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Tag: Anurag Tandon

  • Cheil SWA group reveals a new visual identity for Cheil X

    Cheil SWA group reveals a new visual identity for Cheil X

    Mumbai:  Cheil X, part of Cheil SWA group revealed its new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X is an independent full-service agency under the Cheil SWA group that manages the fast-growing new client mandates in India. It has two full-fledged offices in Gurgaon and Mumbai. The Gurgaon team is helmed by Neeraj Bassi, chief growth officer, Cheil X-Gurgaon with the creative team managed by Amit Nandwani, NCD, Cheil X-Gurgaon. Anurag Tandon, chief growth officer, Cheil X-Mumbai is leading the charge of the newly opened Mumbai office while Rajit Gupta is the creative head of Cheil X- X-Mumbai. Through its two offices, Cheil X is at the forefront of offering integrated marketing services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences that meet the ever-changing business demands of clients.

    Building on Cheil’s legacy of tech-inspiring creativity, the visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency’s philosophical underpinnings. At its core lies the symbol of the letter X, a manifestation of their relentless pursuit of disruptive innovation within the realm of advertising. The use of the Korean script ‘Hangul’ to form the letter X is symbolic of the agency’s deep-rooted connection to its Korean origins. Yet, it transcends mere linguistic representation; it embodies their reverence for tradition and the wisdom of centuries encapsulated within geometric minimalism. In this fusion of alphabets and cultures, they discovered a harmonious blend of diversity and unity, reflecting the tapestry of human experience.

    Cheil X- Mumbai VP & creative head Rajit Gupta, who is also the creator of the identity, said, “The form of X, which is inspired by traditional and modern Korean script, essentially breaks down to lines and dots. This framework has been extended to create a unique typeface and illustrations that form a whole visual ecosystem for the brand. The logo philosophy embodies the ethos of Cheil X – a commitment to disruptive creativity rooted in cultural empathy and emotional resonance. It is a reminder that in every stroke of design, we are not merely crafting images but shaping experiences, touching hearts, and inspiring change.”

    “At first blush, this new identity is a visual delight but if you dig deeper it reflects Cheil X’s preparedness for its next phase of growth as it spreads its wings with the launch of a new office in Mumbai said, Cheil X- Mumbai chief growth officer Anurag Tandon.  We are uniquely poised to capture the next wave of business evolution as our clients are becoming more tech-focused with our portfolio of services that draw on our expertise in leveraging creativity and technology.  We have the best talent in the industry who have hands-on experience in handling the dynamic business ask of our clients combined with the desire to fuel their growth and be an enabler for their business success” he added.

    Commenting on Cheil X’s philosophy, Cheil X- Gurgaon chief growth officer Neeraj Bassi said, “Agencies today need to move beyond their traditional remit of campaign-led approach to a broader focus on improving the business outcomes. Our main differentiator is that we are already ahead of this curve.  We have been living the philosophy of Business Connected Agency for years, developing solutions that Impact every moment in the customer journey. Our BCA approach helps clients achieve their business results through the cumulative impact of connected experiences across the customer journey”.

  • Cheil X hires Anurag Tandon as chief growth officer

    Cheil X hires Anurag Tandon as chief growth officer

    Mumbai: Anurag will lead the newly opened Mumbai office in addition to the growth charter. He is a seasoned business leader with more than twenty years of experience having successfully led large and marquee business units like DDB Mudra West, and WT, Mumbai where he was responsible for managing the P&L, key client relationships and topline growth. His other stints include Ogilvy and Leo Burnett. He also has extensive brand management experience having worked across multiple categories with large global brands like UL, Volkswagen, McDonald’s and J&J to name a few. As a chief growth officer, Anurag will spearhead efforts to expand Cheil X’s business operations in the city. Cheil X is an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Talking about his appointment, Anurag Tandon said, “Cheil’s ambition to grow its new business and build a creative reputation promises to be a journey filled with challenges and opportunities in equal measure. I’m excited to be part of building a new business ground up and I know I have the support to help realise this ambition. I believe we have the vision, the expertise and the plan to quickly carve out a meaningful share of the market and establish ourselves as a key player. I am looking forward to this journey of collaborating with like-minded individuals, leveraging our collective creativity and drive to rapidly propel the Cheil X brand forward”.

    Cheil SWA COO Sanjeev Jasani commented, “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him”.

  • AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    Mumbai: The Association of Mutual Funds in India (AMFI) launched its next leg of a mutual fund investor education campaign featuring two of the most popular and successful players in Indian cricket: master blaster Sachin Tendulkar and captain cool MS Dhoni.

    Conceptualised by Wunderman Thompson Mumbai, the new TVCs under the “Mutual Funds Sahi Hai” awareness campaign around the festive season encourage people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    On the launch of the new ad campaign, AMFI chairman A. Balasubramanian said, “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds will help them achieve their long-term financial goals. By investing in capital markets through mutual funds.”

    WT Mumbai managing partner Anurag Tandon commented, “AMFI and WT have been on a journey of consumer education. The ongoing campaign has generated phenomenal results in terms of awareness for the MF category with its simple and easy-to-understand messages. Furthermore, the campaign has managed to move the needle in terms of participation in the category. The new campaign aims to build on the successful principles with a sharper call to action of ‘getting onto the playing field’ and we have none other than the legendary duo of Sachin and MSD delivering the compelling message.”

    AMFI’s September data figures showed that SIP (systematic investment plan) numbers contributed approximately Rs 13,000 crore of investments in a month. AMFI hopes that this new campaign will encourage more people to start investing in mutual funds every month through SIPs.

  • Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner

    Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner

    MUMBAI: Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May.

    In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency’s capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design.

    Tandon joins Wunderman Thompson from DDB Mudra where he served as managing partner heading the Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability. He was also global brand director for Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM.

    He has over 20 years of experience in building and nurturing brands across varied industries like automobiles, consumer goods, fashion, retail and financial services.

    “Mumbai is one of our strongest offices and with our focus on being the strategic partner for our clients across the brand and consumer experience ecosystem, we are delighted to onboard Anurag at this critical juncture to augment growth for our clients and teams,” said Wunderman Thompson South Asia CEO Shams Jasani. “With his strong track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have and achieve great success.”

    Commenting on his new role, Anurag Tandon said, “The constant evolution of consumer journeys poses a constant challenge for clients. There is a need for integration of services and providing experiences around the brand which Wunderman Thompson is uniquely poised to deliver. With WT’s traditional strength of long term client partnerships, I’m excited about the next leg of the agency journey, by embracing the need to look at brands much more holistically and building on the strong fundamentals that WT has always stood for.”

     

  • DDB Mudra wins creative duties for Protinex

    DDB Mudra wins creative duties for Protinex

    MUMBAI: Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture.

    Indian diet is primarily carbohydrate-heavy and protein deficient. A 2017 research by Indian Market Research Bureau* revealed that protein deficiency in India was more than 70 per cent. Until a few years ago, adult nutrition was an ignored topic. Indians are now considering their health and wellbeing seriously.

    They are gradually making themselves aware of protein deficiency and its underlaying effects on human health. Building on this insight, DDB Mudra researched this category deeply to map all the touchpoints of a consumer journey and lifecycle.

    Read more news on Protinex

    Danone India MD Himanshu Bakshi said, “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating& drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein”.  

    DDB Mudra West managing partner Anurag Tandon said, “Adult nutrition is a category withgrowth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective inhow to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

  • HBO gets quirky with its new brand campaign

    HBO gets quirky with its new brand campaign

    MUMBAI: HBO South Asia has come up with a new campaign to promote HBO’s belief ‘Nothing should come in the way of entertainment.’ 

    Executed by DDB Mudra, the campaign highlights the core strength of the HBO premium channels: HBO Defined and HBO Hits, wherein audiences have an uninterrupted ad-free viewing experience. The objective of the communication is to get people to visit the channel’s website and subscribe to HBO Premium channels or directly through DTH operator or digital cable operators. 

    “Both the HBO premium channels maximise the entertainment experience by airing HBO original content and blockbuster movies 100 per cent break-free. We have initiated a multimedia campaign developed by DDB Mudra to promote the visibility and popularity of this unique proposition of HBO Defined and HBO Hits across platforms including print, cinema, TV, digital and social media. Our aim is to spoil our viewers with the very best non-stop, high quality programming, thus providing an unparalleled viewing experience,” said HBO India managing director-South Asia Monica Tata.

    HBO premium has taken a new route in its quirky TVCs with HBO Premium Accessories like HBO Agriculture, HBO Super Clone and HBO Ultimate Couch. While HBO Super Clone is a clone that manages everything in life so that one is not interrupted while watching TV, HBO Agriculture is a set of plants that grows foods like popcorn, burgers, etc., so that hunger doesn’t interrupt one from watching TV. The HBO Ultimate Couch is a couch that has just about the whole house built into it – dumbbell holders so that one doesn’t have to get up to workout, a wash basin so that one doesn’t need to get up to go to the restroom, an in-built kitchen and phone charging station and much more. 

    Click here to watch the video

    “Through this campaign, we want to establish the HBO premium channels as your most preferred destination for break free entertainment. And to promote this belief and product of ours, we’ve come up with the idea of HBO Premium Accessories – that makes sure that life doesn’t come in the way of your entertainment either. Our creative approach for this campaign drives home this point, in a fun way. Positioned at the young adult segment, the campaign empowers the viewers to reap the benefits of a completely enhanced ad-free viewing experience,” added Tata.

    Click here to watch the video

    “Content promotion on a channel has a very formulaic approach. The usual strategy is to build intrigue through teaser like edits by using existing footage of the content that needs to be promoted. We wanted to break away from this traditional approach and leverage the USP of uninterrupted original HD quality content in a way that goes beyond just claims and announcements of the product offering. Thus came about our creative proposition of ‘addictive viewing experience’ dramatised through two TV spots showing the consumers going through the experience. We believe it is imperative for a content brand to build the ideology of viewing experience in addition to the promise of fresh content for the consumers to feel compelled to subscribe,” concluded DDB Mudra senior vice president Anurag Tandon.

  • DDB India appoints Anurag Tandon as VP – account management

    DDB India appoints Anurag Tandon as VP – account management

    MUMBAI: DDB India, DDB Mudra’s strategic business unit, has appointed Anurag Tandon as VP – account management.

    Tandon joins DDB India from Rediffusion Y&R, where he worked for over two years as business head.

    Tandon will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton (Hot and Ice Tea).

    Says DDB India president Rajiv Sabnis, “Anurag is an important addition to the senior talent of DDB India. He joins us on the back of strong growth that the agency has witnessed in 2010. Volkswagen and Unilever (Lipton) are among key clients of DDB not just in India but also globally. Anurag would be focussing his efforts and attention to partner the brand-building and communication efforts of these clients going forward. His experience across multinational clients, especially in the auto and FMCG sectors should be of immense value to our clients.”

    With over 12 years of experience, Tandon has worked with some of the well-known organisations such as TBWA, Ogilvy and Leo Burnett, Tandon and on brands such as Fiat, Bajaj Auto, Indian Oil, Colgate Palmolive, Marico, P&G, Nivea, Bajaj Allianz, Samsonite and Platinum Guild among others.

    Said DDB India, Anurag Tandon said, “Volkswagen and Lipton are big and exciting brands with a global footprint and just like DDB are in their respective growth phases in India that gives us an opportunity to do some great work and I am really looking forward to this journey with the agency and my clients.”