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Tag: Anushree Ghosh

  • Razorfish brings on board Anushree Ghosh

    Razorfish brings on board Anushree Ghosh

    MUMBAI: Razorfish today announced the appointment of Anushree Ghosh as director, strategic planning who comes with a rich experience of 15 years. She will be operating from the Mumbai office but is mandated to lead strategy across key businesses for Razorfish India. She will be reporting in to Charulata Ravikumar, Chief Executive Officer Razorfish India.  

    Commenting on the appointment Charulata Ravi Kumar, CEO Razorfish India, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us.”

    On her appointment Anushree Ghosh – Director, Strategic Planning, Razorfish India, “I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive Business Transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same.”

    Charulata adds, “A planner who brings the synchronization of brand and digital strategy is unique and Anushree’s experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”

    Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro. Over the years Anushree has driven strategy for brands such as e-Bay, Nestle, Horlicks, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream, Lifestyle.

     

  • FCB Ulka Digital appoints Anushree Ghosh as strategic head

    FCB Ulka Digital appoints Anushree Ghosh as strategic head

    MUMBAI: FCB Ulka Digital has appointed Anushree Ghosh as digital strategic head.

    Prior to this, Ghosh was with SapientNitro where she was leading the strategy function. Ghosh has worked on a gamut of brands such as Nestle, eBay, ITC, GSK Horlicks and MTV, among many others in her previous avatars.

    Her expertise lies in decoding the digital consumer behaviour with over 12 years of varied experience and brings with her deep knowledge of digital strategy and brand management, which ensures deep consumer understanding and engagement.

    FCB Ulka Interactive senior VP Satish Ramachandran said, “We have had a great year, we have won quite a few large new business, we have won over 14 prestigious awards. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Anushree’s experience will take FCB Ulka Digital to greater heights.”

    On her new role, Ghosh said, “FCB Ulka Digital has some great accounts and has been doing clutter breaking work. They have consistently won awards over the last two years from IAMAI, Afaqs, Indian Digital Media Awards, DMAi, etc. I feel proud to join a talented team of digital mavens and look forward to adding powerful and impactful insights.”

    FCB Ulka  Digital client list includes Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision and Tata Housing to name a few.