ITV

Tag: AOR

  • Leather retailer Veev appoints Vizeum as media AoR

    MUMBAI: Srivathsa Industries-promoted Veev has appointed Aegis Media’s Vizeum India as its media AoR.

    The appointment comes as a part of the Chennai-based Veev’s plans to ramp up its retail presence in the country.

    Veev offers leather goods that include luxury handbags and clutches.

    Veev CEO Prakash Venkatesan said “We are delighted to partner Vizeum as we focus on building our retail presence. We had strong referrals of Vizeum. Once we met them, we realised why they enjoyed such equity. We look forward to working with them and wish them the very best.”

    Vizeum managing director – Indian subcontinent S Yesudas said, “We are humbled at the faith bestowed upon us by our clients and other business partners. We are thankful to Prakash and team for considering us worthy. This business will be handled out of our Chennai office.”

  • Levi’s moves creative account to W+K

    MUMBAI: Ending its association with WPP owned creative agency JWT, apparel brand Levi‘s has handed over its creative duties to Weiden + Kennedy (W+K) as part of its global realignment plan.

    JWT had been handling the account since 2002. It will continue to be associated with Levi Strauss & Co. as the global creative agency on record for the dENiZEN brand.

    Levis had called for a global review of its creative and media agencies way back in September 2010. At the time, the brand had nearly 20 agencies on its roster around the world. The idea of calling the pitch was to consolidate the business with one agency to provide seamless communication all over the globe.

    In January 2011, Levi‘s announced that it will be consolidating its media business with Omnicom‘s media agency OMD while it‘s global creative mandate was assigned to independent agency W+K. the agency was already handling the denim brand‘s creative business in America since 2008.

    Levi‘s India director marketing Vishal Bhalla told indiantelevision.com, “W+K is the global creative agency on record for the Levi‘s brand, and are now also responsible for the Levi‘s brand in India. JWT has played an extremely significant and absolutely stellar role in developing the Levi‘s brand and jeanswear culture in India.”

    Wunderman is the brand‘s digital agency AoR globally.

  • McCann-Erickson is Cadbury Schweppes’ AOR for Dentyne

    NEW JERSEY: Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and certain other non-chocolate confectionery brands. The total billings exceed $60 million.

    An official release informs that the Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the recently launched Dentyne Fire, a spicy cinnamon gum. Other brands awarded to McCann include Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and the Dandy chewing gum brands in Europe — STIMOROL, V6 and DIROL. These brands came together in one company earlier this year, when Cadbury Schweppes acquired the Adams confectionery business from Pfizer the release states.

    Cadbury Schweppes’ group director of Adams Brands and Gum Rob Desatnick said, “We selected McCann Erickson on the strength of their global capabilities, excellent creative work and outstanding consumer insights.We believe our interests are best served by maintaining partnerships with two global ad agencies. We are very pleased with our continuing relationship with J. Walter Thompson Company, which will remain unchanged.” JWT is the agency of record (AOR) for Halls cough drops, Trident gum and the Bubba brands. These are Bubblicious, Bubbaloo and BubbaXtreme.

    The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide. Its former parent company, Cordiant Communications Group, was recently acquired by the WPP Group. WPP also owns JWT.