ITV

Tag: Anuraag Khandelwal

  • 82.5 Communications appointed as creative agency for JSW MG Motor India’s product campaign

    82.5 Communications appointed as creative agency for JSW MG Motor India’s product campaign

    Gurugram: 82.5 Communications, part of the Ogilvy group, has been appointed as the new creative partner for an upcoming campaign of JSW MG Motor India. 82.5 Communications will be responsible for enhancing visibility and customer engagement of JSW MG India’s upcoming product across digital, social, and traditional platforms.

    The partnership with 82.5 Communications aligns with JSW MG Motor India’s vision to not only stay ahead of the curve in the automotive industry but also highlight the brand’s forward-thinking approach to mobility, technologies and connected car. With a strong focus on developing marketing initiatives that resonate with brand’s ethos and appeal to a diverse and dynamic audience, this collaboration is set to bring fresh, innovative ideas and compelling narratives to the marketing strategies of JSW MG India.

    Commenting on the partnership, JSW MG Motor India head of marketing, Udit Malhotra said, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers. Their innovative approach, combined with deep understanding of automotive landscape, makes them the perfect partner to lead the mandate for our upcoming product campaign.”

    82.5 Communications – India said CCO, Anuraag Khandelwal said, “I’m stoked to join forces with JSW MG, the legendary British motoring brand that’s been fueling adrenaline junkies since a 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster, and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style, and sheer driving pleasure.  More of the same spirit is now seen in their hatchbacks, sedans, and SUVs.

    At 82.5, we’re buckled up and raring to collaborate, innovate, and shift communication into high gear!”

    82.5 Communications president, North & East, Chandana Agarwal said, “We are thrilled to have been awarded the  mandate for the new campaign of JSW MG India. This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering them as they grow in the country, creating impactful work that resonates with their legacy and drive future growth together. It is a testament to the team work at 82Point5, we as a team demonstrated hunger and an understanding of the category that got us the business in a competitive multi agency pitch.”

  • Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Mumbai: Studies have shown that financial advice from women is often dismissed or undervalued compared to advice from their male counterparts. This disparity can hinder women’s confidence in their financial decisions and may deter them from pursuing careers in finance.

    The ‘#ChangeTheSoch’ campaign by Franklin Templeton is a simple yet powerful idea, that demonstrates the absurdity of how the same financial advice is received differently.

    The campaign underlines the problem of women being frequently overlooked as credible sources of financial advice, despite their expertise and qualifications.

    Director & head of sales enablement, Juzer Tambawalla: “Our campaign is a conversation starter that aims to create a more inclusive financial ecosystem where everyone’s advice is heard and respected equally. There is an urgent need to challenge the ingrained biases that undermine women’s credibility, especially in the world of finance. #ChangeTheSoch is about recognizing the expertise that’s already there and ensuring it is valued, regardless of the voice delivering it.”

    VP and head of marketing Geetanjali Sachwani: “We all have a voice. Some a whisper, some a roar. If you can roar, roar for those who can’t. If you can only whisper, keep trying because every roar was once a whisper. A woman with a voice is a strong woman. But the search to find that voice can be remarkably difficult. And at Franklin Templeton, we have used ‘voice’ to bring a change in soch. Through this campaign, we are trying to find a voice that calls out that women are equal to men in life and investments.”

    82.5 Communications CCO Anuraag Khandelwal: “It’s always lovely to partner clients who want to create work that not only engages but also challenges deeply ingrained biases and real problems. We created #ChangeTheSoch as an initiative to confront the issue of gender disparity in financial credibility head-on. This campaign highlights the different receptions of identical advice based solely on the gender of the speaker, encouraging viewers to reflect on their own biases. Advertising, when thoughtfully executed, can transcend its commercial purpose and become a catalyst for societal change. Through this campaign, our humble effort is to empower women to assert their rightful place in the financial sector, whether as informed investors or as respected advisors.”

  • Lava partners with Gautam Gambhir to launch Blaze X

    Lava partners with Gautam Gambhir to launch Blaze X

    Mumbai: Lava International Ltd, an Indian mobile handset and technology solutions company, has released a digital film starring cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. The film conceptualised and created by 82.5, an Ogilvy company is laced with humour creating excitement amongst the audiences for the new phone designed and manufactured in India. The campaign #BlazekaCraze aims to celebrate and connect with the fans of Lava Blaze, a series featuring prominent hits like Lava Blaze Curve, Lava Blaze Pro 5G, Lava Blaze 2 5G and Blaze 5G.

    The campaign introduces Lava Blaze X, a disruptive new model that offers numerous high-end features at a very affordable price point. The campaign leverages this value proposition and takes a creative leap where people- feeling betrayed by their currently owned phones when compared to Blaze X resort to violently breaking them.

    Gautam Gambhir comes across as a very apt choice for the campaign as he is known for his aggressive demeanor and an upfront on-field persona. It perfectly symbolizes what Blaze X stands for – the undisputed champion of its segment.

    The film unfolds in two parts – the first segment introduces Gambhir in an unusual temperament creating inquisitiveness amongst the viewers. The second segment reveals the features of the new Lava Blaze X which is brand’s latest offering to the Blaze fans.

    Commenting on the launch, Lava International Ltd marketing head Puravansh Maitreya said, “The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series and introduce a product that is powerful, great looking and a true value for money. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gautam for his support to Lava and the fans of Blaze series.”

    Commenting on the campaign president – North & East, Chandana Agarwal said, “Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”

    82.5 communication chief creative officer Anuraag Khandelwal said, “It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”

  • Tata Motors announces upcoming Harrier VIVO IPL TV campaign

    Tata Motors announces upcoming Harrier VIVO IPL TV campaign

    MUMBAI: In a build up to the commencement of the much-awaited VIVO IPL 2019, Tata Motors today announced a TV campaign comprising a ‘Mini-Series’ of TV ads, that hinges on the story of 'Love At First Drive'. After an extremely successful partnership last season, Tata Motors will showcase its newly-launched, flagship SUV –Harrier, at the vaunted tournament this year.

    Depicting the superlative quality of the Harrier, the Mini-Series will feature the highly acclaimed and celebrated Bollywood talents, Siddhant Chaturvedi from Gully Boy and Fatima Sana Shaikh of Dangal fame. Highlighting the company’s association with the league for the second consecutive year, these TVCs will be played throughout the 50 days of the IPL season, well supported on ground and digital platforms.

    Tapping on the pan India following of the game, this campaign will be advertised across the Star Sports network of 21 channels (national & regional) to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

    Commenting on the campaign, Tata Motors head – marketing, passenger vehicles business unit Vivek Srivatsa said, “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

    Speaking on this campaign, Ogilvy Group 82.5 Communications ECD Anuraag Khandelwal said, “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

    As an official partner, the all-new Harrier will be showcased in across stadiums. As part of this association, Tata Motors will continue to strengthen its existing IPL properties the ‘Harrier Super Striker’ and ‘Harrier Fan Catch’. Harrier Super Striker Award is for the player with highest batting strike rate in every match. In addition, the Harrier Super Striker of the season will drive home the all-new Harrier at the end of the season. The Harrier Fan Catch award of Rs 1 lakh is for the fan who takes a single-handed catch of a six during the match. Also, one lucky fan who wins the most popular Harrier Fan Catch of the season will drive home a Tata Motors car.

  • Bisleri says not every bottled water is Bisleri

    Bisleri says not every bottled water is Bisleri

    MUMBAI: Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers–to such an extent that it has become synonymous with the category.

    While that has been a mark of success for Bisleri, increasingly, it has also posed a challenge. Often consumers ask for Bisleri but settle for any bottle of water handed to them by the retailer. Through this new campaign, Bisleri wants to reinstate the trust of the consumers and seal the preference for the brand.

    Bisleri’s latest campaign, ‘Har Paani Ki Bottle Bisleri Nahin’ addresses this issue in a unique and creative manner and conveys the message to the consumer that not every bottled water is Bisleri.

    To drive home the message of ‘insist on Bisleri’, the creative agency, Soho Square, Mumbai, put a unique spin on it. They chose brand ambassadors who only choose Bisleri despite the scarcity of water in their habitat–camels. In a series of three entertaining ads featuring camels the creative team brought to life the story the brand has been wanting to share for years–not every bottle of packaged water is pure, and none of them, apart from the brand itself, is Bisleri.

    Slated to be a 360-degree integrated campaign, the first phase of the campaign will rely heavily on television and digital platforms. Through this campaign, Bisleri aims to engage not just with the masses, but with the younger consumer as well.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Consumers feel that any water which is bottled is safe which is really not the case in reality. And hence, while they may ask for Bisleri, they settle for any brand that the retailer hands over to them. Every Bottled Water is not Bisleri and that there is nothing as good as Bisleri is the message that we would like our consumers to know. The task for us is to build preference and insistence for the brand. ‘The campaign stems from a very strong consumer insight and has all the right ingredients to help us achieve our objective.”

    Soho Square ECD and creative head at Mumbai Anuraag Khandelwal adds, “This campaign has been extraordinary in every sense. From our choice of brand ambassadors to shooting with them in May in Rajasthan, it has been an unprecedented experience, both in terms of challenge and opportunity. Judging by the final product, we believe that now, India will insist on Bisleri!”

  • Nicotex shows how to quit smoking effectively

    Nicotex shows how to quit smoking effectively

    MUMBAI: Cipla Health brand Nicotex, has launched a new TV advertisement for its smoking cessation chewing gum highlighting the right dosage and the right usage of the brand to effectively reduce or quit smoking.

    The TVC delves into the mindset of a smoker who seeks advice from a friend who has now quit smoking with the help of Nicotex gums.

    Cipla Health category director Anshul Mishra says, “We as a brand understand the psychology of a smoker, the constant struggles and endless attempts to quit smoking. A lot of smokers trust Nicotex to be their companion in this difficult journey to quit smoking. Our approach in this piece of creative has been very sharp and positive. We aim to educate our consumers and highlight the importance of using the right dosage of Nicotex and following the correct chewing technique which will help them cope with their struggle.’’

    The advertisement was conceptualised and created by Soho Square, a Mumbai based advertising firm, with the intention of driving education among the consumers to start their journey to quit smoking with the correct dosage and consumption of Nicotex.

    “Quitting smoking is tough and disheartening for the smoker each time he fails at quitting. Many a times consumers take the first step of trying Nicotex to quit, but due to incorrect consumption lapse in their effort. Any product consumed correctly gives best results, true for Nicotex as well. Thus the purpose of this communication was to educate consumers to get the best result from their efforts, purposefully kept simple,” adds Soho Square ECD and creative head Anuraag Khandelwal. 

    With an aim to make a strong resolve to have a smoke-free life ahead of us, Nicotex continues to motivate consumers with their TVC and digital campaigns.

  • Aprilia shows two can have fun on its bike

    Aprilia shows two can have fun on its bike

    MUMBAI: Staying with the idea of fun being integral to its product’s personality, Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike SR 125.  

    The SR 125 bike is especially designed for Indian riding habits where bikers often ride with a pillion passenger. A host of features like longer seats, raised grab handles, 125cc engine and 14-inch wheels make it an enjoyable ride for two. 

    The ad campaign, led by the TV commercial, takes us on a fun ride where eccentric characters find their fun-twin while riding the bike. Two superheroes, retro kings and beat-boxers are seen in pairs grooving to a hip track as they ride the new bike together. It’s an interesting approach that aims to stand out amidst other similar category advertising and appeal to the young consumers.  

    Soho Square Mumbai, the creative house behind the idea, has created the integrated campaign involving TV, print, outdoor and digital communication around the idea. 

    Soho Square Mumbai executive creative director and creative head Anuraag Khandelwal says, “We believe that the best way to have fun is with a companion, and the bike with its features enables one to do just that -have fun with a like-minded person. In the commercial we’ve shown how various people find their ‘Funtwins’ in the most unexpected situations.”

    Commenting on the objective behind the film, Piaggio CEO and MD Diego Graffi adds, “The two-wheeler segment is very important to us in terms of growth. With the addition of the SR 125, we are well poised to better serve the Indian markets. This communication will surely help us in doing so.”

  • Amitabh Bachchan flaunts his Lux Venus

    Amitabh Bachchan flaunts his Lux Venus

    MUMBAI: Kolkata-based innerwear brand Lux has roped in Amitabh Bachchan as the brand ambassador for Lux Venus.

    To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.

    The TVC focusses on Bachchan telling the audience what it takes to make it big in life, in an intriguing and entertaining manner.

    Lux Industries Chairman Ashok Todi says, “Similar to Mr. Bachchan’s popularity as an actor, Lux Venus is liked by people of all demographics. Its appeal synergises with Mr. Bachchan’s personality. We hope to reach a wider market pan India with this endorsement.”

    Soho Square, Mumbai ECD and Creative Head Anuraag Khandelwal adds, “Advertising in the briefs and vests segment has always been about machismo and physique. Our goal was to break the category format and present Mr. Bachchan in a humorous as well as a memorable avatar. With Mr. Bachchan portraying a common man in a common setting, this TVC will strike a chord with the masses all over the country.”

    Lux Industries managing director Pradip Todi believes that the strategic move will help the brand grow and sustain its leadership position.

    The campaign is being taken forward across a mix of media which includes television, online, print, digital and out-of-home.