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Tag: Anurag Mehrotra

  • Fixderma Schools teens in smart skincare habits

    Fixderma Schools teens in smart skincare habits

    MUMBAI: Fixderma is giving acne a lesson to remember. The dermatologist-prescribed skincare brand has wrapped up its engaging school campaign, Skin Investment, aimed at helping teenagers make smart, science-backed skincare choices before problems strike.

    Targeting students aged 13 to 16, the initiative reached over 20 schools across NCR through dermatologist talks, interactive workshops and hands-on learning modules powered by Fixderma’s Salyzap range, a clinically formulated line for acne-prone and sensitive skin.

    Students not only soaked up expert advice but also showed surprising creativity, coining slogans like “Skin achi toh din acha” and “Treat your skin like a plant, hydrate it every day.” The campaign made skincare fun, relatable and rooted in confidence.

    “Too often, teens start thinking about skincare only after a breakout,” said Fixderma founder and CEO Shaily Mehrotra. “With Skin Investment, we wanted to shift that mindset from reactive to preventive. Just like financial literacy, skin literacy should start early, because healthy skin is a lifelong investment.”

    Fixderma chairman Anurag Mehrotra added, “The response from schools has been phenomenal. Our aim was not sales but awareness. When children understand their skin, they become more confident and responsible. Education is at the heart of our brand’s purpose.”

    Following its successful Pimple Police campaign for college students, Fixderma continues to carve a niche as a skincare brand that leads with science, empathy and education. With its philosophy skin first, confidence always, the company now plans to take skin investment nationwide, ensuring every young face gets a healthy head start.
     

  • Ford India MD Anurag Mehrotra to step down by month-end

    Ford India MD Anurag Mehrotra to step down by month-end

    Mumbai: American auto major Ford has announced a change at the helm of affairs in India, weeks after declaring the stoppage of local manufacturing in the country. The company informed that Ford India president and managing director Anurag Mehrotra has put in his papers and will step down from his post by the end of September.

    Balasundaram Radhakrishnan (Bala), currently Ford India Pvt Ltd (FIPL) director – manufacturing, will take charge as transformation officer, stated the company.

    Bala has more than three decades of automotive experience and comprehensive knowledge and understanding of the Ford Production System. Under his leadership, the company’s Chennai plant witnessed 40 engine and 10 vehicle launches.

    “Bala will oversee and drive the transformation efforts associated with the restructuring,” said the FIPL spokesperson, adding that the company was committed to supporting customers and partners in India.

    After almost three decades of its operations in the Indian market, Ford Motor Company on 9 September announced shutting down passenger vehicle manufacturing operations at its two plants in the country. Moving forward, Ford India will focus on the sale of imported vehicles only.

  • Ford India records highest-ever domestic wholesales in FY18

    Ford India records highest-ever domestic wholesales in FY18

    MUMBAI: As per a company statement, Ford India has recorded the highest ever domestic wholesales in its history at 265,714 units, in the year 2018. The number was 262,784 units in 2017. Domestic vehicle despatches in the past year stood at 97,804 units, up 12 per cent from 87,588 units in 2017.

    Ford India president and managing director Anurag Mehrotra said, “2018 was a turnaround year for Ford in India as we consistently delivered on our strategy of strong brand, right product, competitive cost and effective scale to strengthen our commitment to India. Despite headwinds due to regulatory and economic changes in India and export markets, we are confident of keeping the momentum in 2019. In India, we are confident of growing better than the industry and bringing many more customers to the Ford fold to experience the promise of transparency and differentiated experience.”

    However, exports in the month of December declined to 18,580 vehicles from 24,708 units in December 2017. Domestic wholesales in December stood at 5,840 vehicles as against 5,087 units in the same month last year.

  • Madhouse launches SmartMAD on it first anniversary

    MUMBAI: Mobile communications company Madhouse celebrated its first anniversary on 14 February. Madhouse is a full service mobile communications company that has brought together agencies, publishers and technology partners to deliver robust mobile marketing solutions to advertisers across categories.

    The agency has furthered its endeavour to take the mobile medium to greater heights with the launch of SmartMAD – an intelligent mobile advertising network in India that opens a plethora of opportunities for advertisers and publishers. SmartMAD provides targeted serving capabilities on premium and long tail publisher properties and enables interactive HTML 5 rich media ad formats, advanced features like frequency capping and near real time reporting.

    During its first year of operations, Madhouse has achieved milestones like becoming a true end-to-end mobile communications company with all services like technology, strategy, creative, media, analytics and execution carried out in-house. The company also achieved the feat of being the only company with over 25 mobile marketing certified professionals apart from being the exclusive partner to Mindshare Global in the Mobile Center of Excellence initiative. Apart from this, Madhouse secured exclusive content partnerships on mobile and rolled out content led apps, carried out third party serving and tracking enabled for advertisers and agencies and enabled partner agencies and client campaigns win over 40 awards both nationally and internationally. It also got representation on the board of Mobile Marketing Association India chapter in its launch year and is now set to launch a mobile DSP platform in this year.

    Ford VP marketing Anurag Mehrotra said, “Mobile is one of the key focus areas. In Madhouse we have a partner that understands our business & brings solutions that help meet our business objectives. In partnership with Madhouse, Ford has delivered many innovations – big & small – positioning us successfully to our audience via the medium.”

    Maxus managing partner Kartik Sharma said, “Madhouse has a scientific approach to mobile media planning which is fantastic. Madhouse truly has the expertise of an end-to-end mobile solutions company and not just another media agency. Madhouse is a real welcome change lead by a set of passionate people.”

    Madhouse India chief operating officer Vinod Thadani said, “Advertisers realize the potential of the medium but only need direction. 2013 is more the year of mobile maturity rather than the beginning of the era. Having said that there are clients at different stage of readiness & that‘s what makes the market interesting. Some have templatized mobile as a part of their marketing campaigns some are constantly experimenting with various technology innovations or ideas and others realize the medium potential & want to exploit. All they need is direction. Madhouse in 2013 is boisterously driven to discharge our expertise to charge advertisers growth and rise.”