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Tag: Anushka Sharma

  • Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’

    Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’

    MUMBAI: This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

    In line with its brand philosophy ‘Effortless You’, the TVC will emphasise on the benefits of Pocket in women’s daily wear. With the launch of Softline Comfort Fit Pocket Leggings, the brand aims at empowering the women with enhanced mobility and convenience.

    Along with the TVC, the brand has also launched an interactive online game called ‘Softline Pocket Game’, which will a pivotal role in creating saliency for the product. The users can compete virtually with other players and the highest scorer will get an exciting gift hamper from Softline.

    Commenting on the campaign, Rupa & Company Ltd president and brand director Vikash Agarwal said, “We are introducing a new category to women’s daily wear and trying to create conversation around Softline Comfort Fit Pocket Leggings by engaging with the consumers in a meaningful way. The festive season always calls for an effortless style statement and with the inclusion of pockets in women’s daily wear we aim at empowering them with enhanced mobility and convenience. To create awareness about the product we have chalked out an aggressive marketing plan touching all the promotion avenues and we are confident of striking the right chord with the audience.”

    In addition to that, Softline has also introduced another customer engagement initiative to promote India’s First Comfort Fit Pocket Leggings. As part of the offer, customers of Softline Leggings and Outerwear will be eligible for an assured free gift of Nivea Crème worth Rs. 50 and will stand a chance to win a Smartphone worth Rs. 12,900.

  • Manyavar launches sequel to Viruskha ad

    Manyavar launches sequel to Viruskha ad

    MUMBAI: Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another yaar ki shaadi. Dressed in a mid-night blue double-breasted Indo-western outfit with an asymmetrical cut, Virat, complements Anushka, who looks mesmerising in an ivory coloured, hand embroidered lehenga.

    In the ad, Virushka leave no stone unturned to warn their soon to be married friends about the realities of marriage.

    Commenting on the campaign, Virat said, “I loved Manyavar’s unique collection for the season. There are lots of different hues and cuts in store this season. For myself, I chose a very stylish double breasted outfit with an asymmetrical cut. I think it made me look really suave.”

    Speaking about the ad, Anushka said “The youth will definitely resonate with it, especially young couples. Manyavar and Mohey have become brands that the youth have come to relate to. Their communication tends to be entertaining yet drives home a message which is extremely contemporary.”

    The director of the ad, Dhadak and Badrinath Ki Dulhaniya fame, Shashank Khaitan said, “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”

    As someone rightly said, “A good dress can make you remember what is beautiful about life.” So if you have a wedding to attend this season, you know where to head for your wardrobe fix!

  • Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

    Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

    MUMBAI: Leading Bollywood actress Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will promote Project C.A.T: Conserving Acres for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of the wild tiger. Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.

    Anushka having consistently championed the cause of animal welfare is well poised to front this social service campaign on Tiger conservation. Anushka who was recognized as PETA’s person of the year 2017 has recently announced her dream project of building an animal shelter.

    “Tigers – the glorious wild cats are in real danger of getting extinct and they need our help. As a large predator, tigers are an umbrella specie and play a critical role in ensuring that the delicate ecological balance in the wild is maintained,” said, Anushka Sharma. “The current situation is a sad reflection of us as human beings. All of us need to reflect how we can contribute to make the world a better place to live and ensure that our future generations too can experience this magnificent creature. I just cannot fathom this world without them.”

    “More humane than you think, you could say, almost human, like us,” signs off Anushka in the powerful video. Promo Link- https://youtu.be/0QBWCl6qn2g

    “Tigers are a revered specie and is disturbing to know that their population has shrunk 96% over the last century and only as few as 3900 are left in the wild across the world,” said, Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India. “We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of Tiger conservation.”

    As part of the WWF partnership launched in 2016, Discovery’s Project C.A.T. program funds nearly two million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population. This year Discovery has further increased the ambit of Project C.A.T by extending support to WWF for Tiger conservation initiatives in Sundarbans forest located in the coastal region of Bay of Bengal.

    Animal Planet channel from the house of Discovery has always been at the forefront of promoting conservation of wild animals. The channel recently showcased the Second Season of Mission Big Cat – An anthology of shows dedicated to Big Cats. The programming, which included world-class series like Big Cat Legacy, Jaguar Super Cats, Vanishing Kings II, Extinct or Alive, Queen Of The Hunt and Brazil Super Cats, showcased the largest feline predator at their majestic best.

  • Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    MUMBAI: Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

    Raymond is an integral part of the film’s reel life, as the film highlights its initiative to bring about a real-life socio-economic change.

    Raymond Ltd lifestyle business CEO Sanjay Behl said, “With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with Sui Dhaaga- Made in India is an apt fitment for us.”

    With readymade labels appealing to the youth, tailoring as a profession is becoming second fiddle and the craftsmanship is confined to garmenting industry alone. In today’s fast-paced world, picking up a garment off-the-shelf does not guarantee the perfect fit and may not necessarily be a reflection of individual style. Hence, it cannot be contested that ‘the best fit is always a tailored fit’.

    YRF VP- marketing and syndication Manan Mehta said, “Sui Dhaaga aims at not only bringing back the charm of tailoring and reinstating its relevance to the younger generations as portrayed by Mauji [Varun Dhawan] and Mamta [Anushka Sharma] in the movie, but also rekindle the spirit of entrepreneurship and craftsmanship, living true to the ‘Make In India’."

  • Fujifilm partners Anushka Sharma for Instax range of instant cameras

    Fujifilm partners Anushka Sharma for Instax range of instant cameras

    MUMBAI: Fujifilm India has announced a strategic partnership for its Instax range of instant cameras with Bollywood actor Anushka Sharma.

    A sweeping promotional campaign for Instax will be rolled out across social media platforms with Anushka’s participation for four months starting from August 2018 till November 2018.

    The Instax has been a global hit in more than 100 countries, with over 30 million units sold. Its quirky design and retro look has helped the brand carve a winning niche for itself. This year holds of great importance to Fujifilm as Instax celebrates its 20th anniversary. The company aims to further explode Instax’s awareness through its strategic collaboration with one of the most followed Indian personalities. Sharma is one of the most powerful personalities in the country today and she is known for her inherent charm and novelty. She perfectly complements the brand attributes of Fujifilm Instax.

    Fujifilm India managing director Haruto Iwata says, “We are very excited and optimistic to embark on this digital partnership with Anushka Sharma. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). Instax is celebrating its 20th anniversary this year and we will be rolling out many more surprises for our customers in the coming months.’’

    “For me, photography is all about self-expression and preserving memories and what can be better than a camera that comes from Fujifilm which has an extensive and profound expertise in photography nurtured over the last 80 years. Instax captures the magic of the moment and seals it in a picture instantly and serve as reminders of those beautiful memories forever,” Sharma comments.

    Fujifilm India head of image capturing SM Ramprasad adds, “Anushka Sharma is undeniably one of the most gifted and accomplished women of her generation and a role model to young women. The association with Anushka is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”

    Within these four months, Fujifilm will roll out a special contest. The winners from the challenge will get an instax camera along with Anushka’s instant pictures, duly signed by her.

  • Kajaria Ceramics touches patriotism with Akshay Kumar

    Kajaria Ceramics touches patriotism with Akshay Kumar

    MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

    In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, the new TVC highlights the deep rooted India connection of the brand.

    Conceptualised by Crayons Advertising, the TVC showcases Akshay Kumar running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride Akshay Kumar symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition.

    Touching the chords of patriotism, the campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV. It is also timed to the Republic Day celebrations across India.

    Kajaria Ceramics joint managing director Rishi Kajaria, “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today, Akshay Kumar who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”

    With a turnover of Rs 2850 crore, the company is optimistic about the double-digit growth in the next five years.

    Actor Akshay Kumar says, “I am happy to continue to be a part of the brand. I take great pleasure in doing campaigns which resonate with our country’s dream and vision. It is highly fulfilling to convey to the world how well connected India’s number one tile manufacturing company is with its nation. I look forward to continuing my association with the brand.”

    Since its establishment in mid-1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio.

  • Kajaria Ceramics launches campaign with Anushka Sharma

    Kajaria Ceramics launches campaign with Anushka Sharma

    MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by Kajaria is looking to be among the top five players in the sanitaryware and bath solutions market by 2020.

    Kajaria Ceramics joint managing director Rishi Kajaria says, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

    The new campaign will start with digital and print media but will then leverage cinema, all genres of television and outdoor mediums to reach out to the target audiences. The campaign is a major thrust by Kajaria bath ware to popularise the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next three years. The company has also geared up its manufacturing and import capability to meet the growth in demand.

    Since its establishment in mid 1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio. It has been growing rapidly since its inception and is counted among the fastest growing players in the segment. The company has over 70 distributors, 150 exclusive studios and over 600 retailers spread across all states of the country.

  • Manyavar’s Mohey signs on Anushka Sharma

    Manyavar’s Mohey signs on Anushka Sharma

    MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

    She is soon be seen in a new campaign along with Manyavar Brand Ambassador Virat Kohli in a never seen before avataar.

    Anushka Sharma is an iconic movie star who symbolizes the contrasts of achievement and grace, global outlook and Indian roots, classy yet contemporary in free spirit of celebrating oneself that naturally personifies the Mohey attitude.

    Besides unveiling the new wedding collection, Mohey targets to double its store count in the coming year.

    After over 450 Manyavar and Mohey stores across India, USA, Bangladesh, UAE and Nepal – the ambassador-duo are poised to energize the brands like never before.

    Ravi Modi, Managing Director, Manyavar says: “We target doubling our Mohey store count to 100 in the coming year. Anushka’s individuality blends with Mohey’s values of celebrating oneself.”

  • Sony Max is most watched Hindi Movies channel

    Sony Max is most watched Hindi Movies channel

    BENGALURU:  Sony Pictures Network India (SPN) Hindi movies channel Sony Max was the most watched movies channel in 2017 until week 32 (Saturday, 5August 2017 to Friday, 11 August 2017) as per Broadcast Audience Research Council of India (BARC) data. Sony Max was present during all the 32 weeks of 2017 in BARC’s weekly lists of top 5 Hindi Movies channels for HSM (U+R) : NCCS All : 2+ Individuals and garnered a total of 18,391,696 million impressions in 2017 until week 32. The channel was ranked number one in the top 5 channels lists for 26weeks and ranked second for six of the first 32 weeks of 2017. Sony Max network peer and SPN movies channel Sony Wah was ranked first during the six weeks that Sony Max was ranked second.

    The tenth edition of the Indian Premier League (IPL10) was played between weeks 14 and 31 of 2017.Even if the ratings for the 8 weeks between 14 and 21 were neglected, the channel had a total of 10,213.295 million impressions in 2017 until week 32, which was the highest in the HSM (R+U) genre. Excluding the data for the 8 IPL10 weeks, Sony Max was ranked first during 18 of the first 32 weeks of 2017 in BARC’s weekly list of top 5 Hindi Movies (U+R) list.

    This paper must be read with a caveat: It deals only with the players/programmes present in BARC’s top 5 lists of channels and programmes per week. The sums/percentages of channels/programmes of other players as well as other than those indicated in BARC’s top 5 lists of channels/programmes have not been considered/mentioned in this paper during the period under consideration in this paper and those numbers could be more/higher.

    Seven Hindi movies channels were present in BARC’s weekly list of top 5 Hindi Movies (U+R) during the first 31 weeks of 2017. Three Hindi movies channels were present during all the first 32 weeks of 2017 in BARC’s weekly lists of top 5 Hindi Movies channels for HSM (U+R) : NCCS All : 2+ Individuals – they are Sony Max, Sony Wah and Zee Cinema. Please refer to the chart below:

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    The highest ratings obtained by Sony Max was in week 15 of 2017 (second week of IPL10) at 1,334.063 million weekly impressions, while the lowest was in week 3 of 2017 when the channel had 331.76 million weekly impressions. Excluding the 8 IPL weeks, the highest ratings obtained by Sony Max was in week 26 of 2017 at 517.758 million weekly impressions with week 3 of 2017 ratings mentioned above as the lowest.

    Most watched films in the HSM (U+R) market

    The Salman Khan-Anushka Sharma starrer Sultan was the most watched Hindi feature film when it featured in the top 5 programmes list during the first 32 weeks of 2017 as per BARC’s weekly list of most watched programmes in the HSM (U+R) market – NCCS All : 2+ Individuals with total impressions of 433.23 million during eight of the weeks it was in the top 5 Hindi Movies (U+R) programmes lists. When in the lists, Sultan was aired seven times on Sony Max and once on Sony Wah. The first part of the Indian epic historical Bahubali – the Beginning was the second most watched Hindi movie during the first 32 weeks of 2017 with total impressions of 39.482 million – it was aired 5 times on Sony Max and twice on Sony Wah, when it was present in the top 5 programmes lists. S S Rajamouli’s magnum opus was followed by Aamir Khan’s satirical science fiction comedy PK with a total of 28.401 million impressions during the six weeks it featured in the top 5 programmes lists – this was thrice each on Sony Max and Sony Wah.

    Urban Audiences

    HSM Urban (U) audiences also preferred Sony Max, which along with Zee Cinema, Star Gold and &pictures was present in BARC top 5 Hindi Movies channels weekly listduring all the first 32 weeks of 2017. The channel scored 10,741.915 million impressions during the first 32 weeks of 2017. Excluding IPL weeks, the channel scored 6,229.712 million impressions during the first 32 weeks of 2017. Please refer to the chart below:

    public://222222222222222_1.jpg

    Sultan was the most watched Hindi feature film on Hindi Movies channels in the HSM Urban or U markets – the film appeared in BARC’s weekly list of top 5 Hindi Movies programmes for 9 weeks – 8 times on Sony Max and once on Sony Wah with a total of 29.183 million impressions during the first 32 weeks of 2017. Bahubali- the Beginning was the second most watched Hindi feature film on Hindi Movies channels in the urban markets during the period under consideration – It appeared in the top 5 Hindi Movies programmes list for 6 weeks – all on Sony Max with total impressions of 22.567 million impressions. Bahubali was followed by 3 Idiots – the movie featured 7 times in the top 5 Hindi Movies programmes lists during the first 32 weeks of 2017 with total impressions of 18.613 million impressions.

    Rural Audiences

    Per BARC data on Top 5 Hindi Movies (Rural or R) channels, it was SPN’s Sony Wah that was the most watched Hindi Movies channel in the HSM rural markets with 8,988.642 million weekly impressions during the first 32 weeks of 2017. Three channels were present in the top 5 Hindi Movies channels in the rural markets during the period under consideration in this paper. They were – Sony Wah, Zee Anmol Cinema and Star Utsav Movies. Please refer to the chart below:

    public://3333333333333333_0.jpg

    Karan Arjun was the most watched film on a television movie channel when it appeared in the top 5 HSM rural market programmes lists during the first 32 weeks of 2017. The movie was present in the top 5 Hindi Movies programmes (Rural) lists for 5 weeks with a total of 16.805 million impressions and was aired on Sony Wah during all the 5 weeks that it appeared in the top 5 Hindi Movies programmes (Rural) lists. PK was the second most watched film in the Hindi Movies rural markets during the first 32 weeks of 2017. PK appeared in the top 5 Movies programmes (Rural) lists 4 times on Sony Wah during that period with total impressions of 14.06 million. Bahubali – the Beginning was the third most popular film on television in the HSM rural markets. The film scored a total of 12.212 million when it was present in the top 5 Hindi Movies programmes (Rural) lists – twice each on Sony Wah and Sony Max.

     

  • Jab Harry Met Sejal……they go bankrupt — creatively

    Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.

    On the heavier side were Highway and NH 10. All were very different from each other. But, how different can they be every time and look plausible at the same time?

    A road movie attempting to be a romantic film counting on just two stars for all of its length of 144 minutes can get tedious. Especially when the reason for taking to roads crisscrossing across Europe is feeble.

    Shah Rukh Khan, playing a Sikh farmer from mofussil Punjab, comes to England after a failed romance. He is now a Euro Tour Guide which means he is familiar with the entire European continent. He is seeing off a group of Gujarati family who are returning to Mumbai after a tour of Europe. Their tour also included an impromptu engagement ceremony of the character of Anushka Sharma.

    But, no sooner is Shah Rukh ready to depart from the airport after waving them adieu, Anushka is back and catches up with him. As it happens, she has lost her engagement ring making her fiancé unhappy. He was angry because the ring was a family inheritance.
    Anushka wants Shah Rukh to continue to be her guide for one more day till she finds her ring. She thinks she knows where she dropped the ring.

    As her memory keeps ‘remembering’ the next place when the ring is not found where she though she had lost it, the search for the engagement ring takes the duo to six countries across Europe.

    In the process, they sing, dance and get into tight situations while also falling in love—just the way it has happened in earlier such films. While the two stars do their bit, there are no distractions, no other actors to either relieve the two, Shah Rukh and Anushka, nor the viewer! Yes, there are European landmarks in the background, but they look lifeless in absence of a cogent content on the screen. And, then, this is a road romance, not a tourism film.

    The script is weak in all departments. Be it characters, drama, romance or emotions. There is no chemistry between Shah Rukh and Anushka, considering they take a couple of hours discovering they are in love. Just to make Anushka sound like a Gujarati, her character has been turned into a caricature; she is from a filthy rich Mumbai family and a law graduate but she speaks Gujarati like a native missing H in all her pronunciations.

    Like Asok for Ashok, for example. Greeting with JSK (Whatsapp language) instead of Jai Shri Krishna like Gujarati from Vaishnav sect do. Which audience will identify with this among Hindi moviegoers? To cap it all, the climax is stretched and lacking in imagination.

    The direction is lacklustre. The film has some good songs but they fail to impact the proceedings. Visually good, but the film’s editing leaves much to be desired.

    Anushka Sharma tries to save the film to some extent with a lively performance. Shah Rukh Khan looks past his prime and his face looks tired, not something that would gel with a romantic film.

    On the whole, Jab Harry Met Sejal lacks in imagination. It’s a poor film with opening response to match.

    Producer: Gauri Khan.

    Director: Imtiaz Ali.

    Cast: Shah Rukh Khan, Anushka Sharma, Chandan Roy Sharma,