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Tag: Aparna Mahesh

  • Great Learning launches “Naye Zamaane Ki Degree”

    Mumbai: Edtech company for higher and professional education Great Learning of  launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.

    The campaign is targeted towards freshers and young professionals who are looking for career growth. According to the company, it is a creative attempt to draw attention to the fact that people’s lives have changed in countless ways over the years – lifestyle choices, gadgets, lingo etc., but the world of degrees has stayed largely unchanged. But after the formal recognition received to online degrees by UGC under the New Education Policy acquiring the new age degrees has become affordable and accessible, it said.

    Great learning offers UGC recognized new age degrees- MBA, MCA, BBA etc. from sever Indian universities, in cutting- edge specialisations like Data Science, Cloud Computing, Digital Marketing etc. “These degrees will help learners acquire industry relevant skills to score lucrative jobs and build successful careers,” said the company.

    As part of the campaign, the brand has also announced a social media contest for the audience where they are inviting creative minds to submit their version of quirky headlines that would capture the essence of the #NayeZamaaneKiDegree. The brand will also be rewarding some top entries in the contest, which is live on the Facebook, Instagram of the brand.

    Speaking about the campaign Great Learning, chief marketing officer, Aparna Mahesh said, “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”

    The brand started the campaign across its social media channels- Facebook, Instagram, Twitter and LinkedIn from 1 June.

  • Great Learning appoints Aparna Mahesh as chief marketing officer

    Great Learning appoints Aparna Mahesh as chief marketing officer

    NEW DELHI: Great Learning, one of India’s leading ed-tech companies for professional and higher education has appointed Aparna Mahesh as the company’s chief marketing officer (CMO). She will be responsible for managing Great Learning’s global marketing strategy, development and delivery of brand communication, strategic marketing partnerships and user engagement.

    Aparna joins Great Learning with more than two decades of experience under her belt and a track record of building and nurturing successful brands nationally and internationally.

    Her previous role was chief marketing officer of BankBazaar, a leading fintech company. Prior to that, as VP Marketing at Quikr, Aparna was part of the early team and drove all brand building that made Quikr a well-known and trusted name. Aparna has also worked in the U.S and U.K devising communication for brands like Microsoft, MasterCard, and Royal Mail. 

    Great Learning founder and CEO Mohan Lakhamraju said, “The professional learning and higher education space is growing rapidly with digital skills becoming increasingly essential for professionals’ students. The need of the hour is to embrace lifelong learning and continuously upskill to build a successful career. We are confident that Aparna, with her experience of building brands and leading marketing functions, is the right person to amplify our message and take it to a newer and much larger audience.  We are pleased to welcome her onboard as we build on our mission of providing high-quality education to professionals and students in India and beyond.”

    Read more news on Great Learning

    Great Learning CMO Aparna Mahesh said, “The speed at which things are changing today is mind boggling and staying contemporary by constantly upskilling is a necessity for survival. Covid has only accentuated this need and today 'learning' is at the centre of our collective consciousness, whether it's picking up entirely new knowledge & skills or going deeper into certain domains. I am thrilled to join Great Learning, a company that is committed to making professionals and students future-ready. I have tremendous respect for the vision of the founders and found a strong alignment with their values. The future belongs to those who learn continuously, and I am excited to be part of this journey.” 

    Great Learning concluded its financial year FY20 with booked revenue of Rs 325 crores; a growth of close to 150 per cent from FY19. On the brand side, the company recently roped in Virat Kohli as their new brand ambassador after launching its first-ever TV Campaign as a part of their new “Power Ahead' campaign.  

  • Edtech brand Great Learning tells perseverance is key to success

    Edtech brand Great Learning tells perseverance is key to success

    NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled, ‘Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai’. It focuses on the importance of lifelong learning and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The ad films will air across 40 national channels like across sports, entertainment, news, and music. The ad films will also be aired on OTT platform Disney + Hotstar throughout the Dream 11 Indian Premier League 2020, for which the brand is an Associate Sponsor. The campaign has been conceptualized by Sideways and directed by Cornerstone.

    The ad films open with Virat addressing the audience while reflecting on Great Learning’s philosophy of lifelong learning as a necessity for success. Virat himself personifies this philosophy and believes that career success comes to those who are always looking to learn something new, especially in a world where things are changing so rapidly around us. While striking a conversation with the viewers, Virat emphasizes the need to keep learning to stay on top of one’s game. ‘Cricket ho ya koi bhi career jo seekhta hai wahi aage badhta hai,’ he quips in these films.

    Read more news on Edtech brands

    Great Learning CMO Aparna Mahesh said, “We are excited to launch our first set of commercials with Virat Kohli during the biggest sporting event of the year, the IPL. Virat represents the aspirations of Young India. He is someone who is so passionate about his game, pursues excellence relentlessly, and keeps improving through disciplined effort. We believe he will inspire millions of learners to chase career excellence with the same passion and reach their goals through high-quality education provided by Great Learning. This campaign with Virat will elevate the Great Learning brand to a  higher level in terms of awareness as well as a preference when people think of high-quality professional education.”