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Tag: Anushree Dewen

  • Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, launches its Korean style chicken meatballs, just in time for the celebrations.

    To mark the launch, the brand has rolled out a digital campaign featuring chef Anahita Dhondy, who brings her signature flair to a two-part video series that blends tradition with trending flavours. Shot amid the colours and chaos of Pujo and Dashain festivities, the films spotlight easy, mouth-watering recipes made for modern Indian homes.

    In the first episode, chef Anahita whips up a chicken meatball toast a late-night saviour for those 2 am post-pandal cravings. The second film dives into Dashain celebrations, where she serves up chicken meatball skewers with Korean atomic sauce, perfectly marrying spice, tang, and togetherness.

    With just five ingredients and minimal prep, the new Korean-style meatballs prove that festive cooking doesn’t need to be complicated to impress. Backed by the India Snacking Report (Sttem 2.0), which found that 71 per cent of Indians prefer frozen snacks during festivities, Yummiez is clearly in step with the nation’s evolving palate.

    Each pack delivers 12g of protein per 100g, preserved with the brand’s IQF freezing technology, ensuring freshness, flavour, and convenience in every bite. Priced at Rs 190 for a 250g pack, the range is now available across Kolkata and Northeast India, with festive discounts adding extra cheer.

    “India is stepping into its most joyous season, where food and celebration go hand in hand,” said Godrej Foods Ltd head of marketing & innovation Anushree Dewen. “Our Korean style chicken meatballs bring a global twist to Indian festivities: delicious, nutritious, and incredibly easy to make. Through Chef Anahita’s recipes, we’re showing how simple it is to turn festive moments into something special.”

    So, whether you’re a midnight snacker or the host with the most, Godrej yummiez korean style chicken meatballs promise to make every celebration more flavourful. Go on, say Saranghae to your new festive favourite. 

  • Godrej Yummiez brings Protein to the everyday plate

    Godrej Yummiez brings Protein to the everyday plate

    MUMBAI: Godrej Yummiez has launched a campaign “Protein to bahana hai, Godrej Yummiez khaana hai”. Focused on the increasing need for everyday protein consumption, the campaign is rooted in a cultural shift we’ve been observing, Chicken Nuggets are fast becoming a fan favourite in Indian households, not just for their taste, but also for their versatility. At the same time, children are no longer passive eaters. They’re increasingly influencing family food choices and asking sharper questions about what’s on their plate. Recognising this change, the campaign takes a playful yet purposeful approach to showcase how kids today are becoming the biggest champions of smarter snacking.

     

    In a refreshing twist, the campaign flips the traditional parent-child dynamic. Here, it’s the kids schooling their parents on protein and smart eating. With humour, affection and a bit of reverse psychology, the two ad films show children leading the conversation rejecting low-protein snacks and guiding their parents toward a smarter fix that doesn’t compromise on taste: Godrej Yummiez Chicken Nuggets with 16g of protein per serving. In one film, a young boy climbs onto a stool, flexes in the mirror, and proudly shows off abs he’s drawn on his stomach with a marker, setting the stage for his mission to find a proper protein fix. In the second, a spirited daughter throws playful protein facts at her dad during a push-up session, declaring her intent to grow stronger, only if she gets her share of protein-packed nuggets.

    According to the India Snacking Report Volume 2 (STTEM 2.0), 59% of parents believe that frozen snacks are a convenient fix for hungry children. Both films are anchored in themes of nutrition, convenience, and the changing vocabulary of families who are becoming more aware of nutritional choices.

    Speaking on the campaign, Godrej Foods Ltd head of marketing & innovation, Anushree Dewen said, “Today’s parents want snacks they can feel good about – ones that are fun, nutritious, and made with care. With 16g of protein per serve, our Godrej Yummiez Chicken Nuggets deliver just that. It’s made better with our commitment to clean-label and advanced IQF technology that locks in freshness without compromise. This campaign celebrates the clever ‘bahanas’ kids come up with – all in the name of getting their favorite protein fix: Chicken Nuggets.”

    Swati Bhattacharya, Head of Lightbox Creative Lab, who led the campaign’s creative direction, added, “The world is fried with ‘taste bhi health bh’i campaigns. So, we knew we wanted to do something different, something that delivers the promise of 16 gm protein in every serving and 100% entertainment with every viewing”