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Tag: Aparshakti Khurana

  • ‘Berlin’ to premiere soon on ZEE5

    ‘Berlin’ to premiere soon on ZEE5

    Mumbai: ZEE5, India’s video streaming platform has announced its upcoming movie ‘Berlin,’ a groundbreaking spy thriller that has already taken the international film circuit by storm. Set against the backdrop of 1990s New Delhi, this first-of-its-kind espionage drama has garnered critical acclaim at various prestigious film festivals worldwide. Adding to its growing list of accolades, ‘Berlin’ was also screened at the Indian Film Festival of Melbourne (IFFM 2024) on 17 Aug at Hoyts Cinema. Directed by acclaimed filmmaker Atul Sabharwal, ‘Berlin’ features a stellar ensemble cast including Aparshakti Khurana, Ishwak Singh, Rahul Bose, Anupriya Goenka, and Kabir Bedi. This high-stakes drama, lauded for its outstanding performances and distinctive storytelling, promises to be an engrossing tale of undercover activities, deceit, and moral ambiguity. Produced by Zee Studios and Yippee Ki Yay Motion Pictures, ‘Berlin’ is now set to captivate a wider audience as it prepares for its exclusive premiere on ZEE5.

    ‘Berlin’ takes viewers into the icy winters of the 1990’s in Delhi, where a silent storm of espionage is brewing. The story revolves around three main characters whose lives are about to collide in unexpected ways. Ishwak Singh will be seen in an unusual yet challenging role – a deaf-mute young man accused of being a foreign spy. Aparshakti Khurana, stepping out of his comfort zone, will be seen as a sign language expert tasked with unlocking the secrets hidden in silence. Anupriya Goenka adds fuel to the fire as an enigmatic agent, her true loyalties shrouded in mystery. Meanwhile, Rahul Bose races against time as an intelligence officer, fighting not just external threats but also the shadows within his own agency. As layers of deception peel away, alliances shift and questions multiply: In a world where nothing is as it seems. And in this high-stakes game of betrayal, who will make it out alive?

    ZEE5 chief business officer Manish Kalra expressed, “We are excited to introduce ‘Berlin’ to our platform, aligning with our strategy of curating quality content that resonates with diverse audience segments. This movie is an addition to ZEE5’s extensive library, reflecting our ongoing commitment to delivering compelling narratives that push the boundaries of storytelling. ‘Berlin,’ with its stellar cast, complex plot and a first of its kind narrative with the backdrop of 1990s Delhi, has garnered critical acclaim at international film festivals. We are confident it will set a new benchmark in the espionage genre for the Indian streaming market. It will further enhance ZEE5’s appeal to both our existing subscribers and new viewers seeking quality entertainment.”

    Zee Studios CBO Umesh Kr Bansal said, “Berlin’ is a groundbreaking addition to Zee Studios’ diverse slate, capturing a unique era in Indian history through an intense spy thriller. We’re proud to see its global acclaim and excited to bring this compelling story to our ZEE5 audience”

    Yippee Ki Yay Motion Pictures producer Manav Shrivastav said, “We are delighted to join hands with ZEE5 for the launch of ‘Berlin’. This platform offers us the perfect stage to showcase this intricate, high-stakes spy thriller to a vast and diverse audience across India and beyond. ‘Berlin’ is a movie that pushes the boundaries of the espionage genre in Indian content, and we are very happy that it will soon premiere on the platform for audience to watch it. We’re confident that this partnership with ZEE5 will help us reach a far wider audience.

    List of festivals and awards:

    . Mumbai Academy of Moving Images, MAMI | Mumbai, India 

    . Indian Film Festival Los Angeles, IFFLA | Los Angeles, USA

    . Stars Asian International Film Festival, SAIFF, Mr. Ishwak Singh Award for best actor | Los Angeles, USA

    . Asian World Film Festival | Award for Outstanding Cinematic Achievement | Los Angeles, USA

    . Indian Film Festival of South Asia | Toronto, Canada

    . London Indian Film Festival | London, UK

    . Red Lorry Film Festival | Mumbai, India 

    . Indian Habitat Film Festival, New Delhi, India

    Filmmaker Atul Sabharwal mentioned, “With ‘Berlin’, we’ve created a spy thriller that is sure to keep the audiences on the edge of their couches. The on-screen chemistry between Aparshakti and Ishwak is nothing short of electric – it’s a treat that I believe viewers will thoroughly enjoy. Having the opportunity to collaborate with such versatile stars, alongside our visionary producers and the platform giant ZEE5, is any filmmaker’s dream. We’ve poured our hearts and souls into this project, and I’m optimistic it will strike a chord with viewers. The entire team is excited and eagerly looking forward to the premiere. ‘Berlin’ is our labour of love that we can’t wait to share with the world.” 

  • The third edition of Femina and Mamaearth presents Beautiful Indians 2024

    The third edition of Femina and Mamaearth presents Beautiful Indians 2024

    Mumbai: Embracing the spirit of kindness, Femina, a leading women’s lifestyle brand, joined forces with Mamaearth to celebrate the good deeds of individuals at the third edition of Femina And Mamaearth presents Beautiful Indians 2024. The star-studded event was hosted on 19 March 2024, where individuals from diverse walks of life were honoured, reiterating the fact that there is beauty in every act of kindness. Hosted by Aparshakti Khurana, the event celebrated individuals whose charisma and expertise have not only inspired but also contributed significantly to bringing about positive change. Taking the celebrations higher pop singer Akasa Singh dazzled the audience with her power-packed performance.

    The Jury comprising prominent personalities selected the Beautiful Indians who have inspirational stories. These are ordinary people, celebrities, and content creators, who won the award in the People For Good, Creators For Good, and Special Awards categories. A jury includes Nigar Shaji – programme director, Low Earth & Planetary Platforms, ISRO; Amruta Subhash – National Award-winning actor; Bina Lashkari – co-founder and director of Door Step School; actor, producer and author Huma Qureshi; Ghazal & Varun Alagh – founders of Honasa Consumer Ltd. MamaEarth; and Ambika Muttoo, Editor-in-chief of Femina, had taken on the challenge of sorting through thousands of entries.

    Amongst the celebrations, the crowd cheered the highest when the Dhak Dhak girl Madhuri Dixit did her iconic step on the ghaghra song along with Tamannaah Bhatia and Ghazal Alagh. The latter also confessed to having started her acting career inspired by Madhuri Dixit. Furthermore, heartthrob Kartik Aaryan shook a leg on stage making the crowd go gaga over his song from his blockbuster movie along with Shilpa Shetty and Aparshakti Khurana.

    Among the recipients of the Special Awards, Tiger Shroff with his awe-inspiring action sequences, won the title of Youth Icon, while versatile actor and performer Siddhant Chaturvedi bagged the Rising Star award. Ananya Panday, who gave us a splendid performance in her recent release was declared the Standout Performer Of The Year (Female) while Kartik Aaryan received the Standout Performer Of The Year (Male) award for his performance in his latest movie.  Bobby Deol stole hearts as the Most Loved Star and his trending dance on the famous entry track in his superhit movie, while Madhuri Dixit held the spotlight as the Sensational Superstar. Tamannaah Bhatia won the title of Star in the Spotlight accolade. Entertaining us with his gimmicks, social media sensation Orry took home the award for Entertainer of the Year. Karisma Kapoor, renowned as the first Kapoor lady to make a career in films, was hailed as a trailblazer, while Manish Malhotra was honoured with the Fashion Visionary award. Sini Shetty, our dazzling Femina Miss India World 2022, was applauded for her Beauty For A Purpose. Versatile actor Shraddha Kapoor won the title as Fan Favorite, while Sobhita Dhulipala, always on top of her style game, took home the laurel for Fashion It girl.  

    The People for Good category honoured goodness ambassadors including:

    1   Prasiddhi Singh – Child Environmentalist & Social Entrepreneur, Chennai

    2   Deep Narayan Nayak – educator transforming lives across generations, West Bengal

    3   Kiran Kamdar – Parkinson’s Warrior Ensuring Hospital Patients Get Essential Nutrition, Mumbai

    4   Dwishojoyee Banerjee – young environmental activist saving The Planet, One Paper Bag At A Time, Patna

    5   Sahil Kaushar – CEO Of The Noble citizen foundation, Bihar

    6   Dilshad Mehershahi, Geetanjali Gaur, Beverly Louis & Gautam Lalwani of Mann – co-founders Of Mann, Mumbai

    7   Dr Meghana Pemmaiah – Wildlife veterinarian on a rescue mission, Mangaluru

    The Creators for Good recognised content creators who have leveraged their reach to bring about change for the better. The winners included:

    1   Ted The Stoner – Fervent Advocate for positive social change

    2   Aishwarya Sharma – fashion & climate change activist

    3   Anupriya Kapur – entrepreneur & inspiring role model

    4   Tarun Mishra – founder of Help Drive Foundation

    5   Gayatri Bhardwaj – Dedicated Animal Welfare Warrior

    6   Revant Himatsingka (FoodPharmer) – influencer creating positive change

    7   Barkha Singh – actor and influencer raising her voice for animal welfare

    The glamorous awards show witnessed celebrities gracing the red carpet, setting new style standards. Industry divas such as Shilpa Shetty, Madhuri Dixit, Karisma Kapoor, Ananya Panday, Shraddha Kapoor, Sunny Leone, Tamannaah Bhatia, Huma Qureshi, Kanika Kapoor set the evening afire in their stunning gowns, while Tiger Shroff, Siddhant Chaturvedi, Bobby Deol, Kartika Aryan, amongst others exuded charm in their tuxedos and suits.

    Worldwide Media director Rohit Gopakumar and CEO ZENL, BCCL TV & Digital Network, reflected on the journey of Femina and Mamaearth, stating, “Femina has a legacy of celebrating beauty which is more than just skin deep. Our longstanding commitment lies in showcasing the remarkable stories of individuals who bring about impactful change in their sphere of work. They are the true heroes of the land who inspire and motivate our audience. Beautiful Indians is an exceptional platform from Femina that shines a light on the innate goodness within every individual. The third edition of Beautiful Indians (2024) was a splendid success. Through this property, we are happy to recognise and celebrate the growing goodness around us.”

    Femina editor-in-chief Ambika Muttoo commented, “Our collaboration with Mamaearth has created a powerful platform that honours the impact of good deeds in society. Season 3 of Femina And Mamaearth Present Beautiful Indians celebrates inspiring stories of individuals who choose to spread love and positivity in their actions. This initiative highlights that true beauty lies not just in appearance but in the kindness and compassion we show to others.”

    Mamaearth co-founder & chief innovation officer Ghazal Alagh said, “After an overwhelming response for season 2, we are back with Season 3 of Femina & Mamaearth presents Beautiful Indians 2024. Built on the fundamentals of goodness inside, Mamaearth has always believed in celebrating goodness in every form.  At Mamaearth, we have always believed that beauty is beyond skin-deep, and our collaboration with Femina for Beautiful Indians is an extension of that philosophy and belief. We are delighted to partner with Femina to bring alive the stories of beautiful Indians around us and hope to continue to further strengthen this partnership through this journey of celebrating goodness.”

  • Four days until Creators United 2024

    Four days until Creators United 2024

    Mumbai: With just four days left until Creators United 2024, the excitement is building as fans eagerly anticipate the gathering of Asia’s most prominent creators and influencers. Leading the event is Bollywood sensation Kartik Aaryan, whose undeniable charisma is sure to electrify the audience. Hosting the prestigious Creators United Awards Gala Night will be the talented Aparshakti Khurana.

    Joining the bandwagon are a diverse array of creators and influencers, including Technical Guruji, Scout OP, Nikhil Mumbaiker, Jannat Zubair, Sakshi Sindwani, Saurav Joshi, Harshita Gupta, Aakash Gupta, and many more. Creators United 2024 promises to deliver an exciting lineup that will captivate audiences and showcase the best of Asia’s creative talent. Fans can stay tuned to their favorite creators’ Instagram handles for all major announcements!

    In response to the overwhelming demand and fervent requests from fans, Creators United has decided to announce the availability of tickets at BookMyShow. Now, even fans can attend the glamorous Creators United Awards Gala night, ensuring that no one misses out on the action and excitement of this exclusive event.

    Creators United 2024, organised by Mad Influence in partnership with the Government of Maharashtra, is set to take place on 15 March at NESCO, Mumbai. This exclusive event will convene over 1000 influencers, along with brands, agencies, and industry experts. Attendees can anticipate a diverse lineup of interactive sessions, workshops, and live performances, fostering creation, collaboration, and celebration.

    Mad Influence CEO and founder Gautam Madhavan expressed his excitement about the upcoming event, stating, “Creators United 2024 is more than just a festival; it’s a celebration of creativity and collaboration. We’re thrilled to bring together such an incredible lineup of creators and influencers, and we can’t wait to see the magic they’ll create on stage. This year’s festival promises to be bigger and better than ever before, and we’re proud to be a part of it.”

    Don’t miss your chance to be a part of this unforgettable experience! Secure your tickets now on BookMyShow and join us at Creators United 2024 for a day filled with creativity, inspiration, and entertainment.

  • Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Mumbai: Prepare for the highly anticipated return of Warner Bros Discovery’s beloved culinary series, ‘Star vs Food,’ as it unveils its thrilling new season, ‘Star vs Food Survival.’ This adventure-packed culinary journey features chef Ranveer Brar as the host, leading a star-studded ensemble on an exciting exploration of two distinct Indian locales: Coorg and Spiti.

    As a thrilling precursor to the show, chef Ranveer Brar faced his ultimate challenge, cooking live on a billboard in Mahim Causeway in Mumbai. Eager spectators who gathered near the billboard, witnessed Ranveer’s culinary prowess firsthand. They were treated to an exhilarating blend of culinary artistry and excitement, exemplifying the show’s dedication to pushing boundaries in the most extraordinary of settings.

    Speaking about the experience, Ranveer Brar said, “Cooking on a billboard was an enthralling experience that I will remember for life. Having to prepare a dish while being witnessed by the entire city felt like an enthralling adventure similar to my recent experience at Coorg and Spiti while leading Star Vs Food Survival. Audiences will be captivated as exceptional locations and delectable dishes unfold upon them in the presence of India’s biggest superstars.”

    “Our decision to showcase Chef Ranveer Brar’s live cooking on a billboard was more than just a captivating spectacle; it was about immersing the audience in the essence of our show. This collaboration with creative minds allowed us to bridge the gap between the culinary world and the city streets, creating a real-life representation of the adventure and excitement that ‘Star vs Food Survival’ embodies. It’s a testament to our commitment to push boundaries, engage our viewers, and make every moment of the campaign unforgettable.” Warner Bros Discovery, South Asia head of marketing Janhavi Vyas.

    Watch the captivating culinary adventure as ‘Star Vs Food Survival’ premieres on discovery+ and Discovery Channel on 9 October 2023. Delve into the rich flavors and captivating stories behind each dish, with celebrity guests like Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta, all under the expert guidance of chef Ranveer Brar as they uncover the authentic essence of India’s culinary heritage.

  • Join chef Ranveer Brar on ‘Star vs Food Survival’ on Discovery and discovery+

    Join chef Ranveer Brar on ‘Star vs Food Survival’ on Discovery and discovery+

    Mumbai: Warner Bros. Discovery is set to present an adrenaline-packed culinary show like never before with the return of “Star vs Food” with a thrilling twist in its new season, “Star vs Food Survival” premiering 9 October 2023 onwards on Discovery channel and discovery+. The renowned celebrity chef, Ranveer Brar, will lead a star-studded cast on an adventurous journey through the vibrant flavors and culinary treasures of two unique Indian locales: Coorg and Spiti. The show promises to unravel the flavors and stories behind each dish, with celebrity guests including Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta exploring the authentic essence of India’s culinary legacy.

    In this new season, celebrities step out of their comfort zones and into the wild terrains, embarking on thrilling survival adventures amidst extreme conditions. Each episode features chef Ranveer Brar alongside a different celebrity as they explore India’s uncharted culinary treasures, transforming wild finds into delectable dishes. From taking on adventurous tasks to crafting local delicacies in unspoiled wilderness, each episode promises excitement. Whether conquering heights in Coorg, navigating Spiti’s terrain, or facing the challenges of nature, these stars push their limits while celebrating the region’s beauty and rich culinary heritage.

    Expressing his enthusiasm about the show host Ranveer Brar, stated, “As the host of the show, it is truly an honour to meet some of the brightest stars of Indian cinema and collectively discover some of India’s hidden culinary delights. This season, we venture beyond cooking to explore the breathtaking regions of Coorg and Spiti while having our guests take on challenges around the locality. It’s a privilege to witness these incredible stars in the wilderness, and I can’t wait to share their heartwarming narratives and mouthwatering dishes with all our viewers.”

    Warner Bros. Discovery head of factual and lifestyle cluster South Asia Sai Abishek shared the vision behind the show, “Our audiences have loved previous seasons because they saw our stars as their authentic selves, grappling with the culinary challenges in the kitchen, which automatically created relatability. But this time, in this spin-off, we’re taking them out of their comfort zones and into the wild terrains to test their survival skills. This is a show that elevates the excitement and drama of culinary entertainment to new heights.”

    Star vs. Food Survival is presented by Policybazaar.com, co-powered by Tiara and partnered by Kirloskar. Don’t miss to see your favourite celebrities conquer challenges and savour culinary triumphs. Star vs Food Survival Edition premieres October 9 on discovery+ and Discovery Channel, Mondays at 9 PM.

     

  • Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

    Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

    Mumbai: On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, “Parents wanted urgently”. The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs. Star Gold used the space for innovative marketing, to promote the world television premiere of “Hum Do Hamare Do”.

    The movie will have its world television premiere on Star Gold this Sunday at 8 pm.

    Per the ad posted by Star Gold, a man, who already has found his life partner, is searching for parents who are understanding and loving. The unusual ad is in sync with the story of Rajkumar Rao and Kriti Sanon starrer, “Hum Do Hamare Do”, which revolves around Dhruv and Anya. Dhruv is a self-made man whose life takes a major turn when he decides to engage an elderly man and a senior woman to fake being his parents in an attempt to fulfill his girlfriend’s wish of marrying someone with a family.

    Agreeing with the advertisement idea, actor Aparshakti Khurana said, “It’s not easy to grab readers’ attention as newspaper pages are filled with advertisements. I am sure this innovative ad by Star Gold must have stood out as it’s not every day that you get to read about a person searching for parents.”

  • WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called ‘Furniture Inspiring Connections,’ featuring actors Aparshakti Khurana, Rajit Kapoor, and Lillete Dubey.

    With three commercials, the campaign highlights how buying furniture is a family decision and how the furnishing brand has revolutionised the process with its digital presence. The brand hopes that the campaign helps capture the attention of its targeted consumers on a larger scale, said the statement.

    “When we drafted the campaign, we wanted someone who not only represents our brand value but also personifies our consumers,” shared WoodenStreet co-founder & CEO Lokendra Ranawat. “The first name that came into our mind was Aparshakti Khurana, as he has always gratified the audiences with every role that he has played, and that is what we aim to do with the products we deliver. Also, it was an honor to have veteran actors like Rajit Kapoor & the graceful Lillete Dubey feature in our campaign as it brought a perfect balance of composure and energy to the commercial. We aim to bring the taste of vibrant colors, effortless decor & ageless designs of solid wood to every household, and these are the perfect faces to represent what WoodenStreet stands for,” he added.

    On being asked about what the expectations from the campaign and the thought process behind it are, Ranawat said, “With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the team’s stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”

    The TVC will soon be out on all mainstream media platforms, said the brand, as it intends to make the most out of the campaign by running these commercials on all the platforms such as OTT, YouTube & TV channels, to bring attention towards the brand and its objectives.

  • Pulse launches marketing campaign #PulsePePulseChallenge

    Pulse launches marketing campaign #PulsePePulseChallenge

    Mumbai: PassPass Pulse, India’s favourite candy known for its sweet and spicy flavours, has launched one of the most exciting Influencer marketing campaigns, #PulsePePulseChallenge on all major social media platforms.

    The challenge is to stack three Pulse candies on top of each other in 15 seconds. It may sound easy, but this entire exercise should be done using only one hand. As the clock ticks, this seemingly relaxed challenge tests you for focus, stability and agility.

    The idea behind the challenge was to encourage candy lovers to engage in a fun activity with Pulse. The challenge was kickstarted with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc. The influencers loved executing this activity, so they also challenged their followers to give it a try and post on their respective social media handles.

    The #PulsePePulseChallenge has been executed in collaboration with Pollen, FoxyMoron’s influencer marketing vertical. The ongoing campaign will be running till 07 January across all major social media platforms.

    Pass Pass Pulse is a known product from the Dharampal Satyapal Group, a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors.

  • Sony Mix launches ‘Wow Weekend’ with VJ Aparshakti Khurana

    Sony Mix launches ‘Wow Weekend’ with VJ Aparshakti Khurana

    MUMBAI: The music channel from Multi Screen Media (MSM) stable Sony Mix will soon be seen in a new avatar, every weekend. Launching Wow Weekend, Sony Mix will not just have a peppier and refreshed look through the weekend, but will also bring VJs back to music channels.

     

    Starting 25 July, Sony Mix will play music to the tune of its viewers’ mood. “We aren’t trying to make any change. Wow Weekend is to maintain the promise that we always try and do something new in the space,” says Sony Max, Sony Max 2 and Sony Mix senior EVP and business head Neeraj Vyas.

     

    According to Vyas, the mood and personality of the viewer is a bit relaxed over the weekend. “Our promise for the weekend is that viewers will see more melody and musicality along with fun and entertainment over the weekend. Through this new initiative, we are giving viewers a chance to look at music channels in a different way,” he adds.

     

    The channel, as part of Wow Weekend, has roped in Aparshakti Khurana as the VJ. “He will be the conduit over the weekend. He will come through the day sporadically,” informs Vyas.

     

    Vyas is of the opinion that VJs played a very important role in the initial days of music channels. “But, somehow it became too much and so the whole concept got diluted to the extent that no music channel has a VJ today,” he says.

     

    Khurana will be seen giving film and music reviews, trivia about yesteryears and today’s music as well as incidences behind today’s music. “A VJ, according to me, is a musical person himself, feels close to the music that the channel plays and is endearing as a personality. We screen tested a lot of people, but Khurana ticked all the boxes,” informs Vyas.

     

    The channel is also launching a new show called Baaton Baaton Mein with RJ Anmol, which will be aired every Saturday with a repeat on Sunday. “The show is a star’s journey into films, but through music,” says Vyas.

     

    The second season of Jam Room will also make a comeback with present generation voices revisiting old melodies.

     

    Sony Mix has created a 40 second track to popularize the Wow Weekendconcept. While the entire MSM network is being used to market the new property, there will be newspaper ads on 25 and 26 July to inform people about the same.