ITV

Tag: AnyMind Group

  • AnyMind levels up consumer research game

    AnyMind levels up consumer research game

    MUMBAI: AnyMind Group and InQognito Insights have unveiled “Beyond Panels,” a pioneering cross-regional study that’s reshaping how marketers in Southeast Asia, India, and the GCC understand digital consumers. The research, presented at ESOMAR Trends Horizon 2025 in Washington D.C., dives into how in-game advertising environments can unlock richer, faster, and more authentic consumer insights.

    Breaking away from traditional research panels and static questionnaires, Beyond Panels takes a behavioural-first approach, embedding research directly within mobile gaming ecosystems. Conducted using the POKKT mobile gaming platform, the study tracked 25,000 participants across eight markets between April 2024 and August 2025, using rewarded ads, in-app intercepts, and post-game surveys to capture responses in real time.

    The findings reveal a clear shift in how consumers discover and engage with brands. In Southeast Asia, 62 per cent of respondents reported their first brand exposure through in-game ads, surpassing even OTT and YouTube. Ads delivered within a week before decision windows saw a 64 percent lift in brand recall and consideration, while the combined use of in-game ads, YouTube, and influencer videos achieved 51 per cent reach with just four exposures, proving that attention, when captured in the right moment, can be incredibly powerful.

    Speaking about the research, AnyMind Group managing director, growth markets Aditya Aima said, “In a world where attention is fleeting and fragmented, marketers can no longer rely on retrospective panels. This study is a call to evolve, from measuring after the fact to understanding behaviour as it unfolds in natural, immersive environments.”

    Echoing the sentiment, InQognito Insights research lead Smriti Singh Bhatia noted, “Traditional panels are like rear-view mirrors, they show us where we’ve been, not where the consumer is going. The era of claimed behaviour is over; it’s time to study consumers as they live, scroll, play, and shop.”

    By grounding research in the spaces where people actually spend their time, Beyond Panels signals a new era of real-time, context-rich consumer understanding. In today’s mobile-first world, insight, it seems, is no longer found in forms, it’s found in the game.

  • AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

    MUMBAI – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced that its AI customer service agent feature launched in March 2025 on its conversational commerce platform, AnyChat, is now connected to WhatsApp. This feature was previously available only for LINE.

    In April 2025, Meta revealed that WhatsApp has more than 3 billion monthly active users globally. In addition, the Asia-Pacific region is home to three of the top five countries with the most WhatsApp Users: India, Indonesia and the Philippines. With the extension of the AI customer service agent feature on AnyChat, businesses and online merchants in markets such as India, Indonesia, the Philippines, Malaysia and Singapore, and any other region that has WhatsApp users, can now leverage AnyChat to automatically handle initial customer inquiries on WhatsApp by using LLMs to understand free-text messages.

    For businesses and merchants serving customers on WhatsApp’s vast user base, especially those handling thousands of customer inquiries daily with only human operators, integrating AnyChat’s AI customer service agent into existing customer service workflows holds the potential to dramatically transform customer support. In a 3-month study, between March 2025 and June 2025, done with leading global water flosser brand, Waterpik, using AnyChat’s AI customer service agent feature on LINE, Waterpik was able to tap on AI to respond to a quarter of all customer inquiries.

    Unlike typical chatbots, AnyChat’s AI customer service agents can understand questions in natural language and generate responses based on brand-approved guardrails and inputs, reducing operational workload and eliminating the risk of hallucinated answers.

    It also collects key information such as order ID and customer name, allowing human customer service agents to take over seamlessly when needed. AnyChat also stores historical conversation data, helping businesses and online merchants to identify common inquiries and continuously improve response templates. In addition, product information (such as seasonal products) can be easily updated at any time, enabling businesses to always provide the most up-to-date information to customers.

    On the extension of AnyChat’s AI customer service agent feature to WhatsApp, AnyMind Group managing director, growth markets; Co-MD, India and MENA, Aditya Aima said, “For most Indian consumers, WhatsApp is the first and often the only touchpoint with a brand. That’s why this integration matters. It’s not about adding another tool, but about helping businesses have faster, more meaningful conversations with their customers, without overloading their teams. It’s a small shift with the potential for real, lasting impact.”

  • Game set match for Pokkt as it powers Unilever’s winning streak

    Game set match for Pokkt as it powers Unilever’s winning streak

    MUMBAI: Turns out scrubbing up well isn’t just for laundry, it’s a winning formula for gaming too. Pokkt, the mobile marketing arm of Anymind Group, has emerged as the unsung MVP of this year’s Festival of Media Global (FOMG) Awards 2025, fuelling a string of Unilever-led campaigns that walked away with top honours. Among the winning spin cycles: Gold for Best Use of Gaming for Domex, Gold for Best Use of Online for the cross-brand “Gaming Boosts Laundry” campaign (featuring Wheel, Rin, and Surf Excel), and Bronze for Best Use of Gaming for the broader Laundry Brands initiative.

    Not bad for brands that usually stick to your bathroom shelf.

    Behind the sudsy success lies a refreshing strategy, Pokkt’s signature approach of non-disruptive gaming integrations that slip seamlessly into digital play. No awkward banner ads or jarring pop-ups here, just cleverly woven game mechanics that keep users engaged and brands top-of-mind, all while delivering trackable results.

    In a landscape where attention spans flit faster than a Tiktok scroll, this method is anything but soft touch. Pokkt transforms passive product education into choose-your-own-adventure moments. Want to learn how a cleaner toilet can save lives? Why not do it while beating a level? That’s precisely the magic behind campaigns like Domex’s.

    It’s also no small feat to make homecare and personal hygiene exciting yet by turning “routine” categories into playable narratives, these campaigns showed that even detergent can pack digital dazzle.

    According to Anymind Group, these wins aren’t just accolades, they’re proof that interactive storytelling is the new currency of consumer engagement. In a world of digital distraction, making users want to watch your ad better yet, play it is the future.

    With the festival spotlight shining bright, the message is loud and clear: the best campaigns don’t just clean up, they play smart, hit level-ups, and leave audiences asking for another round.

  • AnyMind seals sweet deal with AnyReach to power up global gift-tech game

    AnyMind seals sweet deal with AnyReach to power up global gift-tech game

    MUMBAI: Wrapped with tech and tied with synergy, Anymind Group has just added another bow to its box of digital surprises this time, a full acquisition of Japanese e-gifting innovator, Anyreach. The Tokyo-based firm, best known for its platform Anygift, will now operate under the Anymind umbrella, marking the group’s 10th acquisition and its fifth in Japan.

    Founded in 2016, Anymind has grown into a global BPaaS (Business Process as a Service) player across marketing, e-commerce, and digital transformation, now spanning 15 markets. Its latest move not only fortifies its grip on the booming e-commerce landscape but also gifts it a stronghold in Japan’s rapidly expanding digital gifting space.

    AnyGift, used by over 700 companies in Japan lets online shoppers send physical or digital gifts without needing the recipient’s address, a feature that has found massive favour in a market projected to hit 257 billion dollars by 2027.

    On the completed acquisition, Anyreach CEO and founder Konosuke Nakajima said, “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, Anygift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”

    Anymind Group CEO and co-founder Kosuke Sogo said, “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”

    The acquisition brings a potent trifecta of capabilities into play. By fusing Anygift with Anymind’s e-commerce platform AnyX and influencer marketing engine Anytag, the newly united teams are poised to offer next-level solutions to brands looking to stand out in the digital bazaar.

    Beyond business, the acquisition symbolises a new phase in what both companies call the “gift-tech” revolution where digital convenience meets emotional expression, now at a global scale.

    From Southeast Asia to the world, it seems gifting just got an upgrade.

  • Anymind adds horsepower with five senior hires to supercharge AI-native BPaaS transformation

    Anymind adds horsepower with five senior hires to supercharge AI-native BPaaS transformation

    MUMBAI: Anymind Group just hit the gas pedal on its AI-native ambitions and they didn’t stop for speed limits. In one of its biggest leadership reshuffles yet, the Singapore- and India-headquartered BPaaS (Business process as a service) player has appointed five heavy-hitters to steer its next-gen business engine into high gear. With talent sourced from Google, P&G, and its own rising stars, Anymind’s management garage is now fully tuned for the next leg of digital transformation.

    Announced on 16 April 2025, the appointments reflect the company’s aggressive pivot toward an AI-native BPaaS model essentially, AI meets ops meets scalability. With a focus on marketing, e-commerce, creator economy, and fulfillment, the company is throwing every tool in the tech shed at building a future-ready, hyper-scalable engine for growth.

    CEO & co-founder Kosuke Sogo put it plainly, “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”

    Ryuji Takemoto takes charge as chief product officer, The company’s first-ever CPO, Takemoto has been with Anymind since day one, literally he was their first engineer in 2016. Now, he will embed AI across the company’s operations, lead the AI App Studio, and integrate next-gen product development across five engineering hubs in Tokyo, Bangkok, Ho Chi Minh City, Bangalore, and Hangzhou.

    “As Anymind advances our transformation to become an AI-native company, I am committed to accelerating this journey by deepening the implementation of AI technologies into our platforms and enhance feature sets,” said Takemoto.

    Shodai Fujita becomes country manager, Japan, Fujita started as a fresh grad with Anymind, cut his teeth in Thailand and Vietnam, then launched influencer marketing in Japan. After co-leading the Japanese market, he now takes full control of the company’s business in one of Asia’s biggest consumer markets.

    “Having started my career at Anymind and grown alongside the company, I’m deeply honoured to now lead our Japan business,” said Fujita, ready to ride the AI wave with local precision.

    Kiatisak Watcharapruk joins as MD of creator growth, Fresh out of Google’s Asia-Pacific HQ, where he spearheaded the launch of Gemini and other AI products, Kiatisak steps in to replace Moindy founder Punsak Limvatanayingyong. He now leads the creator growth division, which supports over 2,900 content creators globally.

    “I’m thrilled to join Anymind Group at such a pivotal time for the creator economy,” he said. “I’m particularly excited to harness the power of AI to optimise content creation, distribution, and monetisation.”

    Masaki Okawa joins as MD of strategy, Ex-P&G exec and Logipeace strategist, Okawa will be driving business across e-commerce, emerging markets, and revenue-scale initiatives. With 16 years of global FMCG experience, he’s got just the toolkit to make spreadsheets and storytelling work together. “I aspire to be a catalyst to take Anymind to the next level,” he said, adding that AI + BPaaS + business dev = his new formula for success.

    Steven Tan becomes MD of fulfillment, keeps CEO hat at Arche Digital, Having joined via the acquisition of Malaysia-based Arche Digital, Tan now expands his remit across warehousing, shipping, and Anylogi Anymind’s international logistics platform.

    “We’re taking a strategic step to drive further operational excellence and sustainable scalability,” said Tan, looking to connect the dots between offline grit and online smarts. This management power-up follows closely on the heels of Lan Anh Nguyen’s appointment as country manager for Vietnam earlier this year. With a roster this stacked, Anymind seems more than ready to drive their BPaaS machine into uncharted and AI-automated territory.
     

  • AnyMind Group launches AnyLive

    AnyMind Group launches AnyLive

    Mumbai: AnyMind Group has launched its GenAI-powered live commerce platform, AnyLive, designed to help businesses run live commerce in multiple languages without the constraints of time or location. The platform uses AI-generated virtual live streamers modeled to reflect a brand’s identity. These avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages to come.

    AnyLive addresses the challenges of navigating language barriers, cultural nuances, and local regulations in the growing APAC e-commerce market. It automates live commerce processes, allowing businesses to overcome obstacles in cross-border expansion, talent shortages, and limited production spaces. The platform also leverages large-language models to generate live-stream scripts and automated responses.

    AnyLive integrates with major e-commerce and social media platforms like Amazon, Shopee, Lazada, TikTok Shop, Instagram, YouTube, Facebook, and X, enabling brands to reach broader audiences through simultaneous broadcasts. Additionally, AnyMind Group is building teams to provide operational support, including data-driven insights to optimise live streams, and offers access to its influencer marketing platform, AnyTag, to collaborate with human streamers for better engagement.

    AnyMind Group CEO & co-founder Kosuke Sogo said: “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”

    Early adopters of AnyLive have seen significant results. Sino-Pacific Trading (Thailand) Co, using AnyLive for Evian in Thailand, reduced costs by 90 per cent while increasing monthly streaming hours. Additionally, GenAI live streamers outperformed human streamers in GMV for Evian Nil Co’s Suna brand in Thailand and Malaysia, boosted live commerce sales, and provided valuable insights into viewership patterns. The company now plans to enhance its live commerce strategy by combining AI and human streamers.

  • AnyMind Group names Siddharth Kelkar & Aditya Aima to lead India & MENA

    AnyMind Group names Siddharth Kelkar & Aditya Aima to lead India & MENA

    Mumbai: AnyMind Group has announced that MD of performance business – Siddharth Kelkar, and MD of growth markets – Aditya Aima, will take on additional roles as co-managing directors for India and MENA.

    They will take over from Rubeena Singh, who leaves on 15 October 2024. Kelkar and Aima, who joined AnyMind through the acquisition of POKKT in 2020 after serving seven and five years at POKKT, will now co-lead operations, driving business expansion, strategic partnerships, and growth in these regions.

    On the appointments, AnyMind Group CEO and co-founder Kosuke Sogo said, “Both Siddharth and Aditya have proven themselves to be strong leaders in their respective fields, and are always thirsty for new growth, directly reflecting a trait that runs through our management team. We are confident that with their leadership, we are able to help even more businesses become borderless in what is a vast region that possesses great potential.”

    Siddharth Kelkar has been a part of the media industry for over 20 years and has worked across digital, print and broadcasting mediums. Before joining AnyMind Group and POKKT, Kelkar held leadership roles in SVG Media, Ozone Media and Reliance Games (Zapak). He has also worked with The Times Group, Hindustan Times and CNBC TV18.

    On his appointment, Kelkar said, “I’m excited to take on this expanded responsibility at a time when both India and the MENA regions are at the cusp of transformative growth in digital, marketing, and e-commerce landscapes. Leveraging AnyMind’s cutting-edge solutions, we aim to drive innovation, empower businesses, and build deeper partnerships that will fuel long-term success for our clients across these key markets. I look forward to working with Aditya and the wider team at AnyMind to further scale our presence and impact.”

    Aditya Aima has over two decades of experience, including the ad tech, broadcast and publishing industries. Before joining AnyMind Group and POKKT, Aima held leadership positions in Culture Machine Media, Astro Malaysia, Bloomberg TV and Turner Broadcasting System.

    During his appointment, Aima said, “It’s an honor to co-lead the India and MENA regions, which present immense opportunities for growth. With the rapid digital transformation happening across both markets, we are uniquely positioned to help businesses unlock their full potential using AnyMind’s integrated platform for marketing, e-commerce, and digital transformation. Together with Siddharth, we are committed to driving strategic initiatives that will not only support our clients but also solidify AnyMind’s leadership in these dynamic markets.”

    AnyMind Group entered the Indian market in 2020 by acquiring mobile advertising platform POKKT, which operates across India, Southeast Asia, and the Middle East. POKKT is integrated with international app publishers and offers video and rich media ad solutions. AnyMind Group’s technology and operations focus on two areas: brand commerce (e-commerce, marketing, logistics, production, and conversational commerce) and partner growth (solutions for creators and publishers).

  • AnyTag wraps influencer marketing campaign for Blue Heaven’s new range of products – &

    AnyTag wraps influencer marketing campaign for Blue Heaven’s new range of products – &

    Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that it has successfully wrapped up a dynamic campaign for Blue Heaven’s newest skincare range, utilising its proprietary influencer marketing software, AnyTag. Blue Heaven is a homegrown cosmetic brand, offering a wide variety of products in the mass market segment of the beauty category. This campaign has been aimed to promote their new category of skincare-infused makeup range, &.

    Kickstarted during the festive season, the entire activity went on for 45 days, till the year’s end. The brand strategically associated with eight leading content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra.

    The content styles across creators focussed on Diwali, festive functions and wedding-based content using GRWM videos. AnyTag concentrated on using Instagram as a platform for this, as it provides a great opportunity for creating a visual impact and also helps consumers understand the product in detail.

     

     

     

     

     

     

    The campaign garnered a total reach of 4.68M with total views of 8.1M plus. The brand page increased its followers by 10k.

    Speaking on the success of the activity, AnyMind Group country manager India & MENA Rubeena Singh said, “We are very glad with the outstanding performance of the influencer marketing campaign for Blue Heaven. Festivals in India are a great time when people dress up and enjoy the vibes. Our key aim was to connect to the right TG and create awareness around the skincare-infused makeup range. The positive response and increased market awareness demonstrate the campaign’s success in not just showcasing the product line but also in creating a strong connection between the brand and its consumer base.”

    Commenting on the association, Esme Retail (Blue Heaven Cosmetics & Nature’s Essence) head marketing Jayanti Choudhary said, “Celebrating the synergy between Blue Heaven and AnyTag for our premium skincare-infused makeup range, “&”, has been truly rewarding. This strategic partnership empowered us to leverage the festive season in India, connecting with our ideal audience with precision. Not only did this collaboration elevate awareness of the “&” range for Blue Heaven, but it also significantly contributed to our brand’s overarching growth strategy. I must credit Vridhi Verma, my deputy marketing manager- social & digital, whose pivotal role in the conceptualisation phase was instrumental in bringing this collaboration to fruition.”

  • AnyMind Group appoints Gargee Banerjee as associate VP, D2C, India

    AnyMind Group appoints Gargee Banerjee as associate VP, D2C, India

    Mumbai: AnyMind Group [TSE:5027], a technology company for the business supply chain, has appointed Gargee Banerjee as associate vice president, D2C, India. Gargee, who has worked across India in metros and emerging markets brings in her expertise in revenue and operations management and will work towards helping the company capture potential growth opportunities across mid-market segments/companies.

    Currently, Indian mid-market companies hold high valuations and are set to lead M&A in the coming years. Gargee, who holds nearly two decades of experience in digital, radio, and print, will spearhead the new vertical, which aims to support and offer e-commerce and marketing solutions to small and medium enterprises (SMEs). This step comes as a part of AnyMind Group’s expansion of offerings globally and in Indian markets.

    Gargee has worked with teams in building and leading verticals with high-performing teams that imbibe a solutions-based approach. In her entire career span, she has worked in leadership positions in DNA, DB Corp Ltd (Radio Div), Big FM, and Saatchi & Saatchi wherein she handled the accounts of Videocon, Ranbaxy, Radio Khaitan, British High Commission, and ONGC amongst others.

    Speaking on her new role at AnyMind Group, Gargee Banerjee commented, “I am excited to be a part of AnyMind Group India. The sector of SMEs is a major benefactor to the social and economic development of the country. In India, this sector has gained prominence due to its contribution to the Gross Domestic Product (GDP) and exports of the country. Initially, the marketing mix of these SMEs revolved around the traditional practices, however, with the introduction of Digital India and the COVID-19 pandemic, a shift towards adopting digital media marketing and e-commerce practices is evident. In my new role as the Leader of the D2C business vertical in India, I look forward to tapping this vast potential with AnyMind offerings and expanding and penetrating the group’s reach further.”

    Speaking on the appointment of Gargee Banerjee, AnyMind Group country manager India & MENA Rubeena Singh said, “We are elated to welcome Gargee onboard at AnyMind India. As we continue our journey towards making every business borderless through our technology, Gargee’s addition brings in the right mix of knowledge and expertise as we continue strengthening our focus on delivering digital transformation to businesses of all sizes and expanding our focus to also serve mid-market clients. We look forward to working with her.”

  • AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag

    AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag

    Mumbai: AnyMind Group, a Tokyo-based technology company providing digital marketing, influencer marketing, publisher monetisation, creator monetisation and e-commerce solutions has announced the appointment of Arjun Paramhans as India director – strategy & influencer management for AnyTag, the influencer marketing platform.

    Paramhans brings with him over 13 years of rich experience as a seasoned marketer, having worked across startups, digital agencies and broadcast media giants such as Dentsu Webchutney, BIG FM and Viacom18. He has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for esteemed brands like Red Bull, Samsung, Royal Enfield, Airtel and more.

    In his previous role at Verse Innovation, Paramhans played a pivotal role in driving the digital revenue, product monetization and creative solutions.

    AnyMind Group country manager – India & MENA Rubeena Singh said, “We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions aligns with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India, like we have successfully done across other markets.”

    Expressing his excitement about joining AnyMind Group, Paramhans said, “It’s amazing to be part of a technology-led organization like AnyMind Group, which has a stellar reputation for being leaders in the influencer marketing space across Southeast Asia and East Asia. I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well.”

    AnyMind Group acquired POKKT, a leading mobile advertising platform in 2020 and entered the Indian market. Through this acquisition, the company expanded its offerings in the Indian market, including its influencer marketing platform, AnyTag.