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Tag: APAC

  • Facebook launches Agency Ambassadors Program in APAC

    Facebook launches Agency Ambassadors Program in APAC

    MUMBAI: With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it’s never been more important for marketers to understand how to cut through the clutter to reach their audience.

     

    In a bid to keep its agency partners up to speed on its products and services as well as support the development of local agency talent, Facebook’s initiative saw top creative and media minds from agencies across Asia-Pacific took part in the very first Agency Ambassador program for the region.

     

    Facebook launched the Agency Ambassador Program in Asia-Pacific as a hands-on education session. During the three-day session in Singapore, Facebook’s teams worked closely with agency representatives from India, Japan, Korea and Southeast Asia on how to apply best practices to campaigns and client briefs so the knowledge sticks.

     

    Joining it for the Agency Ambassador sessions in Singapore were representatives from Amnet, Carat, CyberAgent, Dentsu, iProspect, OMD, PHD, Hakuhodo, Havas Media, IPG, Madison, Resolution Media, Septeni, Starcom Mediavest and ZenithOptimedia.

     

    What they did?

    A little bit of work and a little bit of play. Day one was kicked off with a tour of the new Facebook Singapore digs and a local goodies swap, agency reps sharing snacks from their home country as a ‘getting to know you’ icebreaker. The reps were then broken into teams for a Blueprint download, each group given a hypothetical client brief they had to bring to life using Facebook marketing principals they had learnt throughout the day. The session covered everything from dissecting a brief, putting up ads wireframes to align with business objectives, creative best practice, a targeting module as well as campaign measurement and reporting.

     

    It was a full day of planning, executing and reporting, where participants soaked up knowledge not only from Facebook but also from each other.

     

    “We found agencies and clients learn more efficiently when they take concepts and apply them immediately so they stick. It’s not just about listening to someone talk—it’s about interacting with your team members and putting what you learn into action as the day goes on,” shares Facebook APAC agency development lead Matthew Drury.

     

    Day two was a mix of deep dive learning sessions from Facebook and Instagram experts like Fergus O’Hare from the Creative Shop, Amit Chaubey from Marketing Science and Swati Rai who chatted about Atlas and what it means for agencies and brands.

     

    Participants had the chance to ask questions after each session to better understand how Facebook can help them achieve the best results for their current clients as well as win new business.

     

    But it wasn’t just work—it was also a chance for agency teams from around the region to connect with each other, mingling and networking over drinks in the Facebook Singapore beer garden before heading out to dinner.

     

    What’s next?

    Facebook will continue to work closely with the agency representatives that took part in the Ambassador Program, helping them to hand select Blueprint courses relevant to their agency. The agency ambassadors will head up Facebook and Instagram product learning within their agencies so other team members are brought up to speed on the marketing products available to them.

     

    “We will continue the conversation now that everyone has gone back home. They are part of our Facebook and Instagram community so we want to keep the dialogue flowing. We will work with our ambassadors to get feedback on our products so we can tailor them to better suit their clients’ needs and ultimately collaborate to produce more stand out, award winning work,” added Facebook APAC agency development lead Edel Horgan.

  • Mindshare launches Shop+ to facilitate real-time marketing data

    Mindshare launches Shop+ to facilitate real-time marketing data

    MUMBAI: WPP’s Mindshare has launched Shop+, a unit dedicated to helping clients leverage real time data to apply adaptive marketing techniques to both in-store and online shopping.

     

    Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by online retailers.

     

    Mindshare North America MD Joe Migliozzi has been named as the global lead for Shop+ with support from Emma-Jane Steele and Charlotte Day-Lewin in the worldwide team based in London and Narayan Ivaturi in APAC. Combined the global Shop+ team is 12 people strong.

     

    Shop+ has inked partnerships with Checkout 51, a mobile coupon app for shoppers; InMarket, a beacon proximity, location intelligence and mobile shopper marketing platform, reaching over 36MM beacon-enabled app users per month in every major US retail location and Footmarks, an enterprise awareness (beacons) platform provider. 

     

    More partnerships will be added in the coming months.

     

    Mindshare Worldwide chief digital and strategy officer Norm Johnston said, “We are at the beginning of a third wave in digital marketing, with exponential growth in new data sources and technology, which is why we recently launched Life+ to help brands explore their role in the emerging Internet of Things. These same dramatic changes are happening in retail, and we intend to help our clients be at the forefront of digital and data innovation in both offline and online shopping.”

     

    Mindshare Shop+ leader Joe Migliozzi added, “Digital technology continues to dramatically change retail, from online to mobile to in-store. Despite all these separate evolving channels, the consumer doesn’t see a distinction between online and offline shopping. It is one experience and brands must integrate all brand and shopper media across all channels to communicate a strong and consistent message from awareness all the way to conversion.”

  • Intelsat, JSAT form JV to launch new satellite for APAC

    Intelsat, JSAT form JV to launch new satellite for APAC

    MUMBAI: Intelsat S.A. and Sky Perfect JSAT Corporation have signed an agreement to form a joint venture that will launch a new satellite with optimised C-band and high throughput Ku-band capacity to satisfy the growing mobility and broadband connectivity demands in the Asia-Pacific region.

     

    To be known as Horizons 3e, the satellite is based on the Intelsat EpicNG high throughput design which, upon launch, will complete the global footprint of the Intelsat EpicNG next generation platform. The satellite will be stationed at the 169 degrees East orbital location with a launch expected in the second half of 2018.

     

    Building upon a successful alliance between the two operators, the Horizons 3e satellite marks the fourth satellite to be owned jointly by JSAT and Intelsat, following Horizons-1 (launched in 2003); Horizons-2 (launched in 2007) and Intelsat 15/JCSAT-85 (launched in 2009).

     

    With the most advanced digital payload on a commercial satellite, bandwidth flexibility and power portability, Horizons 3e will bring high performance, improved economics and simple access to the aeronautical and maritime mobility, cellular backhaul, corporate enterprise and government customers operating in the region.

     

    “Today marks another milestone in our long history of collaboration with JSAT. With Horizons 3e, we will introduce the Intelsat EpicNG platform to the Asia-Pacific region, completing our global high throughput footprint and enhancing our IntelsatOne Flex service platform. The scalability, power and flexibility of Intelsat EpicNG will provide commercial and governmental aeronautical and maritime services with unprecedented seamless, contiguous broadband coverage over the most widely trafficked routes from the Atlantic to the Pacific.  In addition, the higher performance and improved economics of Intelsat EpicNG will enable fixed and mobile network operators to expand their networks and provide much needed broadband connectivity to the more remote communities of the region,” said Intelsat CEO Stephen Spengler.

     

    JSAT president and CEO Shinji Takada added, “Horizons 3e is a significant project for both Intelsat and JSAT. This new state-of-art satellite will lead to the expansion of our next generation business in the Asia and Pacific region utilising the HTS technology. Satellite communications demands for the region will definitely continue to grow and the project is essential for us to uptake of the growth demand for the region.”

     

    The formation of the JSAT/Intelsat venture features equal ownership of the satellite, which will be constructed over a 2.5 year period.  Given the business construct, the program will not be considered part of Intelsat’s capital expenditure program

  • Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    MUMBAI: Intel Corporation has appointed Dentsu Aegis Network’s manghamgaxiola mcgarrybowen as the creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia. 

     

    manghamgaxiola mcgarrybowen partner Stephen Mangham said, “To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.” 

     

    “We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future,” added Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motwan.

     

    Mangham Gaxiola was launched three years ago in Singapore. The agency became part of the New York based agency mcgarrybowen in July 2015 when Dentsu Aegis Network made an investment in Mangham Gaxiola.

     

    Creative advertising agency Mcgarrybowen was acquired by Dentsu in 2008 and now is part of the Dentsu Aegis Network.

  • AsiaSat launches UHD FTA channel 4K-SAT for APAC

    AsiaSat launches UHD FTA channel 4K-SAT for APAC

    MUMBAI: Satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) launched its first Ultra-HD (UHD) television channel 4K-SAT at 122°E on AsiaSat 4, marking a new era for AsiaSat’s satellite broadcasting services in the region.

     

    This new UHD channel will be available free-to-air (FTA) across more than 50 countries and regions within AsiaSat 4’s enormous footprint, spanning from New Zealand to Pakistan and part of the Middle East. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set top box will be able to receive the UHD channel directly.

     

    The new 4K-SAT channel broadcasts full UHD produced videos featuring fashion, lifestyle and documentaries from content partners including Hong Kong Cyberport Management Company Limited, FashionTV and Rohde & Schwarz.

     

    The UHD content from FashionTV includes major fashion shows from all over the world as well as features highlighting the latest in beauty and lifestyle trends, all delivered to Asian viewers in crystal clear, realistic and ultra-high definition. FashionTV, the global multimedia network in fashion and lifestyle content, also broadcasts its HD and SD channels on AsiaSat 5 and AsiaSat 7 in the Asia-Pacific.

     

    “We are delighted to be at the forefront of next generation broadcasting technology, bringing to Asian viewers true UHD content. We look forward to working closely with our content and technology partners to drive UHD audience penetration in Asia,” said AsiaSat vice president, marketing and global accounts Sabrina Cubbon.

     

    “The launch of this UHD channel on our new AsiaSat 4 UHD broadcast platform provides an opportunity for all stakeholders to experience and promote UHD content in Asia. This reaffirms our commitment to promoting leading edge technologies for the broadcast community. We shall continue to focus on compelling UHD content to enhance the quality of the television viewing experience,” Cubbon added.

     

    The 4K-SAT channel encoded in HEVC, is broadcasting at 50 frames per second (fps) with 10- bit colour depth. Besides offering 3840 x 2160 pixels resolution, four times the resolution of the full HDTV, the UHD specification also means a richer color palette, with more saturated colours and fine colour gradations. The superior quality of UHD broadcasting will deliver to consumers much better quality and more realistic picture and sound, offering an immersive viewing experience, particularly for sporting events and action movies.

     

    AsiaSat will be showcasing this new 4K-SAT channel at the CASBAA Convention in Hong Kong on 27 and 28 October.

  • CNN International Commercial hires Laura Greally as digital account director APAC

    CNN International Commercial hires Laura Greally as digital account director APAC

    MUMBAI: CNN International Commercial has appointed Laura Greally to the newly created role of digital account director, Asia Pacific.

     

    With over a decade of digital marketing experience, Greally’s primary role is to identify and develop a range of solutions across CNN International’s digital portfolio from both direct sales and programmatic trading across Asia.

     

    Prior to joining CNN International, Greally worked for both BBC Worldwide as the APAC pricing and inventory manager, and Fox International Channels as the digital sales operations manager.

     

    Based in Singapore, Greally is part of a new team of specialists working under CNN International Commercial head of digital advertising sales and data Rob Bradley. She will also work closely with the APAC sales team, led by CNN International Commercial vice president of advertising sales, Asia Pacific Sunita Rajan.

  • APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    MUMBAI: Asia Pacific Effie Awards has named Omnicom Media Group CEO, Asia Pacific Cheuk Chiang the 2016 Awards chairman.

     

    Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation.

     

    Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies over the past 23 years.

     

    Prior to joining Omnicom Media Group, Chiang had a long spell as the managing director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and awards year-on-year. Chiang was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively.

     

    “It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region,” said Chiang.

     

    Speaking on the appointment, APAC Effie Committee chairman Jarek Ziebinski added, “We are pleased to have Cheuk Chiang on board as the chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”

     

    APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. Call for Entry will begin in the coming weeks.

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • ZenithOptimedia to launch analytics & technology hub for APAC

    ZenithOptimedia to launch analytics & technology hub for APAC

    MUMBAI: ZenithOptimedia plans to create its first regional Analytics and Technology Hub for Asia, in Singapore.

     

    This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data.

     

    This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia Pacific market and its clients. In addition to addressing existing technology and data needs, the CoE will also focus on emerging spaces like mobile and contemporary analytics solutions like social and text analytics.

     

    While announcing the setting up of the Analytics and Technology Hub, ZenithOptimedia Asia Pacific chairman Gerry Boyle said, “This initiative recognises the increasing importance of creating Asia-specific data and technology solutions. It is a major step in driving future readiness and growth for ZenithOptimedia. With the progressive ecosystem of talent and technology established by the Singapore Government as part of its long-term vision, we are confident that Singapore is the right place for this significant investment. We have received tremendous support from EDB and other government institutions throughout the deliberation process and we look forward to working with them to grow this center into a global base over time.”

     

    “We are delighted by ZenithOptimedia’s decision to set-up their regional Analytics and Technology hub in Singapore. Given the increasing data-centricity of marketing, as well as the number of devices, channels, and platforms available to reach consumers, brands are looking to their partners for specialised expertise to plan, create and manage innovative solutions for the region. Today, 80 per cent of digital work done in Singapore is regional in nature, and ZenithOptimedia’s hub will grow Singapore’s position as the digital marketing hub of Asia,” added Singapore Economic Development Board assistant managing director Kelvin Wong.

     

    Talking about the development plans for the hub, ZenithOptimedia chief information officer Harpreet Kaintel said, “Employment of the best strategy, analytics and technology resources from Singapore will be paramount to the success of this hub. As part of this initiative, ZenithOptimedia will hire and develop Singaporeans and PRs in the domains of new media, technology and analytics. We look forward to harnessing Singapore’s unique eco-system and strong academic base to create a world-class CoE.” 

  • APAC shows highest growth in ad spends over mobile web: Smaato report

    APAC shows highest growth in ad spends over mobile web: Smaato report

    MUMBAI:  Real-time advertising platform Smaato recently released its Global Trends in Mobile Programmatic report, by analysing data from billions of mobile ad impressions served on its exchange during the first half of 2015. As per the report, Asia Pacific countries recorded the highest growth during the first half of 2015 with India growing by 279 per cent followed by Singapore 225 per cent, Indonesia, 142 per cent and Malaysia 126 per cent.

    “Asia Pacific (APAC) showed the most growth during the first half of 2015 vs. the first six months of 2014, with China delivering an astounding 315 per cent increase in growth, India showing a 279 per cent increase in growth and Singapore growing by 225 per cent. More disposable income means bigger and more powerful smartphones; this in turn drives both the publisher/app developer and mobile advertiser ecosystems that rely on Smaato’s platform,” reads the report.

    When it comes to Smaato exchange, the report suggests India takes the second rank in top 10 countries list by supply and ranks third by spending.

    “Rich media and larger ad sizes are becoming increasingly popular in the Asia-Pacific as marketers use more creative and engaging content to get their messages across,” said  Smaato Asia Pacific vice president and general manager Malcolm Wong.

    “The average individual would have about 27 applications on their smartphone (Nielsen 2014), and with a voracious appetite for mobile applications observed in the Asia-Pacific, more advertising budgets could be expected to shift to mobile in future,” added Wong.

    Social apps like Facebook and Twitter could be the driving force behind this surge in mobile web usage. According to a recent report from IAB, 52 per cent of smartphone owners say they tap links in mobile apps that take them to web articles they want to read.

    “The shift to mobile began with the mobile web – and then apps took over,” said Smaato CEO Ragnar Kruse. “Although we can’t say for sure whether we’re looking at a huge comeback of the medium, the fact remains that publishers and advertisers can’t afford to ignore the mobile web. Mobile ad strategies -whether it be the size of ads or the use of rich media – must be created with both app and mobile web usage in mind,” he added.