Tag: Anuranjan Jha

  • Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    MUMBAI: Shagun – India’s first wedding entertainment channel is all set to launch its first ever fiction show Sajna Hai Mujhe. As the channel’s theme is to celebrate the evergreen festival of wedding so with this show they follow the same theme. Marriage in our country is treated as the most prominent happening in every person’s life and the channel is thus focusing on strengthening and enhancing the concept of marriage. The channel after presenting its viewers with non-fiction shows on travel, chat, astrology, shopping, matrimony, fashion and fitness it is soon going to please its viewers with this fresh fiction show also.

     

    Shagun channel MD Anuranjan Jha said, “Fiction has always grabbed the attention of the masses. It is the one stop which has always been all time favourite category of the television audience. So keeping in mind this factor we are now jumping into fiction category also which will definitely add more flavor into the channel.”

     

    Sajna hai mujhe aims to showcase the diversity in marriages in the Indian society. With this aim the story will revolve around three different couples who will be shown facing the ups and downs in their respective relationships. The show is believed to strengthen the factors like patience, sacrifice, empathy, love, understanding and forgiveness which are believed to be the core competence of every successful marriage.

     

    The show promises to be an interesting journey packed with drama, emotions and entertainment. The show is produced by Park Media and Ideaz Pictures and the cast includes actors like Amit Behl, Aadesh Chaudhary, Darpan Shrivastava, Nirmai Bali, Manmohan Tiwari and new face Shikha. The situations in the show will be realistic and circumstances will be common. The story line of the show will be quite relatable and the viewers will feel rooted to the norms and culture which are common in every second household of our country.

     

    Sajna hai mujhe will be on air from 2 September running from Monday to Wednesday at 8:00 pm on Shagun.

  • The story of three channels

    The story of three channels

    NEW DELHI: Three different channels operating in different markets are trying to work out content that would work and advertising revenues that would make them profitable. Struggling to succeed against their bigger rivals, they have a task cut out for them.

    CNEB News, part of the HBN Group, is up against the mightier Hindi news channels such as Aaj Tak, India TV and Star News.

    “Distribution is the main problem for us. The government also should be strict in handing out permissions for news channels,” said CNEB COO Anuranjan Jha, while speaking at the 4th News Television Summit.

    Maurya TV, operating in Bihar and Jharkhand, has managed to find space for itself. “We became the No. 1 channel in these markets. Bihar is a very political market. We are also expanding to Uttar Pradesh,” said Maurya TV executive editor Kumar Raajesh.  
         
      The channel is 74 per cent owned by Prakash Jha and 26 per cent by Manmohan Shetty. Though it may have got ratings, the channel is finding it tough to rope in advertisers. The hope is that a wider footprint would help. Entering into Uttar Pradesh, however, would mean coughing out higher carriage costs as MSO Den Networks dominates that market.

    Day & Night News is also finding the going tough. Blocked initially by a leading MSO in Punjab for coverage of political news, the multi-lingual channel (Punjabi, Hindi and English) is fighting back and has sealed distribution deals with the DTH operators.

    “We have carved a space for ourselves by being politically neutral. The other channels in the state are politically aligned,” said Day & Night News managing editor Kanwar Sandhu.

    The channel is from Chandigarh with primary focus on Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi & NCR.