ITV

Tag: anxiety

  • ‘Awsum’ idea: Immunity booster chocolate brand launches in India

    ‘Awsum’ idea: Immunity booster chocolate brand launches in India

    Mumbai: Amid the Covid2019 pandemic, with people going gaga over immunity boosters, here’s a new one – now, chocolates made of Ayurvedic herbs and botanicals to boost your immunity.

    Designed to help the urban working millennials deal with their modern-day lifestyle disorders, Pranav Sharma and Kritik Thakur have launched India’s first functional chocolate brand, Awsum – a first of its kind chocolate brand which uses Ayurvedic principles to make products healthier without compromising on taste. Awsum uses the ancient wisdom of Ayurveda and combines it with premium dark and milk chocolate to create exciting products that come with functional benefits.

    Functional chocolate as a category is very new and novel for the Indian markets with no similar brands available in the same space. These chocolates are packed with herbs and nutrients that help the body to deal with modern-day lifestyle health disorders and are very relevant for the current scenario where we are all dealing with a pandemic like Covid, the brand said in a press release. The chocolates have a rich and smooth texture and do not come at a compromise of taste.

    Awsum has launched four variants to start off with: Daily Energy, Sleep, Goodbye Stress, and Active Immunity.

    “The mission of the brand is to inspire lifelong healthy habits by bringing simplicity, inspiration and delight to the world of supplements and nutraceuticals. These functional chocolates immensely help you to fight and deal with modern-day lifestyle problems- from sleep deprivation to stress and anxiety,” said Awsum co-founders, Pranav Sharma and Kritik Thakur.

    The idea of Awsum was conceived in the backdrop of nationwide lockdown declared by the government last year in 2020 when the co-founders themselves grappled with problems such as sleep deprivation, day time lethargy, and anxiety. And their own experience led to the creation of the brand that aims to help people deal with these problems in a more convenient and palatable way. 

  • A silver lining among damp squibs

    A silver lining among damp squibs

    Kahaani 2, a sequel to Kahaani (2012), turned out to be only an attempt to cash in on the earlier film. The film has nothing to do with the previous film and, even the character of the protagonist, Vidya Balan, is quite contrary to the original where she was a gutsy fighter on a mission while here she is a helpless woman.

    The film has failed to create the required anxiety which resulted in average opening day of about four crore. There was some improvement on Saturday and on Sunday this being a solo release. But, come Monday, the collections dropped. The film collected Rs 15.8 crore for its opening weekend.

    Dear Zindagi, a film about a fickle minded young girl and a mature psychiatrist, tried a subject with little identification with the Hindi-speaking audience. Probably an attempt to find a slot for Shah Rukh Khan to play mature and varied roles in keeping with his age.

    An unbearable length with no support from music or any other relief, the film showed some promise during its opening weekend but the collections tapered down over rest of the week.

    The film ended its first week with figures of about Rs 44.2 crore.

    Moh Maya Money is poor, going almost unnoticed. The film collected a poor Rs 25 lakh in its first week.

    Saansein: The Last Breath collected Rs 20 lakh in its first week.

    Force 2, despite being the only action film in some time, could not reap benefits of weak oppositions. The film managed to add just Rs 4.5 crore in its second week taking its two week total to Rs 30.4 crore.

    Ae Dil Hai Mushkil adds Rs 30 lakh in its fifth week to take its five week total to Rs 102.75 crore.

    Shivaay adds Rs 40 lakh in its fifth week to take its five week total to Rs 86.1 crore.

  • A silver lining among damp squibs

    A silver lining among damp squibs

    Kahaani 2, a sequel to Kahaani (2012), turned out to be only an attempt to cash in on the earlier film. The film has nothing to do with the previous film and, even the character of the protagonist, Vidya Balan, is quite contrary to the original where she was a gutsy fighter on a mission while here she is a helpless woman.

    The film has failed to create the required anxiety which resulted in average opening day of about four crore. There was some improvement on Saturday and on Sunday this being a solo release. But, come Monday, the collections dropped. The film collected Rs 15.8 crore for its opening weekend.

    Dear Zindagi, a film about a fickle minded young girl and a mature psychiatrist, tried a subject with little identification with the Hindi-speaking audience. Probably an attempt to find a slot for Shah Rukh Khan to play mature and varied roles in keeping with his age.

    An unbearable length with no support from music or any other relief, the film showed some promise during its opening weekend but the collections tapered down over rest of the week.

    The film ended its first week with figures of about Rs 44.2 crore.

    Moh Maya Money is poor, going almost unnoticed. The film collected a poor Rs 25 lakh in its first week.

    Saansein: The Last Breath collected Rs 20 lakh in its first week.

    Force 2, despite being the only action film in some time, could not reap benefits of weak oppositions. The film managed to add just Rs 4.5 crore in its second week taking its two week total to Rs 30.4 crore.

    Ae Dil Hai Mushkil adds Rs 30 lakh in its fifth week to take its five week total to Rs 102.75 crore.

    Shivaay adds Rs 40 lakh in its fifth week to take its five week total to Rs 86.1 crore.

  • Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    This week had a solo release, Mahayoddha Rama (Animation); the week after Diwali saw two releases, namely, Shivaay and Ae Dil Hai Mushkil. However, the film, lying in cans for eight years now, failed to draw audience. Lacking in publicity and promotion, the film went unnoticed.

    Ae Dil Hai Mushkil had a below par opening and, as the reports that came out from the early audience went against the film, it deteriorated on Saturday and Sunday leading to a weak opening weekend of Rs 35.25 crore. However, after Diwali, the film peaked on Monday almost doubling its opening day figures. The collections remained strong even on Tuesday, being a holiday and a day of family outing. Wednesday onwards, the film found its own level to match its merit as the collections dropped for the film to close its first week with a tally of Rs 78.2crore.

    hivaay, Ajay Devgn’s second attempt at direction with this action adventure, did not generate the expected anxiety and faced a poor opening day response. The collections remained static on the lower side on Saturday and Sunday as the film could put together just Rs 27.8 crore for its first weekend braving dull Diwali days.

    However, the next two days into the new week, the film made the most of two holidays on Monday and Tuesday as the collections on both days took a massive leap. By then, Devgn had also deleted about 10 minutes of length from the film following reports of the 172 minute length affecting collections.

    Collections dropped thereafter on Wednesday and Thursday as the film collected Rs 65.1crore for its first week.

    Minor releases like 31st October (tax free in Punjab), My Father Iqbal, Ek Tera Saath, Gandhigiri rated as total loss projects.

    Motu Patlu (3-D; Animation) added about Rs 10 lakh in its third week to take its three week total to Rs 4.25 crore.

  • Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    Rama goes unnoticed; ‘Ae Dil…’ made Rs 78 cr, Shivaay Rs 28 cr in first week

    This week had a solo release, Mahayoddha Rama (Animation); the week after Diwali saw two releases, namely, Shivaay and Ae Dil Hai Mushkil. However, the film, lying in cans for eight years now, failed to draw audience. Lacking in publicity and promotion, the film went unnoticed.

    Ae Dil Hai Mushkil had a below par opening and, as the reports that came out from the early audience went against the film, it deteriorated on Saturday and Sunday leading to a weak opening weekend of Rs 35.25 crore. However, after Diwali, the film peaked on Monday almost doubling its opening day figures. The collections remained strong even on Tuesday, being a holiday and a day of family outing. Wednesday onwards, the film found its own level to match its merit as the collections dropped for the film to close its first week with a tally of Rs 78.2crore.

    hivaay, Ajay Devgn’s second attempt at direction with this action adventure, did not generate the expected anxiety and faced a poor opening day response. The collections remained static on the lower side on Saturday and Sunday as the film could put together just Rs 27.8 crore for its first weekend braving dull Diwali days.

    However, the next two days into the new week, the film made the most of two holidays on Monday and Tuesday as the collections on both days took a massive leap. By then, Devgn had also deleted about 10 minutes of length from the film following reports of the 172 minute length affecting collections.

    Collections dropped thereafter on Wednesday and Thursday as the film collected Rs 65.1crore for its first week.

    Minor releases like 31st October (tax free in Punjab), My Father Iqbal, Ek Tera Saath, Gandhigiri rated as total loss projects.

    Motu Patlu (3-D; Animation) added about Rs 10 lakh in its third week to take its three week total to Rs 4.25 crore.