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Tag: Anurag Bhatnagar

  • AKQA sets shop in India

    AKQA sets shop in India

    MUMBAI: Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Excellence in engineering and creativity has always been at the heart of AKQA and opening an office in Gurgaon will play a pivotal role in that story. The India engineering team will integrate with AKQA global creative teams to deliver world-class digital experiences for global brands across borders.

     

    The initial phase will focus on AKQA’s deep relationships with the world’s largest platform vendors, and their already successful relationship with Adobe. Building upon already well-established excellence in delivery and creativity on the Adobe Marketing Cloud (AMC), Gurgaon will extend this capability and become the AMC Technology Centre of Excellence for AKQA. 

     

    AKQA chief technology officer Ben Jones said, “It’s a proud moment for AKQA to be established in such a vibrant and exciting market. Focusing on Gurgaon as a Technology Centre of Excellence has enabled AKQA to further advance and scale our relationship with Adobe. AKQA brings something different to a highly skilled technologist than our competitors, everyone benefits: our clients, the market and AKQA.”

     

    “Partnering with global companies like AKQA is strategic for Adobe as we continue to accelerate the adoption of our digital marketing solutions in new and emerging markets. AKQA’s new office in Gurgaon represents exciting opportunities for both companies to provide world-class solutions, upon the Adobe Marketing Cloud, across the globe,” mentioned Adobe vice president of global sales Jay Sampson.

     

    AKQA director of client services Anurag Bhatnagar added, “Consumer behaviour in India is changing rapidly, and our ability to drive cohesive, ideas-led experiences for brands across multiple touch points will remain the keystone of our DNA in India. I am truly excited and proud to be part of AKQA’s journey.”

     

    Gurgaon will rope in around 50 specialists by the end of the year. In June 2014the digital agency had announced the opening of its office in Sao Paulo, Brazil. It currently employs 1,600 professionals across the globe.

  • Havas Media India makes senior digital appointments

    Havas Media India makes senior digital appointments

    MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.

    In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.
    Havas Media Group, India & South Asia CEO Anita Nayyar
    Havas Media India MD digital Anurag Bhatnagar

    To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

    Speaking on the appointments, Havas Media Group, India & South Asia CEO Anita Nayyar said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Havas Media India MD-Digital Anurag Bhatnagar.

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India
    Havas Media business head digital Mumbai Sunil Kumar
    Mobext India GM Sumit Kumar

    Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

    Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group. 

    Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.

  • Havas Media India makes senior digital appointments

    Havas Media India makes senior digital appointments

    MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.

    In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

    To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

    Speaking on the appointments, Havas Media Group, India & South Asia CEO Anita Nayyar said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Havas Media India MD-Digital Anurag Bhatnagar.
    Havas Media Group, India & South Asia CEO Anita Nayyar
    Havas Media India MD digital Anurag Bhatnagar

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India

    Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

    Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group. 

    Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.

  • CareerBuilder India awards the digital mandate to Havas Media

    MUMBAI: Online job portal CareerBuilder India appointed Havas Media as its digital AoR after conducting a two month long multi agency pitch.

    CareerBuilder MD Premlesh Machama said, “We decided to appoint Havas Media after careful consideration as their response to our brief and strong experience within the category confirmed them as the best partner moving forward. We also found the Havas Media team in sync with the thought process of our objectives for 2013. We are sure that a strong working relationship with Havas will not only drive the growth but also work as a stepping stone for the initial brand recognition movement for CareerBuilder India.”

    Havas Media India and South Asia CEO Anita Nayyar said, “It was a very tough but a ‘well-organized‘ pitch with practically all the leading agencies in the fray. We are extremely proud to have won the business and are looking forward to being their true partners for mutual growth. More than that they are wonderful people to work with and we are sure it will be a great partnership.”

    Havas Media head digital Anurag Bhatnagar said, “CareerBuilder is a crucial win for us as it establishes our capabilities and credentials across every single service line of the digital ecosystem. As the web continues to grow in India the need to leverage the digital channel effectively and deliver ROI was imperative and we demonstrated that in our pitch.”