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Tag: Anushka Sharma

  • Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Mumbai: Millet-based startup Wholsum Foods on Tuesday announced the onboarding of Bollywood actor Anushka Sharma. As part of this strategic partnership, Sharma will serve as investor, brand ambassador and advocate for flagship brand Slurrp Farm, and all future brands from Wholsum Foods, it said. 

    Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that draws on the power of millets to provide healthy, yummy options for young children and  parents. The brand currently clocks in Rs 55 crore of revenue run rate and aims to reach Rs 150 crore annual revenue run rate in March 2023. Sharma’s investment comes soon after a $ seven million funding round led by Investment Corp of Dubai, the sovereign wealth fund of the Government of Dubai, and Indian multi-stage venture fund Fireside Ventures, according to the statement.

    “Ahead of the International Year of Millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet,” stated Wholsum Foods Pvt Ltd co-founders and co-CEOs Meghana Narayan and Shauravi Malik.  

    “Sharma is a lifelong advocate of healthy, conscious choices. Now as a new mom herself, her values strongly align with that of Wholsum Foods’ core purpose – developing millet-based products with zero junk ingredients that are better for us and our planet. The investment comes at a time when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra,” said the brand in a statement.

    “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on,” shared Anushka Sharma. “Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly.”  

    Wholsum Foods’ flagship brand Slurrp Farm currently retails in India via slurrpfarm.com as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.  

  • Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You Liv.’ 

    Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

    “Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions – so both design and quality,” said Livspace CMO Kartikeya Bhandari. “We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand’s position among consumers.”

    Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

    “The livspace experience was super fun! It’s a brand that’s been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

    With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

    “This campaign too we decided to reiterate Livspace’s passionate take on design – if it doesn’t make life better, it’s not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand’s personality, tone and tenor. Adarsh Atal, our senior director – creative has yet again weaved his creative magic on the brand,” commented Tilt Brand Solutions founder chairman and CEO Joseph George.

  • Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Mumbai: Homegrown plant-based meat brand Blue Tribe has onboarded the celebrity couple Anushka Sharma and Virat Kohli as investors and brand ambassadors.

    The couple, in partnership with Blue Tribe, has come out with a video that talks about their intrigue in discovering that plant-based meat “tastes and feels 100 per cent similar to traditional meat products.”

    “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle,” said Anushka Sharma. “The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

    “I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe if we can have a lower dependence on meat, without shortchanging our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty and good for the planet,” Virat Kohli added.

    Blue Tribe co-founder Sandeep Singh said the products are aimed at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. “Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat,” he added.

    According to the brand statement, the products are essentially made with pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients. The brand claims to be one of the first to initiate the conversation by asking people to make a conscious change in their lifestyle and switch to plant-based meats in order to save the planet, combat climate change and global warming. The celebrity couple‘s vision is in alignment with that of the brand, it said.

    “In India, over 60 per cent of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further,” Singh further said.

  • Anushka Sharma features in Rajnigandha Pearls’ latest TVC

    Anushka Sharma features in Rajnigandha Pearls’ latest TVC

    Mumbai: Rajnigandha Pearls, a DS Group brand has launched its new TV ad campaign featuring its brand ambassador and Bollywood star Anushka Sharma. The film has been directed by Prashant Madan and produced by Show and Tell Productions Pvt Ltd.

    The campaign, conceptualised and created by Law & Kenneth Saatchi & Saatchi, showcases how a small act, even done anonymously, can bring a smile on somebody’s face, taking forward the thought ‘achchai ki ek alag chamak hoti ha.’ The distinct execution shows the impact of small acts of goodness in day-to-day lives and portrays the actor in a real-life scenario performing a selfless act that makes someone less privileged comfortable.

    “The brand story of Rajnigandha Pearls is built on the premise of ‘Goodness that shines’ or ‘achahai ki ek alag chamak hoti hai,’ which articulates the goodness of great-tasting product coated with shining silver,” stated DS Confectionery Products Pvt Ltd general manager of marketing Arvind Kumar. “The new campaign weaves a story on the brand’s philosophy reinforcing the message and depicting selfless goodness that shines through the smallest of acts of kindness to spread joy around.”

    The film ends with Anushka recalling her grandmother’s definition of real goodness – ‘achchai ek haath se karo to doosre haath ko pata bhi na chale.’ The campaign invokes people not to wait for great opportunities to do good, but to actually seize the moment for small acts of kindness that brings joy and happiness to someone’s life.

    This new integrated 360-degree campaign is being launched on various media vehicles, using different touchpoints in the consumer ecosystem.

  • Standard Chartered Bank is #HereForGood of the marginalised

    Standard Chartered Bank is #HereForGood of the marginalised

    NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which represents the bank's belief of going beyond banking to do good. The film highlights the four key community service initiatives undertaken by the bank that have impacted over four million lives till date. 

    Seeing Is Believing is a programme that makes eye care accessible to low to middle income communities in their fight against avoidable blindness. Standard Chartered opened around 135 vision centers and conducted over 2.36 million cataract surgeries, benefitting close to 14 million people. 

    WASHE (Water Sanitation Hygiene and Education) aims to provide access to clean water, sanitation, and education to adolescent girls in municipal school. Under the initiative, 64 solar water ATMs have been installed across seven states to provide clean drinking water to drought prone areas. 

    Futuremakers is a global initiative that focuses on enabling the next generation to learn, earn and grow. The bank’s helping in providing education and life skills to over 1,30,000 adolescent girls. 

    It also deployed a three-pronged approach to combat the effects of the Covid2019 pandemic on the marginalised communities who depend on daily labour for their survival. The bank provided rations and meals to over a million underprivileged people, particularly migrant labourers and visually impaired women, girls, as well as their families, along with donating 13,000 PPE kits to doctors and health workers fighting the pandemic on the frontline. 

    The film was conceptualised and executed by digital marketing agency, Kinnect.  

  • Prega News launches TVC with Anushka Sharma

    Prega News launches TVC with Anushka Sharma

    NEW DELHI: Prega News has launched its latest TVC featuring newly-signed brand ambassador Anushka Sharma. In the film themed #PregaNewsMeansGoodNews, Sharma talks about that special moment when one starts caring more for someone else in their life. And that moment comes with Prega News. There are also several instances when one hears mothers say – “You will understand when you become a mother.” And Sharma is seen reminiscing about the same in the ad. 

    This TVC is the latest in the brand’s social-message evoking films on celebrating moms, gender equality, equality of the motherhood experience for all, and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films centered on the special moment when couples find out they’re expecting. 

    Mankind Pharma CEO Rajeev Juneja said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”

    The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.  

    Prega News, which enjoys 80 per cent market share in India, has always been at the forefront of roping in celebrities soon after their pregnancy announcement and the latest TVC also features an A-lister mom-to-be. In the past, the brand has enjoyed a long association with Kareena Kapoor Khan, who starred in many of its videos. Prior to that, Prega News had on board Shilpa Shetty, and for social messaging campaign #ImWithYellow, the brand collaborated with Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. 

  • Prega News spends 25% marketing budget on digital for Anushka Sharma campaign

    Prega News spends 25% marketing budget on digital for Anushka Sharma campaign

    NEW DELHI: There’s always been money in the baby business. Therefore, it’s no surprise that Hollywood stars have often monetised their pregnancies – from brand endorsements to magazine photoshoots, featuring baby bumps and later, the baby itself. It’s a well-documented fact that one-time golden couple Brad Pitt and Angelina Jolie had signed a seven-million-pound deal with the UK’s Hello! magazine for publishing the first photos of their new-born twins. Since then, celebrity pregnancies have become more lucrative and gained further impetus with the rise of social media and the influencer phenomenon.

    In India, one of the most recognisable brands associated with pregnancies is Prega News from Mankind Pharma. And there is a good reason for its visibility – Prega News has time and again onboarded well-known faces like Neha Marda, famous for her prominent role in the hit TV serial Balika Vadhu; as well as Bollywood biggies like Shilpa Shetty Kundra and Kareena Kapoor Khan. It has recently signed on expecting mother and A-lister Anushka Sharma as its brand ambassador. 

    At present, Prega News holds 80 per cent of the market share in the pregnancy test kits segment in India, and these high-profile celebrity endorsements have been a major contributing factor.

    In a recent conversation with Indiantelevision.com, Mankind Pharma Ltd general manager – sales and marketing Joy Chatterjee offered insights into the brand’s strategy to rope in Anushka Sharma, its marketing plans that will support the current campaign, and how he expects 2021 to be. 

    The brand has always focused on picking the right ambassadors to build trust and extend its reach into diverse markets, revealed Chatterjee. “Collaborating with A-list actresses has improved our brand imagery and equity tremendously. Since we always go with mothers or expecting mothers, our advertisements are very real and resonate with mothers across the nation. In turn, this type of marketing has made our brand synonymous with the category of pregnancy detection kits and secured the position of India’s No.1 brand for us.” 

    On being asked what prompted the brand to get Anushka Sharma as its new face, while their existing ambassador Kareena Kapoor Khan is also pregnant, Chatterjee explained that they wanted to specifically target a younger demographic of moms-to-be.

    “This year we specifically wanted to target young mothers and when we learned about Anushka’s pregnancy, we quickly seized the opportunity. She perfectly fits the role of a young mom and has a fan base that’s young, modern, and fun-loving, just like her. Also, the entire nation is curious about listening to her experiences and thoughts on being a mother,” he noted.

    That is certainly true. Sharma, who is expecting her first child with husband and Indian cricket team captain Virat Kohli, has been making waves on social media ever since the couple announced the big news. Everything from her due date, to performing complicated yoga asanas in the third trimester becomes a viral sensation – which only serves as added publicity for the brand.

    Chatterjee is relying heavily on digital media to promote the current campaign, as it has evolved into the best and most economical way to communicate with people. However, the biggest chunk of the marketing budget is still reserved for television. 

    “The campaign will be aired on television and all our digital platforms. The largest chunk is reserved for TV spots followed by digital platforms like Instagram, Facebook, and YouTube which occupy 25 per cent of our marketing spend. Along with these, you’ll also see the campaign on various OTT platforms, out-of-home hoardings, and airport brandings,” he detailed. 

    The brand has bought a total of 18 ad slots a day on television across genres like general entertainment channels, news, music, and movies. The ads will mostly be visible during the prime time slots to garner maximum visibility. 

    Chatterjee is expecting 2021 to be a great year for the brand and has hinted that they will be going ahead with some exciting new product launches. “The strategy again is to promote them heavily on digital platforms and change the way the product category has been operating,” he said before signing off. 

  • Mom-to-be Anushka Sharma is new face of Prega News

    Mom-to-be Anushka Sharma is new face of Prega News

    NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat Kohli's wife Anushka Sharma to follow in their footsteps. She is featuring in a new campaign by Prega News, a brand under Mankind Pharma.

    Conceptualised by ADK Fortune, the ad showcases the beautiful journey of being pregnant and expecting a child. The two-month-long exercise will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The TVC will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that its reach can be maximised. 

    Mankind Pharma CEO Rajeev Juneja said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”

    Added Anushka Sharma: “Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

  • &pictures to premiere ‘Zero’ on Nov 23

    &pictures to premiere ‘Zero’ on Nov 23

    MUMBAI: ‘Sapne Size Dekh Kar Nahi Aate’, this dialogue from the superhit movie – ‘Zero’, beautifully highlights that one doesn’t need to set their dreams basis their background or appearance. Even with perfectly imperfect situations, one can rise above and beyond in terms of achieving their
    dreams. Similarly, is the case with 38-year-old Bauua Singh who is vertically challenged, but this doesn’t stop him from dreaming big. 

    Carrying his confidence in every centimetre he embarks on a journey of finding fame and love. Starring Shah Rukh Khan, Anushka Sharma and Katrina Kaif in the lead, along with Mohammed Zeeshan Ayyub, Tigmanshu Dhulia and Sheeba Chadha essaying pivotal roles, Zero is all set to take you on a hilarious yet emotional roller coaster ride. Directed by Aanand L Rai, the movie will premiere on Saturday, 23 rd November at
    8pm only on &pictures under their property Saturday Premiere Nights.

    Katrina Kaif who essays the role of Babita Kumari said, “When I entered the industry, I knew I had to put in a lot of hard-work to get where I am today. Zero, according to me, is a film that encourages people to look beyond what holds them back and live a fulfilling life that they always
    dreamt of. I consider this film close to me as it talks about the passion that everyone should have in their life.” 
     
    Anushka Sharma said, “Aafia’s character is independent and highly accomplished. She has achieved multiple accolades on the professional front, despite dealing with an ailment which would have been tougher, probably impossible if not for the wheelchair aid. While Bauaa and Aafia’s characters have challenges, but they also have their dreams and desires that pushes them to go that extra mile.”

    Set against the backdrop of Meerut, the story revolves around Bauua Singh (Shah Rukh Khan), a short stature man who never falls short of confidence. His childlike innocence and his best friend Guddu Singh (Mohammad Zeeshan Ayub) come to his rescue every time he gets himself in a difficult situation. After having difficulty in finding a marriage partner, he comes across Aafia Yusufzai (Anushka Sharma), an accomplished scientist with Cerebral Palsy. To woo her, Bauua uses all the tricks in the book which makes her fall in love with him. However, their love story faces a twist with the entry of superstar Babita (Katrina Kaif) due to which he is put to test with his first relationship. This love triangle takes them to far off cities and thrusts Bauua into an adventure to find what his heart truly desires while he paves his way from Meerut to Mars. 

  • Bollywood Superstar Anushka Sharma roped in as brand ambassador for Godrej Expert Rich Crème Hair Colour

    Bollywood Superstar Anushka Sharma roped in as brand ambassador for Godrej Expert Rich Crème Hair Colour

    Mumbai: One of India’s largest selling hair colour, Godrej Expert Rich Crème, from the house of Godrej Consumer Products Ltd (GCPL), has roped in Bollywood diva Anushka Sharma as the new face for the brand. This move is in line with making the brand more contemporary and relevant in consonance with today’s lifestyle while infusing a youthful appeal.

    With $23.4 million brand value as per Celebrity Brand Valuation 2018 Rankings by Duff & Phelps (D&P), Anushka is one of the most celebrated actresses in the country. She is known not only known for her work but also as a trendsetter in the beauty and lifestyle space. Thus, coming together of Godrej Expert Rich Crème and Anushka is an ideal move as both complement each other. A multi-media campaign with Anushka is going live leveraging television, digital and social media to engage audiences on easy hair colour.

    Commenting on this announcement, Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said, “Godrej Expert Rich Crème has been an expert of accessible hair transformation. It is a revolutionary offering that has established a strong foothold across Indian households over the years. We are thrilled to partner with the country’s leading superstar Anushka Sharma to chart our future growth roadmap. She is a global icon, revered for her style and is regarded as one of the best actors of this generation. This strategic association will enable us to penetrate the younger target groups for crème hair colour while enhancing the loyalty of existing users. Thereby, reiterating dominance of Godrej Expert Rich Crème in the category.”

    Speaking on the collaboration, Anushka Sharma, said, “Godrej has been a legacy brand that has pioneered hair colours in India. I am pleased to associate with Godrej Expert Rich Crème. I’m looking forward to building a strategic journey forward and furthering the company’s vision for India.”

    As part of this association, the brand has released a new TVC with Anushka featuring the new Godrej Expert Rich Crème hair colour with 10X more aloe vera. This new offering comes in 5 beautiful colours Natural Black, Natural Brown, Dark Brown, Black Brown and Burgundy loaded with the goodness of 10X more aloe vera that makes the hair softer, shinier and gorgeous. The TVC highlights how one can shed their inhibitions to colour their hair and step out with confidence as Godrej Expert Rich Crème ensures rich colour backed by a formula enriched with the goodness of aloe vera making hair soft and shiny.

    Conceptualized by Creativeland Asia, the TVC opens with Anushka entering her friend’s house as they are prepping to step out. On seeing her friend, Anushka instinctively compliments her pretty dress and asks her to wear her hair down instead of tying it up. Reluctant to do so, the friend points out to her white hair. Anushka hands her a packet of Godrej Expert Rich Crème hair colour, confident that the benefits of 10X more aloe vera will not just cover the greys but also takes care of the hair. She goes on to add how Godrej Expert Rich Crème contains no ammonia formulation that makes hair softer and shinier.

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Godrej Expert is an iconic brand that has pretty much taught Indians to colour their hair with the care it deserves. With the new breakthrough of 10x aloe vera, the dekhbhaal goes up several notches higher. Putting all hair colour worries to rest, while also delivering gorgeous colour. In the TVC, we have Anushka Sharma asking her friend to colour her hair with the reassurance of a colour that cares like a friend would.”

    Godrej Expert Rich Crème is India’s most trusted brand for hair colour with innovative product formulation that is specially curated for Indian hair. The special formulation is enriched with aloe vera conditioning formula that nourishes hair while ensuring the coverage of grey hair, thereby making the hair incredibly soft. Getting rid of the hassle, users simply have to mix, apply and rinse for complete coverage and nourished hair. Godrej Expert Rich Crème is affordable priced at INR 30 for a single sachet and INR 99 for multi-application pack.