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Tag: Anwesh Bose

  • Anwesh Bose moves on from Whisper Media

    Anwesh Bose moves on from Whisper Media

    New Delhi: Anwesh Bose, the chief executive officer of the ad-tech company Whisper Media has moved on from the company, after leading it for over a year.

    Bose shared the update in a LinkedIn post and added that 31 May was officially his last day at Whisper Media. “I start a new inning tomorrow and will continue to be based in Jakarta. However, today is about Whisper Media… I am confident that Whisper will keep marching forward from one successful milestone to another. Thank you for 500+ memorable days, mates,” he wrote.

    Bose had joined Whisper Media in January, 2020. He was previously associated with Havas Group, Jakarta, Indonesia in leadership positions. He has also worked with DDB Mudramax, Delhi as senior vice president for nearly three years. He was business head of media for north and east India and business head of digital media for all India. He also had a brief stint with Dentsu Asia as a media consultant

    “My stint at Whisper has been my shortest professionally but a very successful & meaningful one, despite Covid-19. Every team member contributed their bit with passion and commitment to make it happen & we were ably supported in equal measure by the management. Thank you team Whisper Media,” wrote Bose in his post.

  • DDB MudraMax wins digital media mandate for Experion Group

    DDB MudraMax wins digital media mandate for Experion Group

    MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

    Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding (Singapore), the real estate investing arm of the $2.5 billion AT Holdings Group of Companies. Other businesses of AT Holdings include Construction, Oil & Gas, Renewable Energy and Asset Management.

    Commenting on choosing DDB MudraMax, Marketing Experion Developers senior manager Rishi Raj Sethi said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy.  Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

    On winning the account, DDB MudraMax Sr. VP and head-media, Delhi Anwesh Bose said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category & we look forward to make a favourable and tangible difference for Experion.”

  • DDB MudraMax Media wins Moen India Business

    DDB MudraMax Media wins Moen India Business

    MUMBAI: DDB MudraMax has been appointed as the sole media planning and buying partner for Moen India.

    Speaking on the decision to consolidate its business with DDB MudraMax,

    Smarty Pal Singh, Country Manager Moen India, said, “DDBMudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team, drove our decision in their favor. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”

    Anwesh Bose, Senior Vice President Media North & East – DDB MudraMax said, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavor to become the best brand in its category in India.”