Tag: Anushka Manchanda

  • Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Purplle announces #PurplleWaliDiwali with Sara Ali Khan

    Mumbai: Beauty e-commerce platform Purplle has launched its festive campaign called ‘Purplle Wali Diwali’ with Bollywood star Sara Ali Khan. As a part of this sale, consumers will get a chance to choose their free gift on every order, said the brand. The Purplle Diwali sale will go live from 20-26 October.

    The campaign film showcases Khan grooving to “Yeh Diwali Purplle Wali” giving the original song a twist, voiced by singer Anushka Manchanda.

    “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season,” said Purplle chief business officer Nippun Aneja. “This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

    Rolled out across television, print, digital, and social media channels, the 360-degree campaign will also witness over 3,000 influencers grooving to the song and choosing their beauty best this Diwali, said the brand in a statement.

    A host of beauty products, including, hair straighteners, eye-shadow palettes, primers, highlighters, mascaras, and a lot more will be up for grabs and consumers stand a chance to win the coveted ‘Papa Don’t Preach Lehenga’ worn by Khan in the campaign film, it added.

    “We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas,” stated Spring Marketing Capital founder and creative partner Arun Iyer, on the execution of the campaign.

    “Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products,” said Khan. “Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting.”

  • Max Fashion, Denstu Webchutney democratise fashion saying #BehenKuchBhiPehen!

    Max Fashion, Denstu Webchutney democratise fashion saying #BehenKuchBhiPehen!

    MUMBAI: Changing the narrative of telling customers to wear to ‘fit-in’ and stay ‘trendy’, Max Fashion, in partnership with Dentsu Webchuteny has launched its latest campaign #BehenKuchBhiPehen, asking women to wear whatever they want to.  

    “For far too long, Indian women have had to dress in a way that they don’t necessarily want to,” says Lifestyle International vice president Jiten Mahendra. “Whether that be from the fear of being judged or because of unwritten societal codes, women don’t feel free enough to where the kind of styles they want. ‘Behen, Kuch Bhi Pehen’ is a statement of assurance that, when it comes to fashion choices, a woman must only listen to herself.”

    The campaign is led by a music video, written by Dentsu Webchutney, sung and composed by renowned Bollywood playback singer Anushka Manchanda, and created in association with content creators – Culture Machine. The video is steadily beginning to find effect on social media channels such as YouTube, Facebook, and Instagram while the song is already receiving airtime on Radio Mirchi and Red FM. The video’s signature dance move is now also being recreated across India’s youngest social platform, Tik-Tok.

    “At Dentsu Webchutney, we have always strived to generate brand-speak that creates an impact on the broader Indian society,” says Dentsu Webchutney client services director Priyanka Borah “Max has democratized fashion but our minds are yet to be! ‘Behen, Kuch Bhi Pehen’ marries the diversity of choice and selection that the brand offers to a statement of much-needed liberation. Kudos to Max for endorsing a statement that all modern women can get going with,” she adds.

  • ‘Angry Indian Goddesses’: It’s different

    ‘Angry Indian Goddesses’: It’s different

    MUMBAI: Thanks to the world of media and entertainment opening up, filmmaking has been continuously expanding its dimensions. A lot of filmmakers are breaking the genre barriers and daring to project stories that would have been unimaginable until not so long ago. The era of abla Indian naari is long gone, at least, as far as the film stories go. As the title asserts, Angry Indian Goddesses is about a bunch of women who don’t conform to the stereotype. 

    Sarah-Jane Dias, Anushka Manchanda, Sandhya Mridul, Pavleen Gujral and Amrit Maghera are career women (except Pavleen). Sarah, a professional photographer, is asked to compromise: make a dark model look fair for a fairness cream. She is supposed to just shoot her pictures and the rest will be done on Photoshop, she is assured. But, she would not compromise on her skill and walks off.

    Similarly, Sandhya, a tycoon, has a problem on hand as her mining fields are controversial and have been shut down due to a protest led by Tannishtha Chatterjee. Amrit is an aspiring actor but walks out of a film shoot when she is padded up all over to just look sexy and vulnerable instead of acting her part. 

    Pavleen is a merit list graduate but is married off early into a traditional family where the only expectation from her is to deliver a child, sort of, without her husband’s participation. These all are Sarah’s dear friends. 

    Sarah, having walked out of her photo-shoot assignment, heads straight to Goa to her ancestral home. She plans to marry and decides to invite her friends. So, Sarah, Sandhya, Anushka, Pavleen and Amrit gather under one roof in a Goa village. Also around is Sarah’s childhood companion cum maid, Rajshri Deshpande, a gutsy, street smart woman. 

    As one sits through the film, nothing is happening except that this bunch has what is their idea of fun. Generally, this involves pulling each other’s leg, drinking, dancing and finally opening up with their respective problems. As they open up, you feel like an eavesdropper on an all girls’ party! None of them are really happy as the others perceived. One thinks the women have been told by the director to just go along and do as they liked; their idea of a get-together of a bunch of friends.

    If there is a purpose to the film, the indications come only post interval as Sandhya, the tycoon’s b?te noire, Tannishtha, walks in as another guest. 

    The women, all troubled by their circumstances, having time of their life and none feels like going back. On one of their outings, they confront some bike-riding bullies. The guys run away but that is not going to be the end of it. Because, the makers also plan to stress on rape and the attitude of the law and views on a woman’s dressing.

    Finally, Sarah is forced to reveal who she is going to wed and that is another aspect rarely ventured on Hindi screen. It is the last half an hour or so that turns the film around and gives it a purpose. The climax is interesting.

    Pan Nalin has penned and directed this film and he has handled it well considering this is a dicey theme with little substance in the footage for most part. The film has a very situational musical score. The Konkani song, rendered by Anushka, a musician herself, is a delight. The location being Goa, it is a pleasure to watch and aids the cinematography look pleasant to eyes. 

    Angry Indian Goddesses is an interesting watch if you are a discerning film lover with patience. Eventually, it makes up for your patience and money spent. 

    Producers: Pan Nalin, Gaurav Dhingra

    Director: Pan Nalin

    Cast: Sarah-Jane Dias, Tannishtha Chatterjee, Anushka Manchanda, Sandhya Mridul, Amrit 

    Maghera, Rajshri Deshpande, Pavleen Gujra, Arjun Mathur, Adil Hussain.

    ‘Hate Story 3’: Rides on brand equity

    The Hate Story franchise has been a moderate success twice before, albeit, in a limited range. Not blockbusters but profitmaking all the same. And so the story continues. You have a title and you have the basic theme of skin show. Rest would be easy.

    However, while rules at the censor board are still the same, the implementation has changed. So, liberties can’t be taken. ForHate Story 3, the germ is borrowed from the Hollywood movie, Indecent Proposal (1993).

    Sharman Joshi is a successful entrepreneur with an ever growing business empire. He has a loving wife by his side in Zarine Khan. But, there is a sinister man around who has a glad eye for Zarine. That is Karan Singh Grover. He invites Sharman and Zarine for a business launch. He offers to help Sharman to grow his empire even further because, he says, he likes self-made men! However, for his help Sharman would have to send Zarine to Karan to spend a night with him. Now, why should Karan even imagine Sharman, a self-made man rich man would want to do that? You may borrow an idea from a foreign film but how about logic?

    Rejected, Karan becomes vengeful and plans to destroy Sharman and his business. He starts with contaminating the soft drinks in Sharman’s factory. Sharman is wary. He deputes his secretary, Daisy Shah, to lure Karan and find out what he is up to. But, it is not all that easy as Daisy is killed and her body is found in the bushes.

    Hate Story 3 has a weak base and far short of content compared to the earlier two versions. The direction is okay but not good enough to stretch the limited content to over two hours. The songs, usually the strength of a T-Series home production, have limited appeal. Two song, Tumhe apna bana…and Wajah… sound pleasant. Editing needed to be slicker. 

    Performance wise, Sharman looks a bit ill at ease. Karan is okay. Zarine is good. Daisy is passable. 

    Hate Story 3 has taken a good opening thanks to its brand equity. Made within a controlled budget, it has a two week open window without opposition and will make the most of it. 

    Producer: Bhushan Kumar, Vikram Bhatt Director: Vishal Pandya

    Cast: Sharman Joshi, Zarine Khan, Daisy Shah, Karan Singh Grover

  • 9X Media’s tribute to music pays off!

    9X Media’s tribute to music pays off!

    MUMBAI: “Where words fail, music speaks,” once said a Danish author Hans Christian Andersen. And for music channel 9X Media, it seems to have spoken pretty loudly.

     

    On the eve of ‘World Music Day’ which falls on 21 June every year, the music channel, like in the past two years, decided to celebrate it with style even for the third consecutive time.

     

    The music broadcaster which launched a music video Music Dil Mein to welcome and celebrate the D-Day, seems to have struck the right chord with the viewers.

     

    The video, a celebration of music by 13 superstar singers of India, which was uploaded on YouTube went viral in a very short span generating around 587,586 views.

     

    Produced by GSEAMS Production, this 3 minute 30 second video featured Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, Shweta Pandit and Palak Muchhal.

     

    According to 9X Media senior VP – digital Vibha Gosher no gimmick and limited spends was used to make the video a success.

     

    “What we ride upon is the ear for music. It was four months ago that we decided to celebrate ‘World Music Day’ by creating a music video. When we heard the final product we knew that this was a clear winner. This would not need any gimmicks or any big marketing strategies because the song itself was so good,” expresses Gosher.

     

    It took around two and half months to create the video. According to Gosher, artists were happy to come on-board and celebrate ‘World Music Day’ with 9X Media.

     

    “Artists were very happy to be a part of the video. Initially, we had about eight-nine artists, but then people kept coming on-board. We at 9X Media, celebrate music in everything that we do. Yes, particularly this day, we go out and tell the world that we are celebrating music,” adds Gosher.

     

    Besides one main video on YouTube, 17 other versions were also uploaded by users that have fetched around 50,000 views collectively. Not only are the 9X channels airing the music video, but it is also available across all major digital song platforms like saavan.com and gana.com.

     

    The video is also available to users as caller ring back tone (CRBT) and ringtones with major telecom providers. The song Music Dil Mein was played at midnight on 20 June across 170 lounges in the country. Estimates place the footfalls in these lounges at around 45,000 that night.

     

    “Our work was to establish the reach. We knew that once any user hears the song he is going to love it. Our job was only to make this song available to the user in some format on some platform or the other. We needed the song to be available if the person was searching for it. That was the spread we established for the song,” asserts Gosher.

     

    Digital played an important medium for the network apart from television. The video was promoted across all digital platforms such as Twitter, Facebook, Pinterest, and YouTube.

     

    The network has an in-house strong social media team. Interestingly, in the span of two and half days, its official twitter page saw 900 tweets going out across communities. The network just re-engaged in the tweets.

     

    According to Gosher, it was a joint effort that led to the success of the video. “The product is kickass and its success is a joint effort of all the singers as well. The video was their tribute to music too. They were celebrating music with us,” opines Gosher.

     

    Written and composed by Rochak Kohli (Pani Da Rang fame), the music video was programmed, mixed and mastered by Ravi Singhal.

     

    In 2012, the channel installed a ‘9XM Wall of Music’ at a couple of locations in Mumbai and Delhi to celebrate the day. Based on the augmented reality technology, the ‘Wall of Music’ enabled multiple song downloads from the latest Bollywood movies. In 2013, it launched a unique song titled Tung Tucking Ting, which emphasised the Network’s connect with music.

     

    “We will continue celebrating music with musicians. They are collaborating with us for a whole lot of new initiatives across all our channel properties,” concludes Gosher.

  • 9X Media launches ‘Music Dil Mein’ on World Music Day

    9X Media launches ‘Music Dil Mein’ on World Music Day

    MUMBAI: “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything” are the famous words of Greek philosopher Plato which stand true even today.

     

    On the occasion of World Music Day, 21 June, 9X Media is celebrating the day in a musical way. Last year, the channel got tremendous response to music video ‘Tung Tucking Ting’. This year, the network has planned to make it bigger and better. It has created a music video ‘Music Dil Mein’, featuring India’s current top 13 Bollywood music talent.

     

    The music video will be launched across all the five channels and digital platforms of 9X Media. The network will go all out to truly live the spirit of the day and celebrate it.

     

    “We believe engagement with the consumers in the space that we are in is to engage with consumers and best way to drive point that, is ‘think music, think 9XM’,” says 9X Media Network EVP and business head Punit Pandey.

     

    Composed by Rochak Kohli, ‘Music Dil Mein’ features India’s current top 13 Bollywood music talents -Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, and Shweta Pandit.

     

    “World Music Day is a property for us; this is the third year we are celebrating it and year-on-year it is only getting bigger. It is not just for a day, but for the next two weeks that the song which we have collaborated with the artists is going to be played on our network,” informs 9X Media SVP and head of content Amar Tidke.

     

    Moreover, the channel has designed a special programming line-up for the day. It will air all the hits of AR Rahman, Yo Yo Honey Singh, Amit Trivedi and many more famous artists’ throughout the day.

     

    To popularise the video, the channel has got Bollywood stars as well as the animated characters of the channel on board.

     

    The channel has tied up with Sony Music which will distribute the song on digital platforms. “Since out TG is always online, second screens play a vital role in our strategy. Digital platforms have become an important tool for us to reach out to our target audience,” says Pandey.

     

    According to Sony Music India marketing director Sanujeet Bhujabal, it is a great song and it will be using all their marketing muscle to ensure the song reaches out to fans. “Having worked with 9X Media in the past we are sure together we will create new success with the song.”

     

    Promotional activities

     

    ‘Music Dil Mein’ will be promoted through on-ground initiatives across India. The Network has associated with over 150 night clubs and lounges across India which will be playing the club mix of ‘Music Dil Mein’ simultaneously on the midnight of 20 June to welcome the World Music Day.

     

    Besides the on-ground initiatives the video will be promoted across radio through RadioCity. The music video will be available as a whole song and RBT cuts across all telecom partners via SMS (SMMDM to 56060). The Network has also launched a series of innovative digital initiatives.

     

    The track will be available on YouTube in five different versions – a Karaoke version, two lyrics videos, a remix video and an unmixed instrumental track besides the original rendition. 9X Media has also created an Android application on which the music track can be easily downloaded.

     

    “The attempt is to ensure that it reaches out to the maximum people and there are millions of people who like music,” concludes Pandey.

  • Nissan launches a musical TVC for Evalia created by TBWA/India

    Mumbai: Nissan Motor India has rolled out a new television campaign “Evalia Moves like Music” to promote the Nissan Evalia.

    The campaign has been created by TBWA/India and is on air across leading news and entertainment channels.

    The ad film aims to impart an emotional engagement between the customer and the vehicle through a fusion of classical and contemporary music while highlighting some of the features of Evalia like spaciousness and fuel efficiency.

    According to the company, the campaign reinforces the promise of world class product that Nissan provides to the Indian customer.

    In 60 seconds, the new Nissan Evalia TVC brings out the proposition of ‘moves like music‘ while driving. The campaign features six musicians – Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash – who create music while they travel together in the Nissan Evalia.

    Film music composer Clinton Cerejo has composed the number while Shimit Aminhas directed the ad.

    TBWAIndia NCD Rahul Sengupta said, “For Nissan Evalia, we‘ve highlighted its drivability by comparing its movements to graceful musical notes. In casting some very gifted musicians for the new campaign, ‘Moves like Music‘, we were able to show the Evalia as an enjoyable space, moving in a new direction from the conventional ‘show us more of the car‘ in the campaign.”

    Hover Automotive India director – sales and marketing Nitish Tipnis said, “Innovation has been an integral part of our communication strategy at Nissan and our products too reflect that seamlessly. For the Nissan Evalia, we chose to convey the key features and innovations in a unique way through music, as music brings together people from all walks of life. TBWA‘s ‘Moves like Music‘ campaign beautifully captures the innovative story of the Evalia.”

    The TV campaign will be supported by an integrated marketing campaign including a new print ad campaign. Apart from outdoors and increased visibility at trade outlets, Nissan is also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

    The media agency working on the account is OMD.