Tag: Anushka Sharma

  • ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    MUMBAI: Bombay Velvet has turned out to be the disaster it was predicted to be. From casting Ranbir Kapoor as a Tommy gun totting criminal to the way the film’s promotion was handled, especially the publicity material, went against it. From the film’s posters to promos, nothing inspired viewer confidence or curiosity.

     

    The film’s opening weekend collections are a terribly poor at Rs 15.8 crore. Kapoor has his fan following and, to an extent, so does Anushka Sharma, yet the film failed to garner decent footfalls on its opening day. The emerging word of mouth publicity from those who caught the movie early happened to be so negative that the film failed to better its Friday figures even on Saturday, which is a normal trend howsoever bad a film may be. It is strange that thanks to social media discussions, those who still went to watch the film thereafter did so mainly out of curiosity as to what was so wrong with this film?

     

    On the other hand, Piku is going great guns. Having had a lukewarm response with the opening day reporting a mere Rs 5.32 crore, the film went to double its opening day figures with Rs 11.2 crore on its first Sunday and continued the good run through the rest of the week till Thursday to put together a first week tally of Rs 41.42 crore. The film added another Rs 14.6 crore for its second week to take its 10-day total to Rs 56.02 crore.

     

    Kuch Kuch Locha Hai saw poor collections of Rs 3.55 crore for its opening week.

     

    Gabbar Is Back held well in face of little opposition and managed to collect a handsome Rs 18.1 crore in its second week to settle at Rs 74.5 crore after its second week run.

     

    Margarita With A Straw added about Rs 15 lakh in its fourth week to take its four-week tally to Rs 5.95 crore.

  • ‘Bombay Velvet’: A disaster

    ‘Bombay Velvet’: A disaster

    MUMBAI: A film’s first test is in its title. Teasers, promos and the rest come much later. A bad or irrelevant title displays utter lack of imagination besides having no connect with the film. Bombay Velvet is based on a historian, Gyan Parakash’s book, Mumbai Fables.

    Bombay/Mumbai is comparatively a new city turned metro during mid-20th century and Karachi enjoyed the status Mumbai grabbed later. It started after the seven islands were linked as one land mass. 

    In this case, Mumbai has a history and its passing heroes, villains and other legends but no fables to speak of. The book’s title being a misnomer, the film makes its story a fantasy a la Dick Tracy sans Tracy, the cop, of the comic strip, who is missing here while his main villain, Flattop Jones, a hired gun is made the hero. Otherwise, you may call it a prohibition era American film transplanted as a 1960s Hindi film with Mumbai background. 

    Ranbir Kapoor arrives in Mumbai with a woman he thinks is his mother but is not so sure. All heroes need a sidekick, soon he cultivates one too. By scene two, both are grownups and
    have graduated to petty crimes. As has been seen in many such films, while the hero is impulsive and violent, the sidekick is more balanced and logical. 

    Ranbir has no scruples and he can clobber a man to death as easily as he can pick a pocket. His only ambition is to become a big shot; when he grows big, he wants to be bigger. If you have not found anything novel or interesting so far, there is no hope of it coming your way hereafter.

    The film is about all the wrong people coming on one screen (though Mumbai was never that way nor it is now). Mumbai was a city where even its dons were respected till
    the early 1990s. 

     

    There are big players in the city and they realize the talent of Ranbir, the most impressed being Karan Johar. Karan is a fixer, who turns deals and is in cahoots with Siddharth Basu though you never learn what Basu is: a lawyer, a politician or another fixer? He is impressed just because Ranbir tries to enter a bank and tries to steal his money by barely poking his two fingers pretending he has a gun! Karan is a big shot, wielding great power and one wonders why he’s at a bank to withdraw money when his personal staff can do it for him.

    Karan, however, is mighty impressed and offers Ranbir contracts to kill people. You don’t know where this film is going until the reality hits that it is going nowhere! Ranbir is a pawn in the hands of Karan but not for long. He wants his share of the pie to be well-defined now that he is in the inner circle of the clique. 

    Ranbir has to frame an honest politician who can’t be bought with money. He is a hurdle in Karan and his clique’s plans. It is unclear why they don’t shoot him dead like they do all others. On such occasions, Karan uses his wife as a bait to lure the person. The politician is so honest, he accepts only Scotch and women in his bed. This film has some legendary character sketches. 

    Meanwhile, there is also a chapter on Portuguese Goa. Anushka Sharma, a choir singer child impresses Remo Fernandes. You are not told who he is or what he amounts to but he convinces her mother to send her with him. Next you know, he is torturing and sexually abusing her. Again, by scene two, she is a grown up. This time when Remo enters her room to deliver her daily lashes, she beats the hell out of him and escapes to land in Mumbai to come acros who else but Ranbir. 

    These absurdities go on and on for over 150 minutes until the film comes to a predictable yet welcome end. Phew! 

    As for a script, none exists. The film proceeds on whims. Everybody is double-crossing or backstabbing the other for no apparent reason. No character is etched out in detail. They come and it is left to you to figure out but soon you don’t care. 

    The script is poor and has no consistency. It was such an amateur idea to start the film in sepia and duo tone when you are going to show rest of the film in colour. (Manoj Kumar did that to great effect in Purab Aur Paschim when he shot his film in black and white until a flight from London enters Indian airspace and then turns in to colour film). In those days, gang wars were fought with Rampuri knives, swords and soda water bottles, nobody used guns, let alone Tommy guns. 

    Direction? There is none in this film. The director is obsessed with his period film idea so much so that he carries his vintage cars into 1960 when Fiat and Ambassador ran the roads. The edifices created for the era were non-existent (this reviewer having grown through that era). 1960s belonged to Beatles and other popular pop groups but the film sticks to jazz.
     
    Mumbai night clubs were famous for their late night cabarets, not Goan jazz singers, which found its patrons mainly in five star ball rooms not in a seedy night joint like Bombay Velvet. The director is totally at sea when it comes to knowing Mumbai of those days. Editing is poor. Music is out of sync. 

    And, what is it with getups? Ranbir Kapoor, a fairly decent looking guy has been made to wear an MGR kind of wig and, resultantly, he looks like a comic character. Anushka Sharma is made to look like 1950s and 60s Hollywood B grader. Karan can’t act; the only time he evokes a reaction is when he wants to know what Ranbir saw in Anushka that he did not in Karan! But then, that was the era of closet gay. 

     

    Kay Kay Menon, the only decent actor in the supporting cast, plays a Crime Branch cop in the era when Mumbai Crime Branch was compared to Scotland Yard. But, he is nowhere around when Ranbir litters the South Mumbai streets with corpses. And, CID in felt hats and ties and blazers? This man, Kashyap, is joking. There are a few other side players who hardly matter since the director does not even bother to introduce them.
     
    Bombay Velvet is a disaster. 

    Producers: Vikas Bahl, Vikramaditya Motwane, Fox Star Studios.

     

    Direcor: Anurag Kashyap.

     

    Cast: Ranbir Kapoor, Anushka Sharma, Kay Kay Menon, Karan Johar, Manish Choudhary, Siddharth Basu, Remo Fernandes, Satyadeep Mishra, Vivaan Shah, Ravina Tandon (cameo).

     

  • ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    MUMBAI: Stepping up on its film marketing initiatives by setting new precedents, Fox Star India has rolled out its third digital-first initiative on Hotstar in less than a month for its upcoming movie Bombay Velvet.

     

    The studio unveiled an exclusive preview of the film to Hotstar’s 15-million-strong audience base on 10 May.

     

    The Hotstar movie preview of Bombay Velvet comprises four minutes of handpicked scenes from the soon-to-be-released film. The preview was packaged with a specially shot sequence, which had Karan Johar introducing the movie’s stars Ranbir Kapoor and Anushka Sharma with their on-screen names of Johnny Balraj and Rosie Noronha, and inviting the audience to watch the exclusive footage that followed. It ended with the trio reminding the audience of the film’s release date, and inviting them to watch it in theatres on 15 May.

     

    Fox Star Studios India CMO Shikha Kapur said, “We are delighted to be the first studio in India to introduce a series of Digital-first initiatives for film marketing on mobile, and that too with a huge multi-starrer like Bombay Velvet. While initially it was all about creating buzz, with the film now getting closer to its release date, we thought the audience would be excited to preview some of Bombay Velvet’s high-quality content, and hence the Movie Preview. This is a part of the build-up strategy which has worked very well so far.  Hotstar is poised as the go to destination for digital content platform on mobile today, and we believe it will help us effectively fill the market gaps for movie promotions on digital, and through the innovations, set a precedent for film marketing not only in our country, but also in other world markets.”

     

    This promotional activity came on the heels of a one-hour talk show featuring Ranbir Kapoor, Anushka Sharma, Karan Johar and Anurag Kashyap, which was shot for and premiered exclusively on Hotstar. This was preceded by yet another world-first initiative, the video premiere on Hotstar of the popular song, Mohabbat Buri Bimari, from Bombay Velvet.

  • Star launches campaign with celebs to drive donations for Nepal & N. India

    Star launches campaign with celebs to drive donations for Nepal & N. India

    MUMBAI: Star India has launched a nationwide public service campaign ‘Ek Padosi Hi Padosi Ke Kaam Aata Hai’ with the NGO CARE India to mobilise relief for the natural disaster that struck Nepal and parts of northern India claiming more than 5,000 lives.

     

    A massive earthquake of 7.8 magnitude struck Nepal on 25 April, 2015, the worst to hit the Himalayan Kingdom in 80 years. In India, states of Bihar, West Bengal and Uttar Pradesh have also suffered the wrath of the earthquake.

     

    The Star India campaign will involve Bollywood celebrities like Ranbir Kapoor, Karan Johar, Anushka Sharma, Preity Zinta and a host of Star network’s icons, who will appeal to Indians for donations, which will be channeled directly to CARE India. Viewers will have an option to donate online, or through cheques or demand drafts. The campaign will work along the lines of Operation Maitri, initiated by the Indian government.

     

    “A tragedy has struck our neighbouring country resulting in a devastating loss of life, infrastructure and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilise relief and provide immediate life-saving assistance to those affected. We are happy to associate with CARE India, an NGO highly respected for its humanitarian and development work in India and extremely humbled to see that our initiative has been embraced by some of the leading lights of the entertainment industry to appeal for relief,” said Star India CEO Uday Shankar.

     

    CARE India is assessing the situation on the ground in all the affected areas of Nepal and moving relief material where it is needed most. CARE has begun distribution in some of the areas and hopes to reach out to more than 50,000 people in the coming days.

     

    “We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving assistance to those affected. We are thankful to Star India for helping us raise funds for Nepal where millions are awaiting humanitarian relief. The country is running out of food, water and shelter and the onus is now on us to help them,” added CARE India board chair Dr. Nachiket Mor.

     

  • ‘Bombay Velvet’ song to premiere on Hotstar

    ‘Bombay Velvet’ song to premiere on Hotstar

    MUMBAI: One of the most anticipated releases of Bollywood this year, Anurag Kashyap’s Bombay Velvet starring Ranbir Kapoor and Anushka Sharma, will be premiering one of its song on Star India’s video on demand (VOD) platform hotstar.

     

    In what is seen as a first for cinema anywhere in the world, Fox Star Studios will premiere the song titled ‘Mohabbat Buri Bimari’ on hotstar during the Indian Premier League (IPL).

     

    The song will play out at 7.45 pm on 17 April on hotstar, just before the Pepsi IPL 2015 match between Mumbai Indians and Chennai Super Kings.

     

    With the increasing popularity of the hotstar platform, the song premiere is likely to attract a few million fans and give a dramatic fillip to one of Fox Star Studios’ biggest movie releases of 2015.

     

    With a million downloads in the first six days and nearly 15 million downloads since launch, hotstar has seen one of the fastest adoption of any digital service anywhere in the world.

     

    Fox Star Studios India chief marketing officer Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”

  • ‘NH10’ collects Rs 12.8 crore in its opening weekend

    ‘NH10’ collects Rs 12.8 crore in its opening weekend

    MUMBAI: Anushka Sharma’s debut as a part producer in NH10 and essaying a performance oriented, award seeking role, does not quite excite the moviegoer. A dark movie with the theme limited to a particular region and honour killing as the base, further affected by an ‘A’ certification, limits its audience, compounded by the exams period.

     

    The film starts off with five to ten per cent occupancy at multiplexes with single screens’ occupancy being even poorer. NH10 improved over Saturday and Sunday to collect Rs 12.8 crore in its opening weekend.

     

    Dirty Politics, which collected Rs 4.2 crore over its first weekend, barely managed to add another Rs 2 crore over the next four days to end its first week with Rs 6.2 crore.

     

    Badmashiyaan proved to be a total disaster, managing to collect just about Rs 75 lakh in its first week.

     

    Choreographer Ganesh Acharya’s production, Hey Bro, is rejected all around. The film fails to attract the audience and manages to collect just about Rs 1 crore in its first week.

     

    Dum Laga Ke Haisha is the only film that stays afloat despite having a slow start. After performing better in its second weekend as compared to its first weekend, the film holds steady to collect Rs 8.32 crore in its second week thus taking its two week tally to Rs 18.96 crore. The film has emerged as the only wholesome family entertainer in quite some time.

     

    Badlapur: Don’t Miss The Beginning adds Rs 3.6 crore in its third week to take its three week total to Rs 47.7 crore.

  • ‘NH 10’: Highway to nowhere

    ‘NH 10’: Highway to nowhere

    MUMBAI: NH 10 is a film that could easily have been in the horror genre. Normally, when a newly married couple would go on a holiday in order to leave behind their hectic city life, they would book into a haveli or jungle lodge. All kinds of eerie things would start happening to them. NH 10 veers from the mould. In this case, the couple tries to make up for their hurried honeymoon by going on a holiday, driving from their home in Gurgaon along National Highway 10, which terminates in Punjab. But most of its length passes through Haryana, the khap land.

    Anushka Sharma works for a company in Gurgaon where her presentations are always a hit with the boss. One night she is called in late and on her way back, she is cornered by a pair of bikers backed up by their other goons in a car behind. Anushka somehow manages to get away from the situation but that paves way for her to obtain a gun licence, the top cop being close to her husband, Neil Bhoopalam.

    The couple embark on their trip enjoying mild romantic banter and dreaming of things they could do together once there. Since it is celebration time, Neil even gifts Anushka a packet of cigarettes. A dhaba is a must stop place and both decide to refresh at one. Anushka takes time off in the loo for a smoke when a woman approaches her and asks to save her life.

    That’s when a commotion attracts Neil’s attention. About half a dozen people are violently beating up a couple, the woman being the same who pleaded with Anushka in the loo. Neil’s good citizen conscious makes him intervene, only to be punched and humiliated by the girl’s brother. She has married outside her ‘gotra’ and that is taboo in this place. Her fate is sealed as is that of her lover.

    Neil being a hot-blooded North Indian youth finds being beaten in front of his wife unacceptable. He arms himself with the pistol granted to Anushka for self-protection and decides to follow the guys to avenge the punches. He feels supremely confident of overpowering a bunch of uncouth men and follows them deep into woods where he witnesses them burying the boy and girl alive in a pit. Now he has no clue how and when to flaunt his gun. As a result, he ends up shooting the most innocent, mentally challenged lad who was part of the bunch but had nothing to do with their acts.

    Producers: Vikramaditya Motwane, Anurag Kashyap, Vikas Bahl, Anushka Sharma, Sunil Lulla, Karnesh Sharma

    Director: Navdeep Singh

    Cast: Anushka Sharma, Neil Bhoopalam, Darshan Kumar, Deepti Naval

    After this, neither his gun nor his contact with the Delhi top cop are of any use to him. Anushka and Neil are now a hunted couple in a land where every person including the cops identify with the philosophy of the killer bunch. Neil is rendered immobile as a result of a stab wound in his thigh and Anushka is left alone to fend for them both.

    In her pursuit to find help as well as save herself from the killers, Anushka goes into the jungle. There is no sign of a state highway, let alone the National Highway 10. She is told by the cops that the real Haryana and khap rule starts where the glitzy malls of Gurgaon end.

    Until about 20 minutes before the film ends, Anushka is a cross Haryana runner, stopping only when she finally gets shelter with a village sarpanch, Deepti Naval. Here again, another surprise awaits her. Her husband, Neil, has been killed. As if one of the goons is a clairvoyant, he declares that the injured Neil is lying at the railway underpass and they proceed to deal with him before resuming the chase for Anushka. Neil clears the way for Anushka, whose money rides on this film to seek the ultimate revenge and, hence, it has to be her show from here onwards.

    Though there are numerous such films of a woman spurned, from Bride Wore Black, Black Widow to our own Kahaani, NH 10 betters none of them. It moves on totally predictable lines and offers no edge-of-the-seat kind thrills. Though Anushka decides to get even eventually, there is nothing heroic about it. As is the trend among contemporary makers, this film too is shot largely in low light but the use of night vision cameras saves the situation to some extent. 

    Since the script is uninspiring and lacks twists and turns, the director is also largely at sea. There is no support from the romance between the lead protagonists. Even music fails to inspire. As for background score, one is too occupied to find some meaning in the film to even notice it. If Anushka was hoping for an award-winning film, well she certainly may be a contender. Neil is fairly good though he has limited scope. Darshan Kumar as the baddie in chief is impressive. Deepti Naval is good in a brief role.

    NH 10 is a tedious watch. The film has the advantage of a solo release but the exams period and the ‘A’ certificate will go against it.

     

  • ‘PK’…Mildly bubbly!

    ‘PK’…Mildly bubbly!

    MUMBAI: The expectations from PK would, naturally, be as high as director Raju Hirani’s three earlier classic hits, the Munnabhai two and 3 Idiots have built. The basic theme remains the same: that of delivering a full-fledged sermon. If 3 Idiots was on education, PK serves to be a satire on the exploitation perpetuated in the name of religion by self-styled god men. This is not a mean thing to achieve for a believer, which most of us in India are. We can’t reject our God hence Hirani seeks outside help.

     

    Aamir Khan is an alien who has been sent by his people to do a research on earthlings when they realised people similar to them exist on earth. Aamir’s folks on his planet do not believe in covering their naturally given body by outer layers like clothes and, hence, he lands in the far flung desert of Rajasthan totally nude. The only thing on his body is a pendant tied around his neck which is his remote to contact his spaceship when he is ready to return to his home planet.

     

    As Aamir lands he sees an earthling near railway tracks who also gives him his first experience with the ways of earth people. This stranger tugs at his pendant and makes a run for it getting on to the running goods train. Aamir proceeds to the nearest town where he steals clothes from intimate lovers making it out in parked cars; money comes along in wallets of the stolen clothes and when it falls short there is always a blind beggar around to steal from.

     

    In the town, Aamir comes across Sanjay Dutt, a helpful soul. Aamir has no language because on his planet people communicate mind to mind. He tries to grab hands of every woman he sees. Sanjay thinks Aamir is in a need of a woman and takes him to a whorehouse where he holds her hands for a few hours and transfers her vocabulary to himself. 

     

    Sanjay tells him that to find his remote; Aamir will have to go to Delhi where costly stolen goods are sold. However, not knowing where to start looking for his remote, he is told that only God can help him find his lost property. Aamir sets out in search of God but soon realises that different people hold different beliefs. He alternates between mandir, masjid and church in an attempt to find the real God. While his attempts create funny situations, it also conveys the hypocrisy as well as the contradictions of various faiths.

     

    When a god man or a politician has to be exposed, a TV reporter in the story has become sort of mandatory. Here Anushka Sharma is the one. Her assignment is to ‘report’ a story on a suicidal puppy! That is when she spots Aamir doing his antics and always on the run as he keeps offending people of some religion or the other. She thinks there is a huge story here to which her boss, Boman Irani, does not agree. Anushka devotes her working hours and more to be with Aamir.

     

    The search for his remote leads Aamir to a God man, Saurabh Shukla. Saurabh has bought the remote from the man who stole it and is passing it off as bead that fell from Lord Shiva’s Damroo. He declares to his devotees that God wills him to build a massive temple for this bead. This is his way to extract funds from his devotees. Anushka has an axe to grind with the Swami. Her parents are blind followers of Saurabh and she holds him responsible for breaking her romance with a Pakistani boy, Sushant Singh Rajput, while they are studying in Belgium.

     

    She joins Aamir in exposing Saurabh. While Aamir only wants to prove that Saurabh’s communication with God is reaching ‘wrong number’, Anushka knows Aamir will unwittingly expose Saurabh to be a fraud. In a series of TV reports, Anushka manages to unmask all god men of all religions leading to a finale where Aamir and Saurabh come face to face on a TV debate. Anushka gets her love back, Aamir gets his remote and Saurabh loses everything.

     

    PK does not quite bear the Raju Hirani stamp; while the script holds well through the first half and is fairly entertaining, its loses steam as the film proceeds into second half. While becoming a sermon on frauds operating as god men, the subject is dealt with at length and with better effect in OMG: Oh My God, which came out not very long ago. The end is rather tame until it brings Aamir back for the concluding scene. Raju Hirani is in his element but the script holds him back to some extent. Also, the film does not have a full-fledged romantic track. The film has a fairly good musical score with couple of hummable songs in Dil darbadar…. and Chaar kadam…, the others being thematic. The film needed some trimming for sure.

     

    Aamir has to carry this film singularly on his shoulders and, being an alien, with limited expressions. However, he manages to put in a great performance conveying the innocence he is supposed to. Anushka Sharma is good. The others have bit roles with Sushant exuding great charm, Boman being his usual self and Sanjay having nothing much to do. Saurabh’s character is not properly etched.

     

    PK has been released on a massive scale with enhanced admission rates and Christmas holidays to follow soon, which would aid it to a great extent to overcome its comparison with Hirani’s earlier films.

     

    Producers: Vinod Chopra, Raju Hirani.

    Director: Raju Hirani.

    Cast: Aamir Khan, Anushka Sharma, Sanjay Dutt, Sushant Singh Rajput, Boman Irani, Saurabh Shukla. 

  • Philips Air Purifier partners with ‘PK’

    Philips Air Purifier partners with ‘PK’

    MUMBAI:   Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.

    The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.

    On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”

    This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.

    Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”

    Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”

     

  • India Games, Aamir Khan launch official mobile game: PK

    India Games, Aamir Khan launch official mobile game: PK

    MUMBAI: Indiagames, a part of Disney India’s Interactive business, today announced the launch of the official mobile game ‘PK’ based on the most awaited movie of the year. PK, produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures is slated for a worldwide release on Dec 19th, 2014. This mobile game brings alive the world of ‘PK’ in an adventurous form allowing you to play as the several avatars of Aamir Khan showcased in the movie. Aamir Khan, Anushka Sharma, Raj Kumar Hirani, Vidhu Vinod Chopra, Siddharth Roy Kapur, Managing Director, Disney India and Sameer Ganapathy, VP and Head, Interactive, Disney India launched the game today at the Reliance Digital Store in Juhu amidst much fanfare. Aamir and Anushka showcased their gaming skills by competing with each other.

     

    Developed for both feature phones and smartphones, the game was launched today on Google Play, iOS App store and Windows platform. In the game, the player gets to don many avatars of Aamir Khan as seen in the movie along with a special avatar of Anushka Sharma as he embarks upon an exciting endless running adventure. Set against an Indian background, the gamer will run amidst the by-lanes of Delhi, railway tracks in a desert as seen in the movie and collect maximum number of paans, as PK is seen enjoying eating paan in the movie. The gamer has to avoid a number of obstacles on the way, which includes cows, buses, Delhi trains, rickshaws, traffic jams and more. The various backdrops used in the game will give the player the feel of the actual movie.

     

    “I am thrilled with the way this game has shaped-up. The game is engaging and has integrated the movie elements, such as my avatars, the transistor, trumpet and lots more, really well. I am hopeful that my fans will love and enjoy the game and become a part of this exciting, endless journey of ‘PK’, said, actor Aamir Khan, at the launch event of PK mobile game.

     

    “I have never had a game avatar made for any of my film characters before, so this is really exciting for me. I love playing games in the middle of my shots and while travelling. Now with the launch of this game, I am sure I’ll be spending a lot of time on playing with my avatar,”  said Anushka Sharma

     

    Director Rajkumar Hirani said, “Gaming is a great way to engage with your audience today and it is very exciting to see the movie PK being construed in a game. There are a lot of similarities in the process of film making and game development like putting together the plot, the characters, the backdrop, the entertainment etc. I have thoroughly enjoyed myself in this process with the Disney India team.”

    Producer Vidhu Vinod Chopra said, “It’s amazing how movies are now being extended on multiple platforms to increase engagement with the audiences. With the PK game now launched, all the pieces around the movie are coming together really well and we are really excited for the movie release.”

    “Gaming is a great extension to a movie, it engages the audience with the characters, some key elements of the movie and also adds immense buzz around the movie. The PK game is a good example of how a movie can be made into a fun game with an immersive gameplay. Aamir and Raju Hirani have worked closely with our team to bring out a fantastic game that their fans will be happy playing for sure. Hope everyone enjoys playing it as much as we enjoyed making it.” said Siddharth Roy Kapur, Managing Director, Disney India.

     

    “With the PK game, our endeavor has been to capture the essence of the movie and thereby enhance the interactivity for the consumers with the lead pair, giving them the opportunity to play as both – Aamir Khan and Anushka Sharma’s characters.” said Sameer Ganapathy, Vice President and Head, Interactive – Disney India.