Tag: AOR

NestAway: Madison Media bags media mandate

MUMBAI: Madison Media Omega, a part of Madison Media Group, has bagged the media mandate for Bangalore-based NestAway, a leader in managed home rentals.

NestAway Technologies CMO Rishi Dogra said they look forward to a great partnership and some iconic work with Madison AOR. Madison Media & OOH group CEO Vikram Sakhuja said Nestaway was bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home.

NestAway has operations in Bangalore, Delhi NCR, Hyderabad, Pune and Mumbai with over 25,000 tenants and 7,000 owners.

Madison Media has been in the news recently for winning the TV Media Agency of the Year Award for the second consecutive year. It is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet and Domino’s, among other.

January 30, 2017
TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
Infiniti Retail – Croma, chooses Maxus as its media AOR

MUMBAI: Global communications consultancy firm Maxus bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products, The mandate is effective from 1 April 2016.This mandate will cover the entire media end-to-end solutions for TV, print, digital, radio, cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy.

Maxus South Asia MD Kartik Sharma said, “Maxus has had the opportunity to partner with multiple entities from the Tata Group. We are therefore very pleased to now be a partner to Croma as well. Croma has been a pioneer in the electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

Maxus India managing partner Anand Chakravarthy said, “ Working with a Tata brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

Infiniti Retail CMO Ritesh Ghosal said, “Maxus’ integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new Omni-channel marketing game along

April 13, 2016
Infiniti Retail – Croma, chooses Maxus as its media AOR

MUMBAI: Global communications consultancy firm Maxus bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products, The mandate is effective from 1 April 2016.This mandate will cover the entire media end-to-end solutions for TV, print, digital, radio, cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy.

Maxus South Asia MD Kartik Sharma said, “Maxus has had the opportunity to partner with multiple entities from the Tata Group. We are therefore very pleased to now be a partner to Croma as well. Croma has been a pioneer in the electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

Maxus India managing partner Anand Chakravarthy said, “ Working with a Tata brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

Infiniti Retail CMO Ritesh Ghosal said, “Maxus’ integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new Omni-channel marketing game along

April 13, 2016
Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device.

Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot.

Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.”

The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia.

March 4, 2016
Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device.

Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot.

Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.”

The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia.

March 4, 2016
Option Digital bags the digital duties of Fenda Audio

MUMBAI: Fenda Audio, a known brand for new technology, superior quality, and constant innovation, has handed its digital media planning and buying duties to Option Digital.

The company, established in 2004 in India, with an objective of bringing quality sound experience in consumer home at an affordable price has a distribution network comprising over 10000+ dealers, 200+ distributors and 22+ office branches.

They are present at all major commerce websites like Ebay, Flipkart, Snapdeal, Tradus etc.

Speaking on the new partnership, Fenda Audio director Rajesh Bansal said, “We evaluate Option Digital on their digital strategy, their innovative ideas for digital campaigns and for their clear understanding what deliverable we want from them. We are thrilled to have Option Digital on board to position F&D as a youth centric brand on different digital platform. We think their school of thought suits best for all the future endeavors of Fenda Audio.”

The account was won a couple of weeks back. The AOR will involve handling digital creative duties, media planning and buying strategy to make Fenda Audio a youth based brand.

The agency MD Japneet Singh said, “We admire the vision and purpose of F&D, aspiring consumers of all categories to ‘the sense of hearing’ with quality sound experience. We genuinely believe that we could be ears to every Indian by connecting with their aspiration and sense of music quality with our excellent innovations & new-age designs. We’ve had inspiring and transparent discussions with the founder of F&D and are excited to create an awesome brand campaigns.”

December 10, 2014
Option Designs bags BenQ’s creative AOR

MUMBAI: Option Designs has won the creative mandate for human technology and solutions provider, BenQ.

The two have been working together for the last few years and based on the relationship and performance, BenQ has handed over the responsibility of brand strategy and marketing communication for the India operations to Option Design.

Option Designs MD Japneet Singh said, “It was a wonderful three year long journey with BenQ India, over the period of time we understand all the prospects and their business models. We are very delighted to have BenQ as our esteemed client and look forward to handle creative solutions in terms of marketing and branding for their better penetration in the Indian market.”

BenQ MD Rajeev Singh said, “They have been thorough with their understanding of the business, pragmatic thinking and wide body creative approach.”

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, and to realise this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning.

August 16, 2014
Motivator retains Apple media mandate as AOR for iPhone, iPad and Mac

MUMBAI: Motivator, one of the country’s leading media agencies has retained the Apple brand media mandate for the iPhone iPad and Mac product. The account is under the Ingram Micro & Redington account, the exclusive distributors for Apple products in India.

Motivator won the account after a month long pitch process in December. The pitch process included higher weight for strategic strength, ability to think fresh ideas and execute them in alignment with Apple guidelines, Digital capability and precision execution. Motivator was chosen on the basis of strength of its strategic recommendation, its understanding of brand Apple and its executable ideas leveraging Apple’s iconic status without making it populist.

The iPhone account will be handled in New Delhi while the iPad and MAC mandates will be out of the Bangalore office. The agency has been handling the Apple account for the last 14 months. Motivator will also leverage GroupM’s specialist practices- Digital, Mobile, Activation, Social, Search, Analytics, Content and Trading. Apple India spends Rs. 150 Cr. on media including Print, Radio, Digital, Activation and Out of home, with Iphone leading the contribution with more than 70%.

In the last few months, the iPhone grew by 400% on the back of its new product launches and Buy Back offers. Ingram Micro and Redington decided to put the Iphone business on review given their ambitious growth plan.

Rabe. T. Iyer, Managing Partner, Motivator confirmed the news and affirmed that a top team is already in place to deliver from Feb 1st onwards. “Apple’s Iconic status coupled with ‘less is more’ approach puts a huge responsibility in building cutting edge solutions keeping to the brand standard, we have successfully done this for the last 14 months and are confident of pushing the envelope further to win in the market place”. He further added, “This year the emphasis is going to be on powering iPhone sales through innovative digital solutions besides a strong content strategy across platforms. Print’s tactical use will have to be balanced by creative use of media to keep the brand in the desirable space.”

January 29, 2014