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Tag: AOR

  • Madison Media Group wins HomeShop18 Media AOR

    Madison Media Group wins HomeShop18 Media AOR

    MUMBAI:  Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, a shopping channel from the Network 18 group. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

    Commenting on the win, Platinum Media CEO Basabdatta said, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

    On the development, HomeShop18 chief marketing officer Vikrant Khanna said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us  reach our intended audience in the most economical and integrated way.”

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    The gross billing of Madison Media is about Rs. 3000 crores.

  • Carat Media Services appointed AOR of SCA Hygiene in India

    Carat Media Services appointed AOR of SCA Hygiene in India

    MUMBAI: Carat Media Services has bagged the media duties of SCA in India. The business will be handled by Carat’s Mumbai office.

    SCA is a leading global hygiene and forest product company that develops, produces and markets personal care products in categories such as baby diapers, incontinence care and feminine care, the world’s third largest suppliers of tissue, forest products and packaging solutions.
    SCA India VP consumer goods Cecilia Edebo

    The brands that SCA intends to launch on the Indian market in the coming months include Libero baby care, Tempo – for hand and face hygiene, TENA – the world leader in incontinence care, and Tork – the global leader in the away-from-home tissue segment.

    India being one of the emerging markets there would be under significant focus and investment towards fulfilling the needs of Indian customers and consumers in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to sustainable development.

    On the launch, SCA India VP consumer goods Cecilia Edebo said: “SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth. In this endeavor, we had a series of presentations and discussions to evaluate the strategic thinking capabilities of Carat to enable our differentiation at the market place, demonstration of tools and passion of the team. We are happy that Carat India’s team demonstrated great ability in strategic thinking capabilities backed by a solid integrated offering to support the Marcom. We are happy to have them as our media partner.”

    Carat India Sr. VP Himanka Das said: “We are delighted to extend our partnership with SCA in India, they have some great personal care and incontinence care brands in their portfolio to offer and we do look forward to partnering them in their India plans. We have been working with them for the last one year to firm up the launch strategies based on extensive media market analysis.”

    Carat is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

     

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

     

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel.

     

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

     

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

     

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

     

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”
     

  • Piramal Healthcare hands over media AOR to Madison Media Sigma

    Piramal Healthcare hands over media AOR to Madison Media Sigma

    MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where other agencies like OMD and MPG also participated. The estimated size of the account is Rs 70 crore.

    Lodestar handled Piramal‘s account previously.

    On winning the account, Madison Media Sigma COO Vanita Keswani says, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship”.

    Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company also plans to launch several other brands as well in the healthcare space.

    Piramal Healthcare consumer products COO Kedar Rajadnye says, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy & buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.”

    Madison Media has recently won a host of new businesses including Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    With the media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others, the gross billing of Madison Media is about Rs 3000 crore.

  • Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR

    Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR

    MUMBAI: Ranbaxy Global Consumer Healthcare (RGCH), a division of Ranbaxy Laboratories has appointed Starcom Worldwide as its media agency. The estimated size of the business is 50 crore plus.

    RGCH develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, the Middle East and Europe. It is one of Ranbaxy‘s fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini.

    The agency won the media mandates in a competitive pitch process, participated by agencies such as MEC, Prachar (former agency on the account), Omnicom and ZO.

    Starcom MediaVest Group India CEO Mallikarjunadas CR said “We are delighted that Ranbaxy has chosen Starcom as its media agency. This win serves as a testament to our identity as a Human Experience Company and our passion for creating innovative work on multiple platforms. We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success.”

    “Post the company periodic process of media agencies evaluation we are pleased to associate with Starcom as our media agency. Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level,” added Ranbaxy Global Consumer Healthcare VP Brijesh Kapil.

  • Raymond selects Madison to handle its Rs 100 crore AOR biz

    Raymond selects Madison to handle its Rs 100 crore AOR biz

    MUMBAI: Textile, apparel and fashion retailer Raymond‘s tag line is “the complete man.” And it was looking for the complete media agency to look after its advertising spends. And it found that it in the Sam Balsara-founded Madison Media which will now be its agency of record (AOR), following a multi-agency pitch. Madison, which bills about Rs 3,000 crore on a gross level, will be responsible for the entire media mandate, including digital and out- of-home (OOH), for all Raymond group brands.

    The Raymond AOR including its branded apparel, denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics businesses is estimated to be worth about Rs 100 crore annually.

    Raymond director – marketing Mrinmoy Mukherjee said, “Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success.”

    Madison Media Group CEO Gautam Kiyawat added “We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands.”

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Epic TV, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves. This apart, it handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.

  • Madison Media is Maxx Mobiles’ media AoR

    Madison Media is Maxx Mobiles’ media AoR

    MUMBAI: Maxx Mobiles has appointed Madison Media as its media agency on record (AoR).

    The account will be serviced out of Madison Media Sigma in Mumbai.

    Madison Media Sigma COO Vanita Keswani said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership”.

    Maxx Mobiles managing director Ajjay Agarawal added, “We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in Media, to be ideal choice and are sure they will add tremendous value in our efforts.”

    Madison Media has recently won a host of new businesses including McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    For record, Maxx Mobile is a provider of mobile handsets and accessories in India, that made its entry in the year 2004.

  • News Nation hands over media AOR to Carat

    News Nation hands over media AOR to Carat

    MUMBAI: It‘s making an entry into an already teeming with competition space. And News Nation – a channel promoted by a group from the north with Shailesh Kumar (a former Aaj Tak and Zee News news professional) at its helm needs all the professional help it can to guide it through the terrain. Hence, it has handed over the media mandate to plan its media spends to Dentsu-Aegis Groups’ Carat Media Services following a multi agency pitch.

    The soon to be launched channel’s creative duties are being handled by IPG’s McCann Erickson. A high voltage campaign is scheduled to be flagged off soon.

    “We believe in the proposition being put forth by News Nation whole heartedly. It’s a responsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including television, print, digital, OOH as well as activation,” says Carat Media executive VP Vidhu Sagar.

    News Nation aims to position itself as the news channel of a new India that focuses on getting to the real truth behind every story and to deliver pure, unadulterated news to viewers.

    Speaking about the channel’s objectives and ideology, News Nation CEO Shailesh Kumar says: “News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer of this country and beyond. To this end, News Nation has already made sizeable investments on the technology and talent front”.

  • RBNL appoints Grey India as creative AoR

    MUMBAI: Reliance Broadcast Network Limited (RBNL) has entrusted the creative duties of its entire portfolio across radio and television to Grey India. The agency‘s Mumbai and Delhi offices will be in charge of the account.

    Grey Delhi will handle creative duties of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi (part of Big CBS), while Grey Mumbai will handle Big CBS Prime, Big CBS Love and Big RTL Thrill.

    The development comes after the network conducted a multi agency pitch in the capital.

    Grey India had entered the fray only for the radio business but was eventually awarded the mandate for the entire RBNL portfolio.

    Grey India EVP and national creative director Amit Akali said, “As usual we didn‘t approach the creative through traditional above the line advertising. We tried to find solutions for BIG FM, whether they came through programming, slugs, on-ground activation, events or digital ideas. Most importantly we had great fun working on the pitch and that obviously showed in the work we presented.”

    Grey South and South East Asia chief strategy officer Dheeraj Sinha said, “This was a pitch which didn‘t feel like one. It felt like we were partners discussing strategy and responding to creative ideas. The vibe between the teams on both sides has been great and that to my mind is the biggest starting point to a successful partnership. I am fascinated by the role of media in today‘s changing cultural landscape and see a big opportunity for us in this space, especially with the width of offering Reliance Broadcast Network has across radio and television. We look forward to redefining some codes in this space.”

  • Aspiring Minds appoints Havas Media as AoR

    MUMBAI: After awarding its creative mandate to abm Communication earlier this week, employability solutions company Aspiring Minds has decided to go with Havas Media as its media agency on record.

    Industry estimates peg the size of the account at Rs 200 million.

    Aspiring Minds co-founder and chief executive officer Himanshu Aggarwal said, “We believe Havas Media, with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate, will be the right partners to help achieve our objectives in the marketplace in the long term.”

    “The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account,” said Anita Nayyar, Chief Executive Officer, Havas Media Group, India and South Asia.

    Havas Media managing director Mohit Joshi said, “Education and employment fit is the need of the hour for India. Our mix of media and digital expertise in reaching a younger audience across India will certainly bring in the momentum. The team is smart, young and open to ideas so it will be an interesting association.”

    With a management team from MIT, the IITs and IIMs, Aspiring Minds has enabled leading brands to improve the quality of talent they hire via the flagship employability assessment product named AMCAT. Adapted to meet requirements across sectors, candidates can seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas.