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Tag: Apaksh Gupta

  • Shiprocket launches Shiprocket Amplify powered by One Impression

    Shiprocket launches Shiprocket Amplify powered by One Impression

    Mumbai: Shiprocket eCommerce enablement platform, has announced the launch of its new offering, Shiprocket Amplify, in partnership with One Impression, a leading Influencer Marketing platform. The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes.

    The rapid growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis,  and approx. $ 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale. Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over three million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard legal contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.  

    Shiprocket Amplify aims to solve this by providing SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at just 5,000 rupees, SMBs can now generate world-class content to fuel growth with the benefits of influencer marketing including cost-effectiveness, higher conversions and improved brand trust.

    Shiprocket co-founder and CEO Saahil Goel said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”

    One Impression founder and CEO Apaksh Gupta stated, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and furthering our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-its-kind IMaaS  (Influencer Marketing as a Service) product for their merchants.”

    Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app.

  • Brands venturing into tier 2, 3 cities rely heavily on influencer marketing

    Brands venturing into tier 2, 3 cities rely heavily on influencer marketing

    DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new high. Influencers found themselves not just at top business conferences but also participating in bigger projects on television, films, and OTT. Influencer marketing firms also gained much prominence as they tried to streamline this haphazard industry.

    In India, one of the top performers was One Impression, a Gurgaon-based influencer marketing and branded content solutions company. Founder Apaksh Gupta told Indiantelevision.com that 2019 was so far the best year for One Impression. It recorded revenue growth of around 900 per cent and managed to create an influencer network of 12 million people globally.

    Gupta noted that brands became more aggressive and started taking the channel of influencer marketing more seriously. “Influencer marketing became first channel of marketing for at least some of the categories. I agree that there was a lot of discussion around the pros and cons of the medium but eventually came out shining, giving a great ROI to the brands. So, the brands are increasing their budgets for the medium," he said.

    He added that new categories that have started investing in influencer marketing are technology companies like Uber and Zomato and fintech companies like HDFC Bank, which used it for launching its new range of credit cards.

    “With influencers penetrating the tier 2 and tier 3 cities, newer categories are investing in the medium. We are doing campaigns for companies like Uber on Tik Tok who are trying to acquire new consumers in tier 2 and tier 3 cities now. We are also seeing a lot of gaming companies investing in influencer marketing. For example, we are working closely with PubG for their influencer marketing programmes,” he added.

    With so much clutter in the influencer marketing arena, One Impression has come up with a more streamlined and scientific method of helping brands connect with the right faces and voices. It uses a complex mix of data and manual segregation to handpick the right influencers who align with the brand image.

    Gupta elaborated, “What happens is that the agencies usually have a pool of 1000 to 3000 influencers and they try to fit in the same pool into the requirements of each brand. But we have introduced an objective and subjective filtration in the process. The objective parts include if the influencers' audience is aligned with the target consumers of the brand. That’s where our data team comes into play. The data team is able to filter our pool of over 3 million Indian and 12 million global influencers by looking into the audience of the influencer.”

    He added, “Now, the subjective part is handled manually where we look at the influencer’s personality, pricing, and availability. As a company, we have our own pricing algorithm that helps us pick the right influencers for each branch.”

    The company expects a 40-50 per cent year-on-year growth for the influencer marketing industry in the coming times. To tap on that, the company is looking to strengthen its influencer pool and data abilities. It will soon come up with an app called One Sponsor for micro-influencers to develop a niche audience and help businesses identify the right partners early on.