Tag: Anushka Sharma

  • Matru Ki Bijlee Ka Mandola: Bharadwaj fails to enthrall

    Matru Ki Bijlee Ka Mandola: Bharadwaj fails to enthrall

    MUMBAI: Matru Ki Bijlee Ka Mandola is a Haryanvi film made in Hindi and English. When the characters don‘t add ‘Se‘ to end a sentence like Hai in Hindi, Aahe in Marathi, Chhe in Gujarati, they are speaking immaculate Hindi or English. This time, the ardent Shakespeare devotee, Vishal Bhardwaj attempts to create his own masterpiece. He has Imran Khan and Anushka Sharma at his disposal but he chooses veteran Pankaj Kapur to be his star attraction.


    Producers: Vishal Bhardwaj, Fox Star India.

    Director: Vishal Bhardwaj.

    Cast: Imran Khan, Anushka Sharma, Pankaj Kapur, ShabanaAzmi, Arya Babbar.

    Kapur‘s character is inspired from a Rajshri film, Sunayana (which was ‘inspired‘ by a Charlie Chaplin classic, City Lights) where a drunkard rich man has split personality, all heart when drunk and a tyrant when sober. The rest is loosely strewn around him.

    Kapur is Mr Mandola, the tycoon in a village populated of 300 farmers. His home is palatial and the village Mandola, district Rohtak, Haryana state, is named after his family. He is a single parent to his only daughter, Sharma, who has been away most of her growing years, first studying in Delhi and later attending Oxford. Since Kapur has this problem where after four pegs he tends to get generous and will donate his fortune, he has employed a retainer, Matru, played by Khan. His job is to drive Kapur around and stop him from drinking after fourth peg. Kapur is bent on quitting alcohol but lacks willpower. He has another problem. His preferred brand of alcohol is Gulabo and every time he tries to go off drinks, he sees a pink buffalo, which only makes him drink again.

    Kapur is a land-grabbing tycoon who has dreams of turning the village of Mandola into another Gurgaon, filled with malls, multiplexes, corporate parks et al. Sharing Kapur‘s dream is the state CM, Shabana Azmi. She is obsessed by Pragati-progress-and has one eye on Kapur‘s estate and the other on Delhi, for ultimate power. To keep Kapur in check, she keeps romancing him and playing footsie with him while planning to marry her son, Arya Babbar, to Kapur‘s daughter.

    So, what does the hero Khan do for there is no romance happening in this film? He plays retainer to Kapur by the day, is his drinking partner by night and also plays a Zorro like character on the side, a saviour of the village people whose land he wants to save.

    Azmi, once she is in Mandola, forgets her state and acts like the CM of the village! Along with Kapur, she tries all sorts of tricks to make sure the crop is destroyed and the farmers are compelled to sell their land. One of the tricks is to invoke the rain gods to flood the village and ruin the harvested crop stored all around the village. The prayers work and crops are destroyed. If this is comedy, it does not work on the audience.

    That is the problem with Matru Ki Bijlee Ka Mandola. Tagged as a romantic comedy, it fails on both counts. There is no romancing at all and the comedy is pathetic and juvenile. In fact, the first time one chuckles is a good 40 minutes into the film. There being no story as such, the film needed gags but they are sorely lacking. The film‘s co-writer, music composer and director fails on all counts. Gulzar‘s lyrics are uninspiring. And why did this charade have to last 150 minutes?

    Nothing much is expected from stars in this kind of film. Still, Kapoor, the veteran master, excels. To pit Khan against him is merciless act. Sharma is okay. Azmi‘s casting raises expectations but the characterisation is too bad for her to deliver. Babbar‘s job is to clown around and he is not good at that.

    Matru Ki Bijlee Ka Mandola is poor at multiplexes and very poor at single screens. If it sustains through the week, it is only because the exhibitors have no other option to feed their screens.

     
    Gangoobai: Feel good movie

    Producer: National Film Development Corporation Ltd.

    Director: Priya Krishnaswami.

    Cast: Sarita Joshi, Purab Kohli, Meeta Vasisht, Raj Zutshi, Gopi Desai, Rushad Rana, Nidhi Sunil, Behram Rana, Ankita Shrivastav, Aparna Khanekar.

    MUMBAI: Gangoobai is mostly a Mumbai-centric subject; one which would have had some relevance in 1960s or thereabouts. It is a feel-good film in which there are no grey shades. All are positive, caring and considerate.

    Gangoobai is portrayed by veteran stage and TV artiste Sarita Joshi. She works as domestic help in Matheran, a hill station near Mumbai. Her employers visit their bungalow once a month and are generous. That is except for one young girl, Ankita Srivastava, who stays put in Matheran and is rude and abusive with Gangoobai. But Gangoobai is oblivious to all that because she is nurturing a dream since she saw Srivastava in a Parsi Gara sari. The sari is worth Rs 45,000 but that is no deterrent for Gangoobai; she wants to own one soon. She promises her dead husband‘s picture she will get one. He had wished to gift her beautiful sari but died in an accident before he could. (This should have come in a flashback when she makes up her mind but comes much later in the story.)

    Gangoobai stretches her limits and takes up multiple assignments to collect the money. Finally, when she has collected Rs 50,000, she descends on Mumbai with a plan to visit the shop, buy the sari and return to Matheran by the evening. But what she thought was a shop was actually a boutique where saris are designed exclusively and displayed in live ramp shows to be picked up by discerning and rich clients. With her appearance, Gangoobai is not entertained by the manager, Meeta Vasisht. But after seeing Gangoobai‘s determination and listening to her story, she melts and makes place for her to attend the ramp show.

    Gangoobai chooses her sari and plans to go back. But it turns out that the sari she chose is a demo piece and she has to wait a week before they can have a new one ready for her. Her host for her stay is Purab Kohli, the store cashier. Nidhi Sunil is her escort to his house. While in Mumbai, Gangoobai wins over everybody who comes in contact with her. They all are nice, kind-hearted people and take her as one of them.

    Gangoobai returns to Matheran with her sari to face another twist of fate but the end is very happy for her because the film is all syrup.

    Gangoobai has been given a very limited release with a show a day only in Mumbai and few centres of Maharashtra.

  • AOC TV is the official brand partner of ‘Matru Ki Bijlee Ka Mandola’

    MUMBAI: AOC TV, international lifestyle brand of TPV Technology, is the brand partner for Bollywood movie ‘Matru Ki Bijlee ka Mandola‘ that released on 11 January.

    Produced by Fox Star Studios and Vishal Bhardwaj Pictures, the film is directed by Bhardwaj, starring Pankaj Kapur, Imran Khan, Anushka Sharma, Shabana Azmi and Arya Babbar.

    As a brand partner, AOC TV will do marketing and promotional activities in print, radio, electronic, online and social media space.

    AOC TV director- India and SAARC Seema T Bhatnagar said, “We always tried innovative ways of promoting our brand. Just like the film, AOC TVs are meant for pure enjoyment the best entertainment experiences. With Dream Surround Sound, Real Colour Engine, USB ports, International quality and Artistic Design AOC TV stands Unique in the market at a very competitive price.”

    Fox Star Studios head – distribution, marketing and syndication Vivek Krishnani said, “Keeping in mind the tag line of the film ‘Dekho magar Pyaar Se‘, we thought it would be an interesting association with a leading TV brand in the country who has a like-minded fun and entertaining approach as the film. We are glad to partner with AOC and are happy with the additional reach that the brand is providing the film.”

    AOC is going to run a contest on FaceBook and winners of the contest can win movie tickets and movie merchandise plus five “lucky winners” will get a chance to meet the stars of the movie in Mumbai.

  • Fox Star Studios partners with WeChat to promote new movie

    Mumbai: Fox Star Studios has partnered with social messaging app provider WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – ‘Matru Ki Bijlee Ka Mandola‘.

    This is a concept where Bollywood movie characters – Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote their upcoming movie. For instance Matru will share behind the scene images, videos and sound bytes with users of WeChat.

    Additionally, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie.

    Fox Star Studios head of distribution, marketing and syndication Vivek Krishnani said, “At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones.”

    The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on 11 January.

  • Zee Cine Awards 2013 nominations announced

    Zee Cine Awards 2013 nominations announced

    MUMBAI: The Zee Cine Awards 2013 announced the nominations for the popular and technical category for the 13th Annual Zee Cine Awards. The channel has also revealed stars including Shah Rukh Khan, Anushka Sharma, Katrina Kaif, Deepika Padukone and Ayushman Khurana will be giving performances at this year‘s awards ceremony.

    Zee Cine Awards 2013 will be held in Mumbai on 6 January 6 at the Yash Raj Studios and the same will be telecast on Zee TV on the 20 January at 8 pm.

    To encourage more viewer participation, the channel has devised an innovative ‘Free Call’ service and has activated a centralized website www.zeecineawards.com where viewers can cast their votes free of cost. The voting started on 28 December 12 noon IST and closes on 4th January at 12 noon.

    The nominations for Zee Cine Awards 2013 are

    1

    SONG OF THE YEAR

    i

    Chikni Chameli- Agneepath

    ii

    Pungi Baja Kar- Agent Vinod

    iii

    Tumhi Ho Bandhu- Cocktail

    iv

    Chinta Ta Ta- Rowdy Rathore

    v

    Radha- Student Of The Year

    2

    BEST FILM

    i

    Agneepath

    ii

    Barfi

    iii

    English Vinglish

    iv

    Kahaani

    v

    Paan Singh Tomar

    3

    BEST ACTOR – FEMALE

    i

    Deepika Padukone- Cocktail

    ii

    Kareena Kapoor- Talaash

    iii

    Priyanka Chopra- Barfi

    iv

    Sridevi- English Vinglish

    v

    Vidya Balan- Kahaani

    4

    BEST ACTOR – MALE

    i

    Irrfan Khan –           Paan Singh Tomar

    ii

    Hritik Roshan-          Agneepath

    iii

    Ranbir Kapoor-        Barfi

    iv

    Shah Rukh Khan-    Jab Tak Hai Jaan

    v

    Salman Khan-        Dabang 2

  • Maxus India wins Sofy media mandate

    Maxus India wins Sofy media mandate

    MUMBAI: Japanese company Unicharm has awarded media duties for its feminine care brand Sofy to Maxus India following a multi-agency pitch.

    The agency‘s Delhi office will be handling the account. The agency on the account earlier was ZenithOptimedia.

    A source close to the development confirmed the news to indiantelevision.com. The agency has already started work on the brand with the latest campaign featuring brand ambassador Anushka Sharma, the source revealed.

    Unicharm has operations across two verticals – baby care and feminine care with brands like MamyPoko and Sofy respectively. While Maxus will be involved with the feminine care brand, Dentsu currently handles the media duties for MamyPoko.

    The feminine hygiene brand Sofy had recently announced actor Anushka Sharma as its brand ambassador, replacing Bollywood contemporary Prachi Desai.

  • Anushka Sharma replaces Prachi Desai as Sofy ambassador

    NEW DELHI: Bollywood actor Anushka Sharma is the new brand ambassador for the Japanese sanitary napkin brand ‘Sofy‘. She has replaced Prachi Desai as the brand ambassador.

    By roping in Sharma, known for her roles films like ‘Band Baaja Baraat‘ and ‘Ladies V/S Ricky Behl‘, the Japanese firm Unicharm intends to create a direct connect with the new age women. With an exclusive market for its Sofy brand, Unicharm aims to create an era where Indian women can take ‘Pride in being a Woman‘ by leading a more active and confident lifestyle even during menstruation.

    It is through the new campaign that Sofy Side Walls aims to highlight the unique feature of Flexible ‘Side Walls‘ which prevent side leakage and staining along with the comfort of Long Lasting Absorbency, thus, creating a sense of confidence in the go-getter woman of today.

    On her association with Sofy, Sharma said, “I am very excited to be associated with Sofy, and am keen to create a new era where all Indian women will take pride in being a woman. I am very sure that Japan‘s No. 1 sanitary napkin brand will become India‘s No. 1 too.”

    On the latest TVC for Sofy, she exclaims, “Sofy‘s TVC is different. In the TVC, I am mostly like myself – outspoken, confident girl who has a mind of her own. I believe the best way to convey SOFY‘s message to all young girls is when I can be myself and directly talk to my audience. And I spell things out clearly. After all, it‘s high time we stopped hush-hushing about periods and opened a mature conversation about it.”

    “Through this TVC, I wish to convey to every girl out there that she should no longer be worried about staining and can move about confidently during periods. Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life.”

    Unicharm India MD Yukihiro Kimura added, “We are privileged to have Anushka as the new brand ambassador of Sofy, as she truly exudes the confidence of the brand. Roping in Sharma was a strategic decision as the company wanted a youth icon to represent the brand and also talk freely about the unique feature of Sofy Side Walls. Being the quintessential girl-next-door, the engagement of Anushka Sharma will work well for the brand, which intends to engage itself with the everyday girl.”

  • SRK completes 20 years in filmdom

    SRK completes 20 years in filmdom

    MUMBAI: Shah Rukh Khan has completed his 20 year-long reign in the film industry. The actor, who has acted in over 70 films, made his debut in 1992 with Deewana.

    “Just realized 20 yrs have vanished in a glance. Been only moving cos thats important…more important perhaps than knowing where to…I‘m never today sometimes yesterday sometimes the next day already. I am a time challenger moving along the trail of my dreams seen eyes open,” wrote the 46-year-old Khan.

    In his career, Khan has given a number of hits and is fondly known as the King of Romance for having played the lovey-dovey guy ‘Raj‘ and ‘Rahul‘ in a number of romantic films.

    He is currently shooting for Yash Chopra‘s untitled directorial venture opposite Katrina Kaif and Anushka Sharma.

  • Anushka Sharma is TVS Scooty brand ambassador

    MUMBAI: Chennai-based TVS Motor Company has roped in Bollywood actor Anushka Sharma as the brand ambassador for its ‘Scooty‘ range.

    Sharma will be the face of all brand campaigns related to the TVS Scooty brand.

    Bollywood actors Priyanka Chopra and Kareena Kapoor also endorse rival two-wheeler brands. Chopra is brand ambassador for Hero Honda‘s Pleasure while Kapoor endorses Mahindra & Mahindra‘s Rodeo.

    According to TVS, this association with Sharma will strengthen the brand‘s commitment to its youth target audience and reinforces its positioning.

    TVS Motor Company president marketing HS Goindi said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand.”

    Sharma is also the face for brands like Canon, Reliance Netconnect and Nivea.

    Preity Zinta was earlier the brand ambassador for TVS Scooty Pep.

  • Scorsese’s Xtrme City set to roll

    Scorsese’s Xtrme City set to roll

    MUMBAI: Martin Scorsese and David Weisman’s cross-cultural crime thriller Xtrme City, starring Leonardo Dicaprio and Shah Rukh Khan, is to start rolling soon after Khan finishes with the YRF film that he is doing with Katrina Kaif and Anushka Sharma.

    The film is a tale about two men (Leonardo Dicaprio and Shah Rukh Khan ) from radically different worlds, with SRK essaying the role of an underworld gangster and Dicaprio a New York City cop.

    Producer David Weisman has been working on the project with screen writer and director Paul Schrader and Mushtaq Shiekh, known for his film Om Shanti Om. According to Weisman, Xtrme City will blend the cinematic traditions of Bollywood and Hollywood.

    Xtrme City is to be directed by screenwriter Paul Schrader who had earlier directed Taxi Driver and Raging Bull.

  • Canon signs Anushka Sharma for PowerShot Digital Cameras

    Canon signs Anushka Sharma for PowerShot Digital Cameras

    MUMBAI: Digital imaging company, Canon India, has signed up Anushka Sharma as the youth icon to mark the re-positioning of the PowerShot sub-brand.

    The company is introducing the new series of PowerShot Digital Cameras which target youth between the age group of 18-30 years of age.

    The new PowerShot range enters the lifestyle offerings and the existing IXUS range of lifestyle cameras. It is now focused on the distinctly ‘premium’ consumers whose accessories define their luxury statement to differentiate from others.

    Canon India SVP Alok Bharadwaj said, “Canon is an aspirational brand and so is the attractiveness and energetic persona of Anushka Sharma who the audience looks up to as the youth icon. Canon has evolved significantly and securing a youth icon is a conscious step in the natural progression to take our brand to the next level in an increasingly competitive market.”

    The company is rolling out a campaign with Sharma called ‘What makes us Click’. Through the campaign, PowerShot aims at connecting the whole new concept of image capturing with the youth. The company is not focusing on any specific feature or product in the category, but on the brand PowerShot as a whole.

    The campaign is supported by a national print campaign as well as TV commercials during the peak travel season of April and May.

    Additionally, Canon is also launching a new IXUS series campaign featuring the Indian model – Indrani Dasgupta on the theme ‘Live It Up with IXUS’. The aim of this print campaign is to enhance the style and luxury quotient of the existing IXUS range, making it a strong premium range for segment that demands efficiency, portability, easy usability and luxury.

    Both the campaigns are targeted at the young working population with differing buying drivers.

    Canon India assistant director- ICP division Seiji Hamanishi said “Throwing light on the kind of life the youth leads, the TVC will enable us to reach out to the youth even better and strengthen our connect as well. Anushkha’s young and energetic face and her spirited demeanor made her the best choice for us and we are sure the TVC will help the brand connect with the audiences better along with a boost in sales. We aim to target all untapped potential in the Indian market and make Canon an active part of the lives of the youth!”

    Canon also recently announced a new range of consumer digital imaging products to embrace next generation technologies and be the first to revolutionize in terms of product innovation and technology. The launch included IXUS 510 HS, IXUS 240 HS incorporated with Wi-Fi sharing.

    The new line-up includes 10 new models – 6 PowerShot A series, 2 PowerShot SX series and 2 IXUS series models. This is in addition to three models ( 2 IXUS AND 1 G series ) already announced earlier this year. Some of the advanced features include HS System with new DIGIC 5 image processor, Advanced Face ID – the smartest Smart Auto yet, New Canon lenses – giving the sensor new eyes, Advanced Movie Shooting Functions and Intelligent IS and Optical IS.