ITV

Tag: APAC

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • BBC World News encrypts across APAC

    BBC World News encrypts across APAC

    MUMBAI: The BBC has encrypted the SD feed of its 24 hour international news channel, BBC World News, across the APAC region.

     

    The move aims to bring the SD feed in line with the HD offering and counter piracy by ensuring that consumers can now only view the channel through approved suppliers. The encryption has been through a two month testing phase and will be enforced across all 119 sites in the region by the end of January.

     

    BBC World News director of distribution Colin Lawrence said, “We are constantly looking for ways to improve the service we offer our partners and affiliates across APAC and this is the latest in a long line of investments we’re making to further strengthen our international news offering in the region and ensure that our commercial relationships are fully protected.”

     

    In September, a new state-of-the-art digital newsroom and studio opened in Singapore and saw all of BBC World News’ Asia broadcasts switch to HD. The facilities, which are the main hub for BBC World News and bbc.com in Asia, bring the BBC’s news, business and digital teams together. 

     

    The BBC also appointed Karishma Vaswani as its new Asia business correspondent and launched bbc.jp – a Japanese-language version of its global website bbc.com.

  • BBC World News encrypts across APAC

    BBC World News encrypts across APAC

    MUMBAI: The BBC has encrypted the SD feed of its 24 hour international news channel, BBC World News, across the APAC region.

     

    The move aims to bring the SD feed in line with the HD offering and counter piracy by ensuring that consumers can now only view the channel through approved suppliers. The encryption has been through a two month testing phase and will be enforced across all 119 sites in the region by the end of January.

     

    BBC World News director of distribution Colin Lawrence said, “We are constantly looking for ways to improve the service we offer our partners and affiliates across APAC and this is the latest in a long line of investments we’re making to further strengthen our international news offering in the region and ensure that our commercial relationships are fully protected.”

     

    In September, a new state-of-the-art digital newsroom and studio opened in Singapore and saw all of BBC World News’ Asia broadcasts switch to HD. The facilities, which are the main hub for BBC World News and bbc.com in Asia, bring the BBC’s news, business and digital teams together. 

     

    The BBC also appointed Karishma Vaswani as its new Asia business correspondent and launched bbc.jp – a Japanese-language version of its global website bbc.com.

  • GroupM partners LINE to reach APAC consumers

    GroupM partners LINE to reach APAC consumers

    MUMBAI: GroupM has inked a media partnership across Asia Pacific with LINE Corporation of Japan.

     

    LINE is a free call and messaging app, which is rapidly expanding its global user base with 212 million monthly active users, mostly in the Asia Pacific market in countries such as Taiwan, Thailand, and Indonesia.

     

    The multifaceted agreement commences immediately and is one of many new media partnerships GroupM is establishing to support clients in the region.

     

    LINE allows brands to communicate with audiences safely in real time.  LINE is an instant smartphone messenger that users check constantly through the day, enabling brands to make timely, relevant outreach.  Because LINE is a closed social networking service where users communicate mostly with personal acquaintances, it also serves as an intimate source of reliable information for the user and a trustworthy environment for brands. Advertisers on LINE additionally benefit from strict policies around user eligibility which ensure no fake accounts exist.

     

    “Clients look to us for the most innovative ways to reach their audiences across Asia Pacific. LINE is one of the fastest-growing natively developed social media platforms in Asia and is undeniably an important new vehicle for consumer engagement. Our agencies are already helping clients to leverage the platform within media plans, and we engineered this partnership to make LINE’s digital products work harder for their brands,” said GroupM Asia Pacific CEO Mark Patterson.

     

    The deal offers clients of GroupM agencies a competitive advantage through efficient pricing, quick access to new advertising products and specialised training to support appropriate implementation based on unique platform characteristics and user preferences.   

     

    “Today, it is a worldwide trend to utilise messenger apps for consumer communications and customer relationship management, connecting brands with their audiences. Through this partnership with GroupM, we will connect even more brands with consumers. Through our LINE Training Sessions, we’ll also help instruct the most effective marketing solutions for LINE’s unique communication environment and establish market-leading benchmarks,” added LINE Corp SVP, head of corporate sales Sintaro Tabata.

     

    “Online consumers around the world – including those in APAC – have shown a marked preference for platforms and services they find trustworthy. LINE’s closed nature appeals to consumers who favor a more private social networking experience, and by connecting reliable brands with users in this implicitly trusted setting, GroupM and LINE will help our clients reach users in a fun, yet unobtrusive manner,” said GroupM Asia Pacific deputy head of trading Nick Bins.

  • Havas Worldwide APAC names Todd Martin as regional digital director

    Havas Worldwide APAC names Todd Martin as regional digital director

    MUMBAI: Havas Worldwide has appointed Todd Martin as regional digital director for APAC.

     

    In his new role, Martin will lead and drive the growth of digital across Asia Pacific. He will also lead Havas Drive, a digital acceleration, technology and innovation unit based at Havas Worldwide Bangkok.

     

    Based out of Singapore, Todd will report directly to Havas Worldwide Asia Pacific chairman Juan Rocamora, working alongside business development and integration director Southeast Asia Sunny Hermano and CEO Southeast Asia Levent Guenes.

     

    Martin has over 20 years of broad client category digital experience in the US, UK, Japan, China and across Asia Pacific and has been responsible for creating digital strategies and campaigns for a huge number of multinational clients.

     

    He was one of the founders of Amnesia Razorfish in Australia, a digital agency that grew in 10 years to become the largest of its kind in Australia. He worked on brands such as Disney, Microsoft, Qantas, Volkswagen, Merck, Johnnie Walker, and the International Olympic Committee before moving to the USA to work with Razorfish out of their head office in Seattle.

     

    He moved to Singapore in 2013 as regional head of social and digital for Bates CHI & Partners, and worked in Social@Ogilvy across the region before a short stint at Edelman as head of strategy for Asia.

     

    “Todd joins us with a solid track record in the digital space having worked with the some of the top digital agencies and cutting edge brands around the world. His experience across geographies and ability to work with different cultures is a strong plus. Havas has a robust digital offering in Asia Pacific and we have no doubt that Todd is the right person to lead and strengthen our digital operations as we move in the next phase of our growth,” said Rocamora.

     

    Martin added, “I am particularly excited about the Digital Innovation team, Havas Drive. Their blend of creative technical talent is producing solid solutions that work in multiple Asian markets. Havas are showing they have the talent and resources to deliver innovative digital experiences for all clients in the region, they’re walking the walk, not just talking about it.”

  • Ipsos launches location-based customer satisfaction tracking service in APAC

    Ipsos launches location-based customer satisfaction tracking service in APAC

    MUMBAI: Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.

     

    The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.

     

    Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries. Today’s announcement brings an additional capability to reach users in Japan and Australia.

     

    Geo-triggering – the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

     

    With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. As such, Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.

     

    Ipsos Interactive Services APAC CEO Arnaud Frade said, “Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”

     

    Google Consumer Surveys APAC partnerships manager Valentin Cornez added, “We are excited to be working with Ipsos on this new initiative. e’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”

     

    As part of our launch activities, an exclusive client seminar, reserved to Ipsos clients, will be held in Tokyo on 13 January. A similar event will also take place in Sydney at a subsequent date.

  • Essel’s Living Foodz plans HD channel; eyes APAC expansion

    Essel’s Living Foodz plans HD channel; eyes APAC expansion

    MUMBAI: It’s been three months since Subhash Chandra’s Essel Group launched its international food and lifestyle channel Living Foodz and plans are already afoot for expansion.

    The channel is planning to launch its High Definition (HD) version in the coming year with separate programming. What’s more, with an emphasis on increasing the genre size and brand visibility in 2016, the channel is also planning to expand its footprint into the Asia Pacific region.

    “The key player behind our success is the differentiated programming on our channel. The expansion will help us broaden our viewer base as well as increase subscription revenues. Expanding the client base here will be one of the key challenges in the coming months, but with Helios Media as our revenue partner, we are confident of setting new benchmarks in monetisation,” Living Foodz business head Amit Nair tells Indiantelevision.com.

    Living Foodz has outsourced its ad sales to Helios Media, a specialty services company for broadcasters headquartered in Mumbai. “Helios understands the clients well and manages to give them effective solutions. They cover a bunch of clients, which has led to an increase in the revenues,” adds Nair.

    The Living brand will manifest itself as a multi-platform brand business across various avenues like television, web, social platforms, mobile, etc.

    On the content front, Living Foodz has ambitious plans in place for the food space in terms of reality and experiential cooking. The channel plans to launch big ticket properties every quarter and buzz creating shows in 2016. These key tentpole properties will drive viewership in a way that the audience finds the stories intriguing and entertaining. According to Nair, the audience needs Indian food stories with interesting anchors and chefs. “We are strategically targeting at the Indian subcontinent with an aim of supplying 100 per cent original home-grown content to our viewers,” he says.

    Moving out of the confines of a conventional kitchen into a world of entertainment and adventure, the channel will be exploring the evolving social status of food in the food ecosystem.

    While Nair strongly feels that technology is not a barrier in India, lifestyle products or feature entertainment are still in a nascent stage to make the shift into 4K. “The infrastructure and the content that is available in India are not sufficient enough for a 4K conversion,” he adds.

    The food space has seen exponential growth and interest across the board from food technology to food discovery to the myriad food festivals that have become part of the calendar. “Today, audiences are willing to sample exotic culinary by travelling to that region. They are ready to push their boundaries to experiment. I think food as a lifestyle has arrived this year on. Celebrity chefs are now at the same level as a movie star or a sportsperson and it’s tremendously rewarding to see TV channels like Living Foodz playing such an important role in driving this zeitgeist,” adds a media planning and buying veteran on condition of anonymity.

    On the advertising front, Living Foodz has a diverse number of clients ranging from FMCG, automobile segment, home electronics, e-commerce, broadcasters, office equipment and pure lifestyle products along with the regular food category clients that advertise on the channel.

    “Living Foodz ticks all the right boxes when it comes to the quality of content, packaging and exciting set of anchors and chefs. It all nicely comes together in what we like to call food-tainment. Advertisers have always played an aggressive role behind the success of a channel and are always looking out for premium audiences in the right space,” says Nair.

    Brands like Philips, Canon, Fitbit, Fortune, General Motors, HCL, Toyota and Go are already a part of the channel’s inventory. “The fact that food is lifestyle has now been established in the market with our meticulous positioning exercise. All the channels in the lifestyle segment have a substantial time devoted to food based content. Hence a lot of brands, which were earlier advertising in the lifestyle segment have started advertising with us,” adds Helios Media COO Bala Iyengar.

    Come February 2016, Living Foodz is also planning to launch its website with unique culinary experience for viewers. Additionally, keeping the constant partial attention of consumers in mind, the channel will also unveil a mobile application for the convenience of its viewers. This will enable consumers to lap up content on the go. The mobile application is also expected to be launched in early 2016.

    Launch plans for Living Entertainment’s four other channels, which were announced earlier this year, will be disclosed in 2016.

  • Indian advertising market to grow fastest at +10.7% in APAC: MPA

    Indian advertising market to grow fastest at +10.7% in APAC: MPA

    MUMBAI: The Indian advertising market is poised to grow fastest over the next five years in the Asia Pacific region at a rate of 10.7 per cent.

     

    According to report by Media Partners Asia (MPA), in spite of an overall slow rate of growth in advertising revenue in APAC at 5.3 per cent in 2015, India emerged as one of the fastest growing markets with a growth rate of 10.8 per cent. The report shows that India has taken over China, which stands at a growth of 8.5 per cent of advertising revenue, followed by Vietnam with 8.1 per cent.

     

    Over the next five years, after India, the fastest growing market in the APAC region will be China at 8.4 per cent followed by Indonesia at 8.2 per cent; the Philippines at 7.7 per cent, and Vietnam at 7.3 per cent.

     

    By 2020, China’s net advertising revenues will total more than $85 billion and Japan will remain the region’s second-largest ad market, followed by Australia, India, Korea and Indonesia.

     

    DIGITAL ADVERTISING TO OVERTAKE TV

     

    Staying in line with other industry predictions, MPA also foresees digital advertising taking over television advertising by 2017. Digital’s share of the advertising market in APAC is projected to overtake that of TV by 2017 and grow to 44.2 per cent by 2020 from 30.7 per cent in 2015. The biggest drivers will be Australia, China, Korea, Japan and Taiwan.

     

    Although the rapidly growing markets of India and Indonesia will also contribute, TV will continue to be the biggest ad medium in key markets such as India, Japan and Korea by 2020.

     

    Furthermore in Southeast Asia, TV will incrementally grow its share of advertising from 54 per cent in 2015 to 54.9 per cent by 2020, driven by the launch of digital terrestrial TV (DTT) in the Philippines and Thailand and a rebound in free-to-air (FTA) TV demand across Indonesia. In Asia Pacific, on average, MPA projects that TV’s share of total advertising will decline from 36.5 per cent in 2015 to 30.7 per cent by 2020.

     

    MPA projects an increase to 5.8 per cent growth in 2016 and a CAGR of 5.5 per cent for 2015-20, reflecting stable but more moderate economic growth across both mature and emerging markets.

  • Maxus India’s Kishan Kumar promoted as Maxus Vietnam MD

    Maxus India’s Kishan Kumar promoted as Maxus Vietnam MD

    MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director.

     

    He comes in from Maxus India’s Bangalore office and was also leading the Maxus Kerala and Hyderabad operations.

     

    Kumar joins as replacement to Rose Huskey, who joined the Maxus APAC team as client leadership head for the region.

     

    Maxus Vietnam GroupM CEO Jacob Kvist said, “The Vietnam media industry is evolving very rapidly and is turning into a market that attracts and develops the very best talent both locally and from overseas. This is once again evident both through Rose’s well deserved promotion to Maxus APAC client leader and the fact key talents such as Kishan see GroupM and Maxus Vietnam as the obvious next career step. I am very happy Kishan has decided to take on the challenge. His calm and friendly personality, senior leadership skills and established network within Maxus and GroupM organisations will allow him to hit the ground running. Rose and our entire Maxus team have done an outstanding job for our clients these last few years and I’m confident Kishan is exactly the sort of team player needed to take it to the next level.”

     

    An alumnus of Mudra Institute of Communications Ahmedabad (MICA), Kumar has 12+ years of experience in strategic planning, business development, trading, new media and talent management.

     

    In his various roles at Maxus India, he was instrumental in creating business-impacting work for clients like Titan Company, Britannia, Tata Global Beverages, Google India, Wipro Consumer Care etc. He has been a part of the Maxus India Management Committee since 2014; also a part of the GroupM Aspire training community since 2008.

     

    His new role will allow him to work with GroupM Vietnam CEO Jacob Kvist and will be leading the digital transformation for clients in the market, bringing the power of GroupM capabilities in driving the change in thinking, media product and doing it in the most efficient & effective way.

     

    Maxus increasingly is looking at driving ‘planning of consumer actions’ as its central vision by bring the voice of consumer central to its business and meshing together the data and content skills.

     

    Commenting on his appointment, Kumar added, “Vietnam is a true reflection of today’s fast changing media & consumer landscape. GroupM has been pioneering change in Vietnam and I couldn’t have asked for a better opportunity to start this exciting new innings of my career. Maxus Vietnam has done remarkably well under Rose’s leadership and I look forward to consolidate further and help our clients succeed by leading them into change. While doing so, I’m equally looking forward to working with my wonderful colleagues at Maxus & GroupM Vietnam.”

     

    Varghese said, “Kishan is an excellent candidate to lead this market as he has demonstrated in various previous roles in India. His people skills combined with great passion for building clients business and knowledge of media industry is something that will help us in the next phase of growth in Vietnam. Am happy that we are able to time and again give successful career options within the group for star performers and Kishan certainly meets that criteria.”