ITV

Tag: Anushka

  • Kerovit launches new TVC with Ranveer-Anushka

    Kerovit launches new TVC with Ranveer-Anushka

    Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma.

    The commercial, titled ‘Freedom 3.0’ carries forward the brand’s expression ‘Kerovit is Freedom’ showcasing a bathroom as a space to express, and unwind.

    “Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of “freedom” deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” said MD Kajaria Bathware and JMD of Kajaria Ceramics Rishi Kajaria.

    The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand’s style quotient while also hammering the brand expression of ‘Freedom.’

    “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand’s narrative of freedom,” said Kajaria on the choice of brand ambassadors.

  • Equinox Films partner with Great Guns International for Lux’s new campaign

    Equinox Films partner with Great Guns International for Lux’s new campaign

    Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux – ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.

    Equinox is remembered for hand-crafting some of India’s most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising.

    The new ad film ‘Chand Sa Roshan Chehra’ shows Virat Kohli breaking into a song, Chand Sa Roshan Chehra the moment he sees his wife, and then the couple begin to dance.

    Equinox Films executive producer Manoj Shroff said, “It’s been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”

    The video has garnered over 2,00,000 views so far. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands like Tresemme, L’oreal and Garnier in the past.

  • Sony Music wants listeners to pay for SRK & Anushka’s ‘Phurrr’

    MUMBAI: In a landmark move, Sony Music India has taken what is potentially its biggest track this year and put it behind a limited-time paywall. Therefore, to be the first one to listen to Pritam & Diplo’s Phurrr featuring superstar Shah Rukh Khan & the gorgeous Anushka Sharma, listeners will have to pay!

    Another massive step in the direction is that a sample video unit of the song will release on YouTube along with the audio on 3 August however the full song, much later.

    A first in the music industry, this one step by Sony Music India promises to be the change agent for the Indian Music Industry.

    Commenting on the same Shridhar Subramaniam, President – Sony Music Entertainment – India and Middle East says, “The concept of ‘everything-free’ will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. The reason ‘Phurrr’ was chosen is because it is the biggest project of the year with an international collaboration so we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.”

    He further added, “We’re inserting a paid window in the music business which didn’t exist prior to this.”

    This means that any consumer / listener who wants to access the song first will now have to pay for the same. This bold decision comes after much deliberation with key partners and stake holders including audio streaming platforms such as Saavn, Gaana, Hungama as well as the producer of the film Red Chillies Entertainment. The stakeholders do seem to be supportive of the decision, Shridhar says, “At the end of the day, it is the health of the music industry and the health of the platforms that are at stake and this decision directly benefits the health of the creators. They will definitely be in for this. While also for us Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole heartedly.”

    What Sony Music India is doing with Phurrr is essentially warming up listeners to pay to access the latest music, via subscriptions. The label promises to follow this through with other tracks going forward.

    This is one small step for India and a first for an Indian song and hopefully a move for the better for the Music Industry.

  • Ranbir, Anushka to join Boman Irani in hosting TOIFA

    Ranbir, Anushka to join Boman Irani in hosting TOIFA

    MUMBAI: Bollywood heartthrobs Ranbir Kapoor and Anushka Sharma will join veteran actor Boman Irani in hosting the first Times of India Film Awards (TOIFA) in Vancouver.

    The TOIFA will take place on 6 April.

    The two heartthrobs have been pitted together in Anurag Kashyap‘s forthcoming film Bombay Velvet.

    Irani was most recently seen as a mean but popular lawyer in ‘Jolly LLB‘.