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Tag: Anurita Chopra

  • Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Mumbai: Centrum OstoCalcium, marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) is elated to announce the launch of the new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. This campaign is aimed at inspiring women to take charge of their health and embrace life’s limitless possibilities by taking care of their bone and joint health. Centrum OstoCalcium is a tasty chewable tablet suitable for the convenient supplementation of Calcium and Vitamin D in adults.

    In India, nine out of ten women have Vitamin D deficiency, and two out of three women have Calcium deficiency. These deficiencies may lead to weak and porous bones. According to Centrum Women’s Health Survey 2023 in collaboration with KANTAR, poor bone health is one of the top issues faced by Indian women.

    With this campaign, Centrum OstoCalcium tells Indian women to live timelessly and enjoy life to the fullest by keeping their bones and joints healthy. The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives at different life stages. It emphasizes the improved quality of life that healthy bones and joints can provide. With this TVC, Centrum highlights the need for Calcium and Vitamin D in a woman’s life, whether it is a young athlete aiming to break barriers, a mother managing her family’s needs, or a woman simply enjoying life’s playful moments.

    Commenting on the TVC launch, Haleon ISC head of marketing Anurita Chopra said, “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.

    Commenting on the need for Indian women to prioritize their bone and joint health,  Haleon ISC category head – vitamin & mineral supplements Garima Gupta said, “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”

  • Polident tells denture wearers to eat, speak & smile with confidence

    Polident tells denture wearers to eat, speak & smile with confidence

    NEW DELHI: GSK Consumer Healthcare has launched the first campaign for their denture care brand, Polident, in India. The ‘Eat, Speak & Smile with Confidence’ campaign attempts to create a relatable conversation with denture wearers to enjoy simple pleasures of life without worrying about dentures and associated social embarrassment – thus, bringing out the benefits of using the denture care brand.

    People with dentures constantly worry about embarrassing social situations that they might experience because of their dentures. This leads them to be alert and vigilant even while enjoying simple happy moments that life has to offer– like eating their favourite foods, speaking or even laughing in front of others.

    The film starts with a man in his early 50s meeting a friend during an everyday social occasion. When offered a hard food like chakli or murukku, the host cautions him to be careful with dentures. The guest meanwhile confidently bites into the food and proudly announces that he enjoys his food without worrying about dentures, as Polident holds his dentures in place all day long.

    Through a relatable situation, the campaign creates awareness that one is not alone in dealing with their dentures, be it partial or a full denture. It also shows the benefits of Polident denture fixative – in ensuring a secure fit, which enables denture wearers to live confidently without concerns. The campaign has been launched as a television commercial and a digital film.

    GSK Consumer Healthcare Area marketing lead- oral health Anurita Chopra elaborated, “Today, one out of every seven Indian above the age of 45 wears a denture and majority of them are unaware of products that can help them take care of their dentures. Through this campaign, we want to create awareness about Polident Denture Fixative product in a simple, relatable way. The campaign aims to position Polident as the new age companion for denture wearers, enabling them to enjoy simple pleasures of life without worrying about dentures.”

    Polident is the global leader in the denture care category and offers products to improve comfort, hygiene and oral health of people who wear dentures. Polident Denture Fixative cream was launched last month in India by GSK to strengthen its oral care portfolio, which already consists of the Sensodyne range of toothpaste and toothbrushes. 

  • Philips India adds celebrity quotient to its male grooming category

    Philips India adds celebrity quotient to its male grooming category

    MUMBAI: Macho man is passé; metrosexual is the current breed of men who with a high disposable income is the most promising consumer today.

     

    They don’t mind filling their shopping carts with make-me-look-good goodies. And this is the reason why a bunch of male grooming products have sprung up in the last few years.

     

    The male grooming segment which was projected to be Rs 1,500 crore market in 2012 is expected to reach Rs 5,300 crore by 2016.

     

    According to a Nielsen study on the Indian male grooming segment, there is a rising aspiration among Indian men to look groomed, which has led to the Indian men’s grooming market’s rapid growth of more than 34 per cent.

     

    The Nielsen study further stated that this growth is faster than the growth rate of the total personal care and beauty industry in India. The research company believes time is ripe for beauty and grooming brands to make the most of this growing male attention.

     

    The segment can be divided into sub categories: beauty range of products and grooming gadgets (manual and electronic).

     

    As per a report by Euromonitor International on male grooming sector in India, Gillette India lead men’s grooming with a value share of 28 per cent in 2012. The company has a strong horizontally diversified portfolio of razors and blades, with brands such as Mach, Vector, 7’O clock and many more, enhancing its long term sustainability. Hindustan Unilever was second, accounting for a 15 per cent share. These products fall in to the manual sub category.

     

    On the other hand, in the electronic sub-category, Philips with a range of grooming gadgets for men including trimmers, shavers and stylers, is ruling the market share, claims the company.

     

    To take a step further, the brand is set to roll out an extensive marketing campaign.

     

    The brand has decided to add celebrity quotient to its communication and has roped in actor Arjun Kapoor to be its face in the country. It can be noted that earlier John Abraham was its brand ambassador.

     

    The TVC which went on air on 10 July has been conceptualised and created by Ogilvy & Mather. The brand will also splash its communication on other media platforms. About 15-20 per cent of its marketing budget is expected to be invested on digital.

     

    The business of electronic brands of this segment is growing at 30-40 per cent year on year, mentions Philips India director marketing-personal care Anurita Chopra.

     

     “The Indian market is fast adopting this particular category. The reason to bring Arjun on board is mainly because he brings in positivity which we as a brand are trying to promote through our communication,” says Philips India president consumer lifestyle ADA Ratnam.

     

    However, the pricing strategy of the brand is to make it affordable.