ITV

Tag: Aparna Deshmukh

  • Smirnoff unveils season two of ‘The Lab’

    Smirnoff unveils season two of ‘The Lab’

    Mumbai: Smirnoff, in partnership with MixMag, announced the launch of season two of ‘The Lab’, Mixmag’s celebrated global DJ streaming series. This season promises a series of electrifying events across multiple cities in India, including Mumbai, Bangalore, Gurgaon, Goa, Hyderabad, Kolkata, and Indore. The Lab will showcase a lineup of both Indian and international talent with a strong focus on inclusivity and diversity.

    This collaboration is part of the Smirnoff Project’s “We Do We” campaign, which champions collective unity and celebrates diversity. By fostering a sense of togetherness and celebrating individuality through music, The Lab embodies the core values of the “We Do We” campaign. Smirnoff aims to inspire and unite people from all walks of life, transcending cultural and geographical boundaries to create a more inclusive music scene.

    ” At Smirnoff, we’re all about vibing with diversity and inclusivity through our ‘We Do We’ campaign! Teaming up with The Lab is a major move, mixing music and creativity to bring everyone together. With MixMag in the mix, we’re pumped to turn the spirit of ‘We Do We’ into a reality, creating a space where everyone can connect and celebrate through the ultimate universal language: music!” said Diageo India VP – premium portfolio head Aparna Deshmukh.

  • Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of keep Walking brand philosophy. The campaign, titled “Can’t Stand Still”, captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India’s dynamic changemakers.

    Indian youth are rewriting the rules of luxury, moving beyond just exclusivity, and this new idea reflects individuality, bold self-expression, and a desire for experiences that are unique, unapologetic, dramatic, and brimming with vibrant energy. Johnnie Walker Refreshing Mixer Non-Alcoholic, a brand synonymous with progress, freedom, and exploration, is fast evolving to connect with this new wave of luxury connoisseurs.

    “Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies “Keep Walking” – while pushing boundaries, and creating impact globally.

    Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I’m excited to join forces with a brand that matches my passion for living life to the fullest… I Can’t Stand Still… Actually, I won’t.”

    “Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Can’t Stand Still’ campaign is a modern and playful take on luxury and beautifully aligns with the brand’s 25 years of keep walking philosophy with relentless progress and exploration at the heart of it. The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations. This campaign celebrates the next generation of cultural pioneers who always keep walking on their own path and shaping the future in exciting, unexpected ways and embracing a journey without a defined end.  We are proud to present a narrative that inspires everyone to keep pushing the boundaries,” said Diageo India VP & portfolio head-luxury, Aparna Deshmukh. 

  • Fox Life to launch ‘Spirited Traveller’ with chef Kiran Jethwa

    MUMBAI: Fox Life has brought an all new adventurous local production titled Spirited Traveller with Kenya-born Indian-origin chef Kiran Jethwa. The show will explore the local cuisines and beverages of India with the chef.

    The shoot for the show is on-going till February and it will premiere on 20 March 2017 at 9 pm.

    Fox Network Groups India vice-president content and communication Aparna Deshmukh said, “We are extremely excited for our newest local production that is aimed at creating an experiential journey of Indian beverages in this first of its kind show. Our trade partners will be able to drive immense value from this show owing to the talent and the format. Chef Kiran Jethwa have long been a part of the Fox Life family with his top-rated shows. We hope that our viewers quench their thirst for good entertainment right here with us on Fox Life.”

    With a history of award-winning shows such as Tales from the Bush Larder and Fearless Chef exclusively on Fox Life, Jethwa is a true adventurer.

    Taking inspiration from the diverse and rich culture of India, Fox Life will capture Jethwa on a fun journey through the country, exploring its unique beverages, their origin and the local age-old delicacies. Right from tasting the fanciest cocktails to uncovering secret concoctions that make local intoxicants, to delving into native cuisine – this show will take you through India like never before.

  • Fox Life brings supermodel Naomi Campbell in ‘The Face’ series

    Fox Life brings supermodel Naomi Campbell in ‘The Face’ series

    MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and Tuesday at 10 pm.

    The Face brings fashion icon Naomi Campbell, who will be creating an impressive TV persona through all the action and her icy-cold, tough-to-please personality. Along with Campbell, the show also features supermodel icons like Nicole Trunfio and Cheyenne Tozzi as mentors to a team of four aspiring models who battle it out to become The Face. The models are tested through onsite challenges as well as real campaigns for some of the biggest names in the fashion industry. With every challenge the tension builds up as each mentor pushes their reputation on line to support their favourites.

    “The Face is our latest high-on-fashion series on Fox Life, promising the viewers an entertainment filled dose of reality fashion with the glitzy Naomi Campbell. Fox Life, the ultimate lifestyle destination, expands its existing fashion and style portfolio with the addition of The Face. This is sure to get the viewers hooked on. The show is also a reiteration of our promise to experiment with different show formats and bring about more popular and entertaining content to the Indian audiences,” said Fox Network Groups India vice-president content and communication Aparna Deshmukh.

    Demanding challenges, fierce fights, harsh feedback and the passion to win – The Face Australia has it all and much more for everyone keen to binge watch TV. The show has seen huge success across US, UK and Australia.

  • Fox Life brings supermodel Naomi Campbell in ‘The Face’ series

    Fox Life brings supermodel Naomi Campbell in ‘The Face’ series

    MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and Tuesday at 10 pm.

    The Face brings fashion icon Naomi Campbell, who will be creating an impressive TV persona through all the action and her icy-cold, tough-to-please personality. Along with Campbell, the show also features supermodel icons like Nicole Trunfio and Cheyenne Tozzi as mentors to a team of four aspiring models who battle it out to become The Face. The models are tested through onsite challenges as well as real campaigns for some of the biggest names in the fashion industry. With every challenge the tension builds up as each mentor pushes their reputation on line to support their favourites.

    “The Face is our latest high-on-fashion series on Fox Life, promising the viewers an entertainment filled dose of reality fashion with the glitzy Naomi Campbell. Fox Life, the ultimate lifestyle destination, expands its existing fashion and style portfolio with the addition of The Face. This is sure to get the viewers hooked on. The show is also a reiteration of our promise to experiment with different show formats and bring about more popular and entertaining content to the Indian audiences,” said Fox Network Groups India vice-president content and communication Aparna Deshmukh.

    Demanding challenges, fierce fights, harsh feedback and the passion to win – The Face Australia has it all and much more for everyone keen to binge watch TV. The show has seen huge success across US, UK and Australia.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.