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Tag: Anusha Shetty

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.

  • Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Mumbai: Yuvaa, India’s beloved Gen Z impact, research, and media organisation, launched its women’s day initiative – ‘Sisterhood’ with an exclusive, invite-only slumber party.

    The event brought women from all walks of life together under one roof to celebrate womanhood and honour each other’s journeys. The night kicked off with a panel discussion about what women desire in their personal and professional lives. The panel, curated in collaboration with Max Life Insurance, used the brand’s latest IPQ (India Protection Quotient) 6.0 study to underline the importance of financial awareness and planning. Featuring a stellar lineup of Neha Dhupia, Faye D’Souza, Anshula Kapoor, and Aastha Shah, the conversation highlighted the importance of the awareness surrounding financial security. “There are difficult decisions that are emotionally taxing, but they shouldn’t be financially taxing as well. Which means you need to have enough money to quit that job, to walk out of that relationship if you need to, to do whatever it is you need to do,” Faye D’Souza said while sharing her thoughts on how important it is for women to be financially independent and secure. “It’s important to have your financial independence. It doesn’t have to be a lot of money, and you don’t have to reach a certain amount of zeros in your bank account as long as you know your money is yours,” actor Neha Dhupia added on the same topic. The discussion utilized information from Yuvaa’s latest insights report ‘That’s What Sis Said’ – an understanding of women’s preferences, desires, and aspirations from brands that cater to them, from their workplace and from their friendships and relationships.

    Speaking of the association with Yuvaa, Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life remains steadfast in its commitment to trust and recognizes the vital role of financial planning in securing India’s future. The sixth edition of our marquee study, India Protection Quotient (IPQ), emphasizes the critical need for financial empowerment across diverse sections, particularly among women. As part of our focus on developing integrated marketing plans that resonate with Gen Z and Millennials, partnering with Yuvaa for International Women’s Day was a strategic decision. Yuvaa’s ability to connect with younger audiences perfectly aligns with our brand ethos and goals. As advocates for financial empowerment, we were particularly drawn to Yuvaa’s ability to connect with young women. The Sisterhood Slumber Party’s focus on Gen Z women influencers presented a unique opportunity to raise financial awareness amongst this growing demographic. Through partnerships like this, we aim to enable diverse communities with the knowledge and tools they need to take control of their financial futures, making informed decisions that pave the way for long-term security and success.”

    Yuvaa head of creative strategy Anusha Shetty also expressed her thoughts on the event, saying, “Sisterhood is the cornerstone of every woman’s journey, both personally and professionally. Through Sisterhood, we aim to create a space where women uplift and support each other, fostering a sense of belongingness. Personally, Sisterhood has been instrumental in my own growth and development, reminding me of the strength that lies in solidarity and sisterhood. At Yuvaa, we’ve championed women-centric initiatives, from our mindful hiring practices to projects like ‘You Grow Girl’ with Navya Nanda and now the ‘UnstreeOtype’ podcast. These endeavours are a testament to our commitment to amplifying young women’s voices and reshaping societal narratives. Sisterhood is not just a concept but a lived experience that drives positive change and celebrates the diversity and resilience of women everywhere.”

    Another highlight of the night was when the legendary thespian Ratna Pathak Shah took the stage for a deeply insightful Ask Me Anything (AMA) session with the audience. Known for her work in Sarabhai vs. Sarabhai, Kapoor & Sons, Dhak Dhak, and more, Ratna Pathak Shah charmed the audience with her wisdom and warm energy. She said – “Stree dhan should be stree dhan – it doesn’t matter if it’s given by your parents or you earn it for yourself. Financial independence is a must.”

    Yuvaa also gave the audience a sneak peek into their upcoming podcast – ‘UnstreeOtype.’ A special collaboration between Yuvaa and Amazon Music, the podcast aims to shatter age-old stereotypes that society imposes on women. Featuring an impressive lineup of guests like Uorfi Javed, Richa Chadha, Rasika Dugal, Trinetra Haldar Gummaraju, Barkha Singh, and Suchitra Pillai among others, the podcast will stream exclusively on Amazon Music starting 12 March. Later, Uorfi Javed herself took the stage for a spirited fireside chat moderated by popular Instagram creator Saumya Sahni. The conversation dove into her life, choices, and media image while also talking about her newly launched podcast ‘Uncancellable.’ She spoke about finding inspiration in the women she encounters every day. “I find inspiration every day, in everyone I meet. Today I have come here and met these beautiful women – I feel inspired by them,” she said.

    The event also had an interactive quiz that tested the audience’s ‘financial wisdom’ hosted by popular Instagram creator Vanika Sangtani, titled ‘Wo-money-a.’ Furthermore, domestic worker turned comedian, and internet sensation, Deepika Mhatre performed a vibrant stand-up comedy set that had the audience in splits. Krittika Kannojia, a Dalit, queer creator, and an alumnus of Yuvaa Pride Class – a celebration of young, queer voices – announced the 2024 edition of Yuvaa Pride Class. Finally, the night was capped off by an energetic performance by the Konkan Kanya Band.

    In the past, Yuvaa has been in the news for its work around gender sensitivity and empowerment. In 2023, the company traveled across the country with Navya Nanda on its roadshow titled ‘You Grow Girl’ in partnership with L’Oréal – aimed at spreading awareness about street harassment. The launch of Sisterhood is yet another resounding victory for Yuvaa – one that is bound to change the way we celebrate everything about women.

  • Grey Group India appoints Anup Bhaskar as senior VP and business head

    Grey Group India appoints Anup Bhaskar as senior VP and business head

    Mumbai: Grey Group India (Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as senior vice president and business head of North. Anup will lead the agency’s new growth plans, build integrated business strategies, form important business relationships and deliver effective service to all the agency’s clients in the North region.

    Anup joins in from Lowe Lintas, where he was last serving as vice president in a business role. He was associated with the agency for 15 years managing a large part of the portfolio of brands and did a stint in account planning within the network.

    In his career span of 19 years, Anup has also held account management roles at Rediffusion, DDB Mudra, and Vyas Giannetti Creative.

    His experience covers business and strategy roles across a broad spectrum of global and Indian brands, spanning diverse categories. He has driven integrated advertising mandates and perception-changing campaigns across brands such as Google, Maruti Suzuki, Idea Cellular, Pernod Ricard and Sun Pharma OTC.

    Upon joining the agency, Anup said, “Joining GREY feels like a homecoming of sorts as I spent the early days of my career here. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group’s `Famously Effective’ philosophy.”

    Grey Group India chairperson & group CEO Anusha Shetty said, “We are excited to have Anup onboard. Anup has a rare blend of logic, EQ, and a natural connection with people. We are looking at promising times ahead.”

    Besides being a passionate advertising practitioner, Anup is also a long-distance runner and nature lover.

  • Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Mumbai: Luminous Power Technologies, India’s leading energy solutions company, launches their inspiring Diwali campaign, #ILLUMINATINGLIVES. The campaign beautifully captures the Diwali’s essence while emphasizing the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

    Diwali, known as the festival of lights, is a time when people across India celebrate the triumph of light over darkness and good over evil. Luminous Power Technologies, renowned for its innovative energy solutions, shares a special message to everyone, urging them to make this Diwali not just a season of festivities but a moment to celebrate the spirit of giving and to make a significant difference in someone’s life.

    The campaign’s core theme is simple yet impactful: Diwali is about illuminating lives. It encourages us to recognize and appreciate the unsung heroes around us, who bring light and joy into our lives, often without receiving the recognition they deserve. Through #ILLUMINATINGLIVES, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

    Luminous Power Technologies chief strategy, transformation & marketing officer Neelima Burra said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

    Luminous Power Technologies has a long-standing tradition of providing innovative energy solutions that enhance the lives of millions across India. The #ILLUMINATINGLIVES campaign, conceptualised and executed by AutumnGrey, is a testament to the company’s dedication to going beyond business, reinforcing their commitment to the welfare of individuals and families. The film serves as an opportunity to celebrate the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

    Grey Group India chairperson and Group CEO Anusha Shetty said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

    As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

    Luminous Power Technologies is also running a social media contest on platforms like Twitter, Instagram, and Facebook. Participants are encouraged to share their heart-warming Diwali stories, photos, and videos, showcasing their efforts to make the festival special for others. By joining the contest, they have a chance to win prizes, including Luminous inverters and surprises, as a token of appreciation for spreading happiness and making a positive impact in someone’s life. The contest will be live on 6 October 2023, and terms and conditions apply.

     

  • GREY Group merges with Autumn Grey

    GREY Group merges with Autumn Grey

    MUMBAI: GREY, one of India’s leading creative agencies has merged with AutumnGrey – a digital/data companies. The company has announced a new structure and go to market strategy in India. Autumn Grey CEO Anusha Shetty, a digital-first leader & trailblazer, has been appointed as GREY Group India’s chairman & group CEO. 

    Shetty is known for her relentless passion in developing and driving client business. Under her leadership, Autumn Grey has delivered several ground-breaking and award-winning online and digital campaigns that have firmly established Autumn Grey as one of India’s premier digital agencies. Her leadership and management skills, along with her digital knowledge are second to none.

    With more than 20 years of marketing and advertising experience, and a career spanning across India and Silicon Valley, Shetty has co-founded Autumn Worldwide, a hyper-specialised digital marketing firm with offerings such as digital creative outreach, big data listening & insights, business intelligence, online reputation management, command centre management, media planning and buying and technology development.

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including Intel, Titan, Unilever, Honeywell, to name just a few.

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

    Anusha Shetty said, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

    “Anusha is one of those unique talents who possess a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience, she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said GREY Group global COO and GREY AMEA chairman & CEO Nirvik Singh.

    Sandipan Bhattacharyya who has been promoted as the GREY Group India’s managing director (MD) & chief creative officer (CCO), has led the agency to win multiple lions at Cannes, India’s first D&AD Yellow Pencil in Design, a grand prix and over a dozen metals at spikes, Adfest, one show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

    The newly created role of the creative leader as MD signals GREY’s vision of putting creative front and centre of its growth story. As MD & CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level.

    GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade.

    Bhattacharyya has more than 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

    “Sandipan is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of creative and digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” said Nirvik Singh.

    Sandipan said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading in these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”

    GREY India current CEO Yashaswini Samat will be relocating to Singapore to take up a senior integrated role for WPP/GREY. She will continue to report to Singh.

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai