Tag: Anuraag Kashyap

  • Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Mumbai: Rainshine Entertainment, the US-based diversified entertainment media company and podcast producer has launched a new audio series “The Unsung Heroes” with Anup Soni. The show is exclusively streaming on Audible.

    Produced by Monisha Singh Katial, “The Unsung Heroes” documents the achievements of 20 Indians from the fields of sustainable living, women empowerment, education for the underprivileged, and climate change.

    “We are very passionate about presenting unique and inspiring content. With the growing potential of audio content, it is important to diversify our catalogue and reach out to a wider section of the populace,” stated Rainshine Entertainment SVP Kiran Nithyanand. “A show like ‘The Unsung Heroes’ brings the awe-inspiring stories of individuals, just like them, who are making a difference in the world. Over the next year, we plan to introduce many more compelling stories, and we’re very excited for what’s to come.”

    “These pan-India stories talk about the achievements of extraordinary people from all walks of life. At a time like this, it is important to bring out stories of these unsung heroes to encourage and motivate the society to contribute to a better tomorrow,” added Anup Soni.

    Rainshine Entertainment intends to release more than 20 podcasts over the next 12 months, offering audiences in India and globally a diverse bouquet of stories ranging from thriller and comedy to self-help. These will include “Kya Lifestyle Hai” with Dr Siddhant Bhargava who will be sharing actionable tips on nutrition and fitness. It is slated to release on 7 April.

    “Iconic Villains” with entertainment journalist and film critic Mayank Shekhar will present listeners with an oral history of the most iconic villains of Bollywood.

    Other popular audio series produced by Rainshine and available on Audible include “Thriller Factory” featuring Anuraag Kashyap, Tabu, Nawazuddin Siddiqui, and “Be Stupid with Vir Das.”

  • Xeon to do brand integration for Dar films

    MUMBAI: Xeon Films & Entertainment, film branding and marketing agency, said it has signed a long-term nine film deal with Dar Motion Pictures (DMP), the film entertainment division of Dar Media, to become the exclusive agency to meet all brand integration requirements for DMP slate of films.

    The brand integration includes sourcing, integration and activation of brands through in-film, co-film and promotional tours. Dar slate for next one year includes films with directors like Anuraag Kashyap, Sudhir Mishra, Nikhil Advani and many more.

    Xeon Films & Entertainment Director Amit Singh said, “With our history of association with Brands, we are keen to extend them to Dar bouquet of films and derive a win-win situation. Our key strategy would be creating a long term association with brands and providing them a multilevel platform in form of in-film and co-film branding, the diversity of Dar slate and our concept based integration approach would help us offer innovative brand integration options and associations with films.”