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Tag: Anwesha Sarker

  • DRIM Global bolsters leadership team in India with key appointments for business and growth

    DRIM Global bolsters leadership team in India with key appointments for business and growth

    Mumbai: DRIM Global influencer marketing platform, is proud to announce key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five years of industry expertise, is appointed as the head of business strategy. Anwesha Sarker, a growth initiatives specialist, joins as the head of growth for India and the MENA region.

    DRIM Global the head of Asia Yulia Aslamova expresses her excitement: “DRIM warmly embraces the presence of Anshuman and Anwesha, a testament to our unwavering dedication to strategic leadership and robust growth initiatives. Their inclusion marks a pivotal moment for our organization, propelling us toward new heights of success and innovation. As we embark on this exciting journey, we are confident that their expertise will further fortify our position as a global leader in our industry. DRIM is not just a company; it’s a thriving community of visionaries, and with Anshuman and Anwesha on board, we are poised to redefine excellence and set new benchmarks for the future. Welcome to the DRIM family, where possibilities are limitless, and success knows no bounds.”

    Anshuman Singh, a seasoned strategist with a track record in data-driven marketing, has led digital efforts for renowned brands like Marks & Spencer, Croma, AT&T, Tata Play, IDFC First Bank, and Luxottica at Dentsu and Publicis Groupe. As the head of business strategy at DRIM, he brings a global perspective and deep insights into the Indian market. Anshuman’s hands-on approach integrates technology and influencer marketing for sustainable brand growth, impacting the entire marketing funnel. His role not only shapes DRIM’s success but also contributes to the broader evolution of digital marketing practices. Anshuman shares his enthusiasm, saying, “I am thrilled to join DRIM Global and contribute to shaping the strategic direction that will drive the company’s continued success in the dynamic influencer marketing landscape.”

    Anwesha Sarker brings with her over ten years of expertise in media specifically. She is entrusted with overseeing business planning, profitability, and expansions at DRIM Global owing to her large network, strength in acquisition, and client success. She is recognised for her proficiency in fostering growth initiatives and is eager to spearhead expansion efforts in the India and MENA markets. Anwesha states, “I am excited to be part of DRIM Global and look forward to leveraging my skills to fortify the company’s presence and accelerate growth in these crucial regions.”

    Their appointments underscore DRIM Global’s commitment to strategic leadership and its dedication to propelling growth strategies across key markets. Together, Anshuman Singh and Anwesha Sarker’s combined expertise will undoubtedly strengthen the company’s position as a frontrunner in the influencer marketing industry.

  • DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    Mumbai: DRIM Global an influencer marketing platform, announces its collaboration with Swiggy Instamart, a pioneering instant grocery delivery service. This partnership marks a significant milestone in reshaping the landscape of influencer marketing within the burgeoning grocery delivery sector.

    DRIM Global has been at the forefront of leveraging influencer networks to connect brands with their target audiences authentically. With an impressive track record in curating impactful campaigns, DRIM Global is set to propel Swiggy Instamart’s visibility through a compelling influencer marketing initiative.

    Swiggy Instamart, renowned for its swift delivery of a diverse array of products including instant meals, snacks, fresh produce, dairy, frozen items, and more, has chosen DRIM Global’s expertise to expand its market reach and engagement. Through this collaboration, Swiggy Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices across various digital platforms.

    “We are thrilled to partner with Swiggy Instamart, a trailblazer in the quick grocery delivery space,” stated  DRIM Global head of growth Anwesha Sarker. “Our performance platform’s ability to identify, select and engage with the relevant performing influencers and to deliver exponential results through a data-driven approach, powered by unique Machine Learning, aligns perfectly with Swiggy Instamart’s vision to create meaningful impact and growth. Together, we aim to set new benchmarks in influencer-driven performance marketing initiatives in the quick delivery service segment.”

    This partnership signifies a paradigm shift in how brands within the e-commerce and grocery sectors harness the potential of influencer marketing to establish deeper connections with their audience base. By tapping into DRIM Global’s expansive network of influencers, Swiggy Instamart anticipates a more dynamic and engaging approach to connect with customers.

    “We’re thrilled about this collaboration with DRIM Global,” said Swiggy head of growth marketing Amit Kumar Banka. “By leveraging the power of influencers, we’re excited to further enrich the experience for our users and showcase the expertise of our service professionals.”

    The collaboration between DRIM Global and Swiggy Instamart is poised to redefine the narrative of influencer marketing in the realm of instant grocery delivery services, promising innovative campaigns that resonate with consumers on a profound level.