Tag: Anuraag Saxena

EGF levels up comms game with Gaurav Shangari as policy outreach lead

MUMBAI: In India’s fast-evolving gaming arena, the E-Gaming Federation (EGF) has just played a power move appointing Gaurav Shangari as its new director of policy Communication & Outreach. A seasoned communications strategist with over 15 years’ experience, Shangari steps into the role to spearhead EGF’s policy messaging, media relations, and ecosystem outreach at a time when the online skill gaming industry is battling regulatory headwinds while chasing explosive growth.

Previously a Avian We group business director at Shangari led ESG, sustainability, and policy communication for big names like Pepsico India, Wadhwani Foundation, Godrej Enterprises group, and The Convergence Foundation.

“With Gaurav, we’re strengthening our ability to shape a forward-looking narrative for gaming and engage more deeply with policymakers, media, and civil society,” said EGF CEO Anuraag Saxena. “His track record in driving impactful campaigns will be pivotal in advancing our mission of integrity and innovation in gaming.”

For Shangari, this is more than a corporate posting, it’s personal. “This is a landmark era for India’s gaming landscape,” he said. “As both a gamer and a communications practitioner, I look forward to shaping gaming’s role as a driver of India’s digital economy, powered by creativity and skill.”

Backed by Shangari’s storytelling playbook, EGF is doubling down on its quest to create a safe, trusted, and well-regulated online gaming ecosystem. And if the industry is gearing up for its next big leap, the Federation clearly wants the narrative to sound as sharp as the gameplay.

August 20, 2025
PR Professionals bags the PR mandate of the E-Gaming Federation

Mumbai: PR Professionals (PRP) the flagship of PRP Group has won the PR mandate of the E-Gaming Federation (EGF). PRP will be responsible for managing the public relations and communications strategy for EGF, a not-for-profit organisation dedicated to protecting consumer interests and establishing regulatory standards for the online gaming industry in India. EGF represents a diverse range of online gaming operators, including one of India’s top three gaming unicorns. The organisation plays a crucial role in shaping the future of the online gaming industry in the country.

“India is the fastest-growing mobile gaming market, with the annual revenue of the overall Indian gaming industry expected to almost double to $6 billion by 2028 from $3.1 billion in 2023. Effective communications will play a key role in the growth of this sector. We are delighted to join forces with PR Professionals and I am confident that this partnership will help us effectively communicate the EGF’s vision and initiatives to a wider audience, contributing to the industry’s growth,” said E-Gaming Federation CEO Anuraag Saxena.

“The online gaming industry is a dynamic and rapidly evolving sector with immense potential. We are excited to partner with the E-Gaming Federation at this pivotal moment of industry growth. We look forward to collaborating with EGF in its commitment to consumer protection and responsible gaming. India’s gaming industry is witnessing extraordinary growth, and we are thrilled to contribute to its success story,” shared PR Professionals founder & MD Dr Sarvesh Tiwari.

August 14, 2024
E – Gaming Federation appoints Anuraag Saxena as the new CEO

Mumbai: E-Gaming Federation (EGF), an organization representing top online skill gaming operators in India announced Anuraag Saxena as its new chief executive officer (CEO), effective 1 November 2023. As the new strategic leader, Anuraag will lead the management and policy advocacy initiatives at EGF and work closely with EGF’s member stakeholders to build a safe, responsible, fair, and transparent environment for the online skill gaming industry.

Anuraag is a nominated member of the National Tourism Advisory Council, a Board member at the Centre for Insolvency and Financial Laws, and has advised corporates and NGOs on their outreach, advocacy, and public affairs. A Chartered Accountant (India) and an MBA (USA), he has spent over two decades with organizations like GE Capital, Prudential Assurance, Deutsche Bank, and Credit Suisse, in senior management and advisory roles.

His strategic acumen, experience with internationalization, diverse knowledge of emerging industries, and deep-rooted understanding of government affairs will be significant in navigating EGF through the ever-changing landscape of the online skill gaming sector. Anuraag’s work has been featured in the Washington Post, BBC, The Diplomat, Times of India, Financial Express, Sunday Guardian, The Organiser, and SPAN.

EGF CEO Anuraag Saxena, said, “The Indian online skill gaming industry is both dynamic and challenging, and there could not be a better time to be in this rapidly evolving sector. We are deeply enthused by the Hon’ble PM Narendra Modi’s clarion call for the AVGC sector to emerge as critical to India’s digital future and economic progress. It is a great time to build the online gaming ecosystem while encouraging responsible gaming. I look forward to working with varied stakeholders and continuing to build on the strong momentum of EGF.”

“We are excited about Anuraag joining EGF and leading the Federation into the next chapter of its development. His strategic knowledge and proven track record of delivering transformation programs make him a formidable force for the organization. With his transformational leadership and credibility as a policy thought leader, EGF is poised to scale up its contribution to the Indian online skill gaming industry,” said EGF secretary Malay Shukla.

In his previous roles, Anuraag has co-founded the world’s largest crowdsourced heritage-recovery platform; and brought the ‘World Toilet Summit’ to partner with the Swacch Bharat initiative in India in partnership with WTO, multilateral agencies, and the Govt. of India.

October 30, 2023