ITV

Tag: Anurag Sharma

  • Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    MUMBAI: Acne beware, the Pimple Police are in town! Fixderma is taking its dermatologist-prescribed skincare to the streets (and lecture halls) with a playful new initiative aimed at educating young adults on safe, science-backed routines. The campaign, visiting 35 leading colleges across NCR and Mumbai, is turning skincare into an interactive, hands-on experience that’s as fun as it is informative.

    The concept is simple yet clever: Fixderma’s “Pimple Police” issue an ‘Arrest Warrant’ to Clear Skin, encouraging students with flawless complexions to maintain their glow while motivating those battling breakouts to achieve a clearer, healthier skin. Using mobile skincare vans, the initiative brings dermatologists and brand experts directly to students, offering live consultations, myth-busting sessions, and practical demonstrations of effective routines for acne-prone and sensitive skin.

    Fixderma founder and CEO Shaily Mehrotra explained the timing: “College is the stage where young people begin exploring skincare independently. With the Pimple Police initiative, we want to reach them at this pivotal point helping them make informed choices and understand that skincare is not a luxury, it’s self-care for life.”

    Adding to the excitement Fixderma director of marketing Anurag Sharma said, “Pimple Police is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns encouraging students to understand their skin rather than chase trends.”

    Dermatologists are also on board to provide credible guidance. Anuradha from Fixderma highlighted, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”

    With outreach support from 245 Degrees Communication, Fixderma’s Pimple Police seeks to democratise skincare, turning students into a generation of informed, confident consumers who prioritise health over hype. By merging education with entertainment, the initiative redefines how young adults perceive skincare not as a fleeting trend, but a lasting investment in their confidence and well-being.

    From witty warrants to mobile vans, the campaign is set to transform campuses into hubs of clear-skin advocacy, giving acne-prone teens the tools, knowledge, and confidence to take control of their skin. In doing so, Fixderma isn’t just fighting pimples, it’s creating a movement, one campus at a time.

     

  • AKAI India launches flagship 100 and 75 inch Google TV range

    AKAI India launches flagship 100 and 75 inch Google TV range

    Mumbai: AKAI India has launched its new big-size TVs, featuring advanced 4K QLED display technology, Dolby Vision, and Dolby Atmos Sound. Running on Android 11, the series includes MEMC technology for smoother motion and QLED+ display for enhanced picture clarity.

    Available in two sizes— 75-inch (190 cm) and 100-inch (254 cm)—the TVs offer a cinematic viewing experience. The 100-inch model features a 120 Hz refresh rate, HDR 10+, HLG, 178-degree wide-angle viewing, and 400 nits brightness. The 75-inch model comes with a 60 Hz refresh rate, HDR 10, HLG, and 350 nits brightness. Both models have a colour gamut of up to 90 per cent NTSC 1931.

    The range includes a bezel-less design, 3840×2160 resolution, built-in Chromecast, Miracast, Google Play, and Google Assistant. The 100-inch variant also offers hands-free voice control through Google Far Field voice control. Connectivity options include three HDMI ports, two USB ports, and a LAN port.

    Starting at Rs 99,990 for the 75-inch model and Rs 3,99,990 for the 100-inch, the TVs come with a two-year warranty and flexible EMI options through various financial partners. Available at Electronics Mart India and authorized dealers across India.

    Speaking about the launch, AKAI India MD Anurag Sharma said, “This series represents a new frontier in television technology, combining exceptional display performance with powerful sound and the smart capabilities of Google TV. In our endeavor to deliver a ‘Better Up’ experience the personalised cinema, which we call signature cinema is the first step. These big sized TVs signify Akai’s commitment to pushing the boundaries of innovation, ensuring our customers have access to the best that television technology has to offer.”
     

  • Pocket FM’s India arm registers 647 per cent revenue growth in FY 2023

    Pocket FM’s India arm registers 647 per cent revenue growth in FY 2023

    Mumbai: In its RoC (Registrar of Companies) filing with the Ministry of Company Affairs, audio series platform Pocket FM has disclosed the financial performance of its India subsidiary for FY2023. The company reported a 647 per cent surge in revenue, reaching Rs.131 crores. It has reduced its loss (before tax) by 56 per cent, amounting to Rs 75.7 crores.

    Pocket FM has experienced a 417 per cent increase in microtransaction revenue (content monetisation) to Rs. 82.8 crores. The advertising revenue soared by 1120 per cent to Rs.12.17 crores, with the company at a pilot stage for its brand and ad solutions streams.

    Pocket FM has been prudent with expense management in FY23, with overall expenses growing by 9.32 per cent to Rs.206.78 crores. The advertising and marketing expenses are brought down by 45 per cent to Rs.70.57 crores. However, the company’s commitment to expanding its content library is evident with its content expenses more than doubled to Rs.21.29 crores in FY23.

    Employee spending has witnessed an increase from Rs 30.7 crores in 2022 to Rs 73.3 crores in 2023 to align with the company’s growth strategy.

    Commenting on its FY23 financial disclosures, Pocket FM chief finance officer Anurag Sharma said, “As Pocket FM charts its path in FY2023, our focus is clear: strategic growth, global expansion, and financial resilience. Our commitment to staying financially healthy ensures a strong foundation for scaling up not just in India but also globally. With continuous investments into content and the writers’ community, we look forward to elevating entertainment not just limited to listening experiences but replicating the experience across other formats through IP stronghold.”

    The company’s expense-to-revenue ratio has got better to 1.58 in FY23 from 10.78 in FY22.

  • Anurag Sharma takes the helm as vice president of marketing at BHIVE Group

    Anurag Sharma takes the helm as vice president of marketing at BHIVE Group

    Mumbai: The marketing landscape is poised for transformation as Anurag Sharma, a seasoned visionary with a trail of accomplishments, assumes the pivotal role as the vice president of marketing at BHIVE Group.

    Sharma ‘s journey to this esteemed position is marked by unwavering dedication and a propensity for delivering exceptional results. Having steered the comprehensive branding and marketing strategies for BHIVE Workspace in his previous role, Sharma’s influence has already been etched into BHIVE’s brand narrative.

    “Every night spent strategizing, every idea nurtured, and every challenge overcome has led to this moment,” Sharma shares. His new role is a recognition, and an emotional embrace of the relentless effort poured into his marketing journey. With his promotion, Anurag’s responsibilities have expanded to encompass BHIVE Workspace, BHIVE Alts, and BHIVE Capital – a trio of entities poised for innovation and growth.

    His mission now is to architect and drive pioneering marketing strategies that reinforce brand identity and catalyse growth. Anchored by an exceptional team of professionals, he champions a culture of innovation, synergy, and excellence that propels BHIVE Group beyond conventional marketing norms. “Innovation, pushing boundaries, and harnessing emerging trends are our compass to new frontiers,” Sharma affirms. As he leads the marketing initiatives across BHIVE Group’s diverse portfolio, Anurag is on a mission to realize the ambitious dreams of the BHIVE Group, aligning efforts with the founder to bring the future into sharper focus.

    With three pivotal pillars of his vision – Customer centricity, Innovation and Adaptation, and Sustainable growth, Anurag aims to establish a robust foundation for enduring expansion while prioritizing relationships and aligning growth strategies with innovation and advancements.  

    With a portfolio that spans software engineering, strategy consulting, entrepreneurship, and content creation, Anurag brings a unique blend of technical prowess, strategic vision, and audience understanding to his role.

    “As I step into this role, I carry not just expertise from my previous ventures, but the insights, inspirations, and learnings from every individual I’ve collaborated with,” Sharma reflects. Rooted in a belief in the power of human connection, he is committed to guiding and mentoring the next generation of marketers.

    Sharma’s journey as vice president of marketing at BHIVE Group reflects not just his past endeavours but a promise of an innovative future. With a vision that encapsulates BHIVE’s core values and a passion for driving growth, Anurag is set to redefine the marketing landscape one ground-breaking strategy at a time.