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Tag: Anurag Banerjee

  • Lightfury hits it out of the park with e-cricket reveal at GDC 2025

    Lightfury hits it out of the park with e-cricket reveal at GDC 2025

    MUMBAI: Lightfury Games is taking India’s gaming industry global, announcing its highly anticipated AAA title E-Cricket at the Game Developers Conference (GDC) 2025 in San Francisco. The teaser and demo, unveiled today, showcase a groundbreaking, high-fidelity cricket gaming experience built on Unreal Engine 5, with next-gen visuals and AI-powered mechanics.

    Developed in collaboration with Amazon Web Services (AWS), E-Cricket leverages Amazon Gamelift Streams to bring console-quality gameplay to virtually any device with a browser with no high-end hardware required. Designed for both Esports athletes and cricket lovers, the game promises a competitive multiplayer ecosystem with live tournaments, immersive gameplay, and innovative mechanics that redefine the sport in a virtual arena.

    “AWS is proud to support LightFury Games as they showcase their ground-breaking work on this new title at GDC,” said AWS head of immersive technologies Chris Lee. “Amazon GameLift Streams empowers studios like LightFury Games to deliver exceptional experiences without hardware limitations and unlocks new opportunities for game developers worldwide.”

    “It’s an impactful opportunity for an Indian AAA game studio to showcase at GDC, marking an incredible milestone for the industry,” said Lightfury Games CPTO and co-founder Anurag Banerjee. “Amazon GameLift Streams is going to revolutionise mobile gaming in India – the world’s second-largest mobile market. By delivering high-fidelity visuals on mobile devices through any web browser (without app installations) and requiring only high-speed internet, this technology makes premium gaming more accessible and affordable. It reshapes the industry, unlocking bold new opportunities for gameplay, engagement, and monetisation, allowing us to take this game to the masses like never before,” he added.

    “We have announced the release of a blockbuster AAA E-Cricket game made in India, for India and the world. We are fully committed to launching it in early 2026 and are moving full steam ahead. With the right combination of world-class tech, and global and Indian talent, we are confident of building India’s AAA gaming ecosystem, and positioning the country as a key player on the global Esports stage,” said Lightfury Games CEO and co-founder Karan Shroff.

    With E-Cricket, LightFury Games is swinging for the fences, aiming to bring world-class gaming innovation to India and beyond.
     

  • WPP’s tenthavenue & Ozonetel partner to strengthen mobile marketing platform

    WPP’s tenthavenue & Ozonetel partner to strengthen mobile marketing platform

    MUMBAI: WPP’s tenthavenue and Ozonetel have inked a partnership to strengthen developing market mobile marketing platform – Electra.

     

    The new tenthavenue and Ozonetel partnership sees the development of new features and improved capabilities on top of the existing Electra platform – a single technology stack through which advertisers can deliver mobile asset formats through USSD, SMS, Interactive Voice Response and compressed video routes across 150 countries.

    Combining the Electra platform capabilities with Ozonetel technology means that brands can utilise enhanced mobile marketing capabilities including:

     

    ·  Measurement of consumer behaviour and engagement levels in real time for a more comprehensive understanding of what content will work

    ·  Consolidation and delivery of value exchange mechanisms, such as mobile airtime and talk-time top-ups to consumers

    ·  The delivery of personalised content and messaging to the consumer through an advanced logic engine

    ·  Multiple enterprise communication models to scale the offering to across all brands and categories of a company

     

    The deal will also allow tenthavenue to integrate new messaging pipes to work with Electra to create new media distribution products moving forward.

    Tenthavenue CEO for Emerging Markets Sudipto Roy said, “According to Mary Meeker’s 2015 Internet Trends report, there are still 3.12 billion feature phones globally and yet most technologies focus on an in-app advertising based eco-system for mobile. It’s for this reason, combined with the emergence of smartphone ad-blocking technologies, that there is a stronger demand for device ubiquitous mobile formats and subsequently a gap in the market for a platform that can do this at scale (with robust data, content optimisation capabilities and measurement). We are resolving that gap by improving Electra and embedding it with the ability to drive ‘value exchanges’ with the consumer, taking them a few steps closer to actual sales and loyalty than traditional approaches do.”

     

    Ozonetel growth advisor Anurag Banerjee added, “We are a product centric company, much like Hubspot and our solutions enable hundreds of companies to manage personalised communications with their customers. We are excited to now extend this support to WPP clients.”

     

    Tenthavenue global CEO Rupert Day said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content. The partnership with Ozonetel aligns with tenthavenue’s investment in TMARC in January 2014, the leading USSD mobile platform in South Africa. It reflects our vision of driving personalised communications of value to the consumer, and elevates the tenthavenue proposition across Asia, Africa and very soon, LatAm.”

    The Ozonetel technology platform underpins more than 1000 enterprise customers globally, providing clients with a single entry to connect with over four billion addressable connections through 226 telecom operators. Current clients include Unilever, Zomato and Big Basket.