining tournament to capture the imagination of fans. With an unorthodox format, it is set to be a tennis equivalent to the Indian Premier League and is returning for its fifth season this year. The league is poised to write yet another chapter in the annals of Indian tennis history, as fans eagerly await the start of TPL 2023. Sports outside of cricket are gaining more traction among Indian audiences. Tennis has a sizeable following in India, with close to 100 million viewers that watched the sport on TV last year. 

  • APL Apollo announced as principal sponsors of Haryana Steelers for Pro Kabbadi League Season 7

    APL Apollo announced as principal sponsors of Haryana Steelers for Pro Kabbadi League Season 7

    MUMBAI: One of India's largest Steel Pipes Manufacturers, APL Apollo was announced as the principal sponsor of Haryana Steelers for the seventh season of the Pro Kabbadi League. The JSW Sports-owned franchise made the announcement at their new home ground in Panchkula which will see APL Apollo begin with a one-year association with the Haryana Steelers. The agreement between the two organisations will see APL Apollo feature as the Principal Sponsors across various platforms, including the Official Playing Kits and the front of the official team jersey.

    Sanjay Gupta, Chairman, APL Apollo, said, "Kabaddi is one of the fastest growing sports in the country, and we are proud to be associated with it through the Haryana Steelers as their Principal Sponsors. The sport has an ever-growing presence in the country including Haryana, and we want to extend our full support to the team in their endeavour of producing excellent results in the Pro Kabaddi League. Our first venture into sports sponsorship was with JSW Sports for Delhi Capitals, and now we are looking forward to an exciting season of the Pro Kabaddi League with the Haryana Steelers.”

    Mustafa Ghouse, CEO, JSW Sports, welcomed APL Apollo as the Principal Sponsors of the Haryana Steelers, "We are delighted to announce APL Apollo as the Principal Sponsors of the Haryana Steelers. Being one of India's largest Steel Pipes Manufacturers, APL Apollo has a major presence in Haryana and throughout the country, and we are looking forward to having a very successful association with them over the course of this  season of the Pro Kabaddi League. The league provides a huge opportunity for our home state to celebrate kabaddi which is native to Harayana and I would like to thank everyone at APL Apollo for extending their support to Haryana Steelers."

    Founded in 1986, APL Apollo has gone from strength to strength to lead the charge in revolutionizing the Steel Tubes and Pipes manufacturing industry. The company is also the largest producer of Electric Resistance Welded (ERW) Steel Pipes and Sections in the country, and is amongst the top-5 Steel Tube manufacturers in the world. 

    Dharmaraj Cheralathan-led Haryana Steelers will start their Pro Kabaddi League season against Puneri Paltan on Monday, 22nd July 2019 at 20:30hrs IST at the Gachibowli Indoor Stadium in Hyderabad.

  • APL Apollo launches TVC with Delhi Capitals players

    APL Apollo launches TVC with Delhi Capitals players

    MUMBAI: APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

    The Crayons Network president Ranjan Bargotra said, “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level.”

    Crayons Communications ECD Rondeep Gogoi said, “This shoot was like an IPL match. We had just five hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

    The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhaari of Gully Boy fame.