ITV

Tag: AOR

  • Spicejet to continue with Grey as creative AoR; JWT to work on project basis

    MUMBAI: Spicejet, the low-cost airline company from the Sun Group, has decided to continue with Grey as its creative agency of record.

    Contrary to media reports, WPP‘s JWT has not replaced Grey as the creative agency. It will, however, be working with Spicejet on a project basis.

    A source close to the development informed indiantelevision.com, “The airline has decided to continue with Grey as its main creative agency. JWT has been roped in to work on a specific project. From a proximity point of view, the agency‘s Delhi office has been asked to handle the project.”

    Grey had won the Spicejet creative account in April 2012 following a multi agency pitch. Before Grey, Contract Advertising handled the account from 2009 to March 2012 when the terms of the contract expired.

  • Star Plus appoints Contract Advertising as creative AoR

    MUMBAI: Star India‘s general entertainment channel Star Plus has appointed JWT‘s Contract Advertising to handle its creative duties.

    The account was earlier serviced by Ogilvy.

    The decision comes after the channel called for a pitch in the latter half of 2012.

    The agency‘s Mumbai office will be in charge of the account.

  • Manhattan Digital is Zodiac Jewels’ digital AoR

    MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has been appointed as the Digital AoR for jewellery brand Zodiac Jewels.

    The agency will handle the entire digital portofolio for Zodiac Jewels.

    Manhattan Communications India co-promoter and director Shantonu Aditya said, “We are very happy to have bagged this prestigious account. As leaders in this category, we shall work towards growing the online and ecommerce opportunity for Zodiac Jewels.”

    Zodiac Jewels MD and promoter Ashit Jalui said, “Online advertising and sales of jewellery has been increasing at a fast pace. We, as pioneers of the Panchdhaatu range of jewellery are indeed pleased to appoint Manhattan Digital as our digital agency. We have been working with them on specific digital assignments in the past and are very happy with their digital expertise.”

    Manhattan Communications India is a full service agency with offices in New York, London, Toronto and Mumbai.

    Manhattan Digital, the digital service of the agency, is headquartered in Mumbai and offers 360 degree online services – ad network, search, social media, ORM and analytics.

  • Madison Media is Radikal Rice’s media AoR

    MUMBAI: Madison Media has bagged the media mandate of Radikal Rice following a multi-agency pitch that saw participation of agencies like MEC, Zenith Optimedia and Carat.

    The account size is estimated to be around Rs 250 million and will be handled by Platinum Media in Delhi, Madison said.

    Madison Media group CEO Gautam Kiyawat said, “We are excited to partner with this new age food Company, and are looking forward to helping them gain their rightful share in India’s growing food
    industry.”

    Radikal Overseas managing director Siddharth Chaudhary said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership”.

    Radikal is manufacturer and supplier of premium basmati rice with
    nutritive value.

    For the record, Madison Media has also won media duties of brands like Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves this year.

  • MPG bags Yebhi.com media mandate

    MUMBAI: Big Show Bazaar-owned online shopping portal Yebhi.com has signed Havas Group‘s flagship media agency MPG to handle their media duties.

    The move is part of the company‘s strategy to accelerate growth and reach and establish a bigger brand footprint. MPG will be the AOR (Agency of Record) and handle the media planning and buying for Yebhi.com.

    Big Show Bazaar CEO Manmohan Agarwal said, “We have never compromised on quality in our products, services and our partners. We did meticulous research and after deliberation finalized on MPG. MPG‘s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions.”

    Havas Media India and South Asia CEO Anita Nayyar said, “Yebhi.com has been a most promising player in the online space. E-commerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

  • Carat wins Allergan India’s media biz

    MUMBAI: Global technology-driven multi-specialty healthcare company Allergan has appointed Aegis‘ Carat Media Services as its media AOR in India.

    Currently the communication is targeted at the affluent and discerning consumers especially women SEC A, middle-aged 35 years and above through a combination of dailies, magazines and digital strategy Allergan India director sales and marketing Anuja Naik said, “Their innovative approach to media was critical in creating the initial buzz and maintain the desired saliency within the tight budgets.”

    Carat senior vice president -south Joydeep Raha said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands.”

  • Blossom Kochhar appoints Carat Media as media AoR

    MUMBAI: Blossom Kochhar Group of Companies, dealing with aromatherapy-based cosmetics and oils, has appointed Carat Media to handle its media planning and buying duties.

    The Aegis Media agency will provide media communication management exercise to the company and will manage the media responsibilities that include planning, buying and execution.

    The agency plans to deploy mediums like print, digital, OOH and activation.

    Carat Media EVP Vidhu Sagar said, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner.”

    Blossom Kochhar Group of Companies MD Samantha Kochhar added, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”

  • Carat Media is media AoR of Embassy of Ireland

    MUMBAI: Embassy of Ireland has appointed Carat Media as its media AoR.

    The agency‘s mandate will be to promote Ireland as a tourist, business and educational destination.

    The account will be handled out of the agency‘s Mumbai office.
    Carat India senior vice-president -West Himanka Das said, “We are delighted to extend our partnership with the Embassy of Ireland in India and look forward to creating a stronger audience pull to visit Ireland as a tourist destination and also to promote business and education through holistic solutions that are media-neutral.”

    Feilim McLaughlin, Ambassador of Ireland to India, explained, “We are impressed by the strategic thinking demonstrated by Carat Media‘s recommendation on differential solutions for the challenging objectives we have targeted.”

  • Yang Communications is Red FM’s creative AoR

    MUMBAI: Yang Communications, the agency from the house of Saints and Warriors, has won the creative duties of Red FM.

    The agency was selected after a multi-agency pitch that involved participation from agencies like Lowe Lintas, DDB Mudra, Law & Kenneth and Scarecrow Communications apart from Yang Saints & Warriors.

    Yang communications managing Partner Sanjay Sharma said, “Radio is a relatively neglected medium compared to TV and Print in this country but in our opinion it has the maximum potential. Since the way of the world has become multitasking radio can easily find itself as part of the consumer consumption and this will continue to be the challenge for brands in this space to be the preferred one. It‘s a big strategic and creative challenge to take this brand to the next level and all of us at Yang are looking forward to it. We predict very good times ahead for this partnership.”

  • Taproot to handle Airtel’s Data Services campaign

    MUMBAI: Following the success of “‘har friend zaroori hai, yaar” campaign conceptualised by Taproot India, Airtel has entrusted the creative agency with one more campaign.

    The agency has bagged the creative mandate for Airtel Data Services‘ campaign following a multi-agency pitch.

    JWT is the creative AoR (Agency on Records) for Airtel while Taproot India has been hired on a project basis.

    Airtel had also taken its “har friend zaroori hai, yaar” campaign to the next level with the launch of an online viral campaign at its YouTube channel. Taproot India had created 20 videos for the digital campaign, inspired by ‘friend types‘ or tags created by the online audience on Facebook during an outreach programme initiated by Airtel earlier.