MUMBAI: TV news network Live Times has signed on media concessionaire and marketing consultancy Aidem Ventures as the agency on record for advertising sales.
With over two decades of experience managing advertising sales for leading news media brands, Aidem Ventures will enhance Live Times’ capabilities by employing innovative sales strategies to boost ROI for advertisers. The collaboration will leverage Aidem’s extensive network, research, and technology to expand Live Times’ revenue and market presence.
This partnership comes as Live Times gains recognition for its delivery of authentic news. By combining Aidem’s marketing expertise with Live Times’ vision for truthful journalism, the collaboration aims to disrupt the media news ecosystem.
Said Live Times founder Dilip Kumar Singh: “Our partnership with Aidem aligns with our quality-driven approach and allows us to scale our advertising efforts. Together, we are poised to set new benchmarks in the media industry and create greater value for advertisers and viewers alike.”
Aidem Ventures director Karan Gupta, added: “We believe that their dedication to delivering credible news will resonate with consumers and brands, and we look forward to ensuring their content receives the recognition it deserves in the advertising community.”
Tag: AOR
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Live Times enlists Aidem Ventures as its ad sales partner
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BBDO India wins the Cargill mandate
Mumbai: Cargill has appointed BBDO India to manage the brand strategy and creative for their portfolio of edible oil brands.
Cargill has been striving in India since 1987, providing products such as edible oils, grains, and other verticals. Despite a competitive market fuelled by India’s high oil consumption, Cargill has managed to maintain a steady hold on its audience by offering products relevant to a variety of demographics and regions.
In recognition of BBDO India’s great work on the Gemini 2021 campaign, which challenged the age-old habit of women limiting themselves to the kitchen and never finding time to explore their full potential, Cargill made BBDO India their AOR for their edible oil brand portfolio. Now that Indian consumers are becoming more aware of their consumption habits, Cargill and BBDO will work together to identify contexts and insights that can further help make a positive impact on consumers’ lives.
Asked about the partnership, BBDO India GM and chief growth officer Nikhil Mahajan said, “The relationship between us has been built on great conversations, insightful work, and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumers.”
BBDO India (Delhi) chief creative officer Krishna Mani added, “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio.”
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Jim Beam picks Leo Burnett as global agency of record
Mumbai: Leo Burnett has once again won the Jim Beam global creative account. The account was won following a multi-agency pitch. The agency is tasked with developing a new global positioning and creative platform for the historic bourbon.
This is the second time Leo Burnett has been named AOR (agency-of-record) for Jim Beam. The Publicis agency previously received the designation in 2016, before the brand started working with DDB in 2018, according to AgencySpy.
Speaking of this association, Leo Burnett Chicago president & chief Britt Nolan said, “Crafting the next chapter of an iconic brand like Jim Beam is a responsibility we don’t take lightly. We’ve been proud to deliver strong results for Beam Suntory’s small batch portfolio and couldn’t be more excited about this next stage of our partnership.”
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Grapes Digital bags the digital AOR mandate for CP Plus
Mumbai: CP Plus has signed Grapes Digital for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.
As a result of this partnership, Grapes will look after the brand’s 360-degree digital presence, from social media creatives to digital campaigns. As per the mandate, the agency will be responsible for executing the digital duties of the brand, such as media planning and buying, creative and digital branding and strategy, and SEO. The collaboration is aimed at developing cohesive value for the brand with the help of earned initiatives.
Speaking on the development, CP Plus executive director Ananmay Khemka said, “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes’ vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.
Commenting on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.
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Jar mandates Initiative Media as its media AOR
Mumbai: Homegrown savings and investment app Jar has onboarded Initiative Media, the full-service media arm of Mediabrands India as its media agency on record, following a multi-agency pitch. The account will be managed by the agency’s Bengaluru office, with a focus on both digital and offline media duties.
Jar aspires to carve out a unique niche and hold a substantial market value in the fintech space, said the platform in a statement. “Initiative Media is tasked with positioning the brand as the ultimate savings platform in the fintech category,” it added.
“We are joyous to share that Initiative will be Jar’s media agency. Together, we are on a mission to reach the corners of the country to become ‘har ghar ka Jar’,” said Jar co-founder and CEO Nishchay AG. “In the last few years, Indians’ rate of saving has declined drastically. The pandemic was an added factor. The fintech space is what we need to adapt to at the moment. With this partnership, we aim to expand on a wider prism and reach our customers to convey the importance of saving to common Indians.”
While Jar is currently using digital gold that is backed by physical gold of the same amount as its financial instrument, they aim to broaden their offerings and explore additional investment avenues to expand its user base, according to the company.
Talking about the association, Initiative EVP – South Priya Iyer said, “We see great potential in Jar’s educated approach towards daily savings and intend on taking it to a larger audience by elevating its brand story. Its revolutionary approach coupled with our seasoned expertise in dealing with new-age clients will surely make this journey a combined success.”
“I am confident that our proven capabilities for building client-centric prospects in the technology domain, will help Jar achieve its desired business outcomes and open further growth avenues,” added Initiative CEO Vaishali Verma.
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Mankind Pharma’s Gas-o-Fast appoints Tilt Brand Solutions as its AOR
Mumbai: Antacid brand, Gas-o-Fast from Mankind Pharma’s stable has brought on board Mumbai-based brand and communication consultancy, Tilt Brand Solutions as its strategic & creative Agency on Record (AOR).
Gas-o-Fast has seen a 100 per cent growth in varied markets, the company stated, with the average sale of Gas-O-Fast sachets approximately over 1 crore every month. And with more and more consumers showing their inclination towards ayurvedic remedies against acidity, gas, and indigestion, the brand is very optimistic about its future.
“We as a brand are entering into a very critical phase of our growth,” said Mankind Pharma, general manager – sales & marketing Joy Chatterjee. “With our new product innovations lined up in the coming future, we now need a breakthrough differentiation at a brand level which will allow us an unfair advantage in the consumers’ mind. This will be critical for our growth plans in the coming future and we are convinced that Tilt Brand Solutions would be the perfect partner for us going forward. Their planning process is sharp and contemporary, and the body of work put out by them thus far, consistently impressive.”
“This is a very interesting brand and the Mankind team is a very passionate and focussed bunch,” said Tilt Brand Solutions co-founder & chief business officer Rajiv Chatterjee. “Their drive, self-belief, and ambition epitomise the very kind of brands we love partnering with. We are convinced in Gas-o Fast’s rightful ambition to grow and lead the category as also in our ability to bring to bear on this journey, our competencies in data-led in sighting, consumer behaviour, cultural understanding, and impactful storytelling.”
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Grapes Digital bags AOR & communication mandate for Supertails
MUMBAI: Homegrown digital pet care start-up, Supertails.com has assigned its first time digital AOR (Agency of Record) and Communication (PR) mandate to Grapes Digital. The agency won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.
As per the mandate, the agency will be responsible for executing digital duties for the brand such as media planning and buying, creative and digital branding and strategy, content planning for social media marketing along with public relations. Grapes will also manage to scale up the brand’s social media presence, and persistence will be built and managed on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, the brand said in a statement.
Commenting on the partnership, Supertails co-founder Vineet Khanna said, “As the population of pet parents increases in the country, so does the need for having a strong communication to resonate with them. We aim to enrich this new journey for them with products and services that they require the most. We are extremely happy to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, media relations and build a strong digital presence. We look forward to a great association with them.
Grapes Digital founder and CEO Himanshu Arya said, “Pet care space in India has been waiting for a disruptive and innovative thought process to solve the customers’ major issues. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies. We are enthused to partner with Supertails.com and look forward to delivering our best resources to the brand. We will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”
Supertails is differentiated by its unique proposition of being a fully digital tele-health consultation service made available through a team of experienced in-house veterinarians. With doorstep delivery services available across the country, the brand aims to bring the pet parents closer to an assortment of pet supplies from India and across the globe.
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Nestle retains Zenith as AOR
MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.
The FMCG major called for a review after five years in November 2017, which saw some leading media groups from across the country participate.
Zenith was appointed as Nestlé’s media agency in 2005 and has been handling the company’s media duties since, across business segments.
Zenith India group CEO Tanmay Mohanty adds, “Nestlé is Zenith’s flagship account and we have had this relationship for more than a decade. We are super delighted that the client has once again handpicked us and it is a clear endorsement of Zenith’s competency and ability to deliver.”
In India, Zenith’s key clients include Nestlé, Parle Products, Micromax, Toyota, ZTE Mobile, Honeywell Air Purifiers, H&M, Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines, among others.
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IPG’s Lodestar UM bags Orient Electric’s media mandate
MUMBAI: Following a multi-agency pitch, leading electrical solutions company, Orient Electric, part of $1.6 bn diversified Indian conglomerate CK Birla Group has appointed Lodestar UM as its media Agency On Record (AOR). A global market leader in Consumer Electricals, Orient Electric offers diverse selection of consumer products including Fans, Lighting, Switchgears and Home Appliances. The account will be handled out of Lodestar UM’s Delhi office.
Orient Electricals has been synonymous to the Indian Fan industry for over 60 years. The company is known for its world class R&D facilities and a spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products. One of the first tasks for Lodestar UM would be to drive Orient Electric’s foray into the highly competitive and growth oriented LED lighting and Home Appliances category. But maintaining the numero uno position in the fan segment will continue to be the topmost priority.
Speaking on the partnership, Anshuman Chakravarty, Head Brand & Corporate Communications – Orient Electric, said, “Lodestar UM’s primary consumer interaction coupled with their media recommendations presented us with a fresh perspective of creating innovative solutions which are rooted in strong audience, cultural and technological insights. Through this intense media agency selection process Lodestar UM never ceased to excite us with their willingness to learn about the category, getting into the market to un-earth the current ground level situation and using this as a platform to deliver insights for designing our strategies.”
He further added, “Our ambition is to make Orient Electric the ‘Most Admired and Respected’ consumer electrical company in our peer group. We have very high level of expectations as well as confidence in Lodestar UM to make the difference”.
Hema Malik, COO, Lodestar UM Delhi, said, “Orient Electric is positioned at a crucial juncture in their growth path and the stakes are high. The success of our partnership will determine much of the future trajectory of the company. Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter and me too media activities.”
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NestAway: Madison Media bags media mandate
MUMBAI: Madison Media Omega, a part of Madison Media Group, has bagged the media mandate for Bangalore-based NestAway, a leader in managed home rentals.
NestAway Technologies CMO Rishi Dogra said they look forward to a great partnership and some iconic work with Madison AOR. Madison Media & OOH group CEO Vikram Sakhuja said Nestaway was bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home.
NestAway has operations in Bangalore, Delhi NCR, Hyderabad, Pune and Mumbai with over 25,000 tenants and 7,000 owners.
Madison Media has been in the news recently for winning the TV Media Agency of the Year Award for the second consecutive year. It is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet and Domino’s, among other.