ITV

Tag: Anuradha SenGupta

  • CNBC TV18 to launch special sports series Olympic Effort

    CNBC TV18 to launch special sports series Olympic Effort

    MUMBAI:The business news channel CNBC TV18 is set to offer a special series on Olympic game, Olympic Effort. Anchored by features editor Anuradha SenGupta, the four-part series will hit the screens on 2 August.

    The series will air every Saturday at 7 pm and Sunday at 2:30 pm.

    Olympic Effort will provide an insight into the Olympic brand and how companies exploit the opportunity of partnering with the event to enhance brand recognition.

    The series will also take a look at how everyone from athletes, to countries sponsoring the event, reaps long term benefits. It investigates the infrastructure required, planning the event, legal formalities, sponsorship deals and impact on tourism.

    CNBC TV18 and CNBC Awaaz marketing VP Neel Chowdhury said, “Global recognition and the enormity of the Olympic Games surpass all sporting events across the world with regards to brand accreditation. CNBC-TV18 through its special series ‘Olympic Effort’ will highlight the various business aspects of the game and provide discerning audiences with an alluring point of view.”

  • CNBC-TV18 to probe into consumers mind with Lessons in Excellence

    CNBC-TV18 to probe into consumers mind with Lessons in Excellence

    MUMBAI: CNBC-TV18 will air the four-part series Lessons in Excellence that shares insights from management experts and marketers on the mantras of success in the Indian consumer market.

    The series will focus on the transformation of the Indian buyer. It is based on the seminal work by market strategist Rama Bijapurkar, titled ‘We are like that only – Understanding the Logic of Consumer India.’

    Lessons in Excellence will feature Bijapurkar and CNBC-TV18’s anchor Anuradha Sengupta with experts like Future Group CEO Kishore Biyani, ICICI Prudential MD Shikha Sharma, Bharti Airtel director (marketing and communication) Gopal Vithal and Employment Generation and National Innovation Foundation director Meera Shenoy.

    The four-part series will air on Saturday at 1.30 pm and 11 pm, Sunday 10.30 pm and Thursday 7.30 pm.

    CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “India is in the midst of a consumption boom, where marketers and brands are jostling to corner greater share. This series will throw invaluable insights into this trend, both from a consumer as well as marketer perspective.”