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Tag: APAC

  • Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

    Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
    Media Group, Singapore.

    In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

    In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

    Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

    Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

    “Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

    Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
    10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
    Brand Management.

    Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

  • Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

    Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
    Media Group, Singapore.

    In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

    In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

    Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

    Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

    “Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

    Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
    10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
    Brand Management.

    Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

  • Viacom18’s Jaideep Singh joins Volocity as MD

    Viacom18’s Jaideep Singh joins Volocity as MD

    MUMBAI: Jaideep Singh has been credited with building and operating Viacom18’s Integrated Network Solutions into a successful multiplatform experiential business in three short years. Singh has now joined international creative and brand development company Volocity as managing director. Singh assumes his new role with Volocity as the company embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.

    His expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year.

    As part of Volocity’s global footprint in creative content, Volocity is also preparing to announce their India JV partner soon.

    “My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results,” said Singh.

    “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging. It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations”, Singh further added.

    Among the unique attributes that attracted Singh to Volocity are the company’s proprietary ideation processes, exclusive existing technologies and their ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and brand development which achieve measurable, engaging results.

    “We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” added Volocity chief strategy officer and JosephMarks founder Ben Johnston. “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

    The partners of Volocity reflect a diverse and agile grouping by bringing together the talents of international digital creative company, Josephmark, motion design studio Breeder, and strategic development partner XIT Ventures. Volocity’s approach to product and solution ideation sits at the nexus of traditional and online media, influencing and mobilizing populations through the dense engagement of the individual consumer.

  • Viacom18’s Jaideep Singh joins Volocity as MD

    Viacom18’s Jaideep Singh joins Volocity as MD

    MUMBAI: Jaideep Singh has been credited with building and operating Viacom18’s Integrated Network Solutions into a successful multiplatform experiential business in three short years. Singh has now joined international creative and brand development company Volocity as managing director. Singh assumes his new role with Volocity as the company embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.

    His expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year.

    As part of Volocity’s global footprint in creative content, Volocity is also preparing to announce their India JV partner soon.

    “My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results,” said Singh.

    “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging. It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations”, Singh further added.

    Among the unique attributes that attracted Singh to Volocity are the company’s proprietary ideation processes, exclusive existing technologies and their ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and brand development which achieve measurable, engaging results.

    “We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” added Volocity chief strategy officer and JosephMarks founder Ben Johnston. “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

    The partners of Volocity reflect a diverse and agile grouping by bringing together the talents of international digital creative company, Josephmark, motion design studio Breeder, and strategic development partner XIT Ventures. Volocity’s approach to product and solution ideation sits at the nexus of traditional and online media, influencing and mobilizing populations through the dense engagement of the individual consumer.

  • MPA: APAC pay TV growth to slowdown 2016-2025

    MPA: APAC pay TV growth to slowdown 2016-2025

    MUMBAI: Slowdown. After years of dizzying speedy growth, the Asia-Pacific pay-TV industry is expected to grow at a very sedate average 5.8 per cent annually between 2016 and 2021, says leading industry analyst Media Partners Asia (MPA in its new report Asia Pacific Pay-TV & Broadband Markets, published today.

    MPA projects pay-TV industry sales across 18 major markets in APAC to climb from $54 billion in 2016 to US$72 billion by 2021, rising thereafter to US $81 billion by 2025. The pace of pay-TV subscriber and revenue growth is slowing however, weakened by an economic slowdown and increasing competition from both legal and illegal alternatives. Pay-TV subscriber growth has declined or substantially decelerated in Hong Kong, Indonesia, Malaysia and Singapore in particular.

    At the same time however, India and Korea remain two of the region’s largest and most scalable pay-TV opportunities. Revenue growth will also accelerate in Australia and the Philippines, largely thanks to subscriber growth.

    However, MPA analysts have lowered subscriber growth forecasts across much of Southeast Asia, especially for Indonesia, Malaysia and Singapore, although ARPU (average revenue per user) should remain resilient in both Malaysia and Singapore.

    The pay-TV industry in China, meanwhile, remains the largest in the region and is becoming increasingly digitalized. Pay-TV growth opportunities for broadcasters are limited however, due to increasing regulation as well as competition from free and paid online video services.

    Elsewhere in the region, subscription-based video-on-demand (SVOD) services have had a negligible impact on pay-TV so far, despite the global launch of Netflix earlier this year, in addition to increasing competition among lower-priced regional and local SVOD services.

    Most pay-TV subscribers downgrading or canceling pay-TV services are moving instead to illegal services, as well as to free, ad-supported options across both TV and online video.

    At the same time, more pay-TV operators are rolling out connected set-top boxes that can incorporate OTT video services. In addition, some operators (telcos in particular) are aggressively hard-bundling video content, including pay-TV channels, with high-speed broadband. This is helping drive subscriber growth, especially in a number of Southeast Asian markets.

    Commenting on the report, MPA executive director Vivek Couto said:

    “Pay-TV providers are increasingly focused on repackaging and re-pricing both linear and on-demand services. Local and regional Asian programming is also becoming increasingly important. At the same time, sports, kids, infotainment and Hollywood movies will remain mainstays of the pay-TV bundle, although channels offering Hollywood TV series are being disrupted by both legal and illegal OTT. Few pay-TV operators have been able to capture or monetize large-scale online video viewing so far, although early results in Hong Kong and Korea are encouraging. The goal is driving the next cycle of customer growth and consumer spend. Pay-TV user interfaces and data analytics are improving, although often too slowly to effectively compete with legal and illegal OTT rivals. Increasingly, viable pay-TV operators will become drivers and targets for M&A and consolidation, as the worlds of pay-TV, broadband and OTT collide and converge in the wider context of media and telecoms.”

    Ex-China, which remains a utility-oriented and highly regulated pay-TV market, Asia Pacific added 9.6 million net new pay-TV customers last year, the slowest pace of growth since 1997-98. MPA analysts project a spike to 10.4 million net additions ex-China this year, driven by government-mandated cable digitalization in India. Subscriber growth should decelerate again from next year onwards, moderating to between 4 million to 8 million net adds per annum between 2018 and 2022.

    Including China, MPA sees total pay-TV subscribers in Asia Pacific growing from 567 million in 2016 to 764 million by 2025. Adjusted for multiple connections in a household, pay-TV penetration in Asia Pacific will grow from 55 per cent of TV households in 2016 to 61 per cent by 2025.

    Digital pay-TV penetration in Asia Pacific will increase from 80 per cent of pay-TV subs in 2016 to 91 per cent by 2025, as pay-TV networks in most markets go 90-100 per cent digital, with the exception of India (70 per cent) and Pakistan (32 per cent) in the 18 markets covered in the report. HD penetration of digital pay-TV subs in Asia Pacific will grow from 30 per cent in 2016 to 46 per cent in 2025.

    The fastest growing segment within the Asia Pacific pay-TV industry over 2016-21 will be value-added services (VAS), driven by VOD, as revenues climb at an 11 per cent CAGR over the next five years. Australia, China, Japan and Korea will be the biggest markets for VOD revenue growth. Malaysia will lead amongst smaller markets.

    In standout pay-TV markets such as India and Korea, pay-TV subscription revenue growth will be driven by high volumes and a level of ARPU upside (partially offset by price competition). Higher yields will also boost subscription revenue growth in Hong Kong, Malaysia, the Philippines, Singapore and Vietnam.

    Pay-TV advertising will expand from US$11.6 billion in spend in 2016 to US$16.2 billion by 2021, with growth driven by markets with high levels of pay-TV penetration such as India and Korea, along with China. Meanwhile, pay-TV ad spend in Australia, Japan and Taiwan will remain material, although growth in each of these markets will soften. Malaysia and the Philippines will remain the standout markets for pay-TV advertising in Southeast Asia.

  • MPA: APAC pay TV growth to slowdown 2016-2025

    MPA: APAC pay TV growth to slowdown 2016-2025

    MUMBAI: Slowdown. After years of dizzying speedy growth, the Asia-Pacific pay-TV industry is expected to grow at a very sedate average 5.8 per cent annually between 2016 and 2021, says leading industry analyst Media Partners Asia (MPA in its new report Asia Pacific Pay-TV & Broadband Markets, published today.

    MPA projects pay-TV industry sales across 18 major markets in APAC to climb from $54 billion in 2016 to US$72 billion by 2021, rising thereafter to US $81 billion by 2025. The pace of pay-TV subscriber and revenue growth is slowing however, weakened by an economic slowdown and increasing competition from both legal and illegal alternatives. Pay-TV subscriber growth has declined or substantially decelerated in Hong Kong, Indonesia, Malaysia and Singapore in particular.

    At the same time however, India and Korea remain two of the region’s largest and most scalable pay-TV opportunities. Revenue growth will also accelerate in Australia and the Philippines, largely thanks to subscriber growth.

    However, MPA analysts have lowered subscriber growth forecasts across much of Southeast Asia, especially for Indonesia, Malaysia and Singapore, although ARPU (average revenue per user) should remain resilient in both Malaysia and Singapore.

    The pay-TV industry in China, meanwhile, remains the largest in the region and is becoming increasingly digitalized. Pay-TV growth opportunities for broadcasters are limited however, due to increasing regulation as well as competition from free and paid online video services.

    Elsewhere in the region, subscription-based video-on-demand (SVOD) services have had a negligible impact on pay-TV so far, despite the global launch of Netflix earlier this year, in addition to increasing competition among lower-priced regional and local SVOD services.

    Most pay-TV subscribers downgrading or canceling pay-TV services are moving instead to illegal services, as well as to free, ad-supported options across both TV and online video.

    At the same time, more pay-TV operators are rolling out connected set-top boxes that can incorporate OTT video services. In addition, some operators (telcos in particular) are aggressively hard-bundling video content, including pay-TV channels, with high-speed broadband. This is helping drive subscriber growth, especially in a number of Southeast Asian markets.

    Commenting on the report, MPA executive director Vivek Couto said:

    “Pay-TV providers are increasingly focused on repackaging and re-pricing both linear and on-demand services. Local and regional Asian programming is also becoming increasingly important. At the same time, sports, kids, infotainment and Hollywood movies will remain mainstays of the pay-TV bundle, although channels offering Hollywood TV series are being disrupted by both legal and illegal OTT. Few pay-TV operators have been able to capture or monetize large-scale online video viewing so far, although early results in Hong Kong and Korea are encouraging. The goal is driving the next cycle of customer growth and consumer spend. Pay-TV user interfaces and data analytics are improving, although often too slowly to effectively compete with legal and illegal OTT rivals. Increasingly, viable pay-TV operators will become drivers and targets for M&A and consolidation, as the worlds of pay-TV, broadband and OTT collide and converge in the wider context of media and telecoms.”

    Ex-China, which remains a utility-oriented and highly regulated pay-TV market, Asia Pacific added 9.6 million net new pay-TV customers last year, the slowest pace of growth since 1997-98. MPA analysts project a spike to 10.4 million net additions ex-China this year, driven by government-mandated cable digitalization in India. Subscriber growth should decelerate again from next year onwards, moderating to between 4 million to 8 million net adds per annum between 2018 and 2022.

    Including China, MPA sees total pay-TV subscribers in Asia Pacific growing from 567 million in 2016 to 764 million by 2025. Adjusted for multiple connections in a household, pay-TV penetration in Asia Pacific will grow from 55 per cent of TV households in 2016 to 61 per cent by 2025.

    Digital pay-TV penetration in Asia Pacific will increase from 80 per cent of pay-TV subs in 2016 to 91 per cent by 2025, as pay-TV networks in most markets go 90-100 per cent digital, with the exception of India (70 per cent) and Pakistan (32 per cent) in the 18 markets covered in the report. HD penetration of digital pay-TV subs in Asia Pacific will grow from 30 per cent in 2016 to 46 per cent in 2025.

    The fastest growing segment within the Asia Pacific pay-TV industry over 2016-21 will be value-added services (VAS), driven by VOD, as revenues climb at an 11 per cent CAGR over the next five years. Australia, China, Japan and Korea will be the biggest markets for VOD revenue growth. Malaysia will lead amongst smaller markets.

    In standout pay-TV markets such as India and Korea, pay-TV subscription revenue growth will be driven by high volumes and a level of ARPU upside (partially offset by price competition). Higher yields will also boost subscription revenue growth in Hong Kong, Malaysia, the Philippines, Singapore and Vietnam.

    Pay-TV advertising will expand from US$11.6 billion in spend in 2016 to US$16.2 billion by 2021, with growth driven by markets with high levels of pay-TV penetration such as India and Korea, along with China. Meanwhile, pay-TV ad spend in Australia, Japan and Taiwan will remain material, although growth in each of these markets will soften. Malaysia and the Philippines will remain the standout markets for pay-TV advertising in Southeast Asia.

  • Fork Media’s Buzzerati to gain access to readers of Twitter’s enterprise API platform Gnip

    Fork Media’s Buzzerati to gain access to readers of Twitter’s enterprise API platform Gnip

    Mumbai: Fork Media’s social media influencer marketing platform Buzzerati is to get access to Twitter audience and content performance metrics for deeper business intelligence and richer analytics.

    This follows a deal between Fork Media and Twitter’s enterprise API platform Gnip.

    Buzzerati launched earlier this year at the Digital Marketing & Advertising Conference Adtech in New Delhi. The influencer recommendation platform helps brands strengthen their engagement with target customers on Twitter and other social media sources.

    With this agreement, Buzzerati will have access to first-party Twitter data around aggregate audience demographics, brand intelligence, trend analysis, consumer interests and keyword associations. The data, along with Buzzerati’s own proprietary data processing algorithms, provides stronger recommendations to brands on choosing the right influencers for their campaigns. Brands can choose various influencer filters including the location, gender, mobile network and interests of their followers. In addition, Buzzerati will provide discovery to the absolute following, active followers, engagement of an influencer and their followers.

    The data agreement also delivers more accurate measurement of impression and reaches data for influencer campaigns. Brands will now be able to view actual impressions of their influencer posts and better analyze the ROI of a campaign across paid and organic mediums. Brands can use the platform to drive brand-led advocacy campaigns or create viral distribution for their existing content.

    Fork Media CEO and founder Samar Verma said, “We are excited about the opportunity to leverage Gnip data from Twitter, as we continue to evolve our offering. It will help us go to market even more rapidly and efficiently with solutions that will keep brands and agencies on top of their game. The agreement will also help us offer the most relevant and advanced influencer marketing platform. With the integration of this data, our clients will now have access to better influencer recommendations, which in turn will effectively enhance their campaign planning, execution and success. It will provide us access to the leading global source of real-time social media data, Twitter, allowing us to pursue new marketing opportunities, and offer the best analytics to more brands and agencies.”

    Brad Bokal, who leads Gnip’s Twitter data partnerships and sales efforts in APAC, said: “We are committed to helping our global customers build lasting, value driven relationships with their clients.

    “We are excited to work with Fork Media as they continue to integrate Twitter data into solutions that help their clients better understand user audiences and content performance on our platform” Bokal added.

  • Fork Media’s Buzzerati to gain access to readers of Twitter’s enterprise API platform Gnip

    Fork Media’s Buzzerati to gain access to readers of Twitter’s enterprise API platform Gnip

    Mumbai: Fork Media’s social media influencer marketing platform Buzzerati is to get access to Twitter audience and content performance metrics for deeper business intelligence and richer analytics.

    This follows a deal between Fork Media and Twitter’s enterprise API platform Gnip.

    Buzzerati launched earlier this year at the Digital Marketing & Advertising Conference Adtech in New Delhi. The influencer recommendation platform helps brands strengthen their engagement with target customers on Twitter and other social media sources.

    With this agreement, Buzzerati will have access to first-party Twitter data around aggregate audience demographics, brand intelligence, trend analysis, consumer interests and keyword associations. The data, along with Buzzerati’s own proprietary data processing algorithms, provides stronger recommendations to brands on choosing the right influencers for their campaigns. Brands can choose various influencer filters including the location, gender, mobile network and interests of their followers. In addition, Buzzerati will provide discovery to the absolute following, active followers, engagement of an influencer and their followers.

    The data agreement also delivers more accurate measurement of impression and reaches data for influencer campaigns. Brands will now be able to view actual impressions of their influencer posts and better analyze the ROI of a campaign across paid and organic mediums. Brands can use the platform to drive brand-led advocacy campaigns or create viral distribution for their existing content.

    Fork Media CEO and founder Samar Verma said, “We are excited about the opportunity to leverage Gnip data from Twitter, as we continue to evolve our offering. It will help us go to market even more rapidly and efficiently with solutions that will keep brands and agencies on top of their game. The agreement will also help us offer the most relevant and advanced influencer marketing platform. With the integration of this data, our clients will now have access to better influencer recommendations, which in turn will effectively enhance their campaign planning, execution and success. It will provide us access to the leading global source of real-time social media data, Twitter, allowing us to pursue new marketing opportunities, and offer the best analytics to more brands and agencies.”

    Brad Bokal, who leads Gnip’s Twitter data partnerships and sales efforts in APAC, said: “We are committed to helping our global customers build lasting, value driven relationships with their clients.

    “We are excited to work with Fork Media as they continue to integrate Twitter data into solutions that help their clients better understand user audiences and content performance on our platform” Bokal added.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.